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Portfolio 2017

Brandcrack - Portfolio - Low - Online Booking Form for … drive positive consumer behavior to your brand, is our promise. Developing Ideas. Cracking Brands. THE BRAND Portfolio 2017

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Por t fo l io 2017

Portfolio 2017

2 www.brandcrack.com

C O N T E N T S

A d v e r t i s i n g P. 7G r a p h i c D e s i g n P. 1 2

B r a n d i n g P. 1 7

T H E B R A N D P. 3S E R V I C E S P. 4

C R E AT I V E P R O C E S S P. 5T H E W O R K P. 6

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Inspired by a passion for being creative and unique, Brandcrack Advertising is a creative agency founded to do just that. Led by a team of imaginaries and perfectionists that strive to be different and stand out, Brandcrack commits to being productive with your brand while living up to its name and purpose.

Creating unique designs as a result of our creative habits which develop and drive positive consumer behavior to your brand, is our promise.

Developing Ideas. Cracking Brands.

T H E B R A N D

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S E R V I C E S

Our determination to analyse and understand brands, their requirements and target, allows us to craft the perfect message and visual in a seamless manner with maximum exposure, while leaving an impression behind with the customer.

In Store | Indoor | Outdoor | Magazines | Newspapers | Print Advertising | Production | Media Planning | Media Buying | Media Selling

ADVERTISINGA brand is the backbone of any company, which drives its suc-cess. The road we take starts with a bunch of thoughts and mental images that pass by a set of custom tailored activities and strategies which create and nourish the brand, giving it a voice to interact with customers.

Naming and Tagline Creation | Logo Development |Corporate Identity | Brand Research | Brand Development | Brand Communication | Store Branding | Assets andProducts Branding | Branding Workshop and Positioning | Brand Strategy | Brand Activation

BRANDINGWe value taking a concept or an idea and turning it into a reality. Throughout the process of combining ideas and elements fit for every brand, we dare to trust our instincts and imagination while creating striking designs in the midst of unforgettable experiences.

Flyers | Brochures | Posters | Postcards | Catalogues | Magazines | Product Packaging | Promotional Items | Banner Ads | Signage | Roll-ups | Invitations | Stickers | Stationery | T-shirt Designs

GRAPHIC DESIGN

In the process of exposing a brand, we set out to recognise the brands behaviour and create awareness across which we high-light the brand. Throughout that process, our strategy makes sure that customers become familiar with your brand, establish a relationship with and develop attention to it. By that, a cre-ative behaviour is developed while assuring, its all about the brand.

CREATIVE STRATEGY

Social Media Artwork and Posts | Social Media Plans | Content Management | Reporting and Data Analysis

SOCIAL MEDIA

Advertising | Commercials | Events | Corporate Videos | Interactive Videos with Subtitles | Informative Videos | Promotional Videos | Animation | Food and Styling

PHOTOGRAPHY & VIDEOGRAPHYOur expertise include studying and understanding brands not just from an advertising standpoint, but also from a business perspective which we believe is essential for the success of a company as a whole. This allows us to assess a product, company or brands image, prompting us to plan and apply the best suited techniques to promote the brand, boosting your entire organisation.

CONSULTATION & PLANNING

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C R E A T I V E P R O C E S S

Underneath a brand lies several components that marry to create and reflect the brands image and behavior which grows the business. We at Brandcrack, focus on studying and understanding the individual elements of a brand, bringing them together harmoniously and thus, creating and developing an effective behavior that consumers relate to and communicate with.

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T H E W O R K

A D V E R T I S I N GG R A P H I C D E S I G N

B R A N D I N G

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A D V E R T I S I N G

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A D V E R T I S I N G C A M P A I G N

JUNBLAT DENTAL CENTer

C L I E N T : Junblat Dental CenterP R O J E C T : Junblat Dental Center is a renowneddental center in Sharjah. We created a campaignfor them consisting of a series of clean visuals andmessages seamlessly highlighting their servicesand why customers go to the dentist. The goalwas to attract clients with an interactive visualthey can relate to once viewed.

