BRAZIL: An IT Giant Goes Global

2

About Brasscom

SUBSIDIZED PUBLIC CREDIT DRIVES TECHNOLOGY

VISIONVISION

BRASSCOM concentrates its efforts on positioning Brazil as one of the three key global IT centers in the world, aligning public and private sectors, professionals and unions,

generating formal and qualified jobs.

MISSIONMISSION

Contribute to the local and global economic development

through an agenda that reflects and spreads the excellence and innovation capabilities from the

IT to other private and public sectors, increasing their productivity and quality.

3

Brasscom Programs

SUBSIDIZED PUBLIC CREDIT DRIVES TECHNOLOGY

4

Brazilian ICT Market

SPENDING ON IT-BPO, ADDED TO EXPORTS AND THE COMMUNICATIONS SECTOR, ACCOUNTS FOR 7% OF BRAZIL’S GDP

2008 ICT MARKET - USD Billion

TOTAL IT SPENDING 29.4BPO 4.0EXPORTS 2.2COMMUNICATIONS 80.0IT IN-HOUSE 23.5TOTAL 139.1Source: Brasscom, IDC

5

Key Verticals

Finance Inter-banking fund transfers in real time Sophisticated solutions in automation, internet banking, operations via mobiles, and ATMs Sound and dynamic electronic payment system 514 million cards in the market 5.3 billion transactions

Manufacturing, Retail and Services Responsible for the greatest volumes of IT investments Intensive use of ERP, BI, SCM, R&D systems, CRM and e-commerce

Telecom

Healthcare

Energy, Food & Commodities

Resources

Labor Pool

1.7 million IT professionals

77,000 new IT professionals a year

Educational Programs

2,281 Universities among Federal, State

and Private

6 million students

111 post-graduate IT-related courses

1,714 academic programs related to ITO-BPO sector

More than 250 new public technical schools will be created by the end of 2010

17

10

92

13

12

1416

15

6

4

5

111

83

187

1

2

3

4

5

6

7

8

9

Campinas

Porto Digital

Tecnopuc

Sao Leopoldo

Alfa Tech

Petropolis

Univap

Valetec

Paraiba

10

11

12

13

14

15

16

17

18

Londrina

Rio de Janeiro

Uberaba

Sergipe

Sao Carlos

Iptec

Itajuba

Brasilia

Curitiba

InfrastructureInfrastructure Human Capital and EducationHuman Capital and Education Technology ParksTechnology Parks

Telecom

Country wide network access

150 million mobile phones (2008)

10 million broadband connections (2008)

Energy

Green: Hydroelectricity represents 73% of all electricity generated; Biofuels

Significant Oil Reserves discovered

Transport

34 international and 35 domestic airports

Direct and fast access to Europe and US

Federal and state highway system covers the whole country

Mail and Delivery

Efficient post office and availability of all major fast delivery operators

6

7

THANK YOU!

Brazilian Association of Information Technology and Communication Companies