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BRIEF INFORMATION

Crocus Group is one of the leading development

companies in Russia.

Crocus City Mall offers a unique approach to shopping,

with the entire infrastructure of the two-level complex

(62,000 m2) dedicated to the singular purpose

of elevating shopping to an art form.

When it opened in 2002, Crocus City Mall was hailed

as the Best Retail Project. More recently, it has been

honored with the title of “Best Atmosphere for a

Shopping Center” at the REX Marketing Awards 2015.

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OVERVIEW

Crocus City Mall

GBA — 62,000 m2

GLA — 32,824 m2

Number of Stores — 200

Anchor Tenants — Chanel, Prada, Emilio Pucci, Jimmy Choo,

Loro Piana, Roberto Cavalli, Ermenegildo Zegna, Corneliani,

Miu Miu, Mercury Jewellery

Customer Traffic — 5,000-7,000 people per day

Average Check — 76,700 rubles

Parking — spaces for over 1,000 vehicles

Opening Date — 2002

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BRANDS

Artioli, Alberto Guardiani, Baldessarini, Blumarine, Bogner, Brunello Cucinelli, Casadei, Cesare Paciotti, Chanel, Corneliani, Cortigiani, Emilio Pucci, Eres,

Ermenegildo Zegna, Escada, Jimmy Choo, Kenzo, Kilian, La Perla, Le Silla, Loro Piana, Marina Rinaldi, Max Mara, Miu Miu, Nobu, Pakerson, Paul&Shark, Philipp Plein, Prada, Roberto Cavalli, Santoni, Sergio Rossi,

Stuart Weitzman, Tod’s, U-Boat.

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OPENING SOON

John Varvatos

Tardini

Ravazzolo

Elie Saab

Giuseppe Zanotti Design

Tony Ward

Tony Ward

Tardini

Elie Saab

John Varvatos

Giuzeppe Zanotti Design

Ravazzolo

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1st FLOOR

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2nd FLOOR

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NEW RESTAURANTS OPENED 2015

The new Nobu Crocus City comprises two floors, with a total area of 1,200 m2, and

three entrances: one from the street, one from Crocus City Mall, and one from VEGAS

Crocus City. The first floor is outfitted with a bar and lounge zone. Its central dining area

has seating for 70, as well as a sushi bar. Upstairs, the second floor boasts a panoramic

view, a separate VIP room and a large banquet hall capable of seating up

to 250 guests.

In keeping with its traditional location above Nobu, upstairs one can find Rose Bar.

Like the first location on Dmitrovka, the bar is immediately distinguished by its

extraordinary architecture. With deck planks, a sliding-glass roof, circular couches

positioned around adaptable tables, a contact bar with decorative, peek-a-boo shelving

for beverages — it all leaves the visitor with the distinct impression that he

or she has stumbled onto a luxury yacht.

The total area of the restaurant is 750 m2. It is capable of seating 120 in the dining hall,

with additional seating for 80 on the veranda, which opens for the season in May.

A defining architectural advantage is the ability to combine all of the spaces into one

by removing doors and opening up the larger passageways. Crocus City Mall also

offers a variety of restaurants including fine dining, such as Casa Mia, Pozharskyi,

Art Cafe, Fusion, and Asia, as well as several coffee bars.

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LOYAL CUSTOMERS PROFILE

Crocus City footfall

The catchment area for Crocus City Mall includes approximately 1,050,000 people.

Of this total, the number of potential customers is approximately 370,000 people.

250 000

200 000

150 000

100 000

50 000

0

Primary Catchment Area Secondary Catchment Area Tertiary Catchment Area

January

2014

January

2015

February 2014

February 2015

March 2014

March 2015

April 2014

April 2015

May 2014

May 2015

June 2014

June 2015

July

2014

July

2015

August 2014

August 2015

September 2014

October 2

014

November 2

014

December 2

014

Crocus City Mall

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LOYAL CUSTOMERS PROFILE

Crocus City Mall audience consists of people with an active

lifestyle whose principles include material welfare, self-confidence

and self-fulfillment.

Using this information, Crocus City Mall has devised a special

loyalty program to attract the target customer, offering services

like client lists, personal shopping, and a detailed knowledge

of each customer’s habits and preferences.

