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8/10/2019 Branding Graphic Handout
1/17
Door-to-door Salesman in a tank top...
8/10/2019 Branding Graphic Handout
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The well dressed salesman...
Certainly
Clearly, appearance matters. That's why UniversityPhysicians, Inc. (UPI) has branding Standards. Read on tolearn what Branding Standards are in general and morespecifically what they look like for UPI.
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Doo dee Doo, just makin' someforms for work. Let's add some
purple and some Comic Sans font...Lovely!
WHOA!WHO'RE YOU?
I'M THE BRANDINGSTANDARDS BOX. I'M GOINGTO help you learn about
the UPI brand.
I'll be right here the wholetime, helping you learn howto use the right logos,
colors and fonts.
Umm... Ok.thanks box!
8/10/2019 Branding Graphic Handout
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Appearances can opendoors. We all know itsimportant to lookprofessional when youreinteracting with customers
and potential customers.But its also important for acompany.
Perhaps youve heard theterm branding used by thosecrazy marketing types...
They say it with suchreverence, But it really canbe important if you want to berecognized as aprofessional company.
Brand,brand,
brand, brand,brand.
8/10/2019 Branding Graphic Handout
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it's the one thatsays upi
How is Dr.Schmoesupposed tokeep track ofall the formshe has to fillout if he canteven tell whichis from who?
Using the same set of logos, thesame set of fonts and the samecolors every time we sendsomething out, will make it so thatwere instantly recognizable andour University Physician's Inc. (UPI)brand is strengthened.
8/10/2019 Branding Graphic Handout
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Help!
Hurray!
What would happen iif yogot swooped up by a
strange man in greenand yellow spandex?Perhaps youd screamfor help.
But if a man in blue andred spandex with a bigrecognizable SuperMan"S" on it helped you,youd say, thank you!
It's all about familiarit
and Branding.
8/10/2019 Branding Graphic Handout
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oooooh!
Here are some acceptable versions ofour logo. Each one is used in particularcircumstances.
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This version with thetagline is our mainlogo. We use itbecause itcommunicates a littlemessage about whatwe do.
Make sure not to useit if you need the logoto be small. If youcan't read the tagline,there's no point inhaving it there.
If the logo needs to be small, usethe version without the tagline, soit's easier to read.
If your space istall and narrow,that's when youuse this versionof the logo.
8/10/2019 Branding Graphic Handout
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If you need to put thelogo on a darkbackground, make sure to
use a version of the logowith a transparentbackground, so it willshow up. Like this whiteone.
Files called .gif can havetransparent backgroundsand you can open themwith most programs thatread .jpg files.
Using the white box
around the logo doesn'tfollow good practicesand it's not part of ourGrand standards.
When you're usingthe .gif file, onlyput it on a solidbackground.
1. It's hard to read
on a texturedbackground.
2. it's not part ofour standards.
8/10/2019 Branding Graphic Handout
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Excuse me. What are you doing?
making it so thelogo fits where i
want it. sometimesit's too wide or
too tall. oh goodness! So there'sthis thing called "AspectRatio" it is the ratio of thewidth to the height. You needto keep it the same. Nosquashing or stretching!
There's an easytrick to make any
picture or logobigger or smallerwhile maintaining theaspect ratio. Justpress and hold theshift key whiledragging thecorner in or out.
8/10/2019 Branding Graphic Handout
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These are theofficial fonts thatgo with ourbranding standards.
Just like the logos,
there's a time andplace to use eachone.
Not so fast! Thelogo font is for the
logo only.remember how wewent over theapproved logos?That means no addingwords other thanwhat is alreadythere.
8/10/2019 Branding Graphic Handout
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Yup, Title fonts arefor titles. THat'spretty selfexplanatory. Use
them to writedocument names orsection headers.Title fonts are notfor logos.
You have two options for bodytext in a document. Calibri is a "sans Serif" font, Which means it
doesn't have any tails on the end of the letters.Times New Roman is a Serif Font.
8/10/2019 Branding Graphic Handout
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Sans serif fonts are goodfor screen reading. Serif fonts work well in printed documents
It's not here!
So what happens if you'retrying to do things just rightand your computer doesn'thave the right font? Just find
a nice clean serif or sansserif font depending on whatyour final product will be.
8/10/2019 Branding Graphic Handout
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Swatch Color Red Green Blue
CU
Black0 0 0
CU
Gold207 184 124
CULight
Gray
162 163 164
CUDark
Gray86 90 92
CU
Blue75 146 219
White 255 255 255
This handy-dandy chart isall you need to get theright color every time.
Different mixtures of RedGreen and Blue can createany color on a computerscreen.
Umm excuse me.our colors aregreat, but whatare all those
crazy numbers?We are talkingcolor right?
8/10/2019 Branding Graphic Handout
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Ithought
Red, Yellowand Blue
made everycolor.
That's only for paint. Light isdifferent. when you mix colorsof light, Red Green and Blue(RGB) are your main colors.
I can show you an even biggerchart with more numbers soyou know what to mix if you're
going to be painting orprinting our logo.
no, no, that's quitealright. No need.
OK, well if you ever doneed help with somethinglike that. Don't forget toask for help. Don't gomaking crazy coloredthings that are outside ofthe branding Standards.
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2. On the menu bar,click the down arrownext to either the FillColor Icon (paintbucket) or the FontColor Icon (capitalA) , depending on whatyou're coloring.
3. Select More Colors
All it takes are afew simple steps.First Click on, orhighlight the itemyou want to color.
4. Chose the Custom tab.
5. Then type in the numbersfor the Red, Green, and Bluevalues of the color youwant.
Hey Box, I dohave a question. How
do I actually usethose numbers?
Oooh, So if Iwant Black, I look atthe chart and I put inzero for Red, Green
and Blue.
You'veGotit!
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There are a wide variety of UPI forms out there already pretty far outside of our new brandstandards, With crazy colors from the 80s.
If you see a form like this. 1.Stop 2. Don't send it out. 3. Redo the font, color and logo.
Happytohelp.Justremembertousethecorrect
-logos
-fonts
-colors
Thanks brandBox. Now I canuse the UPI
brandstandards.