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A D V E R T I S I N G C A M P A I G N

C L I E N T : Prime Line P R O J E C T : Being a glass and aluminum materialtrading company, the goal behind our campaign herewas to create awareness towards Prime Line and itsservices. Therefore, we created a couple of messagesthrough a series of different mediums, targeting PrimeLine’s clientele.

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A D V E R T I S I N G C A M P A I G N

C L I E N T : Outqore P R O J E C T : Outqore is an outdoor and active lifestyleproducts trading company that was rebranded by Brandcrack.With their rebranding, they have created their new Ecommerceplatform for selling their products which are three at the time.We created an outdoor campaign focused on the three brandsthey are exclusive agents of while at the same time, creatingawareness for their website; www.outqore.com, whichcustomers can now shop at.

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S O C I A L M E D I A C A M P A I G N

C L I E N T : Outqore P R O J E C T : We also created a social media campaignhighlighting Outqore’s Ecommerce platform; www.outqore.com, while presenting clear visuals of their products and use to help them target customers.

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C L I E N T : School Transport ServicesP R O J E C T : School Transport Services (STS) isone of the most trusted bus operators in the region.They wanted to create an informative brochurehighlighting the quality of their services and featureswhich we executed at the “back to school” season.

B R O C H U R E D E S I G N

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F L Y E R D E S I G N

C L I E N T : Al Serh Al Thahbi Ladies SalonP R O J E C T : The objective of this job was to designa flyer to be displayed at the entrance of the salon tohelp acquire new customers and keep existing onescoming back. Given the target market and client type,we developed and created a well-defined flyershowcasing the services and prices offered for thisladies salon.

SerhThahbi

Ladies Salon

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C L I E N T : Junblat Dental CenterP R O J E C T : This job was focused on designingan informative flyer highlighting the services ofJunblat Dental Center. We developed and createdthis flyer for them which was placed at the receptionof the dental center.

F L Y E R D E S I G N

JUNBLAT DENTAL CENTer

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T A G S A N D W R A P P I N G P A P E R D E S I G N

C L I E N T : Tanoura P U B L I S H E D : Tanoura is an online clothing brandspecialized in fashionable, chic and trendy skirts forall occasions. We created for them their wrappingpaper and tags to resemble elegance and at thesame time, stand out.

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L O G O D E S I G N

C L I E N T : United Insurance ServicesP U B L I S H E D : Displayed here is the Creative Processof developing and designing a logo by analyzing thecompany’s name and field of practice while combiningindividual elements in a seamless manner, representingthe brand. We created the logo for United InsuranceServices, an insurance provider based in Iraq.

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L O G O D E S I G N

UNITED INSURANCE SERVICES, INSURANCE AL SERH AL THAHBI, LADIES SALON OUTQORE, OUTDOOR AND ACTIVE LIFESTYLE PRODUCTS TRADING

BIGBOOK, WEB DEVELOPING AND SOCIAL MEDIA MERCURY TRANSFORMATIONS, PROUDUCTION HOUSE EMARATI CONSULTANT, CONSULTANCY AND TRAINING

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L O G O A N D C O R P O R A T E I D E N T I T Y

C L I E N T : OutqoreP R O J E C T : We underwent complete rebranding ofOutqore; an exclusive agent of outdoor and activelifestyle products. Brandcrack created the name, logoand full corporate identity which reflects the activelifestyle behind the brand.

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L O G O A N D C O R P O R A T E I D E N T I T Y

C L I E N T : Mercury TransformationsP R O J E C T : Mercury Transformations is a full fledgeproduction house based in Pakistan. We created theirlogo and full corporate identity by conceptualizingpieces of work put together which resembles theiractivity that we solidified with the red color.

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L O G O A N D C O R P O R A T E I D E N T I T Y

C L I E N T : Prime Line P R O J E C T : Prime Line is a general trading companybased in Lebanon which specializes in glass andaluminum related products. We created their logoand full corporate identity exploiting a solid colorwith a clean finish.

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L O G O A N D C O R P O R A T E I D E N T I T Y

C L I E N T : Brandcrack Advertising P R O J E C T : We created our full corporate identityfor Brandcrack using a unique color and effect torepresent our brand and message across all brandsthat we work with.

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