Occupation of the customers

Government15%

Others4%

Design & Fashion4%

Tourism & Restaurants

4%

Trade4%

Civil service5%

Medical service6%

Housewives9%

Lawyers10%

Banking &finance

13%

Business21%

Marketing and PR6%

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ADMINISTRATION HEADQUARTERS FOR THE MOSCOW REGION

Crocus City is neighbored by the Administration Headquarters for the Moscow Region (which includes offices

for the primary governing institutions as well as for the Governor) and two business centers. The employees and

clients of these businesses ensures a steady stream of clientele to Crocus City Mall.

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CUSTOMER PRIVILEGE PROGRAM

Crocus Group’s Privilege Program is a set of marketing activities aimed at rewarding holders

of the Privilege Card with structured discounts from participating vendors.

List of Brands participating in the CCM Privilege Program:

Alberto Gozzi, Alberto Guardiani, Artioli, BCBGMAXAZRIA, Bogner, BOHEMME, Calista, Casadei, Catherine Denoual Maison, Cerrutti, Cesare Paciotti, CLUEV Moscow, Flash Store, H’Stern, Jura, King Koil, La PERLA, Lady & Gentleman City, Versace Collection, Le Silla, Lloyd, Moreschi, Pal Zileri, Patrizia Pepe, Santoni, Schumacher, Sergio Rossi, Signoria di Firenze, Stuart Weitzman, TRU Trussardi, U-BOAT Italo Fontana, Umberto Bilancioni, Wonderfur, Yves Delorme, and Da detyam.

In addition to the savings offered with the privilege card, the CCM Customer Privilege Program includes

weekly newsletters for the Mall’s frequent shoppers, as well as SMS alerts regarding seasonal sales

or special events in the Mall, as well as contemporary art exhibitions, fashion events, and much more.

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LOYAL CUSTOMERS PROFILE

Specific of the habitation Gender of the customersAge of the customers

over 60 years

50-60 years

40-50 years

30-40 years

20-30 years

less than 20 years

0% 5%10%

15%20%

25%30%

35%40%

Moscow and Moscow regions

64%

Other regions

36%

77%

Women Men

23%

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CROCUS CITY

Crocus city is a full-fledged metropolis, receiving

anywhere from 100,000 to 1,000,000 visitors every day:

• Crocus Expo, an International Exhibition Center boasting

3 pavilions and 49 conference halls

• Crocus City Hall, a concert facility with 6,200 seats

• Backstage, restaurant with 300 seats

• Vegas City Hall, 1,500 seats, opening in 2016

• Amusement Park, opening in 2016

• Oceanarium, opening in 2016

• Crocus City Mall

• VEGAS

• Tvoy Dom (chain of hypermarkets)

• Metro station Myakinino

• Aquarium Business Hotel with 225 rooms

• Parking for 21,000 vehicles

• Shore House Yacht club and several restaurants

• Heliport

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Река Моск

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Офис Crocus GroupCrocus Group o�ce

Офис Crocus GroupCrocus Group o�ce

BackstageРесторан

Restaurant

Nobu /Rose Bar

ForteBello

Marriott HotelНа стадии

строительстваUnder construction

O�ce TowerНа стадии

строительстваUnder construction

Crocus ApartmentsНа стадии

строительстваUnder construction

ОкеанариумOceanariumНа стадии

строительстваUnder construction

Holiday InnНа стадии

строительстваUnder construction

МякининоMyakinino

ВходЕntrance

ВходЕntrance

ВходЕntrance

Пав

шин

ский

пе

шех

одны

й м

ост

Pavs

hins

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Пав

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Pavs

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Залы Halls 5-11Залы Halls 5-11Крокус

Сити ХоллCrocus

City Hall

Залы Halls 1-4Залы Halls 1-4

Отель АквариумAquarium

Hotel

Крокус Сити МоллCrocus City Mall

Крокус Сити МоллCrocus City Mall

Твой ДомTvoy Dom

1

Твой ДомTvoy Dom

1

Твой ДомTvoy Dom

2Оранжерея

Garden centre

Твой ДомTvoy Dom

2Оранжерея

Garden centre

Подземная парковка

Underground parking

Парковка на крышеRooftop parking

Многоуровневая парковкаMulti-storey car park

Vegas

Shore HouseЯхт-клуб

Yacht Club

Многофункциональный жилищно-деловой

комплекс “Манхэттен”Mixed-use residential &

business complex“Manhattan”

