Branding rules

Creative Guide

Creative Guide

Creative Guide

IntroductionWelcome to the Rotem Creative Guide.View this Creative Guide as an overview of how to apply the visual guidelines in various different practical situations. The creative guide enables you to see Rotem's look and feel as a consistent and clear brand. As you will see, our visual appearance is characterized by a fun and clear "look and feel”. We hope that you will find it inspiring to work with the elements we offer on this “palette”. By adhering to these rules, we can ensure that the brand will not be diluted by inconsistent messaging and incomplete efforts. We're creating a worldwide brand and every piece counts. The following pages contain marketing tips and guidelines for logo, icon usage, fonts…

The tagline is 1/4 of the logotype

There is only one tagline in Rotem world and that is “Control & Management”.The tagline is always in English. If you want to work with another tagline, please talk to President & CEO for approval.The logotype should be used with the tagline whenever possible to make our mission clear and known.The tagline should then be placed below the logotype as shown on this page.If the tagline does not function or if it is not relevant in the context, use the logotype alone. However, the tagline may never be used on its own, without the logotype, as it then loses its context.The color of the tagline should always be black or negative depending on the color of the background (see Use of Logotype). The typeface of the tagline should always be Arial Regular.The logotype with tagline should never be placed closer to other graphic elements or closer to the edge of a field than shown in the illustration here. Together with the tagline the logotype should be a minimum of 35 mm wide.

Our Logotype and Tagline

35 mm

Creative Guide

Never use a logotype that is less than 15 mm wide.Color: pantone: 485 + process blackDark background: Negative, white logotype + red.Printing in black/white:

Use of Logotype

Don’tsDo not use the logotype and symbol in any otherconfiguration than shown in the Use of Logotype.Do not place the black logotype against a dark background.Do not place the negative logotype against a light backgroundThe color of the tagline should always be black or negativedepending on the color of the background.

PANTON

CMYK

RGB

whiteGreen

41 9 85 0

162 191 85

Creative Guide

SloganThe Slogan included on this page is the only Slogan to be used by all divisions within the company.The Slogan must be presented with the web site in all time (the way it’s presented here). The Slogan can be presented at the bottom part of the page or at the right side of it. The “T“ or “L” must always touch the border of the bage.The Slogan is always bigger than the logo and comes in two colors: green and white, as presented below.

Graphic palette:

485 | 0 100 100 10 | 168 19 25

Green | 41 9 85 0 | 162 191 85

450 | 0 100 100 25 | 168 19 25

Apple Green | 30 0 100 0 | 191 215 48

PANTON | CMYK | RGB

Product palette:

Red - 485 c

Blue - 534 c

Silver - 877 c

Light Blue - 279 c

PANTON

ColorsOur color palette is valid for all divisions of rotem. It includesa range of different colors and nuances and the general ruleis that these should be used to match and harmonize withthe surrounding graphic elements.

Creative Guide

Our typographyThe typography included on this page is the only typography to be used by all divisions within the company. There must be no local variations.The fonts are all available on the enclosed CD.Arial Regular should be used for body copy, headlines, picture captions and product texts.Arial Bold should be used when greater visibility is required and where there is space available.It is used for sub-headlines.

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvxyz1234567890

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvxyz1234567890

Shaked Regular

אבגדהוזחטיכלמנסעפצקרשתךםןףץ

1234567890

Shaked Bold

אבגדהוזחטיכלמנסעפצקרשתךםןףץ1234567890

1 Haofan St. Petach Tikva 49512, IsraelTel: + 9 7 2 - 3 - 9 2 0 6 2 0 0Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4

ISO

900

1:20

00

Eldan TuviaInternational Marketing

1 Haofan St.Petach Tikva 49512, IsraelTel: +972-3-9206200Direct: +972-3-9206213Fax: +972-3-9249834Mobile: +972-52-804-4407E-mail: [email protected] w w . r o t e m . c o m


StationeryOur stationery creates the first impression many customers have of Rotem. Therefore it is vital that our stationary be produced according to the specifications given here.

