Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
BRC RAMS, January 2019 - December 2019
For the Curious
702 is South Africa’s leading platform for all sectors of
society to freely express their opinions and hear every side of the story.
Our spirited talk shows are never dull and often contentious, with seasoned presenters like Bongani
Bingwa, Joanne Joseph and Eusebius McKaiserfearlessly shining light on some of the country’s most pressing issues and using their voices as instruments
of change.
On weekends, we take a breather from hard news with a soulful mix of music and lifestyle content.
We also keep you connected to what’s happening in your world by bringing you the latest news, sport and
traffic updates on the web, in your social feeds and on the go with podcasts featuring the best moments of our shows.
Tune into 702 on 92.7 FM to join the conversation.
702 is the biggest talk
radio station in the
country.
Source : BRC RAMS, Jan 2019 – Dec 2019
77% of the 702 audience
are in SEM 8-10.
Source : BRC RAMS, Jan 2019 – Dec 2019
92% of the 702 audience
are employed on a full or
part time basis.
Source : BRC RAMS, Jan 2019 – Dec 2019, Gauteng
702 website had over 900
000 unique browsers in
Feb 2020 (89% year on
year growth).
Source : Google Analytics, Triton Digital
702 boasts the highest average household income of all stations in Gauteng
7,417
8,184
8,239
14,181
15,278
16,593
18,428
22,568
23,523
24,798
29,213
33,406
R0 R10,000 R20,000 R30,000 R40,000
Thobela FM
Ukhozi FM
Lesedi FM
Metro FM
Radio 2000
Kaya FM 95.9
Power 98.7
SAfm
Jacaranda FM
5FM
947
702
Ave. Household Income
Source : BRC RAMS, Jan 2019 – Dec 2019, Gauteng
4%
5%
6%
17%
20%
23%
26%
27%
29%
30%
40%
42%
0% 10% 20% 30% 40% 50%
Thobela FM
Ukhozi FM
Lesedi FM
Metro FM
Kaya FM 95.9
Radio 2000
Power 98.7
Jacaranda FM
5FM
947
SAfm
702
% of listeners with a tertiary qualification
702 listeners are well educated and economically active - boasting the lowest rate of unemployment
and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng)
9%
9%
12%
14%
14%
16%
18%
22%
22%
30%
30%
30%
0% 10% 20% 30% 40% 50%
702
Jacaranda FM
947
SAfm
Power 98.7
5FM
Kaya FM 95.9
Radio 2000
Metro FM
Ukhozi FM
Lesedi FM
Thobela FM
% of unemployed listeners
Source : BRC RAMS, Jan 2019 – Dec 2019
0
100
200
300
400
500
600
0%
10%
20%
30%
40%
50%
60%
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5
Index
Lis
tener
% o
f S
EM
SEM % Index
0
50
100
150
200
0%
5%
10%
15%
20%
25%
30%
15-24 25-34 35-44 45-54 55-64 65+
Index
Lis
tener
% A
ge
Age % Index
279,000
440,000
549,000
284,000
271,000
260,000
7 Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Sunday (00:00–24:00)
Day Cume. Saturday (00:00–24:00)
Day Cume. Mon–Fri (00:00–24:00)
4 Week Cume. Mon–Sun (00:00-24:00)
Audience
Age SEM
LSM
0
100
200
300
400
500
600
700
0%
5%
10%
15%
20%
25%
30%
35%
40%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Index
Lis
tener
% o
f LS
M
LSM % Index
Ave. Age 38
Source : BRC RAMS, Jan 2019 – Dec 2019
54%46%
Community Size Device
Radio
Mobile phone
Vehicle radio
Location
Ethnicity
ACI (Black)
Gender Parents
Are parents/
guardians
Purchase Decision
Mainly or partly
responsible for
shopping in the
household.
89%
9% 2%
Metro
Urban
Rural
78%
29%
62% 5%
23%
69%
84%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
34%
43%
10%
13%
African
White
Indian
Coloured
52% 64%88%
TGISA 2019 C
Source : BRC RAMS, Jan 2019 – Dec 2019
0
20
40
60
80
100
Aud
ience
s i
n ‘
00
0
702 reaches just under 80,000 listeners on average in the breakfast drive - building listenership from as early as 05:00 and running to 09:00. Eusebius follows the Breakfast
drive with a robust debate dropping to the Xolani Gwala Show and then easing into the afternoon with Azania’s more lifestyle driven show. Weekdays close with an early evening lift between 16:00 -18:00 in the Afternoon Drive. The Money Show with Bruce Whitfield runs from 18:00 -20:00, which also attracts a sophisticated digital and
podcast audience.
