Upload vandung
View 269
Download 5
Embed Size (px) 344 x 292 429 x 357 514 x 422 599 x 487
Citation preview
Phillip Kevin Lane Kotler • Keller - UniBG Analyzing... · Kotler • Keller Phillip Kevin Lane Marketing Management • 14e . Analyzing)Consumer) Markets) Copyright©)2012)Pearson)Educaon,)Inc
SOLD-600 Deerwood Lane, Keller
6.1 CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College
3.1 CHAPTER 3: BRAND POSITIONING & VALUES Kevin Lane Keller Tuck School of Business Dartmouth College
Kevin Lane Keller M. G. Parameswaran Isaac Jacob · 286 CHAPTER 7 • LEVERAGING SECONDARY BRAND ASSOCIATIONS TO BUILD BRAND EQUITY ~ ~t: , BRANDING BRIEF 7-2 .., ' Incredible India:
Lane - Cómo enfrentarse al futuro del 'branding' : nuevos retos y oportunidades de la gestión de la marca
Brand Management, Chapter 1, Kevin Lane Keller
No Job Name - J. J. Keller...Published & Printed by J. J. Keller & Associates, Inc. 3003 Breezewood Lane, P.O. Box 368 Neenah, WI 54957-0368 Phone: (800) 327-6868 Fax: (800) 727-7516
11.1 CHAPTER 11: DESIGNING AND IMPLEMENTING BRANDING STRATEGIES Kevin Lane Keller Tuck School of Business Dartmouth College
Phillip Kevin Lane Kotler • Keller...Kotler • Keller Phillip Kevin Lane Marketing Management • 14e
2.1 CHAPTER 2: CUSTOMER-BASED BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College
Phillip Kevin Lane Kotler • Keller - UniBG · Kotler • Keller Phillip Kevin Lane ... Dreg& Crest Camay& Luvs Puffs& ... kotler_mm14_ch12_dppt.ppt Author: Giovanni Caruso
Phillip Kevin Lane Kotler • Keller · Title: kotler_mm14_ch17_dppt.ppt Author: Giovanni Caruso Created Date: 11/24/2013 5:31:42 PM
Lemonade Lane Branding
1 STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY Kevin Lane Keller Kafli 2 21. september 2004
Phillip Kevin Lane Kotler • Keller
The challenge of the global brand by Hayes Roth Handbook ... · PDF fileKevin Lane Keller, ... 2 Kevin Lane Keller, Strategic Brand Management: Building, ... time we have noted some
PHILIP KOTLER Northwestern University KEVIN LANE … · PHILIP KOTLER Northwestern University KEVIN LANE KELLER ... Chapter 2 Developing Marketing Strategies and ... Chapter 14 Developing
9.1 CHAPTER 9: MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET Kevin Lane Keller Tuck School of Business Dartmouth College
STIMA Congres 2014 - The Festival Edition: Presentation Kevin Lane Keller
Phillip Kevin Lane Kotler • Keller Collecting... · Title: kotler_mm14_ch03_dppt.ppt Author: Giovanni Caruso Created Date: 9/27/2013 4:09:50 PM
8.1 CHAPTER 8: DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM Kevin Lane Keller Tuck School of Business Dartmouth College
The New Branding Imperatives, Kevin Lane Keller, 2011
Kotler Keller Branding Slides
This publication updates in June/December - J. J. Keller...J. J. Keller & Associates, Inc. 3003 Breezewood Lane P.O. Box 368 Neenah, Wisconsin 54957-0368 Phone: (800) 327-6868 Fax:
5.1 CHAPTER 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College
Conducting Marketing Research and Forecasting Demand Chapter 4 Phillip Kotler & Kevin Lane Keller Prepared for: Universitas Ciputra
7. Philip Kotler & Kevin Lane Keller (2007). Marketing Management. 13th edition. Pearson, Prentice Hall. Pág. 176 y 177
KELLER WILLIAMS OFFICE BRANDING PLANNING ......3.3 INSTALLATION 42 3.4 WARRANTY 43 3.5 CUSTOMER SERVICE 43 TABLE OF CONTENTS 1.0 INTRODUCTION 3 1.1 CONCEPT 4 2.0 BRANDING COLLECTION
4.1 CHAPTER 4: CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College