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Bridal AirlinesWeddings from Above
OverviewTransportation service to and from weddings or
special events
Event ConsultantWill coordinate with destination plans/package
Customizable services to the customers liking
Convenient, stress-free and enjoyable experience
Mission StatementBridal Airlines mission is to provide a unique and
private travel service for a couple on a special day. We offer the opportunity to customize your travel experience to suit your wants and needs for your dream day.
Logo
Location
Location
Services/Amenities
Transportation to Airport
Transportation to Destination
Personal Wedding Consultant
Catering
Full Service Bar
Floral and Décor
Photograpy/Videography
Spa Treatments
Entertainment
On board Marriages
Occasions
The Ultimate Wedding Experience
Rehearsal Dinner
Bachelorette/Bachelor Parties
Bridal Shower
Private Family Gatherings
Situation Analysis
Market NeedsSelection
Specialized planning servicesCustomizable amenities
Customer ServiceProfessionalismAttention to detail
Budget ManagementSaving time and effort
LocationConvenient to desirable destinations
The MarketTarget market
Couples 35-45 years oldHas the finances to use our services
LocationSizeable market for the age group that is
unmarried
Destination weddingGrowing in the industry
Market Demographics
Target market 35-45 years old
LocationMiami, Florida
Top destinations for weddings in 2008Bahamas, Jamaica, the Caribbean, and Dominican
Republic
Couple yearly income at least 50K
Market TrendsDestination weddings
Demand increaseVow renewals
Budget increasing
Consulting servicesDesign special dayKeep up with trends
SelectionWider variety of services
Market Growth
541,900Total businesses serving the
wedding industry, year-end 2010
Market Growth
77Average number of weddings
served by a single business
Market Growth
$142,047Gross wedding sales by a single
business
Market Growth
13 million in 2008
Market for destination weddings
16 million in 2009
Market Growth
$28,000Average price of American
wedding in 2009
Macro-environmentCustomers getting married or putting on an
event
Customers with lavish tastes
The CompanyThree owners
Tess Ruggeri, Lindsay Melanson, Ashley RandWill act as consultants until business growsEventually employees will be hired to be
consultants
Product OfferingTransportation
To and from weddings/vow renewals/special events
To and from airport for additional fee
Private partiesBachelor/bachelorette partiesRehearsal dinnersBridal ShowersFamily gatherings
Product OfferingTheme
Customizable features
CuisineHand picked food items
ConsultantPrivate event consultation
SWOT ANALYSIS
StrengthsLocation
Close to desirable destinations
UniqueNo other companies like it in the industry
ConvenienceExperienced consultants
WeaknessesLocation
Only one location
UniqueNew company idea poses a risk
OpportunitiesEconomy
Budgets increasing as economy improves
Interest in destination weddingsDemand increases for Bridal Airlines Increased interest in package deals
First in the IndustryAbility to grow and expandMore locations in the future
ThreatsChanging trends
The “in” thing always changing If destination wedding are faded out there will be
no use for Bridal Airlines
Economy If it goes downward, less couples will have money
to spend
WeatherUncontrollable factor
Other consulting companiesCan plan destination weddings
Competition
Direct CompetitionBridal Airlines itself does not have any direct
competition
Indirect CompetitionWedding planning websites
Easily accessibleFree to use
Other AirlinesMiami-International Airport is the largest gateway
between US and Latin America
Wedding ConsultantsCan plan a destination wedding
Marketing Strategy
Value PropositionCore value: a customer will receive services for
the packages they want
Customer’s needs and wants will be completely covered by the employees of Bridal Airlines
Even thought Bridal Airlines is a high end service the number of services the company provides adds value to the customer.
Critical IssuesHigh in major opportunities and major threats
Risk situation with potentially large returns
If successful the company can evolve and expandFirst in its marketUse feedback to perfect and expand services
If unsuccessful the company will failFirst in the marketConsumers may not be attracted to idea
Target Market StrategyCouples 35-45 years old
Financially stableWill not need approval of parent
Statistics show our location is well determined based on target marketMedian age of Miami resident – 37.7 years old55.8% of males over 15 in Miami are not married60.1% of females over 15 in Miami are not marriedMedian income of Miami resident - $41,994
BrandingLogo
Displays two wedding band and angel wingsBand symbolizes the bondWings symbolize both angels and airplanes
Logo will be positionedOutside of planeDesk at airportOfficePaperwork/BrochuresProducts
i.e.. Drinking glasses
Marketing Mix
Public RelationsInitially done by owners
Eventually to hire employees solely for PR
AdvertisementsLocal news stationsNewspaperPress ReleasesArticlesStatement from past customers
Direct MarketingBriefly involve direct marketing
Direct telephone sales will not be usedEmail marketing will be used
Email MarketingMass emails to be sent to prospective clientsCan subscribe through our websiteHelp with online researchObtaining emails will help to reach target market
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