Brand Identity Guidelines for Partners · 2016. 4. 25. · makemusic ® brand id entity gui delines 3 PRIM ARY COLOR PALETTE The color of the MakeMusic® identity is as important

Brand Identity Guidelines for Partnersversion 1.0

logomarkwordmark

makemusic corporate mark

makemusic ® brand identity guidelines 1

Introduction & Trademark Usage

ARTWORK USE

The MakeMusic® mark is based on a specific, carefully

developed visual solution. It should not be recreated. Use

only the artwork provided.

TRADEMARK

The registered trademark (®) and trademark (™) symbols

are used with the MakeMusic mark to show that it is

an intentional brand trademark and help protect the

MakeMusic mark and MakeMusic brand in the marketplace.

The registered trademark (®) symbol should be used when

placed next to the “makemusic” wordmark as the name

has been registered as a trademark. Because the “M”

logomark has not yet been registered, the symbol that

appears next to it must be the trademark (™) symbol. All

marks should only be used without these symbols when

technology limitations present reproduction difficulties

or in special cases when design aesthetics make it

more desirable (e.g. supergraphics, product molding,

embroidery, etc.).

horizontal right justi�ed vertical right justi�ed

vertical left justi�ed

logomarkwordmark

horizontal left justi�ed


MARK VERSIONS

The complete MakeMusic® mark can be used in either its

horizontal or vertical format, either left or right justified.

The balance between the elements in all versions has been

carefully constructed and should never be reproduced.

In instances like product design, packaging, or other

unique applications, using the logomark separate from the

wordmark is encouraged. Care should be taken so as not

to use the two elements in such proximity that they appear

as a complete corporate mark.

PREFERRED USAGE

The most desirable usage of the MakeMusic corporate

mark is for the logomark “M” to be locked into the any

corner of a layout. This can be the upper or lower, as well

as right or left. For standalone applications, the preferred

version of the MakeMusic corporate mark is the horizontal

arrangement with the logomark to the right of the

wordmark.

Mark Versions & Preferred Usage


PRIMARY COLOR PALETTE

The color of the MakeMusic® identity

is as important to the brand as the

shape of the mark itself. It extends

beyond the mark and represents

MakeMusic in all communications.

The MakeMusic green color gradient

is the preferred color and should

be used whenever possible. When

printing spot color materials, it

is acceptable to use MakeMusic

Green in its place. Artwork to meet

all different scenarios have been

provided.

When used on light backgrounds,

the two darker grays are used in the

wordmark and accompany either

the gradient or solid green color

of the mark. When used on dark

backgrounds, the two lighter grays are

used in the wordmark and accompany

either the gradient or solid green

color of the mark.

Primary Color Palette

MAKEMUSIC LINEAR GRADIENT

This gradient should be used in RGB and CMYK color modes. Use only the color swatches provided in the master RGB and CMYK color palette documents.

MAKEM

Match to PANTONE® Cool Gray 8 C C:49 M:41 Y:40 K:4 R:137 G:136 B:137

MAKEMUSIC LIGHT GRAY


MAKEMUSIC GREEN

Match to PANTONE® 382 C C:28 M:2 Y:100 K:0 R:198 G:213 B:0

MAKEMUSIC DARK GRAY



A paragraph of text should not come this close to the MakeMusic corporate mark. A paragraph of text should not come this close to the MakeMusic corporate mark. A paragraph of text should not come this close to the MakeMusic corporate mark. A paragraph of text should not come this close to the MakeMusic corporate mark. A paragraph of text should not come this close to the MakeMusic corporate mark. A paragraph of text should not


Mark Integrity & Correct Usage

MARK INTEGRITY

The integrity of the MakeMusic® brand identity is diminished

when the MakeMusic corporate mark is incorrectly applied.

Unauthorized versions and unacceptable usage of the mark

place its legal protection at risk. Any variation or alteration

of the mark, however small, is unacceptable.

DO NOT change the color. DO NOT use the mark designed for dark backgrounds on light backgrounds.

DO NOT replace the wordmark with any other text or typeface.

DO NOT center the logomark over the wordmark.

DO NOT change the size relationship of the logomark and the wordmark.

DO NOT rearrange the components, or use the components separately in such close proximity

that they appear to be one unit.

DO NOT distort the mark. DO NOT rotate the mark. DO NOT violate the clear space.


FINALE

The Finale® brand is represented by an icon which features

the letter “F” combined with flowing lines. This symbolizes

the creative and flowing nature of working with music

enhanced seamlessly with technology. The flowing lines

also add a subtle nod to the lines of a music staff.

COLOR PALETTE

The color of the Finale identity is as important to the

brand as the shape of the icon. It extends beyond the icon

and represents Finale in all communications. When it is

unnecessary to use the icon, the color should be combined

with the wordmark to bring the power of the brand to life.

