Brand Styleguide 2019€¦ · Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer et lacus pulvinar odio egestas porta sed rutrum tortor. Quisque dapibus justo aliquet,

BRAND STYLEGUIDE NOVEMBER 2019

TABLE OF CONTENTS

3 INTRODUCTION

4 THE LOGO

8 ADDITIONAL GRAPHIC ELEMENTS

10 USING THE LOGO AND GRAPHIC ELEMENTS

11 COLOR PALETTE

12 PRIMARY FONT

14 USING THE FONTS

15 ALTERNATE FONTS

16 SUB-BRANDS

18 APPLICATIONS AND TEMPLATES

BRYN MAWR COLLEGE STYLEGUIDE / pg. 3

Bryn Mawr, a selective women’s college with 1,350 undergraduates, is renowned for its academic excellence, diverse and close-knit community, and engagement with the world.

On an historic campus just outside of Philadelphia, Bryn Mawr students fnd challenging courses and research; strong bonds with faculty, students, and alumnae/i; innovative programs that connect study with action; and top-tier partnerships that expand options.

Critical, creative, and collaborative, Bryn Mawr alumnae/i are agents of change in every arena—and forever members of a community founded on respect for individuals.


THE LOGO This is the Bryn Mawr College logo.

It is strong and decisive while being classic and elegant. A Humanist infuence in the letterforms pay homage to the stonework around campus.


THE LOGO The Bryn Mawr logo was carefully created using proportional spacial considerations. Never tamper with the logo of any of its elements.

The outermost dotted line indicates the minimum amount of clear space the logo requires. No external graphics should ever come closer to the logo than this line.


THE LOGO This is the shortened Bryn Mawr logo, lacking the word “College.” This version can be used interchangeably with the other confgurations.


THE LOGO Within limited horizontal spaces, the stacked logo can be used.


ADDITIONAL DESIGN ELEMENTS These elements reference the rich tradition of lanterns at Bryn Mawr. These elements should be used not instead of the logo, but as additional design elements.

The “lit” lantern was introduced with the Defy Expectation Campaign for Bryn Mawr.


ADDITIONAL DESIGN ELEMENTS The Bryn Mawr College monogram is another auxiliary element. It can be used either very small or very large.


USING THE LOGO AND GRAPHIC ELEMENTS These examples show allowable uses of the logo and elements together.


COLOR PALETTE

PRIMARY COLORS

PMS 7545 C 25 / M O / Y 0 / K 65 #646E7D R 86 / G 109 / B 121

PMS 1205 C 0 / M 5 / Y 30 / K 0 #FFF0BE R 255 / G 238 / B 189

COOL GREY 5 BLACK WHITE C 0 / M 0 / Y 0 / K 30 C 0 / M 0 / Y 0 / K 100 C 0 / M 0 / Y 0 / K 0 #BCBEC0 #000000 #FFFFFF R 188 / G 190 / B 192 R 0 / G 0 / B 0 R 255 / G 255 / B 255

PRIMARY ACCENT COLOR ATHLETICS YELLOW

PMS PROCESS CYAN C 100 / M O / Y 0 / K 0 #00AEEF R 0 / G 174 / B 239

PMS 108 C 4 / M 0 / Y 92 / K 0 #FFF20D R 255 / G 242 / B 13

CAMPAIGN COLORS / DEFY EXPECTATION

PMS 7406 C 4 / M 29 / Y 98 / K 0 #F3B720 R 243 / G 183 / B 32

PMS 281 C 100 / M 54 / Y 0 / K 60 #03335F R 0 / G 51 / B 97


PRIMARY FONT / CARTER SANS The Carter Sans font family is a robust, sophisticated design that melds distinction and clarity in perfect proportions.

It can be purchased here: www.linotype.com/769928/CarterSans/Volumne1-product.html

If it is not possible to procure this font or National on the following page, please see page 15 for guidelines.

CARTER SANS

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

www.linotype.com/769928/CarterSans/Volumne1-product.html


PRIMARY FONT / NATIONAL National is a deceptively simple sans serif font with subtle quirks that give it a distinctive—but not distracting—personality.

It can be purchased here: vllg.com/KLIM/National#panel=usage-poster

If it is not possible to procure this font or Carter Sans on the preceding page, please see page 15 for guidelines.