На стадиистроительства

Under construction

Залы Halls 12-19Залы Halls 12-19

Крокус Конгресс ХоллCrocus Congress HallЭкспо

ExpoЭкспо

Expo1Экспо

ExpoЭкспо

Expo2

ЭкспоExpo

ЭкспоExpo3Vegas Сити Холл

Vegas City HallНа стадии

строительстваUnder construction

МКАД MKADМКАД MKAD

ВЪЕЗД ENTRANCE

ВЪЕЗД ENTRANCEВЪЕЗД ENTRANCE

StroginoСтрогино

Город КрасногорскKrasnogorsk City

Правительство Московской областиMoscow Oblast GovernmentОбластной судCourthouse

HH

HH

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VEGAS

VEGAS is a chain of concept retail-entertainment complexes,

representing the newest generation in the international

commercial real estate market. VEGAS combines high quality

shopping with a wealth of amenities, entertainment options and

leisure activities for all its visitors.

VEGAS transforms the shopping experience into an adventure.

Its spectacular, unforgettable atmosphere pervades every aspect

of the complex — from its thematic zones to the wide assortment

of name brand merchandise — offering an innovative and inviting

entertainment destination for the whole family.

Total Area: 285,000 m2

• Cinema with 22 screening halls

• Parking for 2,800 vehicles (convenient access from either side of the MKAD)

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CROCUS CITY HALL

is a flexible and multi-faceted concert venue, built to the highest international standards with seating for over 7,000.

CONCERT HALLS OF CROCUS CITY

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Restaurant Backstage

is a restaurant in Crocus City Hall. The spacious (700 m2) and luminous design of the restaurant features a concert hall with a big stage and 300 seats.

CONCERT HALLS OF CROCUS CITY

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VEGAS City Hall

is a cutting-edge concert venue at VEGAS Crocus City, with 1,500 seats. It is slated to open in 2016.

CONCERT HALLS OF CROCUS CITY

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VEGAS GAME ZONE

VEGAS Game Zone is a fantastic, memorable and world

class amusement entertainment destination. That keeps

in line with Vegas Crocus City’s rich heritage of

excitement, fun, luxury for business and pleasure.

Total area: 3, 000 m2.Park will be launched in 2016

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CROCUS CITYOCEANARIUM

In 2016, VEGAS Crocus City will launch an oceanarium, with a total area of 12,000 m2.

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CROCUS CITY AREA DEVELOPMENT

Сrocus Group’s approach to development is successful because it

adheres to a holistic business strategy; the presence of a residential

and business complex in turn increases the interest of the Crocus

Group’s partners and clientele in the office and commercial center

located next door.

The company is continuing its development of Crocus City

accordingly. Among current plans for the satellite city is a mixed-use

residential and business complex (439,665 m2), comprised

of a 51-story office tower (158,000 m2) designed and outfitted with

the latest technologies; what will be the largest Holiday Inn in Europe

(87,015 m2), offering 1,000 rooms; and a Marriott Hotel (84,719 m2).

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MARRIOTT HOTEL

Another world-famous hotel chains in the multifunctional complex will be

the Marriott Hotel, featuring 500 rooms and a total area of 84,719 m2.

The contract for its construction was signed in 2012.

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HOLLIDAY INN

Largest Holiday Inn hotel in Europe, featuring 1000 rooms and a total area of 87, 015 м2.

It will also offer on-site conference and seminar facilities, a sports bar, two restaurants,

a cafe, and a fitness center.

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CROCUS CITY AREA DEVELOPMENT

MIXED-USE COMPLEX MANHATTAN

The company is continuing its development of Crocus City

accordingly. Among current plans for the satellite city is a mixed-

use residential and business complex (439,665 m2), comprised

of a 51-story office tower (153,949 m2) designed and outfitted

with the latest technologies.

The residential complex at Crocus City will be located next

to Shore House on the waterfront, with direct access to the

Myakinino Metro Station. The project will consist of several

residential towers, housing more than 500 apartments (ranging

from 60 m2 to 135 m2), a restaurant (1,000 m2), a fitness center

and spa (1,000 m2), and two levels of aboveground parking and

six levels of underground parking, capable of accommodating

900 vehicles in total, with access to the multilevel parking garage

above the Myakinino Metro Station.

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THANK YOU FOR YOUR ATTENTION!