Brent Flink Resume + Portfolio

BRENT FLINK | RESUME + PORTFOLIOBRENT FLINK | RESUME + PORTFOLIO

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EXPERIENCE

Nature’s Path Foods Inc. Organic Food ProducerSenior Graphic Designer ..............................Senior Graphic Designer ..............................Senior Graphic Designer 2008 to Date

Focus on the Family (Canada). Christian Ministry OrganisationInterim Creative Director. ...........................................2007

Indivisual Design Inc.Graphic Design ConsultancyCreative Director. ..........................................1992 to 2009

Palmer Jarvis Advertising Inc. (DDB)Advertising AgencyArt Director. ......................................................1991 - 1992

Gough & Company Advertising Pty. (Melbourne)Advertising AgencySenior Art Director. .....................................................1990

Baker Lovick / BBDO Advertising Inc.Advertising AgencyArt Director. ......................................................1986 -1989

Media Videotex (Canada) Inc. Information Terminals Provider. Computer Graphic Designer .....................................Computer Graphic Designer .....................................Computer Graphic Designer 1985

CREATIVE & MARKETING SKILLS

Advertising Art DirectionCopy Writing

Creative StrategyCreative Direction

DrawingStoryboardingPresentation Skills

Broadcast Television ProductionScript DevelopmentVideo Editing

Web Development & ProductionSocial Media

Direct MailPackaging DesignPoint of Purchase AdvertisingPrint AdvertisingSignage

Print Production

#206 5977 177B St, Surrey, BC Canada V3S 4J7

www.fl ink.ca brentfl [email protected]

604.720.1778

B R E N T F L I N K / A R T D I R E C T O R / G R A P H I C D E S I G N E R2

PAST CLIENTS INCLUDE

A&W Foods & BeveragesAir Combat ExperienceAM1040 Kicks RadioAtlas CourierAzta Management CorporationBBDO DirectBC Centre for Disease ControlBC Fisheries CouncilBC Housing CorporationBC Lottery CorporationBC Ministry Of HealthBC Tel (Telus)Beaver BuzzBenndorf Verster Office SuppliesBicycle Trade Association of CanadaBig House CommunicationsBlue Earth LabsBosley’s Pet FoodsBurnaby Christian FellowshipCamnet CommunicationsCana Management Inc.Canadian Mill SystemsCanfor CorporationCantel (Rogers Mobility)Capilano Community ChurchCarica ToolsCarolyn ArendsCBC TelevisionCGAs Of BCChristian Advocacy SocietyCiao Mein RestaurantsCMAs of BCCommunity of Hope ChurchCreative Sports ConsultingCrisis Pregnancy CentersDees CommunicationsDelta Credit Union (Envision)Digital Media AllianceDr Harvey StreckerDynapro

EDC Group ConsultingEnd Of The Roll CarpetsESI IntegrityFireworks MarketingFocus on the Family CanadaFoster Mead AdvertisingFranklin Tool CompanyFuzeGallery ResourcesGlennie Stamnes AdvertisingGo Direct MarketingGold Cup CoffeeGrey AdvertisingHeart & Stroke Foundation Of BCHot Shop CommunicationsICBC Autoplan 12Integral CommunicationsInternet Studios Inc.Intrinsyc SoftwareIron Age ShoesJohn Ross InsuranceJuice MarketingJustonic Tuning Inc.Kelloggs (Australia)Kenneth Copeland MinistriesLifeforce PropertiesMaddocks Systems Inc.Mars Confectionaries (Australia)McAlduff DirectMichael HartMomiji Garden (PNE)Moreland & Associates Morningstar CanadaMyron Balagno & AssociatesNature’s Path Foods Next Great ChefNow CommunicationsOcean FisheriesPacific TheatrePalmer Jarvis Advertising (DDB)

Parallel StrategiesPaul Fong GMPhil Roberts & AssociatesPost Abortion Community ServicesPowerPort DevelopersProLife BCQuilchena Golf & Country ClubRaymond Lum PhotographyRichmond HondaRiver Christian AssociationRKW DesignRobinson & Co TradingRogers Cable SystemsSenior’s Foundation of BCSeven-Eleven (Australia)SFU Community TrustSoterra SportsPower (Australia)Strangeloop NetworksSwift CourierSymbols Multisensory Learning CentersTelus (BC Tel Co)Telus Mobility (BC Cellular)Terasen GasTourism British ColumbiaToyo TiresTrilogy PropertiesTriumf (UBC)Unifoods (Unilever Australia)VanCity Credit UnionVancouver Auto (BMW)Vancouver Cigar CompanyViscount IndustriesWhitewater ProductionsWind & Tide PreschoolsWT PowersYellow PagesYMCA Of Greater VancouverYoung & Rubicam AdvertisingZones Of Influence

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IDENTITIES.

