Ve

rsio

n 2

.0

Pu

bli

she

d D

ece

mb

er

20

17

C

yla

nce

.co

m/b

ran

din

g

B R A N D G U I D E L I N E S

W E L C O M E T O T H E C Y L A N C E ® B R A N D

Cylance’s mission is to protect every endpoint under the sun. Our brand reflects our commitment to lead cybersecurity technology with an understanding of the mentality and motivations that drive hackers and the challenges IT security teams face in defending their organizations from cyberattacks.

In 2003, a group of the world’s most dedicated scientists announced the completion of a 20-year project to map the entire human genome with 99.9% accuracy. Their work has led to many of the scientific breakthroughs we benefit from today. The same vision that drove these pioneers and luminaries is what drives Cylance. By unlocking the DNA of malware and applying artificial intelligence techniques, machine learning and algorithmic science, Cylance is forging a new path and redefining what it means to be secure. Through this approach, Cylance is able to provide enterprises around the world with an unparalleled ability to prevent advanced threats and malware from causing harm.

Our industry leadership and ability to detect and prevent malware and advanced persistent threats is reflected in our brand style. The Cylance brand is more than a logo, a tagline or a typeface. Our brand is our voice. Consistency in communications is critical to each touchpoint along the customer journey. As outlined in this guide, the consistent use of branding and messaging builds recognition and trust in the Cylance brand. This guide serves as a

resource for Cylance team members and outside resources assisting with content creation. Please adhere to the branding and messaging guidelines provided within when creating content and materials for Cylance.

While the style and messaging rules are fixed, they are not designed to be limiting. Creativity within the Cylance community is encouraged within the context of the guidelines, provided that consistency in branding is maintained.

Content creators should always feel compelled to reach out to their Cylance representatives for advice and style guide support as questions and concern arise — and for approval to use the Cylance logo and messaging in any format not covered within this guide.

Please note that all communication materials using the Cylance brand must be proofread and approved by the Cylance Marketing team before final production. For support in the creation of marketing and communications materials, please reach out to those contacts listed on the next page.

By using Cylance brand and messaging materials, you agree to adhere to these Cylance branding guidelines and all Cylance rules and policies, which may be updated from time to time. You also acknowledge that Cylance is the sole owner of Cylance trademarks, promise not to interfere with Cylance’s rights in them, and acknowledge that goodwill derived from their use accrues only to Cylance. Cylance may review use of the branding materials at any time and reserves the right to terminate or modify any use.

Table of Contents

01 Logo _____________________________________________________________________________________________________________________ 4

02 Color ________________________________________________________________________________________________________________ 14

03 Typography ____________________________________________________________________________________________ 19

04 Imagery ________________________________________________________________________________________________________ 23

05 Templates ___________________________________________________________________________________________________ 29

06 Messaging ________________________________________________________________________________________________ 39

07 Brand Checklist _________________________________________________________________________________ 45

Contact Information

Ryan Golden — VP of Design rgolden@cylance.com

Drew Hoffman — Creative Director dhoffman@cylance.com

01 LOGOThe Foundat ion of the Cylance Brand

6

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Cylance communications are made up of the multiple elements. The logo is the focal point - an instantly recognizable symbol of the brand. That’s why it’s important to use the logo exactly as specified in these guidelines. Our logo is the combination of a simple and modern wordmark with the Icon. The icon combines a shield and a DNA strand. The shield represents protection which is at the heart of what Cylance does. The DNA strand represents how we analyze malware at the molecular level. We are very proud of our logo, and would appreciate it if you could follow these guides to ensure it always looks its best.

Logo Usage Logo

7

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Green and white on black — preferred use of the Cylance logo. The Cylance logo should always include the ® symbol.

Green and black on white — secondary use of the Cylance logo. The Cylance logo should always include the ® symbol.

All white on green — optional use of a green background is acceptable although minimal use of this combination is advised. The Cylance logo should always include the ® symbol.

Green and white on blue — optional use of a blue background is acceptable although minimal use of this combination is advised. The Cylance logo should always include the ® symbol.

Logo Usage Logo

8

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Under certain circumstances, we prefer the use of the stacked version instead of the full logo mark. In general, these are communications where the Cylance logo is unreadable or better suited in a stacked format.

