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Brand Guidelines & StandardsVERSION 1.0 — NOVEMBER 2014

Our Brand 1

Corporate Logo and Correct Usage 2

Additional Approved Corporate Logo Usage 3

Area of Isolation 4

Incorrect Logo Usage 5

Color Palette 6

Print and Electronic Typography 7

Graphic Elements : Market Icons 8

Graphic Elements : The Webber “Swoosh” 9

Graphic Elements : Photo Images 10-13

Corporate 14

Paper System 15

PowerPoint Template 16

Website 17

Advertisements 18

Promotional Items 19

Writer/Copy Style Guidelines 20

Our Voice, Copy Style guidelines, Legal Info 21

Brand Guidelines

Questions?

Email the ShakeWell Creative team at

[email protected]

Our Brand

With this guide, you can develop marketing communications

deliverables that adhere to the Webber brand. From our logo

and brand elements to design specifications and templates,

this guide has everything you need to develop compelling

materials that build and support the Webber story.

©2014 Webber. All rights reserved. VERSION 1.0 — NOVEMBER 2014 | 2

Corporate Logo and Correct Usage

The primary Webber logo identifies the brand in all applications.

The preferred Webber logo version is color PMS 7406 C.

Our Brand


Our Brand

Additional Approved Corporate Logo Usage

Logos on White

Logos on PMS Cool Gray 9 C

Logos on Black

Logos on PMS 7406 C


Our Brand

The clear space that surrounds the logo is equal to the width of the “r" in the logo text. Ensure that type or other graphic elements do not infringe on this space to maximize logo legibility and impact.

Area of Isolation

To ensure maximum visibility and brand integrity, the Webber

corporate logo should always appear with space around it. This

ensures that all type and graphic elements are separated from

the logo. This area of isolation is equal to the width of the "r" in

the logo text.

Use only approved master art or digital files and follow all

standards and specifications outlined in these guidelines.

Minimum Size

The minimum width of the Webber logo is 0.625".

In the interest of legibility, it is not recommended that the logo

be reproduced any smaller.

Do not use the logo smaller than .625" wide.


Our Brand

Incorrect Logo Usage

It is important that the Webber corporate logo always be used

in its correct form. The design of this logo must not be altered.

Do not modify the shape or proportion or set the logo in a

different typeface. The logo should only appear in the colors

approved in this guide. It should always appear prominently

and be used in its entirety. The simplest way to ensure the

logo is applied correctly is to use the supplied artwork. Various

incorrect presentations of the logo are shown here.

Do not place the logo on a color that does not provide enough contrast for

the logo to be legible.

Do not modify the logo proportions.

Do not rotate the logo, unless there is a necessary reason to do so.

Respect the area of isolation. Do not put the Webber logo close to any other logo.

Do not add any unnecessary effects to the logo.

Do not use the color logo on busy backgrounds or imagery.


Color Palette

The colors in the corporate palette have been specifically

chosen because they best complement the official

corporate colors and represent the Webber brand.

Both PANTONE process mixes—as well as RGB and

hexadecimal values for onscreen applications—are

shown here. Feel free to use the color space that best

suits your needs.

Additional colors should not be added to the palette.

Corporate Colors

Use these colors for the logo and large graphic

coverage areas.

Secondary Support Palette

Use these colors as accents to complement the

corporate colors.

