Upload
vukiet
View
218
Download
1
Embed Size (px)
Citation preview
About MBS - Experts in our Craft• 10 years of experience servicing
the natural gas related needs of commercial customers
• Go-to company for expertise in all natural gas-related needs
• Masters in gas leak detection
• Over 50,000 and counting seismic gas shutoff valve installations
• Over 1,000 gas re-pipes
What is Digital Marketing?• Digital marketing is an umbrella
term for all of your company's online marketing efforts
• Seeks to reach the right people, in the right place, with the right message at the right time
• Data-driven results are measurable to inform and direct your strategy
• Resources utilized - website, branding, SEO, SEM, social media, and powerful content marketing
Digital Marketing is an Investment• Requires commitment and
continuous effort to build an effective digital marketing strategy
• Forces business owners to create a strong brand message both in words and visually
• Forces business owners to clearly and accurately communicate their services and their value.
• Requires new tools and systems
Why We Invest in Digital Marketing?• Small business with limited
resources
• Challenged to attract new commercial customers
• Difficult to educate customers about our expertise and the value we deliver
• Outbound marketing (Print, Radio, Events) is expensive and hard to measure
• Inbound marketing (Web, Digital Advertising, Tracked Phone Calls) is a measurable ROI.
How We Use Digital Marketing• We brand all of our digital properties
to ensure a consistent brand experience
• To measure our interactions (Phone calls, emails, website visits, interaction with content) with customers
• We use keyword and remarketing digital advertising to attract and nurture customers
• We use our website as the hub of our marketing efforts (First Interaction)
Digital Marketing Hub• Your brands first impression
• Must be mobile responsive
• Dynamic - Constantly being updated with new and relevant messages and information
• Measurable - Know who is visiting your website, what pages and content they are engaging with, and when they are on the website
• Tracking - Track calls with dynamic swapping phone numbers to track engagements by advertising source
Professionals Ad Value• Just like your clients should hire a
professional in your industries, so should you for your marketing.
• A good marketing agency will get to know your business and your industry inside and out, and guide you toward best practices for attracting leads.