Logo Usage Stacked Logo

9

CYLA

NCE

BRA

ND

GUID

ELIN

ES

1 3

2

1. Example of proper stacked usage when constrained to small square 1:1 formats compared to the standard logo.

2. Proper usage of the standard logo and example of how the stacked logo does not work in smaller formats, unless the constraints are in 1:1 ratio.

3. Both logos are acceptable in wider format, but the standard logo is preferred.

Stacked vs. Standard Logo Format Logo

10

CYLA

NCE

BRA

ND

GUID

ELIN

ES

1. All footers must contain a one color gray logo on a dark gray background.

2. The shield logo may be used as a an abstract background at 10% on a background.

3. An outlined or stroked version of the logo is exclusive to Cylance Pro Cycling and must only be used with cycling imagery.

4. This variation of the logo can be used in a background format. Main logo must still be present.

Logo Variations Logo

11

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Example of a tagline®

1

4

2

5

3

6

7

1. Do not modify the color applications on our logo. Approved logo color combinations can be found on page 7.

2. Do not use drop shadow effects applied to our logo.

3. Do not use outer glow effects of any color applied to our logo.

4. Do not use our logotype without the shield icon.

5. Never angle, rotate, or skew the logo in any way.

6. The Cylance logo must always include the registered trademark symbol ("®"), underneath the lower right corner of the shield.

7. Do not modify our logo by adding messaging, taglines, or any other sub-branding to it.

Unacceptable Logo Usage Logo

12

CYLA

NCE

BRA

ND

GUID

ELIN

ES

The previous version of the brand included multiple brand points including a different logo and heavy imagery of brains and math calculations. The current brand should be void of all previous branding and should follow current standards. The following are examples of unacceptable brand assets.

Old Logos and Imagery Logo

13

CYLA

NCE

BRA

ND

GUID

ELIN

ES

0.25 in

0.85 in

0.62 in

1.74 in

0.37 in

Spacing

The exclusion zone ensures the legibility and impact of the logo by isolating it from competing visual elements, such as text and supporting graphics. This zone should be considered as the absolute minimum safe distance.

SizingMinimum sizing for all Cylance logo forms. Please note, the registered trademark is removed when scaled to these sizes.

Spacing and Sizing Logo

02 COLORBringing L i fe to the Brand

15

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Cylance Green

Pantone 375CMYK 47, 00, 95, 00RGB 105R 208G 60BHex #69d03c

Navy

Pantone 302 CMYK 93, 79, 43, 39RGB 31R 51G 79BHex #1f324e

White

Pantone N/A CMYK 00, 00, 00, 00RGB 255R 255G 255BHex #ffffff

Aqua

Pantone 3115 CMYK 63, 00, 19, 00RGB 71R 195G 209BHex # 47c3d0

Cylance Black

Pantone Black 6 CMYK 60, 47, 47, 100RGB 00R 00G 00BHex #000000

Primary Color Palette

Color is the most fundamental yet powerful tool in expressing the Cylance brand. Color brings our brand to life and is one of our most effective ways of communicating our voice. Our green is very important to us. Ensure it is always used properly.

Secondary Color Palette

These base colors serve as a foundation that works across our brand universally.

Color Palette Color

16

CYLA

NCE

BRA

ND

GUID

ELIN

ES

#69d03c

#000000

#47c3d0

#1f324e

#4c4c4e

#000000

#69d03c

#1f324e

#f3f3f3

#000000

#69d03c

#4c4c4e

Color Combinations Color

These color swatches showcase suggested color combinations that support the Cylance brand. These are not strict guidelines of what colors can be used together, but act as a starting point. The color profile is meant to be modular and expandable to fit the needs of a given format.

17

CYLA

NCE

BRA

ND

GUID

ELIN

ES

The following gradient color combinations have been designed to use with backgrounds, textures and typography. The blend angles can be dynamic, and may change depending on the end user needs, but the balance ratio shown below should always remain in spirit.

