Branding Progress for McDonald Observatory

Sandi Preston

Branding Progress for McDonald Observatory

How to use the Brand

•Information on how to use the Brand is available online at http://www.as.utexas.edu/mcdonald/brand/

Branding Progress for McDonald Observatory

New Observatory Logo

•Completed December 2010•Logo design by Sibley/Peteet Design

Branding Progress for McDonald Observatory

Redesign of Observatory’s public website

•New website launched in May 2012•Design by Leslie Ernst, development by Doug Addison, writing by Rebecca Johnson

Branding Progress for McDonald Observatory

New Friends Membership Materials•Writing by Suzanne Geiger; Design by Tillie Policastro, Marketing & Creative Services

Branding Progress for McDonald Observatory

Observatory Rack Card•Ad Campaign Copy by David Von Hatten, Design by Leslie Ernst,University Marketing & Creative Services

Branding Progress for McDonald Observatory

Observatory Tourism Ads•Ad Campaign Copy by David Von Hatten, Design by Leslie Ernst University Marketing & Creative Services

Branding Progress for McDonald Observatory

New McDonald Paper System•Designed by Tillie Policastro & Leslie Ernst, University Marketing & Creative Services

Branding Progress for McDonald Observatory

New McDonald Pocket Folder•Designed by Leslie Ernst, University Marketing & Creative Services

Branding Progress for McDonald Observatory

New logo on merchandise

•All merchandise sold at the Visitors Center now has new logo