The Finale color gradient is the preferred color and should

be used whenever possible. When printing spot color

materials, it is acceptable to use Finale Blue in its place.

Icon artwork to meet all different scenarios have been

provided.

When creating Finale specific communications that include

the entire family of Finale products, use the Finale color

gradient as the global color. It is the preferred color to

unite all Finale products.

product brands Finale Icon & Color Palette

FINALE LINEAR GRADIENT


FINALE BLUE


MAKEM



FINALE FAMILY

A collection of icons has been designed to accompany

the various versions of Finale®. Each uses the Finale mark

in the upper left and a combination of a unique color

and letters. This combination allows each product to feel

unique while showing it as a derivative of the main product.

This icon strategy can be used for developing new

versions of products in the future.

COLOR PALETTE

The color of each product is key to its individual identity.

These colors extend beyond the icons and represent each

product in all communications that are specific to these

products alone.

When representing more than one of these products

in communication that speaks to the family of Finale

products, the base color should be the main Finale

color palette. It allows all products to be united under

one umbrella.

Use of the color gradients is preferred and should be used

whenever possible. When printing spot color materials, it

is acceptable to use the spot colors in their place. Icon

artwork to meet all different scenarios have been provided.

product brands Finale Family Icons & Color Palette

MAKEM


FINALE PROFESSIONAL LINEAR GRADIENT

This gradient should be used in RGB and CMYK color modes. Use only the color swatches provided in the master RGB and CMYK color palettes.

FINALE SONGWRITER GREEN


FINALE SONGWRITER LINEAR GRADIENT


FINALE PRINTMUSIC BLUE


FINALE PRINTMUSIC LINEAR GRADIENT


FINALE NOTEPAD TEAL


FINALE NOTEPAD LINEAR GRADIENT


makemusic® brand identity guidelines 7

SMARTMUSIC

The SmartMusic® brand is represented by an icon which

features the letter “S” combined with flowing lines. This

symbolizes the creative and flowing nature of working with

music enhanced seamlessly with technology. The flowing

lines also add a subtle nod to the lines of a music staff.

COLOR PALETTE

The color of the SmartMusic identity is as important to

the brand as the shape of the icon. It extends beyond the

icon and represents SmartMusic in all communications.

When it is unnecessary to use the icon, the color should

be combined with the wordmark to bring the power of the

brand to life.

The SmartMusic color gradient is the preferred color and

should be used whenever possible. When printing spot

color materials, it is acceptable to use SmartMusic Orange

in its place. Icon artwork to meet all different scenarios

have been provided.

product brands SmartMusic Icon & Color Palette

SMARTMUSIC LINEAR GRADIENT


SMARTMUSIC ORANGE


MAKEM



MUSICXML

The MusicXML™ brand is represented by an icon which

features the letter “X” combined with flowing lines. This

symbolizes the creative and flowing nature of working with

music enhanced seamlessly with technology. The flowing

lines also add a subtle nod to the lines of a music staff.

COLOR PALETTE

The color of the MusicXML identity is as important to the

brand as the shape of the icon. It extends beyond the icon

and represents MusicXML in all communications. When it is

unnecessary to use the icon, the color should be combined

with the wordmark to bring the power of the brand to life.

The MusicXML color gradient is the preferred color and

should be used whenever possible. When printing spot

color materials, it is acceptable to use MusicXML Green in

its place. Icon artwork to meet all different scenarios have

been provided.

product brands MusicXML Icon & Color Palette

MUSICXML LINEAR GRADIENT


MUSICXML GREEN


MAKEM



GARRITAN

Because the Garritan® brand represents a line of software

instruments and is not necessarily a product on its own, it

requires a mark which functions much differently than the

rest of the MakeMusic® products. It must live between the

MakeMusic brand and the specific software instrument. A

simple wordmark with a bounding box gives just enough

presence to the Garritan brand while allowing it to live

comfortable within the system.

IMPLEMENTATION

The preferred use of the Garritan wordmark is to ground

it to any side of a layout by extending one edge of the

wordmark boundary beyond the bleed margins. This aids in

the hierarchy and relationship of MakeMusic, Garritan, and

the Garritan Software Instrument.

