BRANDING GUIDELINES(2019)

TABLE OF CONTENTS

BRANDEvent LogoSecondary LogoDon’tsColor Palette

ASSETSPowerPoint TemplateSocial MediaOne-sheeter

BRAND

BRAND

EVENT LOGO

COLORS

COLOR RESTRICTIONS

CLEAR SPACE

The logo for University Research Week is a minimalistic wordmark. The thought behind it was to create something easy to read, fun and inviting, and a symbol so simplistic that it would be relatable for as many areas of research as possible. A magnifying glass is usually paired with the idea of finding or discovery, and this is what our students and faculty at Carolina are doing. Pursuing knowledge through the means of finding solutions and/or discovering and, possibly solving, problems. Although we strive to highlight the amazing research at Carolina as much as possible, University Research Week is a designated period where we want research to be the center of attention, as if it were magnified at 100%.

The logo for University Research Week has four color options: Carolina Blue, black, white, and full color.

To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from any graphical elements that might conflict with, overpower, and lessen the impact of the logo. It also allows the identifier to breathe.

The minimum clear space is defined by the height of the “e” in “Research.”

• Do not change the colors of the logo.• Do not print the logo in black over a dark color and

do not print the logo in white over a light color.• Do not place the logo over a heavily patterned

background.

BRAND

SECONDARY LOGO

UNIVERSITY LOGO

University Research Week’s secondary logo, its mark, can be used in replacement of the primary, full logo. However, this is only during certain circumstances, such as when the complete event name is displayed as header text. It is available in the same four color options that the primary logo is offered: Carolina Blue, black, white, and full color.

The University of North Carolina at Chapel Hill logo is the keystone of our Univeristy’s visual identity. This logo, or a University unit or department logo, should be used on all communications materials. Using the logo consistently will enhance the recognition of the University by all audiences. For logo requirements on the Old Well logo, please go to the website: identity.unc.edu

BRAND

LOGO: DON’TS

INCORRECT COLOR USEDo not change the color of the logo to any color you would like. There is are only four color versions of the logo that maybe used.

OUTLINEDDo not outline the logo. The weight of the logo makes it feel warm, friendly, and inviting.

ROTATEDo not rotate the logo in anyway.

INCORRECT PROPORTIONSDo not stretch, compress, distort, or skew the logo.

SUBTRACTIONDo not take away any element of the logo (unless you are using the secondary logo/mark).

ALTERATIONDo not change the typeface or attempt to recreate or manipulate the wordmark or mark.

esearchU N I V E R S I T Y

W E E K

BRAND

COLOR PALETTEFollowing off of The University of North Carolina at Chapel Hill and UNC Research color palettes, University Research Week has three main colors (besides black and white) that should be used throughout the branding for this event.

CAROLINA BLUECMYK 60, 19, 1, 4

WEB CAROLINA BLUEHex #4B9CD3RGB 75, 156, 211

MEADOW GREENCMYK 23, 10, 75, 0Hex #CCCC66RGB 204, 204, 102

DARK GRAYCMYK 55, 47, 46, 12 Hex #767576RGB 118, 117, 118

ASSETS

ASSETS

POWERPOINT TEMPLATEA PowerPoint template with appropriate University Research Week branding is offered and may be used as you see fit.

INTRO SLIDEIf you are not going to use the URW PowerPoint template, we ask that you please use the first slide from the template in the beginning of your custom PowerPoint so that it is branded as a University Research Week event.

TitleBy John Smith

Slide Title

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ASSETS

SOCIAL MEDIAIcons are available for you to use to change out on any social media platform, such as Twitter, Facebook, and Instagram, promote University Research Week.

FACEBOOK COVER PHOTO

HASHTAG

Posts that are made in regards to University Research Week, should include the hashtag “#URWUNC” making posts easy to find and to help promote the day.

Posts that are made in regards to University Research Week, should include the hashtag “#UNCResearchWeek” making posts easy to find and to help promote the week.

ASSETS

ONE-SHEETERA Word template with appropriate University Research Week branding is offered and may be used as you see fit.