NATIONAL REGULAR


NATIONAL REGULAR ITALIC


NATIONAL BOLD


NATIONAL BOLD ITALIC


Other weights of National are also available.


USING THE FONTS Carter Sans should be used mostly for headlines and in shorter subheads. It can be used as all caps or upper and lower case. National should be used for everything else. It can be used in all diferent weights, sizes, and cases.

USING CARTER SANS WITH NATIONAL

LOREM IPSUM DOLOR Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer et lacus pulvinar odio egestas porta sed rutrum tortor. Quisque dapibus justo aliquet, consectetur mauris eu, ultrices nisl. Nullam tempus consequat tempor. Suspendisse dictum dolor dui, eu blandit mauris interdum et. Vestibulum auctor turpis quis lacus convallis con sectetur. Donec in luctus risus. Mauris at blandit magna. Nam posuerimus nibh fnibus non.

Nunc Feugiat Neque Vivamus tempor sem consectetur, mollis tellus id, pretium elit. Maecenas interdum, turpis ac egestas fn ibus, justo nisl fringilla sem, non pretium tortor ante eu ligula. In venenatis malesuada vestibulum. Etiam ut turpis nec lectus efcitur fringilla molestie a mauris.

EXAMPLE OF CARTER SANS USED FOR HEADLINE

EXAMPLE OF NATIONAL USED FOR FOR BODY COPY

EXAMPLE OF CARTER SANS USED FOR SUBHEADS

USING NATIONAL

LOREM IPSUM DOLOR Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer et lacus pulvinar odio egestas porta sed rutrum tortor. Quisque dapibus justo aliquet, consectetur mauris eu, ultrices nisl. Nullam tempus consequat tempor. Suspendisse dictum dolor dui, eu blandit mauris interdum et. Vestibulum auctor turpis quis lacus convallis con sectetur. Donec in luctus risus. Mauris at blandit magna. Nam posuerimus nibh fnibus non.

Nunc Feugiat Neque Vivamus tempor sem consectetur, mollis tellus id, pretium elit. Maecenas interdum, turpis ac egestas fn ibus, justo nisl fringilla sem, non pretium tortor ante eu ligula. In venenatis malesuada vestibulum. Etiam ut turpis nec lectus efcitur fringilla molestie a mauris.

EXAMPLE OF NATIONAL USED FOR HEADLINE

EXAMPLE OF NATIONAL USED FOR FOR BODY COPY

EXAMPLE OF NATIONAL USED FOR SUBHEADS


ALTERNATE FONTS / ARIAL AND GEORGIA Because Carter Sans and National might not be available to everyone working at Bryn Mawr, Arial and Georgia can be used for internal documents.

These should only be used for internal documents in Word, Excel, and Powerpoint when Carter Sans and National are not available.

Never use these to design marketing and customer-facing materials.

ARIAL


Bold and italic versions may also be used.

GEORGIA


Bold and italic versions may also be used.


SUB-BRANDS With so many sub-brands at Bryn Mawr, the identity guidelines must be fexible to allow for various confgurations.

Various sub-brand relationships are available within the Bryn Mawr brand family.

These are examples of prominent sub-brands (institutes and organizations; special lecture series).

Please vist www.brynmawr.edu/communications/project-requests and use the Project Request Form to request a sub-brand.

www.brynmawr.edu/communications/project-requests


UNIQUE SUB-BRANDS These are examples of unique sub-brands that use additional design elements.

Please vist www.brynmawr.edu/communications/project-requests and use the Project Request Form to request a sub-brand.



APPLICATIONS STATIONERY Business cards, two-sided, with two color options; one-sided, with two color options.

Business cards, letterhead, envelopes, and many other customizable stationery items are available through the Custom Stationery interface in Ofce Depot via eMarket.

Bryn Mawr College 101 North Merion Avenue Bryn Mawr, PA 19010

Kim Cassidy President kcassidy@brynmawr edu

www brynmawr edu Phone 610 526 5156 Fax 610 526 7450

Kim Cassidy President


kcassidy@brynmawr edu www brynmawr edu Phone 610 526 5156 Fax 610 526 7450








APPLICATIONS POWERPOINT TEMPLATES Powerpoint templates are available as downloads from www.brynmawr.edu/identity/templates-and-downloads/powerpoint-templates.

www.brynmawr.edu/identity/templates-and-downloads/powerpoint-templates


APPLICATIONS WEBSITE Bryn Mawr College’s public website, www.brynmawr.edu, incorporates compelling photographic imagery into its design, which is intended to provide an overall consistent visitor experience.

www.brynmawr.edu


APPLICATIONS DIGITAL NEWSLETTERS Daily Digest and Campus News

Piper Sledge studies gender and the body across a range of social contexts. Her most recent study of interactions between patients and health care providers focuses on patients who trouble the standards of care for breast and gynecological cancers.