Quick. You’ve got four words. Describe your company.

Logo design can be like that.

Your logo may appear in a cluster with 8 others at the bot-

tom of a newspaper ad, your corporate fl eet, your statio-

nery, your web site, your coffee cup and maybe your team

jackets as well. It has to look as professional and compelling

in one colour as it does in full colour and it has to represent

you. It’s your corporate banner and one of the foundations

on which you build your brand.

Logos from top left are:

Air Combat Experience,

Beaver Buzz Energy Drink,

Bicycle Trade Association of Canada,

Capilano Christian Community Church,

Community of Hope Church,

Momiji Garden,

PowerPort Developers,

Quilchena Golf & Country Club,

Robinson Tees & Sweats,

SilvaStar Wood Products,

Soterra Adventures,

Strangeloop Networks,

The Sugar Rush,

Symbols Multisensory Learning Centers,

Wind & Tide Montesori Schools

and 180 Club Ministry.


OPTIMUM PACKAGING DESIGN OVERHAUL.

Research told the folks at Nature’s Path that Optimum was

selling based on its fl avour not nutritional profi le despite the

high profi le athletic endorsements.

My challenge as a new member of the Nature’s Path graph-

ics team was to overhaul the line. I retained the strong

colour cues Optimum had and its logotype and tossed the

rest.

The new packages featured bigger, bolder product shots,

strong colour cues, bold fl avour descriptions and my warm

descriptive variety stories on box backs cemented my role

as the “Nature’s Path voice”.

Each box also featured cross-selling tab ads to introduce

you to the other fl avours in the line up.

BEFORE:

AFTER:

Also Known As “My-That-Dress-Looks- Good-On-You-Crisps.”

Optimum Slim. It looks good on you.

Like Tasteful Fine Dining Without the Stuffiness And Elevator Music.Optimum Blueberry Cinnamon deserves a reservation at your table.

Like Tasteful Fine Dining Without the Stuffiness And Elevator Music.Optimum Cranberry Ginger deserves a reservation at your table.

“Ban-Almon- Sun-Cinn-Cha”

Optimum Banana Almond. Yes. It’s quite a mouthful.

U S A V E R S I O N S







C D N E N V E R S I O N S

Aussi appelées «Wow-cette-robe-te- va-bien-croust»

Optimum Slim. Elles vous conviennent parfaitement.

Un déjeuner savoureux, un air de gastronomie, sans collet monté ni musique d’ascenseur…Céréales Optimum Bleuet et cannelleméritent une réservation à votre table.

Un déjeuner savoureux, un air de gastronomie, sans collet monté ni musique d’ascenseur…Céréales Optimum Canneberge et gingembreméritent une réservation à votre table.

«Ban-ama- sol-can-cha»

Optimum Banane et amande. Oui. Vraiment délicieuses.

C D N F R V E R S I O N S







U S A V E R S I O N S







C D N E N V E R S I O N S

Aussi appelées «Wow-cette-robe-te- va-bien-croust»

Optimum Slim. Elles vous conviennent parfaitement.

Un déjeuner savoureux, un air de gastronomie, sans collet monté ni musique d’ascenseur…Céréales Optimum Bleuet et cannelleméritent une réservation à votre table.

Un déjeuner savoureux, un air de gastronomie, sans collet monté ni musique d’ascenseur…Céréales Optimum Canneberge et gingembreméritent une réservation à votre table.

«Ban-ama- sol-can-cha»

Optimum Banane et amande. Oui. Vraiment délicieuses.

