EqualizerHitch.com

Equal-i-zerBrand Standards Guide

February 2015

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LOGOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

COLORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

FONTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

APPROVED COPY . . . . . . . . . . . . . . . . . . . . . . . . . 6-7

PHOTOS SAMPLES . . . . . . . . . . . . . . . . . . . . . . . . 8-9

PRINT SAMPLES . . . . . . . . . . . . . . . . . . . . . . . . . 10-13

Table of Contents

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Logos

1.75"

130%

115%

• Do not reduce the logo so small that it can't be read. Minimum size should not be smaller than 1.75 inches horizontally. A buffer space of 130% horizontally and 115% vertically larger than the logo should be used in all cases of encapsulation.

Logo: Secondary/Other LogosIf the primary logo cannot be used, it can be reversed to black .

The 4-Point Sway Control logo with its ® symbol should be used whenever possible with the primary logo .

Logo: PrimaryThis is the preferred logo for all marketing material . The tag line and ® should always accompany logo and the position of the tag line should be above and below the logo .

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Colors

483

PMS (Pantone Matching System)

C: 20 M: 81 Y: 76 K: 61R: 103 G: 51 B: 39Hex # 653024

C: 0 M: 92 Y: 76 K: 0R: 224 G: 0 B: 52Hex # E4002B

185

K

467

429

Color Specifications:Primary Equal-i-zer Logo colors are PMS 185 Red and Black or the CMYK equivalent . No gradient should be used on the logo .

C: 3 M: 12 Y: 34 K: 10R: 210 G: 194 B: 149Hex # D3BC8D

C: 21 M: 11 Y: 9 K: 22R: 165 G: 172 B: 175Hex # A2AAAD

C: M: Y: K: 100R: 45 G: 31 B: 38Hex # 2D2926

100% 90% 80% 70%

Color Values:Primary Equal-i-zer PMS colors can be used as gradient values in increments of 10%, or the CMYK equivalent on background colors .

7708C: 77 M: 50 Y: 39 K: 13R: 67 G: 107 B: 125Hex # 456b7d Secondary colors can be used to create

gradients and solids, as needed .

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FontsBrand Approved Fonts (Primary)

ITC Officina Sans - Bold1234567890 !@#$%^&*()+=ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Times New Roman - Regular1234567890 !@#$%^&*()+=ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Times New Roman - Italic1234567890 !@#$%^&*()+=ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Myriad Pro - Bold Condensed1234567890 !@#$%^&*()+=ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Adobe Garamond Pro - Bold Italic1234567890 !@#$%^&*()+=ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Other Call OutsEqual-i-zer should always be hyphenated . The only exceptions to this rule are when equalizer is used as a URL, or in an online image title .

Equal-i-zerSpecific lifestyle images have been used with the Equal-i-zer brand . This library will continue to grow . The images need to be RV related and include happy families, couples, and/or other images pertaining to the RV industry .

Other fonts in these families can be used, but these are the Primary fonts for the Equal-i-zer brand .

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Approved Copy

APPROVED HEADLINE AND AD COPYWithout An EqualFor over 70 years, Equal-i-zer Sway Control Hitches have been keeping families safe .

No White KnucklesEqual-i-zer’s superior design makes it the best performing sway control hitch on the market .

No White KnucklesEqual-i-zer’s superior design and performance makes it the best protection for your journey .

A Track Record You Can TrustFor over 70 years, Equal-i-zer Sway Control Hitches are keeping families safe .

Protect What Matters Most Equal-i-zer’s superior technology makes it the best performing sway control hitch on the market, keeping your family safe, every time you tow .

Superior Performance You Can TrustFor over 50 years, Equal-i-zer has provided the safest tow on the market .

Protect What Matters Most Equal-i-zer, providing the very best protection for your journey .

Protect What Matters Most When you tow with an Equal-i-zer hitch, you are providing your family with the best sway protection possible .

Equal-i-zer Hitch’s Integrated Sway ControlIt’s all about getting them there safely .

There is nothing more important than family. And when you are heading on a trip, it’s all about getting them there safely . With Equal-i-zer Hitch’s integrated sway control, there is simply no better hitch on the market .