Early
BfastEusebius
Fri M SSports
Talk
Bfast with
BonganiCM Azania
Noon Drive
Joanne
Money
ShowAubrey
Source : BRC RAMS, Jan 2019 – Dec 2019
Saturdays deliver the highest audience on the Weekend Breakfast with Phemelo Motene. Kenny Maistry delivers the second highest audience peak at 10:15
to 10:30.
0
20
40
60
80
100
Aud
ience
s i
n ‘
00
0
Bfast with Refiloe
MpakanyaneKenny Maistry Nonn Botha Unplugged Jukebox
This is
Africa
Source : BRC RAMS, Jan 2019 – Dec 2019
0
20
40
60
80
100
Aud
ience
s i
n ‘
00
0
The Weekend Breakfast with Phemelo Motene on Sundays reaches 65 000 listeners on average at its peak. Paul Mtirara delivers the highest Soulful
Sundays audience at 13:30-13:45, followed by Nonn Botha in the early evening.
Breakfast with Refiloe
MpanyanePaul Mtirara
Marc
LewisNonn Botha
Gushwell
BrooksKenny Maistry
Source : BRC RAMS, Jan 2019 – Dec 2019
Saturday Day CUME
Daypart Audience
05:00-06:00 21,000
06:00-10:00 162,000
10:00-14:00 115,000
14:00-18:00 95,000
18:00-21:00 63,000
21:00-24:00 22,000
00:00-04:00 5,000
04:00-05:00 5,000
Mon – Fri Week CUME
Daypart Audience
05:00-06:00 43,000
06:00-09:00 256,000
09:00-12:00 172,000
12:00-13:00 86,000
13:00-15:00 110,000
15:00-18:00 168,000
18:00-20:00 107,000
20:00-22:00 60,000
Google Analytics, Triton Digital, Facebook, Twitter
Daypart Audience
05:00-06:00 14,000
06:00-10:00 142,000
10:00-14:00 121,000
14:00-18:00 98,000
18:00-21:00 63,000
21:00-24:00 22,000
00:00-04:00 7,000
04:00-05:00 2,000
Sunday Day CUME
Source : BRC RAMS, Jan 2019 – Dec 2019
Sunday Day CUMEWebsite (February 2020)
Unique Users 952 901
Page Impressions 1 770 337
Social Media (February 2020)
Twitter Followers 739 115
Facebook Fans 280 650
Newsletters (February 2020)
702 79 487
Business Wrap 33 189
EWN 113 719
Streaming (February 2020)
SessionStarts 687 967
Listener CUME 174 206
Ave. TSL 00:41
Gauteng
Weekdays
04:00-06:00 Early Breakfast
06:00-09:00 Breakfast w ith Bongani Bingw a
09:00-12:00 The Eusebius McKaiser Show
12:00-13:00 The Midday Report w ith Clement Manyathela
13:00-15:00 The Azania Mosaka Show
15:00-18:00 Afternoon Drive w ith Joanne Joseph
18:00-20:00 The Money Show with Bruce Whitf ield (Mon-Thu)
20:00-00:00 Night Talk w ith Aubrey (Mon-Fri)
18:00-19:00 The Money Show with Bruce Whitf ield (Fri)
19:00-20:00 Sports Talk w ith Buhle Madulini (Fri)
00:00-04:00 Late Night Talk (Mon-Thu)
Saturdays
00:00-06:00 Best of 702
06:00-10:00 Weekend Breakfast w ith Refiloe Mpakanyane
10:00-14:00 702 Music w ith Kenny Maistry
14:00-18:00 702 Music w ith Nonn Botha
18:00-20:00 This is Africa with Richard Nw amba
20:00-22:00 Best of Azania Mosaka Unplugged (Repeat)
22:00-24:00 The Jukebox
Sundays
00:00-06:00 Best of 702
06:00-10:00 Weekend Breakfast w ith Refiloe Mpakanyane
10:00-13:00 Soulful Sundays w ith Kenny Maistry
13:00-16:00 Soulful Sundays w ith Paul Mtirara
16:00-19:00 Soulful Sundays w ith Nonn Botha
19:00-21:00 Sports Talk w ith Buhle Madulini
21:00-00:00 Night Talk w ith Gushwell Brooks
www.primediabroadcasting.co.za
Visit our website to find Audience profiles, footprints, case studies and more.
We look forward to telling your story