Branding

INTRODUCTION

PERSONAL BRANDING

LAW OF DIFFUSION OF INNOVATION

A PICTURE’S WORTH

BRANDING INSPIRATION WITH PINTEREST

COLORS

FONTS

LOGO

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Contents

COPYRIGHT 2016 VANESSA HALLICK IntroductIon // 1

This is a really fun module! Enjoy this process and allow your creative energy to flow. Your brand is a representation of you so feel into it and be unapologetically

you!

Branding is the process of influencing perception. Branding helps your clients perceive you and your company in the way you choose. It helps clients know that their needs will be met and attracts them into a place where they desire to know more about you and your services. Branding is intentionally creating your clients’ perception. You want your brand to be unique, specific, and well designed to help

attract your ideal clients, clarify what you stand for in the world and communicate your unique value.

A brand is the entire experience people have working with you and engaging with

anyone on your team. It’s the experience they have at your live events, or while visiting your website. In short – it’s any experience someone knowingly has with

anything that represents you.

If you don’t shape your brand, other people will shape it for you in their minds, based on what they know, see and feel about you

For those of you creating a personal brand, you yourself are the brand. Stand bright

and tall in your uniqueness!

You know you are here for something special and that you have a gift meant to be shared with the world: that is your brand! It’s the essence of who you are. Branding

is exciting, invigorating, and self- ‐developing. It will push your limits, but it will also help you stand confidently in who you are and what you are offering.

With love & joy

Vanessa xx

INTRODUCTION

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The intent of a solid brand should be to:

• Clearly deliver your message• Strengthen your authority• Connect with your target market on an

emotional level• Inspire and excite your target market• Build client/customer loyalty

Branding should:

• Attract your ideal client• Clarify what you stand for in the world• Communicate in a consistent, unique

voice

When Vanessa consistently communicates these things through words and images that represent what she is trying to cultivate with the personal brand, it becomes the expectations of the brand that Vanessa is creating when she communicates with her audience.

Let’s take a look at Vanessa’s brand. Vanessa is someone who takes good personal care of herself, loves walking, yoga, enjoys international travel, eats out at nice restaurants, loves luxury and loves having fun with her family and friends. She also loves talking about helping women have amazing businesses and abundance.

When developing a personal brand, keep in mind that people want to know your name and see your face to connect with you on a personal level. Pictures, places you are traveling to and even where you are eating will become part of the way you express your brand. People will want to take a peek into your life, because they are doing business with you and want to make that brand a part of their own lives.

PERSONAL BRANDING

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What do you stand for as it relates to your business brand and coaching packages?

What is your unique value that would appeal to your ideal clients?

Why do your ideal clients desire to work with you?

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How does your WHY relate to your target market and your brand?

What is your WHY?

When we begin to talk about communicating our brand essence with our target market, it’s so easy to get caught up focusing on what we THINK they want to hear. And the mistake most people make is to only deliver the details, the facts and the benefits.

But the true goal is to inspire and lead. Your target market is not going to buy from you simply because you can help them transform or provide the service they need. People will buy from you because they believe in you and your brand.

Simon Sinek explains this concept in his presentation, Law of Diffusion of Innovation. Click on the link to watch the video on YouTube.

Finding your “Why” is all about identifying and living inside of what inspires you. It is finding that place within yourself - ‐ where you know what is absolutely “true”. Many times, we only look at the “What’s” or the “How’s” in our life.

LAW OF DIFFUSION OF INNOVATION

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How does your WHAT relate to your target market and your brand?

What is your WHAT?

How does your HOW relate to your target market and your brand?

What is your HOW?

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Favorite BrandWhy do you

love/use this brand?

How do you personally identify

with this brand?

How does this brand make you feel when you

see their logo or think about their product(s)?

In this exercise, list out the brands you most identify with and why.

These can be everything from the type of coffee you drink to the grocery store where you shop to the handbags you adore.

The main goal here is to get clear on why you love these brands and how they make you feel. See if there is a common thread that will give you more insight into your own branding and business.

WHAT ARE YOUR FAVORITE BRANDS AND WHY?

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At what location will you have the photo shoot?

Identify what you will wear. You can use Pinterest for this and create a board on Canva.

Identify a photographer with whom you would like to work and book an appointment. Enter the details below (photographer’s name, website, appointment date, etc.)

Part of your brand will be displayed with photographs and images. This section will guide you through the planning process for your PHOTO SHOOT.