Customer 50 Words:For over 50 years, we have been keeping families safe on the road . With our integrated 4-Point Sway Control™, our hitch provides the very best sway control on the market .

Equal-i-zer hitch – the best protection for your journey .

Customer 50 Words:When you are heading out on a trip, you want to get there safely . Our superior technology makes the Equal-i-zer Hitch the best performing sway control hitch on the market, keeping your family safe, every time you tow .

Equal-i-zer hitch – the best protection for your journey .

Customer 50 Words:Why do 99% of our customers recommend the Equal-i-zer hitch to their friends? Because really, it’s all about getting them there safely, and the Equal-i-zer hitch resists sway up to three times better than other hitches do .

Equal-i-zer hitch – the best protection for your journey .

Customer 100 Words:When you are towing a heavy trailer, the last thing you want to worry about is sway . Hazards on the road can make towing a trailer tricky and even dangerous . That’s why 99% of our customers recommend the Equal-i-zer hitch to their friends . Our integrated 4-Point Sway Control™ resists more sway than any other hitch on the market, making it the safest weight distribution hitch available .

Equal-i-zer hitch – the best protection for your journey .

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Customer 100 Words:Whether you are passing a semi-truck, experiencing gusty wind, or need to make a quick maneuver, the Equal-i-zer hitch will ensure that your trailer stays right behind you, keeping both your trailer and your family safe . Our integrated 4-Point Sway Control™ resists more sway than any other hitch on the market, providing a better, more comfortable towing experience . With a lifetime warranty and superior performance, it’s easy to see why over 99% of our customers recommend the Equal-i-zer hitch to their friends .

Equal-i-zer hitch – the best protection for your journey .

Customer 100 Words:Why do 99% of our customers recommend the Equal-i-zer hitch to their friends? Because really, it’s all about getting them there safely, and the Equal-i-zer hitch resists sway up to three times better than other hitches do .The secret to the Equal-i-zer hitch’s superior performance is the integrated 4-Point Sway Control™ . In fact, many customers tell us that with an Equal-i-zer hitch the ride is so comfortable, they sometimes forget the trailer is back there! 4-Point Sway Control also gives you the extra protection you need for hazards like passing semi-trucks, gusty winds, or an emergency maneuver .

Equal-i-zer hitch – the best protection for your journey .

Customer 200 Words:For over 50 years we have been keeping families safe on the road . The Equal-i-zer hitch’s integrated 4-Point Sway Control™ technology provides the safest towing possible and is backed by a lifetime warranty .

Over 99% of our customers recommend the Equal-i-zer hitch to their friends, and our hitch has received national recognition for superior sway control and weight distribution .

Every hitch is built from the highest-quality American steel, by people who care about your safety and take pride in their work . Whether you pass a semi-truck, experience gusty winds, or have to make a quick maneuver, our hitch will ensure your trailer stays right behind you, protecting both your trailer and your family .

Equal-i-zer hitch – the best protection for your journey .

Customer 200 Words:Why do 99% of our customers recommend the Equal-i-zer hitch to their friends? Because really, it’s all about getting them there safely, and the Equal-i-zer hitch resists sway up to three times better than other hitches do .The secret to the Equal-i-zer hitch’s superior performance is the integrated 4-Point Sway Control™ . In fact, many customers tell us that with an Equal-i-zer hitch the ride is so comfortable [smooth] they sometimes forget the trailer is back there! 4-Point Sway Control also gives you the extra protection you need for hazards like a passing semi-truck, gusty wind, or an emergency maneuver .You can count on the Equal-i-zer hitch to deliver superior safety and performance for a lifetime . Every hitch is built from the best American steel right here in the Mountain West by people who care about the safety of your family almost as much as you do . We’re even willing to back it with a lifetime warranty, so you can have complete confidence you’ll get what you pay for .As if that’s not enough, the Equal-i-zer hitch is simple and easy to set up, adjust, and use; even for the first-time RVer .

Equal-i-zer hitch – the best protection for your journey .

Approved Copy cont.

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Photo Samples

These images are approved for use to represent lifestyle shots in ads, web sites, and promotions

9

Photo Samples cont.

®

®

These images are approved for use to represent product shots in ads, web sites, and promotions

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99% of our customers would recommend the Equal-i-zer® hitch

to their friends. Why? Because Equal-i-zer hitch’s superior sway control performance helps you reach your destination safely. How do we know? Our customers tell us!