Secondary Support Palette

Corporate Colors

PANTONE Cool Gray 9 CC 29 R 116M 23 G 118Y 16 B 120K 51HEX 747678

PANTONE 7406 CC 0 R 235M 17 G 183Y 100 B 0K 0HEX EBB700

PANTONE 547 CC 100 R 0M 35 G 49Y 32 B 60K 82HEX 00313C

PANTONE 518 PCC 55 R 75M 86 G 48Y 20 B 72K 63HEX 4B3048

PANTONE 581 PCC 25 R 98M 19 G 93Y 100 B 32K 70HEX 625D20

PANTONE Black PCC 0 R 0M 0 G 0Y 0 B 0K 100HEX 0E0E0E

Our Brand

PANTONE 173 CC 0 R 207M 82 G 69Y 94 B 32K 2HEX CF4520

PANTONE 5425 CC 45 R 122M 16 G 153Y 9 B 172K 24HEX 7A99AC

PANTONE 5145 CC 25 R 155M 51 G 119Y 5 B 147K 20HEX 9B7793

PANTONE 583 PCC 26 R 183M 1 G 191Y 100 B 16K 10HEX B&BF10

PANTONE 151 CC 0 R 225M 70 G 130Y 100 B 0K 0HEX FF8200

PANTONE 3025 CC 100 R 0M 24 G 81Y 11 B 114K 52HEX 005172

PANTONE 7476 PCC 92 R 0M 18 G 81Y 32 B 87K 65HEX 005157


Our Brand

Print and Electronic Typography

Our fonts convey a sense of strength and professionalism. Their consistent use is key to building

recognition of the Webber brand.

Gotham is recommended for all print applications, with DIN used as a complimentary font.

It is recommended that body text/copy in documents be produced in black for legibility purposes.

In cases where these fonts are not available, such as in electronic media (website, emails,

e-newsletters, etc.) and common document formats used internally (Microsoft Word, Excel and

PowerPoint), Trebuchet should be used as the default typeface.

abDIN

DIN Regular

DIN Medium

DIN Bold

DIN Black

THE QUICK BROWN FOX

JUMPED OVER THE LAZY DOGS

the quick brown fox

jumped over the lazy dogs

Print - Callouts & Captions

abGotham

Gotham LightGotham Light ItalicGotham BookGotham Book ItalicGotham BoldGotham Bold ItalicGotham BlackGotham Black Italic

THE QUICK BROWN FOX


the quick brown fox


Print - Headlines & Body Text

abTrebuchet MS

Trebuchet RegularTrebuchet ItalicTrebuchet BoldTrebuchet Bold Italic

THE QUICK BROWN FOX


the quick brown fox


Electronic


Our Brand

Graphic Elements : Market Icons

This page identifies the market icons used to complement

the Webber brand. It is recommended these market icons be

used only in the primary corporate colors palette.

Webber_Market Icons-MASTERvert.ai

Asset Management

Airports

Bridges + Highways

Design + Build

Marine

Railroads

Transit

Utilities

Water + Wastewater


Our Brand

Graphic Elements : The Webber “Swoosh”

The Webber “Swoosh” is a graphic element used to provide

consistency to our brand. It’s use is not always required, but is

suggested for outward facing materials such as advertisements.

The swoosh should always appear at the bottom of the layout,

moving upward to the right.

Webber_swoosh.ai

Incorrect usage.


Our Brand

Graphic Elements : Photo Images : Bridges + Highways, Transportation

This page identifies the photo images that exemplify and represent the Webber brand.

SZ03_Brenham_028711_24x36.jpg SZ_Cameron-066007.jpg SZ_Cameron-066198.jpg

SZ_Cameron-066234.jpg WebberHighway5-CMYK.jpg SZ_HOUConroe-049881.jpg


Our Brand

Graphic Elements : Photo Images : Bridges + Highways, Transportation


SZ_Cameron-066115.jpg

IMG_1333.jpg IMG_3334.jpg

WebberHighway1.psd

101214716.jpg

SZ_Brenham-028455.jpg IH-30 TARRANT County at ARLINGTON.jpg


Our Brand

Graphic Elements : Photo Images : Airports, Marine, Water + Wastewater


2521048238_1fd5929954_o crop.jpg iStock_000001980079Large.jpg Airport DSCN0060.jpg

Marine1592856373-CMYK.jpg iStock_000011921466Large.jpg

Airport of Houston Automated People Mover.jpg


Our Brand

Graphic Elements : Photo Images : Misc.


iStock_000017756250Large.jpg SZ_Cameron-065872.jpg SZ_Cameron-065878.jpg

SZ_Cameron-066342.jpg SZ_HOUBeltway-039567.jpg SZ_Cameron-066167.jpg

Corporate

In this section, you’ll find examples of business cards,

letterhead and other corporate-level communication pieces

including our website. These examples are for reference only.

If you have questions or need templates, please email the

ShakeWell Creative team at [email protected].


Webber, LLC9309 New Trails Dr., Ste 200The Woodlands, Texas 77381

Corporate

Paper System

Use only the approved templates to

recreate or reprint business cards for

Webber office locations and employees.

It is important that all Webber employee

business cards be visually consistent.