COLOR PALETTE

The Garritan color palette revolves around a deep

black color gradient. As the base color for all Garritan

communications, it allows all software instruments to be

presented on a neutral yet powerful canvas of color. That

same deep black also acts as an important and unifying

part of each individual software instrument.

product brands Garritan Logo & Color Palette

GARRITAN LINEAR GRADIENT


GARRITAN BLACK

Match to PANTONE® Black C C:67 M:65 Y:66 K:68 R:45 G:41 B:38


system design Primary Typefaces

CHALET PARIS NINETEEN SIXTY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jk lmnopqrstuvwxyz 1234567890!@#$%^&*( )

CHALET NEW YORK NINETEEN SIXTY

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890!@#$%^&*( )

CHALET LONDON NINETEEN SIXTY


CHALET PARIS BOOK REGULAR


CHALET PARIS BOOK BOLD

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghi jk lmnopqrs tuv w x yz 1234567890!@#$%^&*( )

CHALET PARIS BOOK ITALIC

ABCDEFGHIJKLMNOP QRSTUV W X YZ abcdefghi jk lmnopqrstuv w x yz 1 234567890!@#$%^&*( )

CHALET PARIS BOOK BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghi jk lmnopqr stuv wxyz 1234567890!@#$%^&*()

CHALET PARIS BOOK SMALL CAPS REGULAR

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghi jk lmnopqrstuv w x yz 1234567890!@#$%^&*()

CHALET PARIS BOOK SMALL CAPS BOLD

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghi jk lmnopqrstuv wxyz 12 34567890!@#$%^&*()

PRIMARY TYPEFACES

The Chalet family of typefaces

provide a distinctive and consistent

character to the MakeMusic® brand

identity. They should be used as the

primary typeface in all MakeMusic

communications.

The extended family of Chalet

typefaces includes many other

variations not shown to the left.

These other variations are not part

of the MakeMusic system. The specific

typefaces chosen and shown to the

left are the only versions that

should be used.

FONT PURCHASES

The Chalet family of typefaces can

be ordered from House Industries via

the Internet at www.houseind.com or

by calling 1-800-888-4390. Be sure to

specify either Macintosh® or Windows®

operating system.


Text Here

system design Secondary Typefaces

ARCHER HAIRLINE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk lmnopqrstuvwxyz 1234567890!@#$%^&*()

ARCHER EXTRA LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk lmnopqrstuvwxyz 1234567890!@#$%^&*()

ARCHER BOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

ARCHER SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

ARCHER THIN ITALIC

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghi jk lmnopqrstuvwxyz 1234567890!@#$%^&*()

ARCHER LIGHT ITALIC

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghi jk lmnopqrstuvwxyz 1234567890!@#$%^&*()

ARCHER MEDIUM ITALIC

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

ARCHER BOLD ITALIC

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

SECONDARY TYPEFACES

The Archer family of typefaces extend

the primary typefaces and provide

enhanced function and character to

the MakeMusic® brand. They should

be used to complement and add

depth to the primary typefaces in

all applications.

The Archer family of typefaces is

very extensive with many weights

and an italic version for each. The

font samples at left are a limited

representation. All weights of this

typeface family may be used as a part

of the MakeMusic system.

The Archer family of typefaces uses

hanging numerals. These add a

distinct style and character to the

typeface. They should be used when

the effect is desired. When needing to

use numerals that do not hang below

the baseline, consider using Chalet as

part of the design solution.

FONT PURCHASES

The Archer family of typefaces can be

ordered from Hoefler & Frere-Jones

via the Internet at www.typography.

com or by calling 1-212-777-6640. Be

sure to specify either Macintosh® or

Windows® operating system.

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Quarterly Review: Looking to the Future

success de�ned // highest data integrity meets unlimited music artistic expression

musicunleash your

INTERACTIVE PRACTICE MADE PERFECT.

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a magical world of sound

archer light / -50 tracking / various sizes

chalet paris nineteen sixty / 0 tracking / various sizes

archer book / 0 tracking / 12pt size / 19pt leading

chalet book small caps bold / 25 tracking /// archer book italic / 0 tracking

chalet book small caps / lowercase / -25 tracking / various sizes

chalet book / 0 tracking / 8pt size / 16pt leading

archer medium / all caps / 100 tracking / various sizes

wordmark available as digital artwork (do not recreate)


TYPOGRAPHY

Creative and skillful use of the primary

and secondary typefaces can bring

the system to life and is a subtle yet

powerful piece of the MakeMusic®

identity system.

Use of lowercase Chalet Paris Sixty for

product names should be considered

special. By reserving this treatment for

products and supporting it with other

type treatments, it gives them more

presence and ownership allowing

them to function as wordmarks.

The examples on this page are meant

to inspire creative use of the system

typefaces. Creative use will produce

many more solutions than what are

shown here.

system design Typography

phone 1.888.000.0000 email help @makemusic.com

Documents

Brand Identity Guidelines for Partners · 2016. 4. 25. · makemusic ® brand id entity gui delines 3 PRIM ARY COLOR PALETTE The color of the MakeMusic® identity is as important