Tell all of your friends.

“Last year I moved cross-coun-try...across Alaska...to the East coast. [The Equal-i-zer hitch] performed flawlessly through the mountains, on the open road...and even in the tightest of campsites. I have told all my friends they need this hitch for their towing.” - Devin T., Georgia

For over 50 years the Equal-i-zer® hitch has been providing safe towing for families.

The Equal-i-zer hitch’s superior design makes it the best performing sway control hitch on the market. Four steel on steel friction points (known as 4-Point Sway Control™) and excellent weight distribution – provide unmatched resistance to your trailer’s attempts to sway. In fact, we’ve measured more than three times the resistance to lateral movement with the Equal-i-zer hitch over other hitch options. That’s the premium performance of the Equal-i-zer hitch; and that helps keep your family safe.

Equal-i-zer hitch owners enjoy more peace of mind while traveling because of the superior safety and performance of Equal-i-zer’s Integrated 4-Point Sway Control.™

Made in the USA

The Secret to the Equal-i-zer® hitch’s Superior Performance is Integrated 4-Point Sway Control™

2”ADJUSTABLE SHANKSDesigned for use with 6K, 10K, 12K, and 14K no-shank models of the Original Equal-i-zer® Sway Control Hitch. You can accommodate most combinations of tow vehicle and trailer with one of our adjustable shanks. Fit standard 2” or 2-1/2” receiver tubes. Hitch head mounting holes are spaced at 1-1/4” on center.

Part # MFG # Description MSRP

94-6383 90-02-4100 3” Drop/7” Rise x 12” $134.5094-6386 90-02-4200 4” Drop/8” Rise x 12” $134.5094-6385 90-02-4300 6” Drop/10” Rise x 12” $156.0094-6388 90-02-4400 9” Drop/13” Rise x 12” $173.5094-6384 90-02-4500 3” Drop/ 7” Rise x 18” $173.5094-6387 90-02-4600 4” Drop/ 8” Rise x 18” $173.50

2”ADJUSTABLE 4K SHANKSPart # MFG # Description MSRP

94-6373 90-02-4140 3” Drop/7” Rise x 12” $124.5094-6309 90-02-4240 4” Drop/8”Rise x 12” $124.5094-6310 90-02-4340 6” Drop/10” Rise x 12” $131.50

2-1/2”ADJUSTABLE SHANKSPart # MFG # Description MSRP

94-6308 90-02-4700 3” Drop/7” Rise x 12” $185.0094-6306 90-02-4800 4” Drop/8” Rise x 12” $185.0094-6311 90-02-4900 6” Drop/10” Rise x 12” $201.00

EQUAL-I-ZER HITCH BALLMake sure you have a hitch ball tough enough to handle the load you’re towing. All have a 1-1/4” diameter threaded shank and are specially designed to fit the Equal-i-zer® hitch perfectly. Chrome plated to look great and forged from strong chromoly steel. Fits other manufacturer’s hitches as well.

Part # MFG # Description MSRP

92-8010 91-00-6080 8k 2” $21.5092-8011 91-00-6100 10k 2-5/16” $23.5092-8012 91-00-6120 12k 2-5/16” $25.5092-8013 91-00-6140 14k 2-5/16” $29.50

HITCH REpLACEmENT pARTS

A convenient way to buy replacement parts for your Equal-i-zer® hitch. Keep these handy clamshell packages with extra pins and clips on hand just in case.

Part # MFG # Description MSRP

94-6394 95-01-9390 Spare Pin Pack* $12.9594-6395 95-01-9395 Double Spare* Pin Pack $24.9594-6392 95-01-9400 Socket Pin and Clip $3.8394-6400 95-01-9475 Hitch Pin and Clip $6.2294-6380 95-01-9415 Socket Pins w/Thumb Clips $6.0094-6303 95-01-6050 Snap up Lever Retail Pack* $23.5094-6401 90-02-9250 Pin pack $18.60xx-xxxx 90-02-9360 Sway Control

bracket hardware $15.6094-6344 90-02-9450 4k Pin pack $34.4094-6402 90-02-9100 Hitch Head Hardware $18.3094-6375 90-02-9400 4k Bolt pack $15.2594-6398 91-00-4250 High Performance Lubricant (4 oz.) $9.9994-6399 95-01-5150 Sway Bracket Jacket (set of 2)* $20.35

*Not compatible with 4k hitch.

