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INTRODUCTION• Introduce in 1886(U.S.A).
• Over 190,000 Employees all over the world.
• 2500 employees in Pakistan.
• Rank # 1 In global companies.
• Serve 1.7 BILLION each day.
• Current Chairman “Muhtar Kent”.
• The only company Survived in Germany During WW2.
• Best Global brand 2011.
• Top Sponsors of FIFA , OLYMPICS ,ICC World Cup.
Coca-Cola & Santa Claus
The current view of Santa Claus was invented by Coca-Cola Company in 1931th in their advertisement.
Brand Extension:
•Brand extension means using a successful brand name lets say Coca-•Cola and then launching new product for example cherry coke. •This was an example of brand extension.
Line Extension:
• Line extension occurs when a company introduces additional items in a given
• product category under the same brand name. For example if Coke introduces
• new flavors and package size, it will be considered as line extension.
Brand Products
• Introduced In 1886.• Country Of Origin (U.S.A).• Introduce in 1953 in (Pakistan).• More Than 25 Variations.
PRODUCT LINE:• Coca cola with Lemon• Coca cola Black• Coca cola Orange• Coca cola Zero• Coca cola Lime• Coca cola Vanila
Brand Products
• Introduced In 1961.• Country Of Origin (U.S.A).• More Than 15 Variations.
PRODUCT LINE:
• Sprite Zero• Sprite Remix• Sprite Ice• Sprite on Fire
• Sprite 3G
Brand Products• Introduced In 1961• Country Of Origin (Germany).• More Than 100 Variations.
PRODUCT LINE:• Fanta Lemon• Fanta Grape• Fanta Banana • Fanta Pink
Brand Products• Introduced In 1945.• Country Of Origin (U.S.A)• Purchased by Coca-Cola in 1960.• More than 30 variations.
PRODUCT LINE:• Minute Maid Pulpy Orange• Minute Maid Apple• Minute Maid Pineapple• Minute Maid Lemon
Brand Products
• Introduced in 2005.• Country Of Origin (U.S.A)• Available in 6 Variations.
PRODUCT LINE:• NOS Sugar Free• NOS Fruit Punch• NOS Grape• NOS Power shot• NOS Loaded Cherry
Brand Products
• Introduced in 1991.• Country of Origin (U.S.A).• Two types: 1.Carbonated 2.high quality
PRODUCT LINE:• Apple• Bitter Lemon • Bitter Orange • Club Soda
Product Slogans
• Coca Cola : “Kha lay pee lay jee lay” “Brrrrrrr……………………” “Jo Chaho ho jae Coca Cola enjoy”
;• Sprite : “Sedhi baat no Bakwas” “ Rasta clear hai”• Fanta : “Say fantanoice” “Game on hai “