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BRAX GOLF JOURNAL SPRING/SUMMER 2016
BRAX GOLF JOURNAL SPRING/SUMMER 2016
The Dunhill Championship, the World Team Cup, Alstom Open de France, the Trophee Hassan II and last - but by no means least - the BMW Masters,
Shanghai. Anyone who wants to win these tournaments must keep looking good on the green. Marcel Siem manages this, and not just professionally.
The professional golfer sets himself the highest standards and applies the same to his outfits. He has been a BRAX GOLF Ambassador for three years now and also provides important input developing collections. As one of the world’s
top golfers, he knows what really matters: performance on the golf course.
The new collection adds a new swing to timeless style - without any detriment to functionality. The innovative use of
materials also guarantees maximum comfort in the clubhouse. After all , golf is not just a sport. It‘s a l ifestyle.
Marcel Siem, Golf Professional Supported by Thea Christina Hoffmeister
BRAX GOLF JOURNAL SPRING/SUMMER 2016
CRUISE COOL
A game full of contrasts – both on the course and in fashion. Vivid patterns meet smooth finishes. Sophisticated nuances are achieved by
the harmonious balance of l ight and dark. The wealth of colours is reminiscent of the French Riviera. Ease your way on to the green. Warm red is the antithesis of
masculine blue, with grey melange and crisp white. Time to set your cruise control to your current colour combination.
A GAME OF CONTRASTS
«Change it up on the golf course with shirts in intensive colours such as red or azure blue.
Combine with cool, white trousers and you‘re ready to tee off.»
CRUISE COOLA GAME OF CONTRASTS
1 329 PERCEVAL 64-6348/24 · 2 909 VICTOR 64-6138/99 3 837 BENNY PRO 64-1028/41 · 4 110 KLAAS 64-1138/24
5 306 PATRICE 64-3478/99 · 6 638 KENAN 64-1288/99 7 319 PEER 64-6358/24 · 8 902 VANCE 64-6858/41
9 006 BELT 54-8508/99 · 10 837 BENNY PRO 64-1028/2411 603 CRAVE 64-1408/99 · 12 006 BELT 54-8528/25
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BRAX GOLF JOURNAL SPRING/SUMMER 2016
NEO MOVES
Neon is back. Bright, but not too loud. Classic black and white are combined with shades of grey. Dynamic neon yellow applies
individual accents. Vivid patterns and finishes. Lightweight but high tech - optimal comfort and perfect fit. An easy to wear yet elegant
collection that stands out for all the right reasons.
HIGH PERFORMANCE
«I love how elegant grey has been subtly freshened up with neon yellow
and combined with the perfect fit. My current favourite look.»
NEO MOVESHIGH PERFORMANCE
1 329 PERCEVAL 64-6348/07 · 2 909 VICTOR 64-6138/04 3 006 BELT 54-8518/07 · 4 843 ART 64-1658/02
5 307 PACO 64-6358/66 · 6 906 KAIN 64-4668/06 7 006 BELT 54-8338/02 · 8 312 PERCEVAL X 64-6578/09
9, 10 637 KENAN S 64-5308/66, 09 · 11 312 PERCEVAL X 64-6578/66 12 312 KOLJA 64-3108/07 · 13 602 KYLE 64-1888/66
14 617 PIET 64-6358/09
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X3 FLEX
BRAX GOLF JOURNAL SPRING/SUMMER 2016
CORE PERFORMANCE
Finally a chance to show your colours. The heart of the collection celebrates its comeback with rich colours. The finishing touches for timeless athleticism. Bright colour combinations invoke memories of floral worlds and
tropical golf courses. Wrap yourself in l ight green. A homage to the game outside amongst nature. Without colour it‘s just a sport.
Add colour and it becomes a lifestyle.
STATEMENT COLOURS
BRAX GOLF JOURNAL SPRING/SUMMER 2016 BRAX GOLF JOURNAL SPRING/SUMMER 2016
MARCEL SIEM
We are here today at Eichenried Golf Club – what is your deep personal connection to this course and this place?
«I lived here as a child and went to school here for three years. I know the butcher, the baker, I know just about everyone! (laughs) I grew up on this course, my parents ran the associated restaurant.
Therefore it‘s always been somewhat special to come here.»
You can now look back on five years of working with BRAX GOLF, full of technical solutions and fashion trends.
What do you value the most?
«The informal atmosphere of this collaboration. It gives me terrific satisfaction to be able to introduce my own ideas into the collection.
BRAX GOLF also has that certain something. It‘s very important for me to have my own style and not look exactly l ike the next man when
I turn up at tournaments.»
How would you describe your style off the golf course?
«In the past I was often seen in skater boy outfits with lots of baggy clothes. I have somewhat distanced myself from that! To be specific
However I would like to point out that I do not and never have worn ankle skimmers! Relaxed and elegant trousers though, sure.
I l ike well-fitting jeans, with a shirt and a casual blazer.»
What are your aims for the future?
«Professionally I want to get into the Top 30 of the Official World Golf Rankings and I‘m aiming for the European Top 10. It‘s naturally also a big
dream of mine to win a major tournament. And last but not least, I want to also lift the trophy at the BMW Open here in Eichenried at some point.»
You are a role model for many ambitious amateur golfers. What tips can you give to new talent?
«In the meantime I have noticed that proper fitness levels are absolutely vital. Visiting the gym is mandatory. In addition it is also
very important to always keep having fun when training. I always need this adrenalin kick on the course, a goal to be achieved.
For example you can go to the driving range and try to hit the ball into a bucket at 30 metres. It‘s not easy, but when you do it,
you gain the motivation to keep going.»