Gradients Color

Black Gradient

Gray #3c3c40 Black #222222

Blue Gradient

Blue #233e50Dark Blue #16222c

Green Gradient

Green #69d03c Dark Green #38b557

Aqua Green Gradient

Aqua #1c7f94Green #38b557

18

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Extended Color Palette Color

Our extended color palette was created solely for use when additional colors are needed in digital and product applications. These colors should not be used in normal communications or media, and special approval is needed if any of these colors are used.

CeladonRGB 110, 198, 179Hex #6EC6B3

YellowRGB 248, 235, 55Hex #F8EB37

WhiteRGB 255, 255, 255 Hex #FFFFFF

CyanRGB 27, 196, 212Hex #1BBED4

OrangeRGB 242, 110, 33Hex #F26E21

Light GrayRGB 243, 243, 243Hex #F3F3F3

BlueRGB 71, 142, 204Hex #478ECC

RedRGB 238, 69, 56Hex #EE4538

GrayRGB 187, 187, 186Hex #BBBBBA

CobaltRGB 39, 61, 145Hex #273D91

MagentaRGB 232, 30, 99Hex #E81E63

Dark GrayRGB 54, 55, 59Hex #36373B

Deep PurpleRGB 75, 45, 134Hex #4B2D86

PurpleRGB 142, 62, 150Hex #8E3E96

BlackRGB 30, 30, 30Hex #1E1E1E

03 TYPOGRAPHYCommunicat ing the Brand Through Type

20

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Our Font Typography

Titillium is our font of choice and expresses our brand with or without supporting graphics. Titillium has 11 different font weights and is expandable in any format. All media produced by Cylance, third-party vendors or partner should solely use this font. Titillium was born inside the Accademia di Belle Arti di Urbino (Italy) and designed by Professor Luciano Perond.

Titilliumabcdefghijkl

21

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Font Weights Typography

THIN abcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*()

LIGHT abcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*()

REGULAR abcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*()

SEMI-BOLD abcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*()

BOLD abcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*()

Aa Aa Aa

22

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Additional Typography Typography

International Typeface

For international content where special characters are being used refer to the Noto Sans font. Noto Sans consists of 98 fonts (currently) from across the world and is expanding to cover every language on the planet. Currently it is the most extensive font library in the world.

NOTOSANSabcdefghijklmnopqrstuvwxyz1234567890!@#$%%^&*() Noto Sans Light

abcdefghijklmnopqrstuvwxyz1234567890!@#$%%^&*() Noto Sans Regular

abcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*() Noto Sans Bold

Presentation Typeface

Because of the limitations in PowerPoint, Arial must be substituted for Titillium. All headers and title slides should be in Arial Narrow Regular. All regular text should be in Arial Regular, and section headers should use Arial Bold.

ARIAL NARROWabcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*() Arial Regular Narrow

abcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*() Arial Regular

abcdefghijklmnopqrstuvwxyz 1234567890!@#$%%^&*() Arial Bold

04 IMAGERYUnderstanding the Cy lance V isual Language

The Cylance brand is heavily supported by the use of imagery. There are various types of images which can be used to support any form of content. Cylance imagery should never be contrived, trite or cliché. We use a blend of photography, textures and rendered visuals to convey the image of Cylance. We love our brand and care a lot about how it appears in the world. All imagery should be taken from our asset library and never from outside sources. Please reference the following guidelines when expressing our brand visually.

25

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Cylance imagery should be science fiction in nature but contain a sense of refinement and minimalism. Please use backgrounds, textures and photography from our library of images when choosing supporting graphics.

Visual Direction Imagery

26

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Flowing Dots

Dot Wave

Topo Lines Line Flow

Acceptable Brand Textures

Textures Imagery

27

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Photography Direction Imagery

Simple imagery to visualize ransomware.

Collaboration should feel natural and never staged.

Photographic approach to showing code with depth.

People depicted in real world environments.

Heavy use of depth of field.

Use of depth of field.

28

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Unacceptable Photography Imagery

Hooded hackers and binary.

Heavily composited images with unapproved graphics.

Cliché graphics overlay on images.

Staged team photos.

Staged business meeting.

Hacked computer images.

