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Snapchatters Reached Total Views
7M+ 56M+40%
• Partner with Snapchat and media agency Cream to create a Sponsored Geofilter, inviting Snapchatters to take Snaps with their mothers and send their selfies to friends.
• Promote the Geofilter in tandem with PANDORA Jewellery's broader #JustLikeMum social media campaign.
• Deploy the Sponsored Geofilter on Mothering Sunday.
Strategy
• Strengthen PANDORA Jewellery’s association with the UK’s Mothering Sunday holiday.
• Take part in the Mothering Sunday social media conversation.
• Invite Snapchatters to engage with PANDORA in a personal and authentic way.
Objective
PANDORA JewellerySponsored National Geofilter Campaign
S U C C E S S I N A S N A P
Source: Snapchat Internal Data