BrandingSimple as making a new friend

Prepared by Jurn Chan 23rd

December 2008

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

WHAT’S A BRAND?

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

A BRAND IS A RELATIONSHIP

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Steps in Building Relationships

1.

Be introduced or introduce yourself

2.

Tell them something about yourself

3.

Find out something about them

4.

Find an excuse to meet again

5.

Repeat steps 2 through 4 a few times

6.

He/she will decide if this relationship is worthwhile

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Steps in Building Relationships

1.

Introduce your brand or let it be recommended by someone

2.

Tell them something about your brand

3.

Find out something about them

4.

Find an excuse to for them to try or interact your brand

5.

Repeat steps 2 through 4 a few times

6.

They will decide if your brand is worthwhile

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

A RELATIONSHIP WITH A PRODUCT?

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Relationship?

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

A RELATIONSHIP WITH A SERVICE?

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

PERCEPTION POSITIONING LOYALTY

Brand Equity

WHAT’S VALUABLE IN A BRAND?

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

PERCEPTION POSITIONING LOYALTY

THIS IS BEYOND YOUR CONTROL

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

WHAT DO YOU MANAGE IN A BRAND?

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

WHAT DO YOU MANAGE IN A BRAND?

IMAGE LANGUAGE

EXPERIENCE

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Our Methodology - SKA

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Our Methodology - SKA

WHAT CONSUMERS SEE.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Our Methodology - SKA

WHAT CONSUMERS

KNOW.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Our Methodology - SKA

WHAT CONSUMERS EXPERIENCE.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Our Methodology - SKA

What they see is your image.

Your experience

makes them believe what they see.

Seeing and believing gives you strong POSITOINING.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Our Methodology - SKA

What they see is your image.

What they know is what they hear from your language. You shape PERCEPTION by show and tell.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Our Methodology - SKA

What they know is what they hear from your language.

What they experience

is you ability to keep that promise.

Keeping promises garners LOYALTY

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

HOW YOU DO MANAGE?

IMAGE LANGUAGE

EXPERIENCE

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Our Methodology - SKA

The brand’s CORE VALUES

is the

basis for all brand management decision. Without it, consistency can never be achieved and lead to disjuncture between Image, Language and Experience and inevitably the erosion of BRAND EQUITY.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

It’s not what you think and know

that matters.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

It’s what the consumers

think and know that is VALUABLE.

All creative concepts and designs shown are the property of BRANDCORE. No part or whole of this proposed design or theme may be reproduced without prior written permission from BRANDCORE. ALL RIGHTS RESERVED both in Singapore and other parts of the world. We reserve the right to bill client accordingly should there be any infringement.

Brandcore SingaporeJurn.chan@brandcore.sg

+65 94788507