05 TEMPLATESPutt ing Al l of the P ieces Together

30

CYLA

NCE

BRA

ND

GUID

ELIN

ES

PREVENT CYBERATTACKS WITH OUR ARTIFICIAL INTELLIGENCE

© Cylance 2017

Cybersecurity that predicts, prevents, and protects. Learn more at cylance.com.

Our advertisements in print form should consist of a headline description text or subhead, call to action, and our logo in standard form. On different applications, such as banner ads, posters, outdoor signage, or other forms of advertisements, the number of words used in the description should be minimal. The elements should remain. All campaign advertisements must go through the following approval process before being submitted for publication:

• All campaign creative will be reviewed by any and all Cylance parties involved using these Cylance Brand Guidelines

• Certain campaigns will not need to go to the creative and design department. However, in the event your ad needs to be reviewed by the Cylance Design Department, it may take up to two days to review and provide clear, concise feedback or edits.

Campaign Ad Template — Option 01

Print and Publication Templates

31

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Cybersecurity that predicts, prevents, and protects. Learn more at cylance.com.

© Cylance 2017

PREVENT CYBERATTACKS WITH OUR ARTIFICIAL INTELLIGENCE

Our advertisements in print form should consist of a headline description text or subhead, call to action, and our logo in standard form. On different applications, such as banner ads, posters, outdoor signage, or other forms of advertisements, the number of words used in the description should be minimal. The elements should remain. All campaign advertisements must go through the following approval process before being submitted for publication:

• All campaign creative will be reviewed by any and all Cylance parties involved using these Cylance Brand Guidelines

• Certain campaigns will not need to go to the creative and design department. However, in the event your ad needs to be reviewed by the Cylance Design Department, it may take up to two days to review and provide clear, concise feedback or edits.

Campaign Ad Template — Option 02

Print and Publication Templates

32

CYLA

NCE

BRA

ND

GUID

ELIN

ES

120px x 600px 160px x 600px 300px x 600px 728px x 90px

600px x 100px

300px x 250px 250px x 250px

Cylance digital advertisements contain only the following: headline, logo, call to action (aka: a button), and one singular instance of imagery or light approved graphics.

The logo placements should follow the formatting standards described on pages 6–13.

Digital display advertising of any form, including but not limited to, web banners, ad words, and landing pages must be approved by the creative and/or marketing departments.

Not all web banner sizes are displayed below. Please contact the Cylance Marketing or Design Department for access to our assets or full toolkit.

Web Banners Templates

33

CYLA

NCE

BRA

ND

GUID

ELIN

ES

NameplateFixed nameplate should include hex background, title of the document, and the Cylance logo. The header title can include a deck using green-colored font. Different departments, products or services will have alternate templates.

SectionsSections should be divided up by green headlines.

SidebarSidebars are on the left and have ruled headlines and short blurbs of copy. On one-page Data Sheets have the company logo, contact information and copyright at bottom of the page. On multi-page Data Sheets this information is on the last or back page.

Data Sheets Templates

Company Overview

About CylanceCylance uses artificial intelligence to deliver prevention-first, predictive security products and specialized security services that change how organizations approach endpoint security. Cylance’s security solutions provide full spectrum predictive threat prevention and visibility across the enterprise, combatting threats such as malware, ransomware, fileless malware, malicious scripts, weaponized docs, and other attack vectors. With AI based malware prevention, application and script control, memory protection, device policy enforcement, root cause analysis, threat hunting, automated threat detection and response, coupled with expert security services, Cylance can protect endpoints without increasing staff workload or costs.

Company OverviewCylance is transforming the cybersecurity market with proactive, preventive antivirus technology based on artificial intelligence, machine learning, and algorithmic science. Headquartered in Irvine, California and with offices around the world, Cylance was founded in June 2012 by a distinguished team of security industry professionals and scientists to redefine the endpoint standard of protection by preventing threats from ever executing. Cylance investor partners include DFJ Growth, KKR, Dell Ventures, Capital One Ventures, Blackstone Tactical Opportunities, TenEleven Ventures, ThomVest, Draper Nexus, Khosla Ventures, Fairhaven Capital, and Citi Ventures.

