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CREATING APERSONAL AND DIGITALBRAND
Dr. Kelli Burns@KelliSBurns
University of South Florida
Spring 2020
Residential Education Student StaffRejuvenation
We are CEOs ofour own
companies: Me Inc.
To be in businesstoday, our most
important job is tobe head marketer
for the brandcalled You.
TOM PETERS
STEPS FORPERSONALBRANDING
TAKE INVENTORY
CRAFT YOURIDENTITY
CREATE ANDSHARE CONTENTAND ENGAGE
DEVELOP ABRANDING PLAN
CHOOSE TOOLSAND CHANNELS
CRAFTYOURIDENTITYWITH AGREATHEADSHOT
SmilingSquinchingAsymmetricalHead/Shoulders orHead/TorsoFacing camera (or lookingleft) https://blog.bufferapp.com/best-profile-picture-science-research-psychology
CHOOSESOCIALMEDIA BRANDINGTOOLS ANDCHANNELS
CONNECTEVERYTHING
WEBSITE/BLOG
ONLINEPUBLISHING ORPODCASTING
LINKEDIN TIPS
GREATHEADSHOT
COMPELLINGSUMMARY
PERSONALIZEDURL
DESCRIPTIONINSTEAD OF TITLE
LINKEDINHEADER
LINKEDINTIPS
CREATE LISTS
TWITTER BANNER
Google: LinkedInProfile Checklist -College Students
Google: LinkedInBuilding a GreatStudent Profile
TWITTERTIPS
FOLLOWEXPERTS ANDENGAGE/SHARE
SHARE YOUROWN CONTENT
USE HASHTAGS
CREATE LISTS
PARTICIPATE INTWITTER CHATS
TWITTER BANNER
Twitter Chats:https://www.tweetreports.com/twitter-chat-schedule/
Search Bios:
FollowerWonk.com/bio
Hashtag suggestions:Ritetag.com
WEBSITETIPS
WORDPRESS,SQUARESPACE,WIX
BIO
RESUME
ACCOMPLISHMENTS
GET YOUR URL
Check outGermainLouie.com
SOCIALMEDIASHOULD BESOCIAL
LIKE, COMMENTON, AND SHARETHE CONTENT OFOTHERS
SHARE/RETWEETCONTENT THATYOU THINK WOULDBENEFIT/INTERESTYOUR FOLLOWERS
MAKEBRANDINGPART OFYOUR LIFE
INCLUDE IT INYOUR TO-DO LIST
READ ARTICLES,STAY UPDATED
ALLOT TIME FORIT IN YOUR SCHED