Brand Guidelines - Welcome | The Pony · PDF filePONY CLUB BRAND GUIDELINES 16 CLASSIC PONY CLUB COLOURS The traditional Pony Club colour palette of pale ... PANTONE 109 U C

Brand GuidelinesApril 2016

PONY CLUB BRAND GUIDELINES 2

LOGO


PRIMARY LOGO

The primary identity of the Pony Club is our ‘lock up’ logo which comprises both the word and round graphic elements.

The primary colourway for this is blue over white.

This version and colourway of the logo can be used on everyday communications such as letters and invoices. For the rules of how to keep the usage consistent please see pages 10-14.

LOGO


PRIMARY LOGO:NEGATIVE

This version of the logo can be used when the original is unreadable, for example over an image.

LOGO


PRIMARY LOGO:MONOTONE

Where a ‘single colour’ printing process is used, for example a black and white show schedule, the logo should be printed in black.

LOGO


SECONDARY LOGO

This is our secondary logo lock up.

This version of the logo can be used as an alternative to the primary logo, for example, where a Branch or Centre name would fit more effectively in the space created underneath the word Pony Club.

All the rules that apply to the primary logo, also apply to the secondary logo – see pages 9-13.

LOGO


THE ROUNDEL ELEMENT OF THE LOGO

The Pony Club roundel is a graphic element used within the logo. In certain circumstances it may be used on its own, including:

• Garments that are a small size, where the full lock up cannot be produced large enough to be legible.

• Items and documents that do not allow enough space for the full lock up to be used (the roundel must still be produced to the minimum specified size, see page 13)

• Rosette central discs (a specific version of the roundel is available for rosettes - see page 22)

LOGO


RULES


PRIMARY TYPEFACE

The Pony Club font is Montserrat – a free font available to download (see link below)

Montserrat has a family of fonts with different weights (see opposite) that can be used to denote key information, give presence and divide sections.

All external communications should be designed using Montserrat to show that they are a part of the national identity.

Download the font here:https://www.fontsquirrel.com/fonts/montserrat

RULES

MONTSERRATABCDEFGHIJKLMHAIRLINE

NOPQRSTUVWXYZLIGHT

abcdefghijklmREGULAR

nopqrstuvwxyzBOLD

0123456789BLACK


SECONDARY TYPEFACE

The font used for our straplines, Branch or Centre names is Arvo – a free font available to download (see link below)

Further guidance on display of straplines, Branch or Centre names is available on page 11.

Arvo has a family of fonts with different weights (see opposite).

Download the font here: https://www.fontsquirrel.com/fonts/arvo

RULES

ArvoABCDEFGHIJKLMHAIRLINE

NOPQRSTUVWXYZLIGHT

abcdefghijklmREGULAR

nopqrstuvwxyzBOLD

0123456789BLACK


LOGO WITH STRAPLINE, BRANCH OR CENTRE NAME

The logo can be used with either a strapline, such as ‘We are Pony Club’, a Branch or Centre name.

These should be set in Arvo Regular (see page 10).

All type on merchandise should be set in Montserrat Black (see page 9), and the size of type will be at the designer’s discretion but should balance with the logo.

RULES

We are Pony Club

North Warwickshire

Bryerley Springs

STRAPLINE

BRANCH NAME

CENTRE NAME


LOGO EXCLUSION ZONE

To preserve the logo’s integrity, we must always maintain a minimum clear space around the logo.

This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention.

The minimum exclusion zone around the logo should be the size of one ‘O’ from the word ‘PONY’.

This rule should be applied to both the primary and secondary version of the logo.

RULES


MINIMUM SIZING

To ensure that the logo is always legible the minimum size has been set for print use at 50mm wide.

The same rules should be followed when using either the primary or secondary version of the logo, as well as when a strapline, Branch or Centre name is used.

RULES

PRINT APPLICATION


COLOURS


PRIMARY PALETTE

Our primary palette is blue and white.