Using Math To Fight Malware: No Need for SignaturesCylance’s next-generation endpoint threat-prevention product, CylancePROTECT ®, is the only technology that completely eliminates the need for traditional antivirus software, anti-exploit products, whitelisting solutions, and host-based intrusion detection and prevention systems. The transformational detection and blocking offered by CylancePROTECT is based on a radically different technological approach than the signature-based technology in legacy antivirus products.

Unlike reactionary signature, heuristics, and behavior monitoring, all of which require an Internet connection, Cylance applies artificial intelligence to analyze a file’s characteristics and predict whether it’s safe or a threat that should be prevented from running on the local host.

Simple, Lightweight, Hands-Off Endpoint SecurityCylancePROTECT is delivered as a simple, lightweight agent that offers complete protection from system- and memory-based attacks, spear phishing, zero-day malware, privilege escalations, scripts, and malicious and potentially unwanted programs, all without the high false-positive rates, operational overhead, and management complexity of other solutions. With CylancePROTECT, it’s now possible to set and meet much higher standards for endpoint security. Cylance technology stops threats that others can’t.

Cylance Consulting: Smarter Security — Faster ServicesCylance’s expert consulting team has one goal in mind: secure Cylance clients as quickly as possible and maintain a higher level of security via prevention using artificial intelligence based technology. The team is comprised of industry-leading experts in all the most advanced security technologies for industrial control systems, enterprise security services, Internet of things (IoT)/embedded systems, incident response, compromise assessments, training, threat analysis, and threat elimination.

© 2017 Cylance Inc. Cylance® and CylancePROTECT® and all associated logos and designs are trademarks or registered trademarks of Cylance Inc. All other registered trademarks or trademarks are property of their respective owners. 20171205-1719

+1-844-CYLANCE sales@cylance.com www.cylance.com 18201 Von Karman Ave. Suite 700 Irvine, CA 92612

34

CYLA

NCE

BRA

ND

GUID

ELIN

ES

List Format

Header Style

Button Style

Using the Cylance brand on the web consists of many elements that greatly differ from other mediums. Our visual approach is much stricter on the web and requires a high level of detail. With that being said, approval must be given before any use of the Cylance name and/or brand.

Here are some samples of how we use buttons, tables and headers on the web.

Web Usage Templates

35

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Email Templates

Our email templates are straight forward and should consist of simple elements that follow a similar content path: header, main image, headline, content, CTA, and footer. All emails should use only Arial or Arial Narrow, not Titillium, as this will allow all operating systems and mail clients to properly display content.

Emails and Landing Pages Templates

36

CYLA

NCE

BRA

ND

GUID

ELIN

ES

To the right is our landing page template, which should be where all branded emails and/or web banners lead. These landing pages should contain only a: headline, subhead (if necessary and space permits), logos, call to action that includes a small data-capturing form, and a submit form button, with one singular instance of imagery or light approved graphics.

The logo placements should follow the formatting standards described on page 13.

Digital display advertising of any form, including but not limited to, web banners, ad words, and landing pages must be approved by the Design and/or Marketing departments.

Landing Pages Templates

37

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Tradeshow Booth Templates

Tradeshow booths applications can vary with each design, but they should always consist of the following elements: black and gray texture background, tagline, URL, overview paragraph, and key points (4-6). All artwork and messaging must be run through the Design and/or Marketing departments before printing.

38

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Tradeshows Templates

Our pull-up banners are straight forward and the visual should follow the examples above. The banners consist of the logo and simple messaging on a black hex background. All artwork and messaging must be run through the Design and/or Marketing departments before printing.

06 MESSAGINGSpeaking in the Cy lance Voice

40

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Editorial Guidelines Messaging

Our mission, which is to protect everyone under the sun, and our brand, which centers upon using artificial intelligence and machine learning to analyze the DNA of malware to stop it before it ever executes, provide the central theme for all communications. Each marketing or messaging deliverable should be based as much as possible on the foundation provided by our mission and our brand.

Support messaging can address particular product or service benefits and address the specific requirements of each medium’s intended purpose and audience, but the mission and brand foundation should still be reflected in all final deliverables.