A PICTURE’S WORTH

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Write 10 words that describe the image you want to portray, i.e. confident, happy, etc.

What accessories or scenarios do you need to display your brand? Examples: drinking coffee, in nature, at a bar, jewelery, etc.

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Start collecting pictures online that resonate with you personally and keep them on a Pinterest board.

Create a Pinterest account if you do not already have one and start a ‘Branding Board’ full of pictures that you feel really capture and express your brand essence. Have FUN with this activity! This is an exercise that you can constantly update as you and your brand grow and evolve.

Images to include on your Pinterest Branding Board:

• Logos• Colors• Inspirational images• Snapshots of websites you love• Magazine editorial shoots• Fonts• Screen grabs of your favorite fashions & style inspiration

Post a screen shot of this Pinterest board to your Dropbox folder or email me a link.

Write down any thoughts you have about what you’ve included on your board.

BRANDING INSPIRATION WITH PINTEREST

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Yellow is happy, joyous and high energy. It makes us feel warm and cheerful. Bright yellow is extremely attention- getting. The human eye is attracted to bright yellow before any other color. Too much yellow can cause some disturbance. Babies tend to cry much more in a yellow room.

Yellow is positive.

Green is healthy, natural and calm. It’s about growth and the restful color of grass. It is the color of the heart chakra. Money is also brought to mind. On an emotional level, it represents jealously. Different shades of green can mean different things. Deep green is associated with wealth or prestige, while lighter greens are calming.

Green is fresh.

Very stimulating, waking up a physical reaction. It is the color of love and sexuality. It is a positive color and very attention- getting as well as exciting and motivating. It communicates action, power, energy, passion and speed. It can also represent danger or signal a stop.

Red is a warm color.

The blue sky and sea have always been associated with calm and serene and open spaces. Blue is loved widely. It denotes loyalty, safety, sincerity and virtue. It communicates importance and confidence. It’s popular with anything financial, because it inspires trust.

Blue is a cool color.

Consider what the following colors tend to mean to people:

COLORS

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Black is associated with elegance, fear, mystery, power, death and evil. It connotes sophistication and chic. It is a formal color. Black can be used to bring class to an advertisement.

Black is elegant.

Brown’s earthy color conveys simplicity, durability and stability. It can also elicit a negative response from consumers who relate to it as dirty. Certain shades of brown, like terracotta, can convey an upscale look. From a functional perspective, brown tends to hide dirt, making it a logical choice for trucking and industrial companies.

Brown is earthy.

Orange is very stimulating, creating excitement, fun and vitality. It is rejuvenating and uplifting to the human spirit and can cause action. Orange is associated with autumn and Halloween. Peach, the lighter shade of orange, works well with health care and indicates courage and charm.

Orange is cheerful!

Pink relates to compassion, nurturing and love. It shows tenderness, kindness and sensitivity. It is a sign of femininity. Example: the pink ribbon for Breast Cancer. Dusty pinks appear sentimental, while in psychology, it is a sign of hope.

Pink is hopeful.

Purple is good for meditation and a peaceful mind. With its combination of warm red and cool blue, it evokes mystery and royalty. Lavender denotes a delicate, precious sentimentality.

Purple is spiritual.

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Create a mood board (example above) and upload it to Adobe Color CC. You will see hex codes for each color. Create a color palette. Take into consideration what the colors mean and whether this is in line with your brand. Copy down the hex codes and other thoughts.

White is associated with goodness, simplicity, innocence, cleanliness and purity. It is a positive color of faith and spirituality. White catches our eye as a brilliant color.

White is pure.

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Now that you have colors, fonts and images, create some templates on Canva or PicMonkey. For additional branding images you can use Shutterstock, Stocksy or Unsplash.

Use the fonts you pinned and look at Creative Market, Font Shop and Google Fonts for the type of font you love. Create a similar board as below. What are your favorite fonts?

FONTS

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Review the logos on pinterest that you have. Can you create your logo ideas using your font or do you need to outsource this? You can use UpWork, Fiverr or ask in Facebook groups.

Remember that a logo must ultimately be created in high resolution or vector format for use on all of your materials - outsource this if you need help. You may even wish to create different, but similar, versions of your logo for different uses (square for social media profiles, banner for website, etc).

Brainstorm logo ideas below.

LOGO

COPYRIGHT 2016 VANESSA HALLICKnot to be dIstrIbuted

www.vanessahallick.com

Additional Notes