13 m

m

28 mm

35 mm

4 mm

8.5 mm

10 m

m

Eldan TuviaInternational Marketing

1 Haofan St.Petach Tikva 49512, IsraelTel: +972-3-9206200Direct: +972-3-9206213Fax: +972-3-9249834Mobile: +972-52-804-4407E-mail: [email protected] w w . r o t e m . c o m

4 m

m

4 mm

4.5 mm

26 mm

4 mm

Creative Guide

Business cardsOur stationery creates the first impression many customers have of Rotem. This example shows the recommended layout of our business cards. The margins marked create clarity and an airy impression. Follow these to the extent that it is possible, as well as the size of the actual business cards.No form of embossing or relief printing is allowed.No individual designs.

1. Logotype Size: 90 mm \ 50 mm Color: Green, red, black, white2. Name Arial regular 14 pt. Color: Black.3. Title Arial Regular 8 pt. Color: Green.4. Business Information Arial Regular 8 pt. Color: Black.5. contact information Arial Regular 8 pt. Color: red.

90 mm

50 mm

32 m

m

45 mm12 mm

12 m

m


ISO

900

1:20

00

A4210 m

m

20 mm

12 m

m

12 mm

12 mm

12 mm

SheetsThe color print sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control” in 50% opacity.All of the text in the sheets should be only Arial bold / regular.

ISO

900

1:20

00

1 Haofan St. Petach Tikva 49512, IsraelTel: + 9 7 2 - 3 - 9 2 0 6 2 0 0Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4w w w . r o t e m . c o m

ISO

900

1:20

00


ISO

900

1:20

00


Creative Guide

Black & white sheetsThe black & white sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control” in 50% opacity.All of the text in the sheets should be only Arial bold / regular.There are three different option.


110 mm

230 mm

EnvelopsAlways envelopes should be printed in color Currently there are three sizes of envelopes. If a change in size is needed, contact Design for to coordinate the envelope design



240 mm

340 mm

180 mm

250 mm

Creative Guide

Manual GuidelinesRotem User Manuals are based upon the “Look and Feel” design guidelines used in all other Rotem documents. Anyone wanting to compose a manual needs to check these rules before beginning. A few pointers to keep in mind:

First Page: With branding, product photo, name, part number? and 1. User and Installation Manual written at the bottom of the document. Page 3: Warranty. ISO certificate appears on this page. 2. No header or footer.TOC. No header or footer.3. Rest of document. Recto pages have dot branding, verso pages 4. have the Rotem logo and the Take Control slogan and icon. All manuals end with a verso page. 5. All styles (heading, bullets, text, tables, pictures, etc) 6. must follow the template!

Creative Guide

Brochures FolderRotem folders continue the style guide points.To get the strongest effect, the folders must be printed in 2 colors (red folders 2 / 3 green and 1 / 3 red) The folders carry the Rotem logotype at the top left corner, as shown in the example here.

At seminars or meetings, make sure to arrange the folders 2 / 3 green and 1 / 3 red as seen below.

BrochuresRotem brochures follow the visual guidelines of all our printed matter.Make sure that every section of the brochure is based on the following:

Front Side

1. The logotype should be placed at the upper left corner, with the margins as shown in the illustration. For further details, see Use of Logotype. Place the logotype on a green background

2. Within the body of the brochure, you are free to use the visual elements offered, but choose them so that they are relevant to the content.

3. Make sure the red icon is relevant to the content. For example, red rooster icon when the brochure on poultry.

4. Size of the font: 4.1.Title page

Ariel Bold 36pt 4.2.Secondary Title

Ariel Regular 18pt 4.3.General Text

Ariel Regular 11pt 4.4.Red titles for the Bullets

Ariel Regular 14pt 4.5.Bullet highlighting

Ariel bold 10 pt

4.6.Bullet text

Ariel regular 10pt

5. Space for product photo by proportion 1-10

6. label the brochure so that the contents are clear and

immediately accessible.

