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Brand positioning spec strategy for a financial services consultancy
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Wealth Management: Creating a New Brand
Case Study - Version A
The Culture of Stars
in the universe.
The is the most visible icon
Its energy provides vision as we seek our future in
new frontiers.
Man has used the sky to conquer the world,
to get from A to B.
By looking upward he progressed.
Constellations are ancient strategic mapping
systems of stars, designed to aid decision making.
The most powerful stars are clusters. Patterns
formed by the most prominent stars in the galaxy.
Their tremendous energy is created by mutual
gravitational power.
Today, Constellation Sports Marketing has
created a new galaxy for human stars to burn
brighter and longer than ever…
A wealth management advisory for the
professional celebrity, with a singular vision:
future potential.
Our investment strategies discover eternal
investment horizons for future financial security.
With 10 billion trillion stars in the universe, only
Constellation advises the most prominent.
We’ve aligned the stars to create the brightest
constellation of human and financial potential in
the universe.
Advising the Modern Celebrity
3 Truths
1. Money Does Not Come with a Manual.
2. You Have More to Lose than the ‘Other’ Guy.
3. Your True Earning Ability is Concentrated.
Advising the Modern Celebrity
1 Reality
Time
Rel
ativ
e E
arni
ng P
oten
tial
Advising the Modern Celebrity
Proof
Within 3.5 years of post-retirement almost 50% of NBAand NFL players are under financial duress.
$2.9MM/5.6 Seasons $3.4MM/4.7 Seasons $1.8MM/3.5 Seasons $2.1MM/5.5 Seasons
Pay-for-Performance professional are only as good astheir last competition. There are no guarantees.
Variable Variable Variable Variable
Planning for the future is not the current focus, playingthe game is…
Advising the Modern Celebrity
4 Classic Mistakes
1. Ill-advised Investments in Start-Ups.
2. Ponzi Schemes & Money for Nothing.
3. Lack of Business Acumen and Competency.
4. Investing in Illiquid Assets.
Advising the Modern Celebrity
Hall of Fame
ELTE: $20MMBankruptcy: 2007
John Arne Riis
ELTE: $60MMBankruptcy: 2005
Kenny Anderson
ELTE: $120MMSeeking Employment
Scotty Pippen Mushin Muhammad
ELTE: $20MMSelling home on eBay
Marion Jones
ELTE: $20MMIncarcerated: 2007
ELTE: $50MMForeclosure: 2008
Latrell Sprewell
ELTE: $130MMBankruptcy: 2008
Michael Vick
ELTE: $5MMDied in 2002 broke
Dick “Night Train” Lane
ELTE: $100MMDrunk and broke
George Best
ELTE: $400MMNet Worth <$5MM
Mike Tyson
10 9 8 7 6
5 4 3 2 1