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BRAND
PRESENTATION
WHAT
MUST WE
NEVER
FORGET
• 32 YEARS OF HISTORY IN THE
EYEWEAR BUSINESS
• WORN BY SOME OF THE MOST FAMOUS PEOPLE
ON THE PLANET
• 100% ITALIAN BRAND. A TRUE HOUSEBRAND
• A STYLE ICON IN THE 80’S AND 90’S
HERITAGE
NEYMAR JR – SOCIAL ACTIVITY
Neymar Jr, with over 120 millions followers
Prezzo
FashionClassic/Casual
HIGH
POSITIONING - lifestyle
MEDIUM
LOW
RELIABLEQUALITY, DURABLE
PRODUCTS
CONTEMPORARYSTRONG PAST, BUT
LOOKING TO THE FUTURE
LIFESTYLEPOLICE AS WAY OF
LIFE
URBANDEEP METROPOLITAN
SPIRIT
DISTINCTIVESTRONG, DARING, COOL
STYLE
POLICE DNA
BRAND
IDENTITY
AUTHENTICITALIAN BRAND WITH +30
YEARS OF HISTORY
THE
AUTHENTIC
REBEL
POLICE DNA
TARGET CONSUMER AUTHENTICITYBeing genuine to yourself and
expecting the same from brands
NEW REBELLIONThe fight to honestly express
yourself – against personal
pressures or society’s expectations
TRIBALExpressing yourself - not alone,
but alongside peers
URBANUrban environment is the place
where people express
themselves honestly
POLICE TOTAL RETAIL VALUE IN 2016:
POLICE Celebrities
POLICE brand has been advertised by numerous celebrities, including Paolo
Maldini, Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
POLICE & Iron Man - Robert Downey Jr.
A/W 17 – 18
BAGS COLLECTION
TOLERANCE COLLECTION
TOLERANCE COLLECTION
Colour Available: Brown/Black, Olive Green/Navy, Navy/Black, Black/Navy
Tote Bag North South– PT012001Briefcase – PT012088 Back Pack– PT012003
Belt Bag (Big) – PT012004 Belt Bag (Small) – PT012005
HOT SHOTS COLLECTION
HOT SHOTS COLLECTION
Colour Available: Black
Briefcase – PT022059 Back Pack – PT022052
Body Bag – PT022060Messenger Bag – PT022051
Tote Bag – PT022007
Folio – PT022006
ARMED COLLECTION
ARMED COLLECTION
Colour Available: Black/Black & Taupe/Black
ARMED COLLECTION
Colour Available: Black/Black & Taupe/Black
Briefcase – PT042058 Back Pack – PT042055
Body Bag – PT042057Messenger Bag – PT042056
CAMOU PACK UP COLLECTION
CAMOU PACK UP COLLECTION
Colour Available: Dark Green/Black
PACK UP COLLECTION
PACK UP COLLECTION
Colour Available: Beige/Brown
Back Pack – PT382012
Envelope Bag - PT382015
Tote Luggage Bag – PT382016
Camera Bag – PT382013
Tote Bag – PT382103
Cross Body (Small) - PT382011 Cross Body Bag – PT382014
COMODO COLLECTION
COMODO COLLECTION
Colour Available: Grey/Brown, Army Green/Brown
Messenger Bag– PT082095Back Pack– PT082096
Shoulder Bag– PT082097 Belt Bag– PT082098
PYRAMID COLLECTION
PYRAMID COLLECTION
Colour Available: Black
Briefcase – PT102058 Back Pack – PT102059
Small Body Bag – PT102057
Crossbody Bag – PT102039
POLICE LINE COLLECTION
POLICE LINE COLLECTION
Colour Available: Black, Dark Green
BLOCK COLLECTION
BLOCK COLLECTION
Colour Available: Black/Black, Grey/Black
TETHER COLLECTION
TETHER COLLECTION
Colour Available: Black
HEDGE COLLECTION
HEDGE COLLECTION
Colour Available: Army Green/Black
A/W 17-18
SHOES COLLECTION
SHOES
SKU No. PTS501001-1 , COLOUR AVAILABLE: BLACK
SHOES
SKU No. PTS501001-2 , COLOUR AVAILABLE: SAND
SHOES
SKU No. PTS501002, COLOUR AVAILABLE: BLACK
SHOES
SKU No. PTS501003, COLOUR AVAILABLE: BLACK
SHOES
SKU No. PTS501004, COLOUR AVAILABLE: NAVY BLUE
SHOES
SKU No. PTS501005, COLOUR AVAILABLE: BLACK
SHOES
SKU No. PTS501006, COLOUR AVAILABLE: BLACK/ARMY
SHOES
SKU No. PTS501007, COLOUR AVAILABLE: BLACK
SHOES
SKU No. PTS501008, COLOUR AVAILABLE: ARMY
SHOES
SKU No. PTS501009, COLOUR AVAILABLE: BLACK
SHOES
SKU No. PTS501010, COLOUR AVAILABLE: BLACK
SHOES
SKU No. PTS501011, COLOUR AVAILABLE: BLUE
A/W 17 – 18
WALLETS COLLECTION
X-WING COLLECTION
X-WING COLLECTION
Colour Available: Black, Brown
INFINITY COLLECTION
INFINITY COLLECTION
Colour Available: Black, Brown
CLONE COLLECTION
CLONE COLLECTION
Colour Available: Black, Brown
DROID COLLECTION
DROID COLLECTION
Colour Available: Black/Navy, Navy/Black, Grey/Black
CHACK COLLECTION
CHACK COLLECTION
Colour Available: Black/Navy, Brown/Black, Olive/Black
POLICE METAL COLLECTION
POLICE METAL COLLECTION
Colour Available: Black & Brown
HOT SHOTS COLLECTION
HOT SHOTS COLLECTION
Colour Available: Black
INCEPTION COLLECTION
INCEPTION COLLECTION
Colour Available: Black, Brown, Tan, Light Tan
FEIDAL COLLECTION
FEIDAL COLLECTION
Colour Available: Black, Brown, Tan, Light Tan
PYRAMID COLLECTION
PYRAMID COLLECTION
Colour Available: Black
A/W 17 – 18
BELTS COLLECTION
Belts
SKU No. PTB0007
SKU No. PTB0003 SKU No. PTB0004
SKU No. PTB0008
SKU No. PTB0006
SKU No. PTB0009
Belts
SKU No. PTB0012 SKU No. PTB0014
SKU No. PTB0015 SKU No. PTB0018
SKU No. PTB0010
SKU No. PTB0021
Belts
SKU No. PTB0023 SKU No. PTB0024 SKU No. PTB0025
SKU No. PTB0026 SKU No. PTB0031 SKU No. PTB0032SKU No. PTB0027
Belts
SKU No. PTB0033 SKU No. PTB0034 SKU No. PTB0035
SKU No. PTB0036 SKU No. PTB0039SKU No. PTB0038