Sledge conducted narrative interviews with transgender men about preventive gynecological care, cisgender men about being diagnosed and treated for breast cancer, and cisgender women who opted for bilateral mastectomies not deemed medically necessary and who opted out of breast reconstruction. Taken together, the experiences of research participants show how normative ideas about gender shape medical care.

Sledge is expanding on her research into gendered embodiment through a new project on the experiences of multiracial and transgender people as a means by which to explore the ambiguities of intersecting structures of race and gender in contemporary US society.


APPLICATIONS BROCHURES Please vist www.brynmawr.edu/communications/project-requests and use the Project Request Form to request a brochure.

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“What brought me to Bryn Mawr,” says Matthew Jameson, “was the combination of a liberal arts environment and the many resources it ofers graduate students—funding opportunities, the feld school, its rich Special Collections, and the chance for cross-disciplinary collaboration.”

Collaboration plays a vital role in Jameson’s research. “By looking at the provenance of imported pottery,” he explains, “I’m trying to understand the dynamics of ancient trade routes in the Arabian peninsula.”

To do that, he’s teamed up with Bryn Mawr geologists to determine the geochemical composition of the pottery and the production methods used to make it.

For Jameson, that culture of collegiality defnes his Bryn Mawr experience. “The faculty is supportive, both in the classroom and outside of the classroom,” he says, “and our cohort has a great group dynamic. If you have a question about a topic, everyone is happy to help.”

MATTHEW JAMESON ARCHAEOLOGY

At Bryn Mawr, Doug Gisewhite’s research focused on the atomic-level reactions in the cofactor of molybdenum enzymes. Today, he’s in a Princeton University lab working at the intersection of organic, inorganic, and biological chemistry—and conducting research with applications in the pharmaceutical industry.

Gisewhite chose Bryn Mawr for the one-on-one interaction. “For someone looking for that kind of experience,” he says, “there’s no better place. The professors make time for every one of their students.”

“And Bryn Mawr has everything you need—and if it isn’t physically there, you have direct access to sophisticated equipment through collaborations with other labs.”

Plus, Gisewhite received hands-on classroom experience: “You teach side by side with the professor and get to build a syllabus and design a class. I really loved having the opportunity to guide and mentor undergraduates.”

DOUG GISEWHITE, PH.D. ’17 CHEMISTRY

Ever since elementary school, Olivia McAuley has loved astronomy. “Knowing that people have been to the moon and others are living and working in the International Space Station amazes me,” she says.

As a graduate student in Bryn Mawr’s physics program, McAuley focuses on astrophysics and the mysteries of galaxy evolution.

“Theories show that there shouldn’t be any stars in the outer disks,” she explains, “ yet we fnd these very old stars there. How did they get there? Why are they there? That’s where my research is heading.”

A graduate of the University of North Carolina at Chapel Hill, McAuley values Bryn Mawr’s intimate scale: “Transitioning into a smaller school like Bryn Mawr has been great. You don’t see a lot of women in physics programs at large universities,” she says, “and I love interacting with the undergraduates and mentoring them here.”

OLIVIA McAULEY PHYSICS

“The doors that are open to you as a Bryn Mawr student are many and they’re wide,” says Charlie Kuper.

Kuper should know. As a Bryn Mawr graduate student, he received three fellowships—one in Cappadocia, Turkey, and two from Harvard’s Dumbarton Oaks Research Library and Collection—and the year after graduating, he had a joint appointment at Haverford and Bryn Mawr.

Then he landed what he calls “one of the postdocs” for Latinists—the Thesaurus Linguae Latinae fellowship, which fnds him in Munich to work on the oldest Latin-to-Latin dictionary. “I’m living the dream right now,” he says.

For Kuper, it was the collegiality of the Bryn Mawr community that drew him in. “You get great support from faculty who help with the intangibles like introducing you to people, helping build your profle when you’re job- hunting. I couldn’t have asked for anything more. In fact, I’ve gotten more than I could have dreamt of.”

