BRANDBOOK2 017

TABLE OF CONTENTS

/ VERSIONS OF THE LOGO • PL

/ VERSIONS OF THE LOGO • EN

/ CONSTRUCTION OF THE LOGO • PL

/ CONSTRUCTION OF THE LOGO • EN

/ COLORS

/ TYPOGRAPHY

/ SAFETY AREA AND SCALING

/ WRONG USE ANDINAPROPRIATE MODIFICATIONS

03

04

05

07

09

10

11

12

Brandbook / 2017

VERSIONS OF THE LOGO • PL

03

01. BASIC

03. B&W

05. VERTICAL,BASIC

06. VERTICAL,NEGATIVE

07. VERTICAL,B&W

08. VERTICAL,B&W, NEGATIVE

04. B&W, NEGATIVE

02. NEGATIVE

Brandbook / 2017

VERSIONS OF THE LOGO •EN

04

01. BASIC 02. NEGATIVE

03. B&W 04. B&W, NEGATIVE

05. VERTICAL,BASIC

06. VERTICAL,NEGATIVE

07. VERTICAL,B&W

08. VERTICAL,B&W, NEGATIVE

Brandbook / 2017

CONSTRUCTION OF THE LOGO • PL

05

11 A 2 A 17 A

30 A

11 A9 A

Brandbook / 2017

CONSTRUCTION OF THE LOGO • PLvertical option

06

11 A

21 AA

9 A

11 A

17 A

Brandbook / 2017

CONSTRUCTION OF THE LOGO • EN

07

11 A

27 A

11 A 2 A 14 A

8 A

Brandbook / 2017

CONSTRUCTION OF THE LOGO • ENvertical option

08

11 A

11 A

A

8 A

20 A

Brandbook / 2017

COLORS

09

#1976A9

PANTONE 641 U

C=78 M=30 Y=0 K=25

R=25 G=118 B=169

80% 60%

40% 20%

Brandbook / 2017

TYPOGRAPHY

FUTURA PT BOOK

LEADING FOR 50p.: 42p.KERNING: OPTICALTRACKING: 10

10

CentrumRozwiązańSystemowych

Centrefor SystemsSolutions

Brandbook / 2017

SAFETY AREA AND SCALING

11

3 A

3 A

3 A

3 A

3 A

8MM / 40PX

3 A

3 A

3 A

MINIMUM USABLE SIZE:

Brandbook / 2017

WRONG CHOICE OF THE LOGO VERSION VIOLATION OF THE SAFETY AREA

DISTORTION OF THE LOGO WRONG COLOR

CHANGE LAYOUT OR APPEARANCE OF TEXT

SIZE TOO SMALL

SPECIAL EFFECTS

Brandbook / 2017

WRONG USE AND INAPROPRIATE MODIFICATIONS

12