INTERVIEW WITH
BRAX GOLF JOURNAL SPRING/SUMMER 2016
CRUISE COOL
A game full of contrasts – both on the course and in fashion. Vivid patterns meet smooth finishes. Sophisticated nuances are achieved
by the harmonious balance of l ight and dark. The wealth of colours is reminiscent of the French Riviera. Ease your way on to the green. Mediterranean turquoise
and hot pink meet at the marina with white providing a peaceful haven. Set your cruise control at a refreshing golf look with an elegant swing.
A GAME OF CONTRASTS
«No one will dare to be seen without pink and turquoise this summer.
Ostentatious colours bring a Mediterranean flair to the green. My spirits are
raised automatically!»
CRUISE COOLA GAME OF CONTRASTS
1 379 SAMMY 64-6348/49 · 2 163 CARINA Z 64-1888/39 3 985 VANDA 64-6868/54 · 4 379 SAMMY 64-6348/39
5, 6 190 MIRJA 64-1408/39, 45 · 7 008 BELT 54-8128/99 8, 9 166 MANOU 64-1028/39, 25 · 10 352 PIA 60-6350/08
11 964 KAYA 64-6058/06 · 12 397 SAREE 64-6368/25 13 184 RINA 64-1028/25
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BRAX GOLF JOURNAL SPRING/SUMMER 2016
TENDERNESS
A warm summer‘s breeze, scenic views and romantic sunsets. At night the golf course becomes a poetic place of calm.
And an inspiration for fashion. Gentle pastels in shades of rose, vanilla and pink capture the mellow magic, framed by elegant
beige tones and pristine white. Relaxedly feminine.
ELEGANT PASTELS
«This is the summer look for me. Gentle pastel shades flatter every
curve. The Monou trousers are one of my favourite pieces.»
TENDERNESSELEGANT PASTELS
1 372 SENNA 64-6358/49 · 2 166 MANOU 64-1538/54 3, 4, 5 165 ANNIE 64-1108/54, 69, 49 · 6 378 SONJA 64-3388/54
7 008 BELT 54-8158/86 · 8 342 SUSI 64-6358/89 9 190 MIRJA 64-1338/89 · 10 395 SONDRA 64-4858/99 11 963 KAROL 64-6058/54 · 12 184 RINA 64-1148/54
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BRAX GOLF JOURNAL SPRING/SUMMER 2016
CORE PERFORMANCE
Finally a chance to show your colours. The heart of the collection celebrates its comeback with rich colours. The finishing touches to timeless
athleticism. Bright colour combinations invoke memories of floral worlds and tropical golf courses. Light up the green with your inspired feminine
statement in hot pink. Without colour it‘s just a sport. Add colour and it becomes a lifestyle.
STATEMENT COLOURS
CORE PERFORMANCESTATEMENT COLOURS
1 352 PIA 64-6358/48 · 2 159 KLEA 64-6058/45 3 166 MANOU 64-1548/39 · 4, 5, 6 131 FAITH 60-1400/25, 57, 48
7 352 PIA 64-6358/45 · 8 008 BELT 54-8178/49 9 162 KELLY 64-6058/06 · 10 352 PIA 60-6350/99
11 131 FAITH 60-1400/45
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Germany / northJörg HenrichsMobil: +49 173 8 82 23 [email protected]
Halle 29Showroom BRAXRheinmetall-Allee 340476 Düsseldorf
Showroom BRAXSt. Annen-Ufer 5Block Q VI. Boden20457 Hamburg
Germany / southBjoern WegenerMobile: +49 173 8 82 23 [email protected]
HdM TurmShowroom BRAXKölner Straße 1 65760 Eschborn
Lodenfrey Park / Haus E 14Showroom BRAXOsterwaldstraße 1080805 München
EFC Euro Fashion CenterShowroom BRAXRaum 691, 6. OGMahdentalstraße 10071065 Sindelfingen
AustriaBRAX AustriaTimon BernsmeierFashion Mall, SalzburgCarl-Zuckmayer-Straße 37Deck 45028 Salzburg/KasernPhone: +43 6 62 4 55 84 50Fax: +43 6 62 4 55 84 [email protected]
Belgien / LuxemburgW. Fashion 2000 / A.R.W.Steven RoosensFashion GardensAtomiumlaan Evian 9 – 111020 BrüsselPhone: +32 24 78 78 00Fax: +32 24 78 78 [email protected]
FranceNIC‘SPORT DIFFUSIONNicolas du NoyerHameau Les Cadeous83310 GrimaudMobile: +33 681 888 [email protected]
NetherlandsA.C.M. Products, Kris Redderinga Pauvre Weg 30 4879 NA Etten Leurb Distelweg 88 1031 HH AmsterdamMobile: +31 651 51 96 [email protected]
SpainFASHION AGENCYEva HornAvda. Blai Bonet, 8 - Bloque 5 - 50207180 Sta. PoncaSpain - MallorcaMobile: +34 687 580 [email protected]
Switzerlandoechslin – sport & modeagenturRuedi OechslinIndustriestr. 26 a 8152 GlattbruggPhone: +41 4 48 05 64 66Fax: +41 4 48 05 64 88Mobile: +41 794 46 52 [email protected]
Sweden / Finland / NorwayMiTOO Sports ABMarie OlssonSjöflygvägen 35 A18362 TäbyPhone: +46 (8)533 323 35Mobile: +46 (73) 922 82 [email protected]
DenmarkDanish Golf Trading I/SMona RoedHolmmØllevej 188632 LemmingPhone: +45 (86)81 61 [email protected]
Leineweber GmbH & Co. KG // Wittekindstr. 16 // 32051 HerfordPhone: +49 5221 592 – 0 // Fax: +49 5221 592 479 // e-mail: [email protected] // www.braxgolf.de
We would like to thank G.C. Eichenried for their support.
CONTACTS
