BRAND , SALES & MARKETING CONSULTANCY OF FMCG

BRAND GURU CONSULTANCYINDIA OFFICE INTERNATIONAL OFFICE

Mr. SOUMIIK MITRAA

C43,Vishal Tower, Ramdevnagar, Anandnagar Satellite, Ahmedabad-380015 , Gujrat,INDIA

Tel : +(91) 966 200 9015

Email: md@brand-guru.in

Branch: Delhi ,Mumbai ,Kolkata ,Chennai, Bangalore

Mr. Fourd CHAKER 210 Boulevard de la libération

13004 Marseilles-FRANCE . Tel: +(33).679.043.904.Email: ceo@brand-guru.in

Mr Jean-Etienne Ghyoot

Belgium

Mr Michel Spencer

USA

INTRODUCTION OF MDMR SOUMIIK MITRAA

No entrepreneur can prosper & progress unless it is backed-up by a qualified & capable expertise in Sales Wing. Well-Known Companies have therefore appropriately searched quite a competent personality of Shri Soumiik Mitraa.

He has a wide & varied experience in Sales & Marketing in FMCG field for over 25 years. He has headed Sales & Marketing of very well-known Multinationals. Successful Marketing & Distribution of company’s products to the consumer’s doorsteps is his seasoned expertise. Wide & varied contacts in India & at abroad is his asset which would definitely be useful for any good company to carry its varied products not only in India but at Global level too. Any FMCG company is therefore quite confident of his dynamic line of thinking coupled with his devoted & dedicated efforts to build-up the Forward Integration front…..

Commence Career: 1984 to 1988 Richardson Hindustan Ltd Sales Representative ,1989 to 1991 Balsara Hygiene Products Ltd Sales Officer ,1991 to 1994 Backmen's Industries Ltd Area Sales Manager,1998 to 2002 Hulas Biscuit & Confectionery (P) Ltd Marketing Manager(Export),2002 to 2005 Jagdale Industries Ltd National Sales Manager,2005 to 2008 Natraj Cold Storage & Food Pvt Ltd Vice President,2008 to 2010 RASNA International as a General Manager -International

INTRODUCTION OF MR FOURD CHAKER ,CEO

Since January .2007 Indywood Concept enterprise Ltd London-UK Managing Director

Market and sales beverages soft-drinks into distribution channel.Launch projects with key products, established subsidiaries link, set the

distribution network. Free trade market and India market expert.From January 2002 to December 2006: Industrial Beverages ltd (Port-Louis

- Mauritius) - Managing Director:Exclusive Monarch Beverages soft drinks franchiser concerning Indian, South African and East African markets in charge of prospects and negotiate contracts with local distributors (Shoprite, Continent, Super U, 7/11). The role included local bottling relationships, set up licensing and contracts management.

From July 1993 to December 2001: Monarch Beverages of Atlanta, (USA) –VP Sales-Marketing:Soft drinks agent based in Marseilles, in charge of developing and retaining customer relationships with large distributors and manufacturers in the field (Carrefour, Auchan, Casino and others) concerning MENEA and North Africa. Strong expertise to adapt US concept at each market including franchising.

From February 1986 to June 1993: Ziegler Morocco, (Casablanca - Morocco) -Branch Manager:

Mr. Jean-Etienne Ghyoot, MD at IEOD, assists Belgium companies enter Indian market. He has also been with IBM, PWC, BOMBARDIER, Bank of America NT & SA. Also, member of Board BICCI, Belgium India Chamber of Commerce, Professor Export

Finance, HONIM University,

Brussels.

INTRODUCTION We are seasoned professionals with 25.5 years of success achieving

revenue, profit and business growth objectives within start-up, turnaround and rapid-change environments. Major experience in heading diversified industries in Domestic & International Sales & Marketing operations with niche market segments and also volume Brands with market spanning across all cross section of demographic profile. Extensive experience in setting up and managing business operations which require deep understanding of critical business drivers in multiple markets and industries; highly successful in building relationships with upper-level decision makers and business partners. Well versed with all Part of India, Nepal, Bhutan, Bangladesh, Africa, Gulf, USA, Canada, U.K., Sri Lanka, Netherland, Australia, New Zealand. A planner with cross functional expertise in planning, market penetration, product launch & management, key account management, Channel Management, Franchise Management with skills in P & L management and competitor / market analysis. Spearheaded numerous business development & market expansion initiatives. An effective communicator & team leader combined with detail oriented attitude with ability to interact effectively.

Management Efficiency

Strategic Planning & Management

Profit Centre Operations

Business Development

Sales & Marketing

Product Management

Sales Promotion

Key Account Management

Channel Management

Liaising & Coordination

Team Management

KNOWLADGE

EXPERIENCE

APLICATION

PROFICIENCY FORTE Establishing short / long term budgets in tune with corporate strategies for achieving

business targets. Formulating business planning, forecasting & analysis for assessment of revenue potential in business opportunities.

Developing relationships with key decision-makers in target organisations and establishing tie-ups for business development.

Analysing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals.

Executing promotions / launches in sync with regional characteristics. Identifying and networking with channel partners, resulting in deeper market

penetration and reach; building brand focus in conjunction with operational requirements.

