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How to Create the Business and Lifestyle you want. Timeless and proven methods for crafting your unique story.
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7/21/2019 Breakthrough to Freedom
http://slidepdf.com/reader/full/breakthrough-to-freedom 1/33
Breaking Through to
Ultimate Freedom
Veni, Vidi, Visa: The Julius Caesar
Battle Plan for Success
David Shiang
ick !cCulloch
"ntre#reneur Solutions $nc%
7/21/2019 Breakthrough to Freedom
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What We Will Cover◦ Your Unique Value Proposition
◦ Stop Trading Time for Money
◦ Leveraging Timeless Myths
◦ Why You Need to e a Pu!lished "uthor◦ #nventing #rresisti!le $%ers
" Spe&ial $%er
The Se&ret #nside the '()** +nvelope
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,avid Shiang◦ -*. years e/perien&e in &oa&hing0 &onsulting0 information
te&hnology0 mar1eting0 edu&ation
◦ egan &onsulting on #nternet strategy in (223
◦ 4ormer VP at 4ortune 5** Private Company and VP Mar1eting
for several te&hnology start6ups◦ M#T grad0 7ellogg8North9estern Masters in Mar1eting0
,anforth 4ello9 in +nglish Ph, program at UC er1eley
◦ Taught !y Phil 7otler0 :ay "!raham0 ;ary en&ivenga0 PerryMarshall0 ,an 7ennedy0 :a&1 Can<eld0 Ted Ni&holas0 Steve=arrison0 others >
◦
Presenter at The Billionaire Experience with George Ross andother &onferen&es
◦ "uthor0 spea1er0 trainer
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?i&1 M&Cullo&h
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Visibility Your Message is the
7ey to Your Su&&ess◦ People need to <nd you
Who is your TargetMar1et@
Why should you !e apu!lished author@
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Credibility WhatAs your story@ =o9 are you unique@ =o9 &an you use
mythology to persuadepeople to Boin yourtri!eD@
The story of the LasVegas ta!le rush
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Money, Success,Infuence, Fame
What do you o%er thatothers desire@
=o9 do you &reateirresisti!le o%ers@
=o9 &an you Stop Trading Time for Money@
Why do people !uy fromyou@
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Julia RobertsE #Am giving a&ting lessons atmy houseF WeAll have a lot of funF "re youinterested@D
Tiger WoodsE #Am o%ering private golflessonsF Wanna Boin me > and party 9ithmy entourage after9ards@D
Warren BufettE # 9ill tea&h you ho9 to
invest li1e meF #Ave done a pretty good Bo!F,o you 9ant to sign up@D
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=o9 do you a&hieve the stature and
&redi!ility of a :ulia ?o!erts0 Tiger Woods0 orWarren u%ett > in your &hosen <eld@
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Messaging and Communi&ations Target Mar1ets ;etting the Word $ut
#rresisti!le $%ers
Marketing: the right ofer at the right priceto the right person at the right time
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e&ause the purpose of !usiness is to &reatea &ustomer0 the !usiness enterprise has
t9o66and only t9o66!asi& fun&tionsEmar1eting and innovationF Mar1eting andinnovation produ&e resultsG all the rest are&ostsF Mar1eting is the distinguishing0 unique
fun&tion of the !usinessFD6 Peter ,ru&1er
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T9o Choi&es◦ ,o it Yourself
◦ ;et =elp
7ey Huestions◦ =o9 fast do you 9ant to go@
◦ What resour&es are at your disposal@
◦ ,o you 9ant someone to sho9 you e/pert tips0
proven short&uts0 and ho9 to get 9or1 done forpennies on the dollar@
◦ #s going it aloneD or trial and errorD the !estmethod@
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Risk Reversal
Unique Selling Proposition
Host-Parasite Relationships
Leveraging Hidden Assets Referral Marketing
Testing
– “Let the arket de!ide"
#du!ation
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Si$ Prin!iples of %nfluen!e
&' (etting a (ood )eal*' Authorit+
,' onsisten!+
.' Liking
/' Re!ipro!it+
0' S!ar!it+
1' So!ial Proof
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Neuromar1eting◦ rain s&ien&e is
revealing ne9 insightsinto human !ehavior
and the importan&e ofemotion
◦ Logi& alone does nota&&ount for our a&tions
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Selling 9ith Stories◦ The art and s&ien&e of
getting your messageto sti&1D
◦
Com!ining the an&ient9ith the modern
◦ We are story6drivenfrom !irth
◦ The heroAs BourneyD
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Setting you up 9ith a foundation forsu&&essF
◦ ronIeE rea1through MessagingD Teleseminar
&onsists of si/ J*6min modulesF #n&ludes time forHK"F
◦ SilverE "!ove plus private dis&overy and e/ploration&all0 private (6( &oa&hing &alls J0 &ritique of 9e!siteand mar1eting materials