BULK pARTS pINS & CLIpS

Part # MFG # Description MSRP

94-6307 95-01-5600 Sway control bracket complete $78.3994-6372 95-01-5540 4k Sway control bracket complete $69.62xx-xxxx 90-03-9230 Snap L-Pin Single $6.90xx-xxxx 95-01-9430 Snap L-Pin 2 Pack $15.2594-6371 90-03-9460 4k L- Pin $5.30xx-xxxx 90-04-9208 L-Pin clip $1.41

Superior Sway ControL

pat. pend.

The Equal-i-zer® hitch’s integrated 4-Point Sway Control™ provides superior sway control performance. The Equal-i-zer® hitch is the leader in integrated sway control.

Standard package includes 2 sway control brackets, 1 hitch head, 1 standard shank #90-02-4100 (4,000 lb. hitch includes shank #90-02-4140), 2 spring arms, 1 snap-up lever, owners manual, and installation hardware. Hitch ball is not included. All Equal-i-zer® 4-Point Sway Control™ hitches are backed by a Limited Lifetime Warranty.

STANDARD mODELSPart # MFG # Description MSRP

94-6475 90-00-0400 400/4,000 lb. $725.0094-6477 90-00-0600 600/6,000 lb. $745.0094-6478 90-00-1000 1,000/10,000 lb. $765.0094-6479 90-00-1200 1,200/12,000 lb. $785.0094-6476 90-00-1400 1,400/14,000 lb. $885.00

NO-SHANK mODELSPart # MFG # Description MSRP

94-6488 90-00-0401 400/4,000 lb. $625.0094-6480 90-00-0601 600/6,000 lb. $645.0094-6481 90-00-1001 1,000/10,000 lb. $665.0094-6482 90-00-1201 1,200/12,000 lb. $685.0094-6483 90-00-1401 1,400/14,000 lb. $785.00

®

Made in the USA

Superior Sway ControL lets you enjoy the journey

Get Superior Sway Control - Get the Original Equal-i-zer® Sway Control Hitch.

2014 Stag EQ Full page.indd 1 9/11/13 12:56 PM

Samples

Equal-i-zer - RV Pro Ad Equal-i-zer - Stag Ad

Equal-i-zer - RV Pro half page ad

The best protection for your journeywww.EqualizerHitch.com • 1-800-478-5578

For over 50 years, we’ve created the best

sway control hitch on the market, while creating hundreds

of jobs, right here in AMERICA.

There is nothing more important than family

Equal-i-zerAnd when you are heading on a trip, it’s all about getting them there safely. With Equal-i-zer hitch’s Integrated Sway Control™, it’s the best protection for your journey.

Toll Free: 800-478-5578 • EqualizerHitch.com

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OFFICIALHARDWARE

Single Pin Pack(1) Snap L-pin(1) Socket Pin(1) Socket Pin Clip

EQRP0113

95-01-9390

Front of insert Back of insert

Single Pin Pack(1) Snap L-pin(1) Socket Pin(1) Socket Pin Clip

SINGLE PIN PACK

The NEW Equal-i-zer® Snap L-pin™ makes using your Equal-i-zer hitch quieter and easier! Its unique clip-less design with Noise Suppression Technology makes hitching and unhitching a “snap.”

Don’t get stuck somewhere without the parts you need. Keep a handy Equal-i-zer pin pack with you just in case one goes missing.

Official Equal-i-zer® Hardware is crafted with pride and is a product of

www.EqualizerHitch.com

OFFICIALHARDWARE

Hitch Models: 6K, 10K, 12K, 14K

Hitch Models: 6K, 10K, 12K, 14K

Like us on Facebook https://www.facebook.com/equalizerhitch

Follow us on Twitter https://twitter.com/equalizerhitch

0113_Single pin pack.indd 1 2/6/13 11:55 AM

Samples cont.

Without An EquAl

For over 50 years, Equal-i-zer® Sway Control Hitches have been keeping families safe.

