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www.justenergy.com
Small Company Culture, Flexibility, & SuStainability keep
Just Energy
Poised for Growth
Just EnErgy
segment, home services division for major appliances, and Momentis™, a partnership that operates in the residential and commercial sectors. Over the next 3-5 years, Just Energy plans to grow these lines by expanding the geographic footprint of the operations and add new products as the divisions mature. One area of focus includes green initiatives and a focus on other renewable resources including solar in the residential marketplace. “We are increasingly providing consumers with the option of buying their energy from renewable sources, whether that’s electricity or carbon offset credits,” says Hartwick.
employee retentionA young and vibrant company, Just Energy has almost doubled in size in the last year and a half alone. “Where there’s growth, there are opportunities,” says Hartwick.”The fact that we’re growing and expanding is the key selling feature, I think that anyone sees that creates opportunities for
Just EnErgy is a leading electricity and natural gas retailer serving 5 provinces of Canada, including Ontario, Manitoba, Alberta, Quebec and British Columbia, and parts of the United States, including New York, Indiana, Michigan, Ohio, Texas and Illinois. Established in 1997 with the deregulation of the natural gas and electricity sectors, Just Energy has grown to become a multi-billion dollar company with a large footprint over North America including over 1000 employees and 1200 sales representatives. Unlike others in its sector, it is a publicly traded company (TSX:JE.UN). In fact, over 80 percent of employees are shareholders in the Company. Despite its size, Just Energy maintains a small company culture, a benefit that has allowed it to grow at a faster rate.
The Company services over 3 million customers, which includes residential and commercial customers. According to Ken Hartwick, CEO of Just Energy, the Company operates in four business segments: residential consumer, commercial
Just energy, a leading electricity and natural gas retailer, reduces customers’ carbon footprint with renewable energy options Written by Laura Clapper & Produced by Ali Siddiqui
Small Company Culture, Flexibility, & SuStainability keep
Just Energy
Poised for Growth
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them.” It actively recruits employees through university career fairs.
Just Energy deve lops i ts employees, grooming them for other oppor tunities within the Company, whether the employee seeks a change in responsibilities or geographic location. The Company has three streams of training paths that allow employees to grow. The e-Learning Center is available to everyone in the Company and offers online technical courses to enhance an individual’s aptitude with computer programs. The Company’s 8-month Leadership program focuses on 20-30 young, aspiring employees and helps to develop the skills and abilities required to one day manage a team of employees. Finally, the 6-month ASPIRE program is targeted to employees who are about 1-2 years away from becoming a supervisor to
further polish their leadership skills to effectively lead and inspire their teams.
teCHnoloGyJust Energy employs many of their own home grown systems. Being a young company has given Just Energy the freedom and flexibility to develop and adopt the latest advances in technology without the burden of existing antiquated systems.
The Company is constantly innovating and exploring new ways to meet the needs of its
independent contractors in uniform
“ Where there’s growth, there are opportunities” ken Hartwick, Ceo
Just EnErgy
Company traditionally has delivered products within weeks, the technology allows it to deliver products to customers within days.
The acquisition of Hudson Energy, an American commercial marketer, in May 2010 has given Just Energy access to Hudson’s innovative sales portal for brokers buying for commercial and industrial businesses. The unique and advanced portal gives broker up-to-date pricing information about a particular commercial segment, which the broker can then relay to the customer.
According to Hartwick, long term success is contingent upon embracing the latest technologies as well as the ability to look ahead and prepare the organization to adapt to the changes in technology as it develops. “You have got to be at the same pace of technology that your customers are or, if not, ahead,” says Hartwick. “You have to look out 2 or 3 years or you’ll very quickly become irrelevant.”
customers. An example of this is the sales team use of the iPad. The iPad’s cutting-edge technology frees the sales teams from paper. “The iPad allowed us a technology to advance our business in the best interest of our customer,” says Jan Nybida, Vice President, Marketing.
Though the Company is using this technology for renewing customers, in the future, the intention is to expand this service to new customers as well. “We think that it’s something, whether it’s Apple or the other providers that ends up coming out with products, that we think can revolutionize that sale with the customer as we go forward,” says Hartwick.
“It allows us to be far more dynamic in our product set and our go-to-market is incredibly truncated by leveraging that kind of technology,” says Nybida. “This provides a huge competitive advantage for the Company.” Whereas the
Ken Hartwick, CEO
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Green enerGy proJeCtSThough Just Energy partners with many companies including Shell, BP, Constellation Energy Group and Bruce Power to offer electricity and natural gas services to its customers, they also invest in green energy companies to offer renewable options to its customers. “We have green energy partners where we’ve made significant investments, like First Wind in Upstate New York,” says Nybida. “We invest heavily where we market.” These investments allow Just Energy to purchase local power, which supports the local economy and improves the viability of similar green projects.
A growing interest in green energy among residential and commercial customers has created a demand for more renewable energy options. As a result, Just Energy invests in a myriad of green projects including wind, hydro and projects to reduce emissions. The Company has wind and
hydro projects in Alberta and Ontario, Canada as well as in the United States in Massachusetts, Texas and New York. Additionally, it is involved in emission reduction projects, specifically methane gas capture, in Ontario and British Columbia, Canada and in the United States in Ohio, New York and Illinois.
In addition to innovative green energy projects, Just Energy has a green office program where all of its offices are green.
aCQuiSitionS anD buSineSS DeVelopmentThe Company seeks to invest about $20 million per year in the expansion of its business lines. This growth includes geographic expansion—the Company is currently expanding into Massachusetts, New Jersey and Pennsylvania. It also includes expansion into green energy options
Beth summers, CfO scott gahn, President
Just EnErgy
and home services. In addition to the acquisition of Hudson
Energy, Just Energy has purchased several companies over the last few years including Universal Energy and a small Texas company from which Just Energy acquired its name. “We have always viewed acquisitions as being part of the growth of the Company,” says Hartwick. “It’s a natural part of how we’re going to grow the business.”
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statistics Name: Just energy Country: canada Est: 1997 Employees: 1000 Industry: energy Premiere Service: electricity retailer Revenue: $2 billion URL: www.justenergy.com ManageMent CEO: Ken Hartwick Executive Chair: rebecca MacDonald CFO: Beth summers, c.a. President: scott gahn
For feedback and comments please get in touch.> [email protected]
tHErE arE mOrE COmPany rEPOrts availaBlE tO rEaD> Visit Website
scott gahn, President rebecca macDonald, Executive Chair
www.justenergy.com
Just energy6345 Dixie Road, Suite 200, Mississauga, Ontario L5T 2E6
t: 1-866-587-8674f: 1-888-548-7690e: [email protected]
powereD By:
anD
