BRAND OVERVIEW 2017

Men’s Style is the ultimate style and lifestyle companion for the modern

gentleman, curating the finer things in life for the

discerning man who likes to stay up-to-the-minute with

fashion news and trends, watches, fragrances, grooming,

motoring, culture and more.

A N O T E F R O M T H E E D I T O R

Since 2003, Men’s Style has remained a trusted, credible and essential brand for the Australian man interested in on trend fashion, grooming, timepieces, motoring, travel and other lifestyle offerings. We edit and curate the best of new product, collections, news and new releases across print, digital, social and EDM to provide the contemporary guy with an of-the-moment picture of modern men’s style. What’s more, our audience have demonstrated time and again a genuine intention to convert their reading of our coverage into action as consumers. Join us for our 15th year in 2018.

E D I T O R I A L E XC E L L E N C E

Michael Pickering Editor

Michael Pickering has edited several titles within the men’s group during a 13-year

career at Bauer Media (née ACP) and brings a wealth of magazine craft and

experience to the role of men’s style editor. He has been a senior writer, contributor

editor and subeditor on titles as diverse as Harper’s BAZAAR, Rolling Stone, Inside

Cricket and RALPH, experiences that have evolved him into a highly knowledgable, well-rounded editor who has been at the

helm for six years now.

KIM PAYNE Fashion Director

Kim is recognised as one of the few stylists in Australia who

consistently produces work worthy of much larger fashion bibles in

Europe or the US. With a peerless understanding of menswear and

seasonal trends, her work ensures the main fashion shoots in Men’s

Style each issue are clearly superior to any others in the category.

Elisabeth King Grooming Editor

Elisabeth is Australia’s most respected and awarded journalist

in this field. Always on top of market trends, she writes about the industry in an informed yet

accessible style, delivering practical advice for guys still coming to terms with the complexities of

men’s skin care.

S I G N AT U R E C O N T E N T

Priority male• Travel• Motoring• Film, books, music, • Art• Profiles• Design• Technology• Food & Drink• Health and wellbeing

ON TREND• Get the Look –

fashion user guide• Fragrances and

Grooming• Brand stories• News and trends

WATCHES• New releases• SIHH, Basel and

wrap-ups• Trends, profiles,

industry news• Smart watches and

wearable tech

Features• Long form stories on

culture, technology, trends and national and international affairs

• Over 20 pages of latest season fashion showcased in shoots reflecting very high production values

Buyer Be Wear• Product• Retail news• Seasonal fashion

S I G N AT U R E P R O P E R T I E S A N D E V E N T S

CLASSICEDITION

The men’s style Classic Edition is a special collectors’ issue. Featuring a thick cover on 310gsm, it serves as the ultimate

menswear reference book.

Focused more on timeless rules of style, The Classic Edition brings an Esquire Black Book-like treatment to Men’s Style’s key pillars of fashion, fragrances, grooming and watches. It comprises of:

• Three fashion shoots with high production values

• A multi-page high quality accessories guide covering wallets, passport holders, briefcases, holdalls, cufflinks, tie pins, etc

• Watches – classic timepieces, deeper explanations of movements and functions, a celebration of the beauty and diversity of the category.

• A profile of a recognisably stylish man (Australian or otherwise) who can talk about his favourite ‘things’ and what he has learnt about being a man.

• 100 Essential Style Tips Every Man MUST Know

• Grooming and fragrances – tips and tricks

IMPORTANT DATESBOOKING: Monday September 10 MATERIAL: Friday, September 14 ON SALE: Monday, October 8

*Dates to be confirmed

2018

MENO F

INFLUENCE

Celebrates local Australian talent under 45 in an annual Men of Influence list in magazine coinciding with an exclusive event

Autumn issue (March)

Sydney

50 - 80 guests

Private dinner

Men of Influence, senior members of Men’s Style, social press and bloggers and men’s style premium client base

TIMING

LOCATION

CAPACITY

FORMAT

GUESTS

C A L E N DA R

Spring issue – August Spring Racing Guide –

Get The Look (suits)Men of Style, No.10

SPECIAL ISSUE – october The Classic Edition

Summer issue – november 2019 Preview – Motoring,

Music, Trends, Fashion, etcXmas Gift Guide

Fashion - Athleisure guide

77

78SPECIAL COLLECTOR’S

ISSUE

Winter Issue – May Travel Issue

Fashion - CoatsWatches – post Baselworld

wrap-up

76Autumn Issue – March

Pitti Uomo wrap SIHH wrap-up in Watches

Men Of Influence, No.11Fashion - Suits

75

C O N TAC T S

N A M E P O S I T I O N P H O N E N U M B E R E M A I LPaul Gardiner Commercial Director +61 (02) 9282 8676 PGardiner@bauer-media.com.au

Karen Holmes Head of Key Accounts +61 (02) 9282 8733 KHolmes@bauer-media.com.au

Will Jamison Head of Direct Sales, VIC +61 (03) 9823 6301 WJamison@bauer-media.com.auJudy Taylor QLD Head of Sales +61 (07) 3101 6636 JTaylor@bauer-media.com.au

Ben Wiles SA Sales Manager +61 (03) 9823 6387 BWiles@bauer-media.com.au

Nicky Simpson WA Sales Manager +61 0414 298 725 nickysimpson@me.com