With our 4-Point Sway Control™ built right in, The Equal-i-zer is the highest-rated sway control hitch on the market, providing the best protection for your journey.

Equalizer_StagHalfPage_WithOutAnEqual.indd 1 2/6/14 12:11 PM

Equalizer Single Pin Pack

Equal-i-zer - NTP Ad

Equalizer Stag Half Page Ad

For 70 years, we have worked hard to build the safest, best performing, highest-quality sway control hitch on the market.

Come visit us at booth #212 to see why the Equal-i-zer hitch is the best!Y E A R S O F I N N O VAT I O N

CELEBRATING

®made in the USA

“With my old setup, I couldn’t hold on to my travel trailer when an 18-wheeler passed me. Now, with the

Equalizer, I can tow effortlessly, unaffected by the big rigs. Thanks for making towing fun instead of

needing a constant death grip on the wheel.”

Dale Porzel - Marion, Texas

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Samples cont.

Superior Sway ControL lets you enjoy the journey

Made in the USA

®

www.EqualizerHitch.com

Want a safer, more comfortable ride? Call now to get a FREE DVD!(800) 478-5578

• Superior 4-Point Sway Control • Weight distribution• Easy to use• American made• Lifetime warranty

2012_Highwaymagazine.indd 1 11/15/2011 2:12:57 PM

Made in the USA

®

Performance That Sells

• Weight distribution and integrated sway control • Superior 4-Point Sway Control performance• American made• Easy installation• Lifetime warranty• Available in 4K-14K models

99% of our customers

would recommend the Equal-i-zer® hitch to their friends. Why? Because Equal-i-zer hitch’s superior sway control performance helps travelers reach their destination safely. Give your customers the peace of mind and safety they deserve while traveling. Sell Superior Performance with The Original Equal-i-zer Sway Control Hitch.

The Secret to the Equal‑i‑zer® hitch’s Superior Performance is Integrated 4‑Point Sway Control™

Get Superior Sway Control - Get the Original Equal-i-zer® Sway Control Hitch.

(800) 478-5578www.EqualizerHitch.com

Equalizer Trailer Life Ad

Equalizer RV Pro AdEqualizer Highway Magazine Ad

EqualizerHitch.com

A Track Record You Can TrustFor 70 years, Equal-i-zer sway control hitches have been keeping families safe.

Toll Free 800-478-5578Y E A R S O F I N N O VAT I O N

CELEBRATING

®

made in the USA

AW

A R D W I N NE

R2 0 1 4

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Samples cont.

Made in the USA

PerformanceThat Sells

99% of our customers would recommend the Equal-i-zer®

hitch to their friends. Why? Because Equal-i-zer hitch’s superior sway control performance helps travelers reach their destination safely. That’s why dealers all over the country sell the Original Equal-i-zer Sway Control Hitch.

“We traveled through snow, rain, wind, and mountains. Even when passing or being passed by a big rig the trailer stayed behind our truck. All the time

our Equal-i-zer hitch performed like nothing I have experienced before. YOUR PRODUCT IS AWESOME! I highly recommend this product to anyone who tows a trailer.” - David F., Toronto

The Equal-i-zer hitch’s 4-Point Sway Control™ delivers continuous resisitence to sway caused by towing hazards and passing vehicles. There are no hassles storing and installing add-on’s with the Equal-i-zer hitch. Made in America and backed by a lifetime warranty there isn’t a better value. Give your customers the peace of mind and safety they deserve while traveling.

Sell Superior Performance with The Original Sway Control Hitch.

Click & Go To “Dealer Login” Tab To BeginLimit one entry per person. Dealership winner will be drawn May 1st.

Win a FREE Hitchand become a sway control expert

®Superior Sway Control

GET TRAINED before May 1st for a chance to win a 10K Equal-i-zer® Hitch.

Equalizer Stag Ad

Equalizer RV Pro Web Ad

Equalizer Stag Ad

Equal-i-zEr is thE bEst option for sway control

For over 50 years, Equal-i-zer® Sway Control Hitches have been keeping

families safe.

With our 4-Point Sway Control™ built right in, the Equal-i-zer is the highest-rated sway control hitch on the market, providing the

best protection for your journey.