COLOURS

PONY CLUB BLUEPANTONE 280 UC 92 M 82 Y 4 K 32R 44 G 48 B 110

WHITEC0 M0 Y0 K0R255 G255 B255


CLASSIC PONY CLUB COLOURS

The traditional Pony Club colour palette of pale blue, purple and gold may still be used - Pantone references are available on this page.

COLOURS

PONY CLUB CLASSIC PALE BLUEPANTONE 290 C AT 60%C 15 M 1 Y 0 K 0R 212 G 235 B 250

PONY CLUB CLASSIC PURPLEPANTONE 2613 UC 63 M 100 Y 0 K 15R 108 G 32 B 126

PONY CLUB CLASSIC GOLDPANTONE 109 UC 0 M 10 Y 100 K 0R 255 G 222 B 0


SECONDARY COLOUR PALETTE

The secondary palette should be used to bring more vibrancy and fun to communications, documents and garments. It is designed to extend the choice.

The secondary colour palette does not mean that garments etc have to be produced in these colours, and where Branches and Centres have their own colourways this is still acceptable.

COLOURS

PANTONE 368 UC 70 M 0 Y 92 K 0R 80 G 175 B 67



PANTONE RUBINE RED UC 8 M 88 Y 30 K 0R 220 G 58 B 112




COLOUR IN USE

COLOURS


COLOUR IN USE

COLOURS


COLOURS

LOGO MISUSE

It is vital that The Pony Club’s logo is used correctly to show that the Branch, Centre or partner is official involved with the organisation.

General rules to abide by are: do not change, alter or modify any part of the logo.

Some examples of logo misuse are shown here.Do not resize any part of the logo Do not rotate the Pony Club badge

Do not use any other font Do not change the strapline font


APPLICATIONS


APPLICATIONS

PRINTED MATERIAL

The brand has been used across a number of print items centrally and these should be used as a guide for best practice.

Body text including the footers should be left aligned.

The secondary colours can be used to differentiate collateral as well as personalise it.

Rosettes are one of the exceptions where the roundel element can be used in isolation and a specific artwork file for rosettes can be supplied for this, to ensure that the graphic is produced correctly in both foil block and digital print.

ROSETTES

HEADED PAPER ROLLER BANNER


APPLICATIONS

FYLDE AND DISTRICTFACEBOOK PAGE

AREA 6 CENTRESFACEBOOK PAGE


APPLICATIONS

MERCHANDISE

The brand has been used across a number of merchandise items centrally and these should be used as a guide for best practice.

The font used on merchandise should be set in Montserrat black, and the size of type will be at the designer’s discretion but should balance with the logo.

The roundel should not be produced in isolation, large and centrally as seen on previous Pony Club garments. If the roundel has to be used in isolation it should be produced on the left breast.

PONY CLUB SWEATSHIRTS

PONY CLUB SHOPPER BAGS


APPLICATIONS

OFFICIAL CLOTHING SUPPLIER

Wainwright Screenprint have been official suppliers to The Pony Club for over 40 years and provide a revenue stream to the organisation as part of the relationship. Wainwrights offer:

• Good Quality and Prices with discount structure allowing branches and centres to fundraise ie 5% off on 30+ garments and 10% off on 60+ garments.

• Minimum order only 6 garments to allow for minimal stock holding

• Single garments can be purchased

• Wide range available - sweatshirts, t-shirts, long sleeve t-shirts, polo-shirts, long sleeve polo shirts, skins, range of hoodies, range of jackets, baseball caps, saddle pads, crash hat covers, sportswear, teamwear, tetrathlon sportswear and tracksuits, mugs, range of bags, camp t-shirts and prizes, badges, mounted games V-necks, rugby shirts, swim caps, water bottles

• Quality printing and embroidery

• Service - Fiona and the team are available to help and make ordering as easy as possible.

• Fundraising - every sale raises funds for The Pony Club.


Documents

Brand Guidelines - Welcome | The Pony · PDF filePONY CLUB BRAND GUIDELINES 16 CLASSIC PONY CLUB COLOURS The traditional Pony Club colour palette of pale ... PANTONE 109 U C