Description and goals of task

Industry Groups

End user

Corporate

To explore brand

presence

Mapping of Brand Presence

End user

Media

Internal Staff

Channel Partners

presence

�

�Planning/ Ideas• Collective Information Gathering

• Formulate Strategy / Research & analysis

• Set actual numbers to achieve

� Deployment• Designing/ Creativity/ Content / Publishing

• Implementation

• Productivity

• Market Research• Market Research

� Execution• Action plans / Budgets

• Lead generation/ Revenue generation

• Customer feedback

• Customer support & relationship

� Analysis / ResultStrategic assessments

Budget & measurements

Gross Revenue generated/ Forecasts