Branding for Bob Hope Airport

History of Bob Hope Airport Names

• United Airport: 1930-1934• Union Air Terminal: 1934-1940• Lockheed Air Terminal: 1940-1967• Hollywood-Burbank Airport: 1967-1978• Burbank-Glendale-Pasadena Airport: 1978-

2003• Bob Hope Airport: 2003-Present– Referred to as “Burbank Bob Hope Airport” in

marketing materials since 2012

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History of Bob Hope Airport Names

• United Airport: 1930-1934

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History of Bob Hope Airport Names

• Union Air Terminal: 1934-1940

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History of Bob Hope Airport Names

• Lockheed Air Terminal: 1940-1967

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History of Bob Hope Airport Names

• Hollywood-Burbank Airport: 1967-1978

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History of Bob Hope Airport Names

• Burbank-Glendale-Pasadena Airport: 1978-2003

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History of Bob Hope Airport Names

• Burbank-Glendale-Pasadena Airport: 1978-2003

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History of Bob Hope Airport Names

• Bob Hope Airport: 2003-Present

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History of Bob Hope Airport Names

• Burbank Bob Hope Airport marketing: 2012

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Airports and Branding: Examples

• Norman Y. Mineta San José International Airport– Referred to in

marketing materials as “San Jose Airport” and “SJC,” including on website/social media

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Airports and Branding: Examples

• Louis Armstrong New Orleans International Airport– Refers to New Orleans in first instance; Armstrong

International, New Orleans International also used

• John Wayne Airport– Uses John Wayne but includes “Orange County” in all its

marketing materials, including website and social media

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Airports and Branding: Examples

• Reno-Tahoe International Airport– Originally called Cannon

International– Renamed Reno-Cannon

International– Now known as Reno-

Tahoe International

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Airports and Branding: Examples

• Reno-Tahoe International Airport– Originally called Cannon

International– Renamed Reno-Cannon

International– Now known as Reno-

Tahoe International

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“Hollywood-Burbank” Brand

• Geographic brand names include:– Hollywood-Burbank Airport– Burbank-Hollywood Airport

• Variation offered by Hope family representative: Hollywood-Burbank Bob Hope Airport

• Would be used for branding/marketing– Would not replace official Bob Hope Airport name

• Airlines support geographic brand name• Precedent with 1967 official Airport name– Airlines petitioned Lockheed for name change

• Under consideration: engaging branding consultant with consensus of the Tri-Cities and the Authority

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