BRAND YOU Going beyond the CV and Selfie © Alan Newman

BRANDYOUGoing beyond the CV and Selfie

© Alan Newman https://uk.linkedin.com/in/alangnewman

In the beginning . . . .

© alan g newmanhttps://uk.linkedin.com/in/alangnewman

IN THE BEGINNING

Several years ago a financial services company for whom I’d been facilitating innovation workshops decided that it had to restructure and that some employees, who’d worked for the company for many years, would be made redundant. The corporate culture was based on ‘long term employment’ and this exercise was not one that the managers or employees had experienced before. Many people felt stressed.

In addition to traditional outplacement services the company offered employees an opportunity to participate in workshops that would apply the innovation-focused techniques that we’d used to career planning. It was from these workshops and the employees’ own endeavours and insights, that Brand You emerged.

One of the triggers came from the related world of celebrity management. Tiger Woods was an outstanding golfer but most of his income came, not from golf directly, but from leveraging his brand potential. Ditto for David Beckham and soccer; Myleene Klass and popular music; Tanni Gray Thompson and athletics; and Monica Lewinsky. They all benefited from having brand managers.

What if you had your own Brand Manager?


Hi, I am Alana and I have been assigned by Talent Management Ltd to be your Brand Manager. So let’s talk about how to market you, to whom, and at what price. To start, there are three key things I need to know about you:

1. Your Networking Power. How strong is your network and how well do you use it?

2. Your Influencing Power. When have you successfully influenced the thinking and behaviour of others? When have you been unsuccessful?

3. What makes you Distinctive? What do people experience when they meet you for the first time? What do people say about you when you leave the room?

Brand U Overview


NETWORKING POWER

INLUENCING POWER

DISTINCTIVE-NESS

NETWORKING POWER

Whatever you wish to achieve in the next few years of your life it is probable that your network is the most valuable asset at your disposal. How well do you manage it? Here is a simple and powerful exercise that will help. Draw up a spreadsheet.

1. In the first column simply list the names of the people you consider to be on your network.

2. For column two ask, “How important is this person for my personal development?” and assign a score of 1, 2, 5 or 10 to the answer. (Ten should be a rare score btw.)

3. For column three ask, , “How important is this person for my professional development?” and assign a score of 1, 2, 5 or 10 to the answer.

4. For column four: “If I started a new venture how much investment of time, money or reputation would I want from this person?” Score 1, 2, 5 or 10

5. For column five. “If this person started a new venture how much investment of time, money or reputation would I be willing to give?” ?” Score 1, 2, 5 or 10

6. For column six. “How good is this person at networking?” Score 1, 2, 5 or 10.

7. For column 7 multiply the scores across each row and rank the totals.

Networking Power


Pers. Dev. Prof Dev I want I give Networking Total

Ann 5 2 1 2 5 100

Brian 1 2 2 2 2 16

Christine 1 2 1 1 2 4

David 2 2 2 2 5 80

Edward 1 1 1 1 2 2

Frances 2 2 1 1 1 4

Graham 2 2 2 2 5 80

Helen 2 2 2 1 2 16

Ian 2 2 1 1 1 4

Jane 1 2 2 1 2 8

Kevin 5 2 5 2 5 500

Lynne 2 5 5 5 2 500

INFLUENCING POWER

When are you successful in influencing the thinking and behaviour of others? How do other people influence you? When have you been unsuccessful in your attempts to influence others? What insights do you glean from the answers to these questions?

Studies of influencing behaviour draw our attention to:

Authority (includes Celebrity)ConsensusHumourLikeabilityReciprocityScarcity

Influencing Power


Influencing Power


Influencing Power


Why,

in your opinion,

is humour

so powerful?

DISTINCTIVENESS

There are a number of ways to think about what makes you distinctive and the

following slides offer some examples.

1. Your tombstone. What should it say?

2. Your favourite quotation to go on a T-shirt: what would it be?

3. The world events that have had most impact on you. What have they

been?

4. The highlight of your life thus far. What has that been?

Distinctiveness


Distinctiveness


Distinctiveness


Distinctiveness


“Everyone thinks of changing the world but we never think of changing ourselves.”

“I have never let my schooling interfere with my education.”

“Knowledge is the enemy of faith.”

“Life begins at the end of your comfort zone.”

“Love is all you need.”

“No good deed will go unpunished.”

“No one can make you feel inferior without your consent.”

“Nostalgia ain’t what it used to be.”

“Progress depends on unreasonable people.”

Distinctiveness


Brand U Overview


NETWORKING POWER

INLUENCING POWER

DISTINCTIVE-NESS

SO,

DO YOU SEE

YOURSELF

AND YOUR

OPPORTUNITIES,

DIFFERENTLY

NOW?

WE HOPE SO.

THANKYOUBrand You

Going beyond the

CV and Selfie

© Alan Newman https://uk.linkedin.com/in/alangnewman

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BRAND YOU Going beyond the CV and Selfie © Alan Newman