C D N F R V E R S I O N S

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MUSIC PACKAGING

They work countless evenings wrestling with meaning and

truth, rhythm and rhyme. Sometimes for months or even

years. So when my musician clients meet with me I do my

best to portray visually what they’ve captured in sound.

It’s truly a labour of love.

“A fantastic product. The artistry is fi rst rate. I highly recommend him.”

MICHAEL HART SINGER / SONGWRITER

“... a great listener. He quickly “gets it” and then delivers what you need. By “need” I mean he’ll take it beyond what you thought possible. If you want your CD graphics to stand out and at the same time reveal the music within, hire him. ”

SPENCER CAPIERSINGER / SONGWRITER

“Response to the new CD has been great! People love the cover — we’ve gotten lots of compliments.Thanks so much for your work on this.”

KATHERINE JOURNEY SINGER / SONGWRITER

“Great skills and great value.Brent brings his unique touch to everything he does.”

ROY SALMONDRECORDING ENGINEEROWNER, WHITEWATER PRODUCTIONS

2006 Covenant Award for Best CD Design in CanadaCarolyn Arend’s “Pollyanna’s Attic”


HER HUSBAND’S AFFAIR

What began for Anne Bercht as a gut wrenching roller

coaster ride of betrayal turned into a self-published book

and a new career.

When Anne approached me to work with her on her book,

I wondered about the title. When I suggested she consider

shortening it a bit she insisted it had to stay.

So I worked with it.

She was right of course and within a year of selling books

from the trunk of her car she found herself on the US talk

show circuit including appearances on both Montel Williams

and Oprah Winfrey Shows.

I’d like to think that a good story, well-packaged still has

universal appeal. And that my design work made a differ-

ence too of course.

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BC TEL (TELUS) LONG DISTANCE

TV CAMPAIGN.

“Now that long distance rates within BC have been reduced

by over 35% you can talk ‘til ...the cows come home.”


by over 35% you can talk up a storm.”


by over 35% you can call at the drop of a hat.”


by over 35% you can call anytime you wanna’ yak.”

Simple. Recognizable phrases that were all put to use in the

service of BC Tel (Telus) to help sell their new, lower price

long distance services.

I developed these 15 second TV spots in while employed

as an art director at Baker Lovick/BBDO Advertising in

Vancouver.


BC MINISTRY OF HEALTH TV CAMPAIGN.

The PreventionCare campaign was borne of the idea that

given the information, people will make better choices

around their health and live better, healthier lives.

I worked on nearly a dozen PreventionCare TV spots

ranging from child proofi ng homes to diet, exercise, drug

interactions, sun protection and more. The campaign ran

for a period of two years and the spots were, on the whole,

memorable and successful with many people making small

lifestyle improvements.

1994 Lotus Awards for Best TVCommercial in BC “Eat For Tomorrow” (2nd Place)Best Use of Animation “Walkawalka” (2nd Place)

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COMPASSION INTO ACTION

Back in 2009, Arran Stephens, Nature’s Path

founder and CEO was inspired in a speech by

the Dalai Llama, to use his good fortune to help

others. He took up the challenge with gusto and

the yearly Compassion Into Action Event was

born.

What at the outset seemed a whim, has become one of the

Vancouver Food Bank’s biggest events with over $300,000

in cash and food raised to date. Partners like VanCity, Olym-

pic Dairy, Happy Planet and others have joined Nature’s

Path over the years to make a good idea even better.

The event has been an exciting opportinity to create an

entire event from the ground up.

As sole creative on the project, my work has included logo

design, copywriting , ads, promotional materials including

shirts, buttons, banners, posters, dump bins, signage, an

overview video hosted on our YouTube channel and even a

mobile app hosted on ShareSquare.

10 B R E N T F L I N K / C R E A T I V E D I R E C T O R / G R A P H I C D E S I G N E R

WE DAY 2010

We Day is an event hosted by Free The Children, a chil-

dren’s charity founded in 1995 by a then 13 year old, Craig

Kielburger. Created as an event to empower, educate, and

inspire. kids to effect change through various Free The Chil-

dren’s campaigns. This annual event has features social ac-

tivists and celebrity speakers like Nelson Mandela, Al Gore

and Rev. Jesse Jackson as well as musical performances by

the likes of The Jonas Brothers, Justin Bieber and Hedley.