◦ ;oldE "!ove plus Private (6( V#P day0 unlimited emailsupport0 emergen&y phone support0 We!site uilt9ith YouD
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$ptional Servi&es◦ Content development and mar1eting Copy9riting
+mail autoresponder series
We!site o9 and ar&hite&ture More
◦ "uthoring ;host9riting
Pu!lishing assistan&e
+diting
◦ Coa&hing and Consulting
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◦ +ntrepreneurs◦ +mployees
◦ "uthors0 spea1ers0 pu!lishers
◦ Coa&hes and &onsultants
◦ "nyone see1ing more in&ome◦ People 9ho 9ant to ride the te&hnology 9ave of
the future
◦
People 9ho 9ant to a&hieve su&&ess faster◦ People 9ho are stu&1D and 9ant a helping hand
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rea1through J*6minute teleseminar8group&oa&hing &alls
Covers all the !asi&s for su&&ess◦ =o9 to &raft your message for ma/imum results
◦
The easiest and most lu&rative mar1ets to penetrate◦ Short&uts0 tips0 and ta&ti&s
◦ 7ey mista1es to avoid at all &osts Time for individual HK" on ea&h &all J 9ee1s MP- ?e&ordings Valua!le !onuses ValueE '22OF You pay only '53O
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ronIe pa&1age PLUSE◦ Private ,is&overy and +/ploration Call 2* min to
revie9 your am!itions0 goals and providestrategi& dire&tion
◦ Wee1ly private (6( &oa&hing &alls J* min◦ Critique of 9e!site and8or mar1eting materials
◦ 9ee1s
◦ Valua!le !onuses
◦
ValueE '3022OF You pay only '5032O
◦ Only 5 Silver ackages !vaila"le
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Silver pa&1age PLUSE◦ Personal V#P (6( Coa&hing ,ay online or lo&ation T,
◦ Unlimited email support
◦ +mergen&y phone support
◦
We!site uilt 9ith YouD Q you supply &ontent for anS+$6optimiIed 9e!site !uilt on a sele&ted Wordpresstemplate
◦ (5 9ee1s
◦ Valua!le !onuses
◦ ValueE '(3022OF You pay only '3022OF
◦ Only # Gol$ ackages !vaila"le
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◦ ronIeE 4ull refund 9ithin -* days of orderF You1eep all the !onuses re&eived to dateF
◦
Silver and ;oldE #f you de&ide not to &ontinue 9iththe program t9o6thirds of the 9ay into the 2* min,is&overy and +/ploration Call0 you 9ill re&eive afull refundF You 1eep all the !onuses re&eived todateF $n the &all0 9e 9ill revie9 a questionnaire
you &omplete in advan&eF This is not a shootfrom the lipD &oa&hing &allF
◦ What &ould !e fairer@
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ronIe◦ '53O $ne6Time
Silver◦ '(022O $ne6Time or - Monthly #nstallments of 'O3O
◦ ) Pa&1ages "vaila!le
;old◦ '3022O $ne6Time or ) Monthly #nstallments of '(0*2O
◦ - Pa&1ages "vaila!le
;o =ere for ,etails and to $rder
///////////
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onuses for all 9ho order◦ +6&opies of t9o &lassi& mar1eting 9or1s that all
mar1eters should 1no9 a!outF $ne has sold for morethan '** in hard&opyF oth are yours at no &hargeR
4ast "&tion ,is&ount
◦ Ta1e '-** o% Silver $ne6Time Payment or ')** o%;old $ne6Time Payment
◦ Must order 9ithin 53 hoursF
;o =ere for ,etails and to $rder
//////////
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This is not a get6ri&h qui&1 program li1e so manyothers youAve heard a!outF =ey0 9eAve all !eenthereF #f you e/pe&t '( million in your !an1 a&&ounttomorro90 please leaveF
To !e su&&essful on the #nternet0 you need toE◦ Sele&t an area 9here !uyers alrea$y exist ◦ e&ome a visi!le leader in your &hosen <eld
◦ Understand your target mar1et and get in front of them
◦ $%er produ&ts or servi&es that people 9ant to !uy
◦ Ma1e it easy for people to do !usiness 9ith you
◦ Live 9ith passion You ,$ N$T need te&hnology or &opy9riting s1illsF
$utsour&ing help is availa!leF
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Selected Testimonials
I have only praise for David as a coach. If I am not his most difficult student, I believe I am a close second. David definitely has patience and an ability to dig andsort out valuable tidbits from the student, leading to a successful result. I am happythat David is my coach.
Ralph Haak, Professional Engineer, Tucson, !
I am pleased that David responds to emails in bet"een coaching sessions becausesometimes there is some thought or false conclusion I have dra"n that "ill hold me back in getting to "here I "ant to be before the ne#t coaching session. $ettingtimely responses from David helps me to keep moving for"ard during the time bet"een calls.
Diane %chuster, Investor, &ary, '&
◦ !%% coaching st&$ents have eval&ate$ 'avi$ with the ()G(ESTrating * +signi,cantly "etter than other coaches-
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Ted Ni&holasA '(0)** Se&ret of Su&&essDs&ri!!led on a pie&e of paper stu%ed insidean envelope
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Whatever you 9ant in life0 Bust "S7 for itRD