Evaluating performance & monitoring their sales and marketing activities. Designing and managing brand image building and product awareness campaigns. Overseeing sales & marketing operations; achieving increased business growth. Identifying streams for generating revenues & developing marketing plans to build

consumer preference. Conducting competitor analysis by keeping abreast of market trends & achieving market

share metrics. Networking with financially strong & reliable dealers / distributors for deeper market

penetration & improved market share. Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in

process operations and meeting of individual & group targets.

BRAND PROMOTION Brand Promotion: We can promote your brand with

different promotional activities like Proper Launching, In-Shop Campaigning, Door-to-door, Road Show, Attend in different Exhibition, Campaigning deferent Corporate House, with Sales Promoters where we can display your products, Sales & demonstration with Hand Bill, Canopy, T-shirt, Cap, etc required to promote the brand.

LOGO

DESIGN

PACKAGING

NETWORK DEVELOPMENT Network Development : we can establish the Distribution

network through C&F ,Super Stockist, Distributors to ensure that your products reaches the micro-interior markets, it also depends on product to product basis where we can use two/three tyre system depending upon the profitability, acceptability ,product category & volume of the business. If you are interested to promote your products throughout India and capture a minimum 60% of the potential market then we have to follow three tyre distribution systems where we can increase our Sales by 25 to 30 % only through network development. Also with this system Distributors can take some advantage like, maintain low inventory, quick delivery, credit facility from SS, so that they can comfortably handle the product and make good ROI due to which they will concentrate on that particular Brand.

DISTRIBUTION NETWORK Distribution Network: Depending on products category,

per capita income, culture, economic growth, population, etc we can appoint of distributors/super stockist, etc. Also we should follow that minimum retailers should cover at least 300 outlets (A/B/C) i.e. 50 outlets per bit/one day coverage plan should be followed by the distributors and if we are appointing of any Super Stockist they should cover 100 km surrounding area for better distribution with economical cost and C&F may appoint for state wise to avoid C/F from, better investment, stock holding, inventory management, etc to ensure the availability of proper stock.

SALES & MARKETING Sales & Marketing : We can appoint qualified ,experienced

,hardworking sales personnel through advertisement ,agency, personal reference ,etc to ensure good and motivated team required for good volume of business, we can also motivate them by training ,competition, incentive on target ,conference, monthly meeting, sales revue plan, monitoring, reports analyzing, sales co-ordinate, etc .A good sales team is an assert of any good company to promote ,growth and establish the Brand in the market and take proper volume of the business and remember a good & talented sales team makes the deference between companies .Simultaneously a good marketing team can develop the brand by making their good effort ,knowledge ,experience ,etc ,can make a brand successful. Marketing team can also help to survey the market regarding new products launching, designing, consumer scheme, development of new packaging, price, etc. for the betterment of Brand building.

STATISTICS

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1

2

3

4

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6

PRODUCT SALES BRAND MARKET

HIGH

MEDIUM

LOW

INTERNATIONAL EXPOSURE Having exposure in International Marketing as a Ex –GM-

International in RASNA International (RASNA Group) Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment, Business Development in SAARC Countries. Gulf, Middle East, USA, Canada, U.K., Netherland, Australia, New Zealand, Africa, etc.

Overseeing Brand development; rejuvenating cordial interest between company & importers, marketing research project and its other related duties Launched lots of new product (Ethnic Food Products, Jam, Pickles, Tea Mix, Milk Shakeup, Ready to Eat, Snacks, etc) of 10 varieties.

Managing various functions such as new Branding, third part job work arrangement, designing, attractive packaging, attractive consumer schemes (Especially for kids & Trip to India Contest).

Joint Venture in Bangladesh, UAE, Egypt & USA

IMPOTERS

BRAND GURU

MANUFACTURER

NEW PRODUCTS LAUNCHED IN RASNA FOR INTERNATIONAL MARKET AS GM-International

New Products Range Launched Successfully in USA ,Canada ,Australia ,New Zealand ,UK, South East Asia ,Gulf ,Africa ,etc…..

5 P of MARKETING FUNDA

PRODUCTS : Means quality of products or segment

PACKING : FMCG products should be attractively designed

PRICE : Pricing of the products MRP/Retailers/Distributors

PLACEMENT : Launching ,Network ,etc

PROMOTION : Very important is Brand promotion.

PRODUCT

PACKING

PRICEPLACEMENT

PROMOTION

Organize JV with Leading European Company with Indian Co

A leading Belgium company manufacturing Biscuits with Organic & Natural ingredients ,No Egg ,No Sugar , Healthy Foods

Organize JV with leading European Company with Indian Co

A leading Romanian manufacturer in Cold Drinks ,Fruit Juice ,Energy Drinks ,Water ,Food Products,etc

ACHIVMENT AWARD AS VICE PRESIDENT IN NATRAJ FOODS

Where sky is limit……

I Believe in making Relationship forever....Hard Work & Honesty is my Motto....Brand Building is my Passion.....

Thanks & Regards

Soumiik Mitraa

MD & Founder

BRAND

MARKETINGSALES