BreadBasket Company Profile 2011

breadbasket.my

Unique treats fresh from the oven

Content

Unique Treats Fresh from the Oven

Welcome to Bread Basket, 3

Message from Managing Director, 4

Company Information, 5

Company Background, 6

Organizational Structure, 8

Our Philosophy, 10

Our Strengths, 11

Chef’s Review, 13

Our Selections, 15

Bread Basket @ AirAsia, 18

Bread Basket Kiosks, 19

Bread Basket @ Media, 20

Happenings, 21

Home & Office Deliveries, 25

Welcome to Bread Basket

Bread Basket is a start-up bakery retail establishment located in Bangsar South. It expects to catch the interest of a regular loyal customer base with its broad variety of breads and pastries products. Certified Halal by JAKIM (Islamic Development Department of Malaysia), Bread Basket aims to offer its high quality products at a competitive price to meet the demand of the middle-to higher-income local and expatriate market, in the residences and offices.

As a freshness-driven company, Bread Basket is committed to provide the broad variety of Swiss”ly” fresh breads and pastries products. Made from high quality imported raw materials combined with our bakery expertise ensure Swiss”ly” fresh taste of bakery is delivered.

Rest assured that Bread Basket team is able to cater your bakery taste and requirements. Please feel free to contact us (+603) 2241 3800 for home and/or office deliveries.

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Message from Managing DirectorBread Basket is the newest bakery and café in town which was officially launched by our well-known celebrity chef, Dato’ Redzuawan Ismail (better known as Chef Wan) and prominent celebrities, models and some Malaysia’s rising stars

From a humble beginning in March 2010, Bread Basket Sdn Bhd was established. We expect to catch the interest of a regular loyal customer base with our broad variety of freshly baked breads and pastries products.

We’re committed in providing the broad variety of fresh bakery and pastries products. More importantly, high quality and freshness of our Swiss bakery and pastries will be our core emphasis.

It’s just right for tea, a nice snack, a light dessert, or perhaps, even for breakfast.

Sven Schneider

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Enjoy your meal!


Company Name

Company Information

Level 3A, Tower 3, Avenue 3Bread Basket Sdn Bhd

Core Business

Bakery, Food & Beverage

Established Since

25th March 2010

Management Office

59200 Kuala Lumpur

Bangsar SouthNo. 8, Jalan Kerinchi

Contact

T. +603 2246 0805F. +603 2246 0808E. [email protected]

W. www.breadbasket.my

Malaysia.

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Unit G11, Ground Floor, The Sphere

Outlet

59200 Kuala Lumpur

No. 1, Avenue 1, Bangsar SouthNo. 8, Jalan Kerinchi

Contact

T. +603 2241 3800F. +603 2241 3800

Malaysia.

E. [email protected] Treats Fresh from the Oven

Company Background

Bread Basket is a start-up bakery retail establishment located in Bangsar South. It expects to catch the interest of a regular loyal customer base with its broad variety of breads and pastries products. The company plans to build a strong market position in town, due to the partners' industry experience and mild competitive climate in the area. Bread Basket aims to offer its high quality products at a competitive price to meet the demand of the middle-to higher-income local and expatriate market area, in residences and offices

The bakery industry in the Malaysia has recently experienced rapid growth. Bread Basket wants to establish a large regular customer base, and will therefore concentrate its business and marketing on expatriates and local residents which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, Offices traffic is expected to comprise approximately 80% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market.

Established in early 2010, Bread Basket Sdn Bhd (commonly shortened as Bread Basket) is established in Malaysia.

Marine Welding Work. Marine Repair Work. Marine E & I Work. Marine Piping Work

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To build on our cornerstones of Swiss bakery, freshness, brand and values.

We are positioning our brand to match our mission and vision, and speaking to our beloved customer with one voice.

2011 © BREAD BASKET SDN BHD 7

Unique Treats Fresh from the Oven.

Organizational Structure

Board of Directors

BREAD BASKET

Managing Director / CEO

HR & Admin

Retail Management

Marketing

Technical Support

Operation Director

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Finance

We always operate within the Swiss-German standards. Our focus doesn’t just end with producing scrumptious offerings but also aiming at presenting a pleasant and hygienic ambience, friendly and attentive staff and precise timing with delivery and opening hours

Swiss”ly” Fresh Baked Breads & Pastries.


Our Philosophy

To Our ClientsPersonal attention to treat customers as closed friends.

To Our Employees To ensure better career development and advancement in bakery industry.

To Our ProductsQuality bakery and pastries products made, by highly trained chefs, from high quality imported raw material.

To Our ShareholdersTo ensure sustainable returns at all time.

VISIONTo be the leading Swiss bakery and pastries retail chain in Malaysia.

MISION

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Our Strengths

Bread Basket is one of the fewer Swiss bakery and pastries retailer aiming at middle-to-higher-income local and expatriate market.

Dynamic key personnel team with more than 15 years of combined bakery and pastries know-how experience.

Strong dedicated team with Swiss-German standard and technical know-how.

Personalized delivery service to doorsteps at competitive price.

