BRAND GUIDELINES

2Waste Free Environment | Brand Guidelines

THE LOGO | Guidelines

LOGO

SYMBOL TYPEFACE

3Waste Free Environment | Brand Guidelines

COLOR SCHEME

WFE ORANGE WFE GREEN WFE BLUE WFE YELLOW WFE BLUE WFE GREEN

PRIMARY COLORS SECONDARY COLORS

Pantone 144 CCMYK 0/48/100/0RGB 244/150/0#F49600

Pantone 376 CCMYK 50/0/100/0RGB 149/193/31#95C11F

Pantone 2915 CCMYK 59/7/0/0RGB 101/190/31#65BEEC

Pantone 7406 CCMYK 0/18/100/0RGB 255/208/0#FFD000

Pantone 640 CCMYK 100/0/0/22RGB 0/134/190#0086BE

Pantone 354 CCMYK 80/0/90/0RGB 0/166/75#04A64B

When do I use the full-color logo?Use the full-color logo as frequently as possible to maximize and strengthen the brand.

4 Waste Free Environment | Brand Guidelines

COLOR SCHEME

A 1-color logo can be used when cost or reproduction restrictions prevent the use of the full-color logo

Pantone 7540CMYK 0/0/0/70RGB 111/111/110#6F6F6E

5Waste Free Environment | Brand Guidelines

THE LOGO | Guidelines

Clear space / Let the logo breathTreat out logo with respect and give it room to breath. Use a minimum clear space around the logo of 50% of its height.

50% 50%

50%

50%

6Waste Free Environment | Brand Guidelines

THE LOGO | Guidelines

promotes recycling and encourages a

more responsible attitude towards litter disposal, plastics in particular

DO NOT reproduce WFE logo with unauthorized colors

DO NOT reproduce WFE logo in gray scale

DO NOT reset the word using another font

DO NOT outline the WFE logo

DO NOT turn vertical the WFE logo

DO NOT use drop shadows or other graphic embellishments on WFE logo

DO NOT add any text or other graphic elements WFE logo

DO NOT use the WFE logo in a sentence or phrase.

DO NOT place the full color WFE logo over images

July 21, 2015

Incorrect WFE logo UsageThere is only one Waste Free Environment logo. Other marks, logos or symbols representing WFE should not be developed andused in its place. The WFE logo must never be altered in any way. Always use the WFE logo electronic artwork that has been approved.

7Waste Free Environment | Brand Guidelines

THE LOGO | Guidelines

WFE logo smallest applicationThis minimum size has been established to ensure clarity in all applications. There are two minimum size specications. For printed material, the logo must be no smaller than 300mm width. In digital applications, the width must be no less than 80 pixels. As with all artwork, consult a production specialist to determine minimum size tolerance for a chosen reproduction medium. The minimum size given here will provide clear and accurate reproduction for the majority of applications.

FOR PRINT FOR ONLINE

300 mm 80 pixels

8 Waste Free Environment | Brand Guidelines

THE LOGO | Other structure

9Waste Free Environment | Brand Guidelines

THE LOGO | An Innitiative By GPCA

AN INITIATIVE BY

ENGLISH

ARABIC

An Innitiative By GPCAThe height of An initiative by GPCA logo should be the same with WFE typeface for both English and Arabic.

10Waste Free Environment | Brand Guidelines

FONTS

PRIMARY TYPEFACE ROUND PROBLACKBOLDMEDIUMLIGHT

ABCDEE G H I J K L M N O P Q R S T U V W X Y Z

1234567890 !#(){}˝|,./

FF DIN is a realist sans-serif typeface designed in 1995 by Albert-Jan Pool, based on Din-Mittelschrift and Din-Engschrift, as defined in the German standard Din 1451.

DIN is an acronym foe Deutsches Institut Fur Normung

11Waste Free Environment | Brand Guidelines

FONTS

SECONDARY TYPEFACE BLACKBOLDREGULARLIGHT

ABCDEE G H I J K L M N O P Q R S T U V W X Y Z

1234567890 !#(){}˝|,./

Arial, a contemporary sans serif typeface by Robin Nicholas and Patricia Saunders designed for Monotype in 1982. The overall treatment of the curve is softer and fuller than in most iindustrial-style sans serif faces. Arial font terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is legible and effective for digital and screen communications.

12 Waste Free Environment | Brand Guidelines

FONTS

ا �ب ج د ه و �ن ح ط �ي �ك ل م �ن� �ن �ث �ة �ن عن ع د دنا �ب ج هة ه و �ن ح ط �ي �ك ل م �ن

1234567890 !#(){}˝|,./

ARABIC TYPEFACEPrimary

Mothanna (from Arabic; twisted, bent) is a sans-serif like Arabic OpenType font, intended mainly for use in software UIs. It is developed by Arabeyes.org as part of the Khotot project.

Mothanna

13Waste Free Environment | Brand Guidelines

FONTS

ا ب ج د ه و ز ح ط ي ك ل م ن

ا ب ج ة ه و ز ح ط ي ك ل م نص ض ث ق ف غ ع د ذ

1234567890 !#(){}˝|,./

ARABIC TYPEFACESecondary

JannaTM is designed by Lebanese designer Nadine Chahine. It is based on the Kufi style but incorporates aspects of Ruqaa and Naskh in the letter form designs. This results in what could be labeled as a humanist Kufi, a Kufi style that refers to handwriting structures and slight modulation to achieve a more informal and friendly version of the otherwise highly structured and geometric Kufi styles.

Janna™

14Waste Free Environment | Brand Guidelines

POSITION | WFE Logo with Partners

Partner’s logo

Company details here

Suggested WFE logo position in print collaterals.

15Waste Free Environment | Brand Guidelines

POSITION | GPCA Logo

Partner’s logo

Company details here

For main GPCA event, An initiative by logo should always be at top right hand side of the artwork.

For partner’s event, An initiative by logo should always be at lower right hand side of the artwork.

Sponsors logo here AN INITIATIVE BY

16 Waste Free Environment | Brand Guidelines

POSITION | Partners Logo

ENGLISH

ARABIC

Partner’s LogoThe height of partner's logo should be the same with WFE typeface logo and located at the right hand side of the artwork for the English and left hand side for the Arabic.

Partner’s Logo

Partner’s Logo

17Waste Free Environment | Brand Guidelines

GIVEAWAYS

Partner's

logo here

Partner's logo here

THANK YOU!