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Branding “Live TV”Branding “Live TV”
Paula Partridge
American Airlines Inflight Products
Branding American Airlines
All products must reinforce the American Airlines brand and differentiate American Airlines from the competition.
Recent Product Enhancements
• New Interiors
• Space/legroom
• Bose Headsets
• DVD
Current Inflight Video
• Exclusive relationship with CBS
• Network quality production
• No VNR’s/infomercials
American Airlines is not a “Media Brand”
• AATV
• Major Networks– ABC– CBS– CNN– NBC
Today vs. “Live TV”
• Ad sales
• Non-measured medium
• Licensing
• Self Promotion