Being the Swiss bread and pastry expert in Malaysia, we are well-prepared in providing our expertise locally. The high quality imported raw materials coupled with partner’s vast bakery experience have strengthened our creditability to ensure not only freshness but also quality of bakery and pastries products are ascertained at all time.

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High quality imported raw materials in bakery and pastries making.

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Fresh, Delivery and The Promise – are always our emphases; that’s what drives us to strive continuous improvement to ensure customers’ satisfaction at all time.

Fresh. Delivery. The Promise.


Chef’s Review

The bakery industry in Malaysia has seen many changes in the last decade. In short, it has emerged from small-scale processing industry to medium-scale and now, the birth of the new and trendy retail concept called boutique bakery.

Breads are becoming a favorite amongst the health conscious community in Malaysia. Breads are adequate for our dietary needs especially in this millennium where Malaysians are more conscious about staying healthy.

As a freshness-driven company, Bread Basket is committed to provide the broad variety of bakery and pastry products. Freshness is what our customer wants.

Bread Basket is established then, in order to bring the newest trend of boutique bakery through our rigorous application of innovative marketing strategy and distribution channels.

Our boutique bakery shop’s location is strategic, more importantly, we are well known for our Swiss”ly” fresh baked bakery and pastries where customers find a sense of contemporary ease and personalized door-to-door delivery bread basket experience

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Leading the RevolutionWe are the unique Swiss bakery player within the region, and we plan to achieve greater heights by offering franchise opportunities soon.

The Essence of Talent With our strong commitment towards talent management, we are providing to strengthen our team with new technical understanding and ideas across the organization so as to foster a high performing workforce.

Benchmarking Ourselves.


Established in 2010, Bread Basket stands for Swiss”ly” fresh bakery and pastries in

basket and personalized delivery service. It’s just right for tea, a nice snack, a light

dessert, or perhaps, even for breakfast!

Bread Basket offers a wide selection of fresh breads and pastries freshly baked daily and

cater for home and office deliveries.

breadbasket.my

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Croissants Pastries Breads Rolls Savouries

Our Selections


Bread Basket is built on solid Swiss bakery foundation. We always place great emphasis on freshness combined with the creative aspect.

Swiss”ly”. Freshness.

The idea is to offer Malaysian the real deal. The characteristic is that all of our 80 items are freshly baked several times a day to ensure absolute freshness.

The combination of quality and creativity puts us in a strong position when it comes to understanding Swiss bakery and pastries promptly.


Only The High Quality


Our Swiss”ly” fresh breads and pastries are made from only the high quality imported raw

materials.

Bread Basket @ AirAsia

Bread Basket Featured As AirAsia’s In-Flight Food & Beverage

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For the first time, Bread Basket made its debut on board, featuring its Chocolate Roll & Mini French Croissant and Apple Bar for all AirAsia’s flights.


Bread Basket Kiosks

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Bread Basket has had its various established kiosks, featured at Lim Kok Wing University, Menara Telekom Malaysia and so on.

Bread Basket @ Media

Bread Basket Features in Print Media

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As a start-up company, Bread Basket has been hyper actively involved in various local print media so as to facilitate its brand and product exposure.

NONA MAGAZINE

THE PEAK MAGAZINE

EH MAGAZINE SINAR HARIAN NEWSPAPER

NEW STRAITS TIME

THE STAR PANORA MAGAZINE

KL LIFESTYLES


Happenings

Chef Wan Launched Bread Basket Bakery and Café with Style

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Bread Basket is the newest bakery and café in town which was officially launched by our well-known celebrity chef, Dato’ Redzuawan Ismail (better known as Chef Wan). Prominent celebrities, models and some local artists also attended Bread basket’s launch, made it a great turn out.


Happenings (Cont’d)

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During the opening of Bread Basket flagship in Bangsar South, Chef Wan, the Malaysia’s top model Amber Chia, Iz (an upcoming star from a reality show, One in a Million Season 2), Anis Nabila from Asian Food Channel and Jules from Fly FM as the host of the night joined in for a fund raising course together with the orphans from Rumah Ilham (Yayasan Anak-Anak Yatim Pinggir Taman Tun Dr. Ismail) and from Rumah Anak Yatim Baitul Izzah and baked a fantastic array of pastries which were auctioned to the guests.


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The event was fun-filled by charity event where the children from the orphanage

home were baking together with celebrities and the bread/pastries were auctioned to

our guests. All proceeds will be donated to the children orphanage homes and 50% of Bread Basket sales of the day will also be

donated to charity.



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Bread Basket 1st Year Anniversary Party

European Tourist Group @ Bread Basket

Bread Basket Team @ Melaka Goodyear Drifting

Bread Basket @ Space U8 Signing Ceremony


Bread Basket has had its various events and outings, some highlights are as follows:

Home & Office Deliveries

Bread Basket offers a wide selection of breads and pastries freshly baked daily and cater for home and office deliveries.

breadbasket.my

Home and Office Deliveries

Fresh breads and pastries delivery daily right to your doorstep!

For deliveries please call

+603 2241 3800


2011 © BREAD BASKET SDN BHD

breadbasket.my

Documents

BreadBasket Company Profile 2011