Please do not move the type or graphic

elements to different locations on the

card or change type colors.

Tim Muller, P.E.Sr. Vice President Operations

[email protected] 281.987.8787f 281.821.4914c 602.377.0759


wwebber.com

wwebber.com


First Last NameTitleWebber, LLC

First Last NameTitleCompanyAddressCity, STATE ZIP

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Consectetuer quis, nulla mi justo eleifend, ut nulla enim id consequat netus, justo scelerisque. Eros sed, arcu erat risus mattis nulla lectus dui, aliquam amet lacus turpis est justo nibh. Tortor nonummy donec tincidunt suspendisse feugiat, pellentesque nam ac vitae morbi, commodo tellus semper eros ut. Sed rutrum dignissimos, integer iaculis aliquam duis, vel tortor vitae, adipiscing imperdiet laoreet praesent. Nobis quis eget vivamus cursus facilisis libero, duis aut ultricies penatibus metus, dictum aenean cras, cras sed sodales, euismod nam.

Sincerely,

First Last NameTitle

Enclosures: 1

cc: Department Name

no10 Envelope

Business Card

Letterhead


Corporate

PowerPoint Template

PowerPoint presentations deliver

business and technical information

to virtually any type of audience. The

templates shown here demonstrate

how your presentations can

be tailored for your specific

communication needs.

It is important that all Webber

presentations be visually consistent.

Use only the approved templates to

create presentations both internal

and external.

PRESENTATION TITLESubtitle/Date

Divider Slide TitleSubtitle placed here

Content Slide Title

LEVEL 1Level 2

• Level 3

• Level 4

PRESENTATION TITLESubtitle/Date

Divider Slide TitleSubtitle placed here

Content Slide Title

LEVEL 1Level 2

• Level 3

• Level 4

PPT Template 4:3 PPT Template 16:9

Title Slide

Divider Slide

Content Slide


Corporate

Website

Our website also utilizes many of our key design elements

and our image library. This site uses some of the latest Web

technologies and provides users with streamlined navigation,

making it easier to find the information they need.


Corporate

Advertisements

Our advertisements deliver clear, concise messages while

staying true to the Webber brand identity.

WINSWEBBER

Webber is a full-service heavy highway, civil construction and asset management company serving a variety of markets throughout the United States.

We bid better, build faster and manage smarter.

• $14 Million Highway Improvement US 59 Nacogdoches County

• $35 Million Highway Construction & Widening SH 99 Harris County

• $35 Million New Highway Construction FM 2499 Denton County

• $20 Million Highway Maintenance 7,461 Lane Miles in Dallas, Texas

wwebber.com

Positioning Ad Recruitment Ad


Corporate

Promotional Items

A variety of promotional items can be produced for marketing

purposes. Below are a few examples of items that can be produced

within the brand identity.

Writer/Copy Style Guide

Our voice communicates who we are as a company. This style

guide will help you clearly and accurately represent our brand

promise of being industry leaders.


Writer/Copy Style Guide

Our Voice

The tone and voice we use in our written communications should convey a sense of clarity,

professionalism and confidence. It should reinforce our long-standing commitment to our clients and

community to illustrate how Webber is the top of the industry.

Example

We will innovate through our people. We have new, passionate leadership at the helm who believe

Webber is only as strong as its people. We will continue to acquire and retain a talented and

passionate workforce. We will continue to invest in training and leadership programs so that

our employees can develop necessary skills and leadership qualities that equip them with every

opportunity to succeed and grow. We will commit to prioritizing and improving the Webber culture to

ensure that our company is your employer of choice today and every day of the future.

Copy Style Guidelines

Here are a few general guidelines to follow when writing copy for Webber

marketing materials:

• If listing three or more items, do not put a comma before “and”.

For example: “We deliver great service on local, regional and national levels.”

• The word “website” should be lowercase and one word

• The word “Web” uses an initial cap in all instances

• The word “email” should be all lowercase and have no hyphen

Legal Information

The core statement on all marketing materials appears as:

© 2014 Webber. All rights reserved.

Documents

Brand Guidelines & Standards2laaqf2y2ssshdx6410w0hfj-wpengine.netdna-ssl.com/... · PowerPoint Template PowerPoint presentations deliver business and technical information to virtually