6.1.ID - Product Catalog Number.

6.2.ISO

7. At the bottom of the page, Rotem head office address and

www.rotem.com with phone- and fax number.

A4

17.5 mm

84.5 mm

9.5 mm

21 m

m

192 mm

12.7

mm

12.7 mm

Creative Guide

BrochuresBack Side

1. The logotype should be placed at the Upper Left Corner, with the margins as shown in the illustration. For further details, see Use of Logotype. Place these elements on a white background.

2.Within the body of the brochure, you are free to use the visual elements offered, but choose them so that they are relevant to the content.

3. If there is a need, the schema is always in the back of the brochure.

4. If there is no schema, it should be illustration depending on the subject. That is, relevant to the content.

5. If text is needed, Size of the font: 5.1. Red titles for the Bullets Ariel Regular 14pt 5.2. Bullet highlighting Ariel bold 10 pt 5.3. Bullet text Ariel regular 10pt 5.4. White color scheme headlines6. Make sure that the icon describing the animal(s) for which

this product is designated is used7. Product Photo located in the center of the scheme. Proportion 1-108 .label the brochure so that the contents are clear and

immediately accessible. Identify to the front page 8.1. ID - Product Catalog Number. 8.2. ISO9. At the bottom of the page, Rotem head office address and

www.rotem.com with phone - and fax number Arial 9 pt.

OUTPUT

REMONTE COMUNICATION

A484.5 m

m9.5 mm

21 m

m

19.2 mm

12.7 mm

Creative Guide


B-R

PB

S-E

N IS

O 9001:2008

Option 1 Option 2

Temperaturesensors

Wind speed & direction sensor

Bird scale

Auxiliary Alarm

Alarm

All sorts of fans

Fans

Feed Count

Water Meter

Silo weighing system

Up to 18 temp sensors

Poultry

Scales

Communication

Irrigation

Cattle

Irrigation

Aquaculture

Accessories

Alarm

Pigs

IconsRotem's icons appear in many forms. Both our products and marketing schemes. Must use existing icons in every situation.If no icon or a new icon is needed, contact design.Icons appear in the positive and negative of the green and white - see below (or black and white screens)

Feed scale

Rain Gauge

Potentiometers feedback

Tunnel curtain

Air inlet

Circulation fans

Lighting

Humidity sensors

CO2 sensor

Pressure sensor

Current sensors

All sorts of heaters

Foggers

Curtains

Feeder

Drinkers

Water

Inlets – side wall and attic

Power

Browser Management

Variable speed fan

Rotem pc management

Cooling systems

Light Dimmer

Line modem

Wired

Wireless

3 Timers

Voice message

Modem connection

Local Management PC

Remote Management PC

Internet connection

E-mail Messages

Feed valve

Cellular & text

8 Digital inputs

Feed pulse output

Auger

Main feed valve

Maximum hopper sensor

Feed lines

Creative Guide

46.5 cm 56.5 cm 56.5 cm 46.5 cm

27

cm 2

3 cm

23

cm

Carton boxOur goal is to standardize the total design in all areas.Therefore it is important to design the outer packaging of our products, incorporating ideas such as preserving the planet and recycling packaging (including the sponge interior). All graphic on the outer package must be according to the grid below; change the proportions according to the label and box sizes.

Creative Guide

All stickers are glued on the info Boxes:

invoice• packing slip• R-279•

If there is no room for all * the patches you have to paste the "R-279" Under the logo of Rotem

Exhibition The black & white sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control” in 50% opacity.All of the text in the sheets should be Arial bold / regular only.

Creative Guide

NewsletterThe black & white sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control” in 50% opacity.All of the text in the sheets should be Arial bold / regular only.

Header

Footer

CharactersThe black & white sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control” in 50% opacity.All of the text in the sheets should be only Arial bold / regular.

Creative Guide

Controller Design ExamplesFor more information, see Controllers Design Guide

Creative Guide

Documents

Branding rules