CHARLIE KUPER, PH.D. ’17 CLASSICS

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BRYN MAWR

“Bryn Mawr is a place where women claim an education.”

— ANNE CLAIRE GRAMMAR ’16

A Bryn Mawr education is a global education. Through our

ACCESS TO THE WORLD.

58ountries represented in student body of the Bryn Mawr

70%

majors on internationalopics or parts of the world 24

BE BOLD

RESEARCH @ Bryn Mawr

Research @ Bryn Mawr JIE SHI / History of Art

In the STEM felds, humanities, and social sciences, our faculty are always asking intriguing questions. Bryn Mawr, which CHINESE ART, ARCHAEOLOGY, AND MATERIAL CULTURE

includes an undergraduate college, two graduate schools, and a post-baccalaureate program, ofers undergraduates academic How do cultural products

opportunities to work closely with dedicated scholar-teachers— an opportunity typically only available at the graduate level.

transmit political ideology? In 1968, two royal tombs were discovered in northern China. The fnal resting place of King Liu Sheng and his consort, the tombs had lain undisturbed for more than 2,000 years.

Now, Jie Shi has produced the frst interpretation of that royal mausoleum. Through a detailed analysis of the architectural, archaeological, and textual record, he argues that the tombs serve as an expression of the Western Han political ideology, one based on Huang-Lao and Confucian thought. Posthumously called “King of Peace,” Liu carried out the Huang-Lao policy of #3

among liberal arts “ruling through taking no deliberate action” in governing the state and followed the Confucian understanding of the good ruler as one who pacifes himself, his family, and his country.

colleges for support of research* 156In laying out his argument, Shi analyzes both the site’s physical elements—the PIPER SLEDGE / Sociology

“Chinese box” complexity of the tomb’s layout, the disposition of the tombs Full-time faculty within the mausoleum, the inscribed objects, the inclusion of both ethnic

GENDER STUDIES, THE SOCIOLOGY OF THE BODY Han and non-ethnic Han elements in the design—and historical and philosophical AND EMBODIMENT, AND CRITICAL HEALTH STUDIES records related to Liu Sheng. 97%How do gender assumptions afect full-time faculty with

62% Ph.D. or terminal degr health care for trans people and others?

BabelStone

full-time faculty who ar 26% full-time faculty who arAfrican-American, As American, Latinx, Nati American, multiracial

Top 10 #1 among liberal arts colleg

tudents choosing to purs among liberal arts f

h expenditur an ad ed degree* (at $10.9 million)*

* as ranked by W hington Monthl , 2018

international student population, global curriculum, and worldwide alumnae network, students gain a broader perspective of the

Class of 2016 studied abroad, world around them, whether they most for a full semes er are studying overseas or sitting

in a classroom on campus.

Bryn Mawr students value diversity and the ability to leave their mark in communities around the world, from studying abroad in France, to trekking to Cuba in a 360° Course Cluster, to starting a career halfway across the globe in Japan.

“Thank you for expanding today’ minds and tomorrow’s promises.

Thank you for showing us that success can encompass our passion. Thank you for giving us the chance

o prove to ourselves that we too can achieve remarkable things.

Thank you for making these unique opportunities at

Bryn Mawr into a distinctive experience unattainable

anywhere else.” - ANNA YANG 2020

This is our moment. Together we have... • Raised over $212 million towards our minimum goal

of $250 million

• Received the largest gift in College history ($25 million), believed to equal the largest gift ever from an individual woman to a women s college

• Endowed six faculty positions, including one in environmental science and two that are internationally oriented research opportunities

• Received the $10 million gift that established our Leadership, Inno ation, and Liberal Arts Center (LILAC

• Increased fnancial aid spending by more than 31%

• Added more than $120 million to the endowment

Our work is not done. Join us as we… • Complete the renovation of the Park Science Center

• Increase the number of endowed scholarships and support for fnancial aid

• Endow more internships and summer science esearch opportunities

• Support more curricular inno ation and faculty research

• Build a new Student Life and Wellness Center

• Celebrate Bryn Mawr s enduring e cellence



APPLICATIONS SWAG

Documents

Brand Styleguide 2019€¦ · Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer et lacus pulvinar odio egestas porta sed rutrum tortor. Quisque dapibus justo aliquet,