When Nature’s Path chose to become involved I was tasked

with creating a fun and interactive booth for our company

complete with information and prizes. I developed a cartoon

path for the ground at our booth (printed on vinyl), free

downloadble desktop calendar, banners, prize wheel (made

from recycled materials)z, quiz cards and music download

cards.

As a result, our booth had hundreds of kids lined up all day

for a chance to get free music and learn about organic agri-

culture, GMO’s and nutrition.

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PRINT ADVERTISING + PRINT DESIGN

(far left) Posters and postcards for Dr Harvey Strecker, Cosmetic Surgeon.

(left) Posters and book covers for Food Safe BC Program.

(near left) Promotional materials for “The Next Great Chef” TV show.

(below) Billboard for Greyhound Courier Express.

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WHEN IT COMESTO GRANOLA BARS

Crunchy or chewy? Enjoy a free snack on us and let us know which onemakes your taste buds applaud louder.

Text "CRUNCHY” or "CHEWY" to 32075 for a chanceto WIN a Nature's Path Prize Pack in eitherCRUNCH or CHEWY varieties.

Text "CRUNCHY” or "CHEWY" to 32075 for a chanceText "CRUNCHY” or "CHEWY" to 32075 for a chanceto WIN a Nature's Path Prize Pack in eitherCRUNCH or CHEWY varieties.

WHEN IT COMESTO GRANOLA BARS

Look for these packages where you buy snacks.

TEXT“CRUNCHY”

TO 32075

TEXT“CHEWY”

TO 32075

(far left) Brand overhaul and print materials for The Flag Shop; a local Vancouver fl ag retailer.

(left and below) Festival Cinemas / Nature’s Path in-store granola bar promotional campaign materials. Customers were given free samples of both crunchy and chewy bars then asked to text their votes ; either “CRUNCHY” or “CHEWY” to 32075 for a chance to win a prize package.

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(Left) “Munch Money” coupons for Nature’s Path.

(below) Promotional 3 armed T-shirt for Non GMO Awareness March in Washington DC, May 2012. The tag “GMO Shirts are easy to spot. GMO Foods aren’t. GMO You’ve Gotta’ Right To Know” (Many attendees wore them for Halloween too of course.)

(Right) Infographic explaining what GMO’s are and why you should care. (far right) “Love the Earth” icon for Earth Day 2009, Paths Logo and icons for Nature’s path Human Resouces Department (right bottom) Proposition 37 logo for Californians to have GMO Foods labelled clearly on their packaging.to have GMO Foods labelled clearly on their packaging.


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(far left) Magazine ad for PluggedIn; a christian culture commentary magazine.

(left) Poster for Surrey Little Theatre Co.

(left below) Postcard for VictoryBiz; a christian ministry to business people

(below) Postcard/Invitation for 7:47; a ministry to youth.

(right) Posters series POP designed to illustrate different Toyo Tires in use by different types of customers. Since in the tire world, “tread is king”, the posters were deigned to feature strong profi le shots of the tires with low profi le shots and tire insets.

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ALTAN TECHNOLOGIES.

Altan Technologies, like so many high

tech and engineering fi rms, had little in

the way of marketing materials and what

they did have sounded like it was written by engineers for

engineers.

The problem?

Most of their customers weren’t engineers but entrepre-

neurs.

My idea to was to position Altan Technologies as the

“Sherpa Guide” to their exciting expedition through the

world of new product development. The thrills (and the

risks) of choosing the appropriate development partner

were somewhat akin to an Everest climb in that a successful

expedition would be something you could build your future

on, while a failed venture would surely cost you some limbs

and maybe more.

Beginning with a subtle logo overhaul, postioning line and

copy deck, I worked with Altan’s web technologist to build

graphics and write a Joomla-powered site that delivered

their brand promise in a bold, and memorable way and set

them apart from their competitors.

(right) Facebook promotions for Nature’s Path, EnviroKidz™ and QuePasa. Since we bagan our social media efforts in 2010 we have amassed nearly 500,000 Likes for Nature’s Path.


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BRENT FLINK #206 5977 177B St, Surrey, BC Canada V3S 4J7 | brentfl [email protected] | 604.720.1778

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Documents

Brent Flink Resume + Portfolio