Brand Analysis

Using 2007 Transactions Item Names where grouped into Super Segments

(Tobacco, Beer, Candy, Coffee, Water, Cold Drinks)

Within Super Segments BRANDS were Identified.

What do we sell beyond GAS.

Interactive Brand Report

24 Hour Sales Cycle

By State

24 Hour Sales Cycle

VA Cities

24 Hour Sales Cycle

MD Cities

Coffee Peaks at 7AM

Lotto

Candy in the Afternoon

When does Beer sales PEAK ?

5PM !

What BRAND Sells ?

BUDWEISER !

What SKU ?

12PK LIGHT !

When does Ice Cream sales PEAK ?

8 PM !

What BRAND Sells ?

Ben & Jerry !

What Flavors ?

Cookie Dough !

Cherry Garcia !

When does Tobacco sales PEAK ?

5 PM !

What BRAND Sells ?

Marlboro !

What Type Sells ?

Lights BOX !

Where does WATER Sell ?

VA !

2 SD Apron

Where does it REALLY Sell ?

Fredericksburg !

Glaceau !

AquaFina

Gatorade

Gatorade