Cylance’s communications style is clear and direct. A good example of this style is that we would rather write Cylance secures endpoints than write Cylance provides the ability to secure endpoints. We want to showcase the advanced technology upon which our products are based, but do so at a high level without diving too deep into technical jargon and in-depth details in our marketing materials. Our marketing communications should focus on the benefits clients experience from the use of our technology, and should use short sentences and simple language whenever possible.

Following our messaging guidelines ensures consistent and effective written communications across the Cylance brand. Publishers and organizations tend to use a particular stylebook or reference manual as the basis for their editorial guidelines, which outline the use of grammar, punctuation, and style to achieve consistency in communications and messaging.

Following the Cylance Messaging Guidelines, outlined in a separate document, ensures consistent and effective written communications across the Cylance brand. Publishers and organizations tend to use a particular stylebook or reference manual as the basis for their editorial guidelines, which outline the use of grammar, punctuation, and style to achieve consistency in communications and messaging.

Cylance has based our messaging guidelines on the Associated Press Stylebook, though we have created Cylance-specific exceptions, which are outlined in the Cylance Messaging Guidelines. When in doubt, please refer to the Cylance Messaging Guidelines, defer to the AP Stylebook, or reach out to a Cylance representative.

You can obtain a copy of the latest version of the Cylance Messaging Guidelines by sending an email to wsavastano@cylance.com.

In addition, over the following pages, we have provided standard, approved descriptions of varying length for Cylance, CylancePROTECT, and CylanceOPTICS. Please feel free to copy and paste these descriptions to use in branded content or to provide to vendors.

41

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Approved Company Descriptions Messaging

30-wordCylance® uses artificial intelligence to deliver prevention-first, predictive security products and specialized security services that change the way businesses, governments, and end-users approach endpoint security. Visit www.cylance.com or call +1-877-973-3336.

50-wordCylance® uses artificial intelligence to deliver prevention-first, predictive security products and specialized services that change how organizations approach endpoint security. Cylance’s security solutions combine AI driven predictive prevention with dynamic threat detection and response to deliver consistent protection and visibility across the enterprise. Visit www.cylance.com or call +1-877-973-3336 for information.

75-wordCylance® uses artificial intelligence to deliver prevention-first, predictive security products and specialized services that change how organizations approach endpoint security. Cylance’s security solutions provide full spectrum threat prevention and visibility across the enterprise, including application and script control, memory protection, device policy enforcement, consistent visibility for root cause analysis, threat hunting, automated threat detection and response, and expert services protecting endpoints without increasing staff workload or costs. Visit www.cylance.com or call +1-877-973-3336 for information.

100-wordCylance® uses artificial intelligence to deliver prevention-first, predictive security products and specialized security services that change how organizations approach endpoint security. Cylance’s security solutions provide full spectrum predictive threat

prevention and visibility across the enterprise, combating threats such as malware, ransomware, fileless malware, malicious scripts, weaponized docs, and other attack vectors. With AI based malware prevention, application and script control, memory protection, device policy enforcement, root cause analysis, threat hunting, automated threat detection and response, coupled with expert security services, Cylance can protect endpoints without increasing staff workload or costs. Visit www.cylance.com or call +1-877-973-3336 for information.

150-wordCylance® uses artificial intelligence to deliver prevention-first, predictive security products and specialized security services that change how organizations approach endpoint security. Cylance’s security solutions provide full spectrum predictive threat prevention and visibility across the enterprise without requiring signatures or streaming data to the cloud. Cylance delivers malware prevention powered by artificial intelligence, application and script control, memory protection, device policy enforcement, root cause analysis, and threat hunting, combating threats such as malware, ransomware, fileless malware, malicious scripts, weaponized docs, and other attack vectors, no matter where the endpoint resides. Augmenting Cylance’s prevention capabilities is an automated endpoint detection and response component that automatically detects and responds to hard-to-find threats across the enterprise using existing resources, which reduces the workload on security analysts without increasing costs. Cylance can protect endpoints without increasing staff workload or costs. Visit www.cylance.com or call +1-877-973-3336 for information.

200-wordCylance® uses artificial intelligence to deliver prevention-first, predictive security products and specialized security services that change how organizations approach endpoint security. Cylance’s security solutions provide full spectrum predictive threat prevention and visibility across the enterprise without requiring signatures or streaming data to the cloud. Cylance delivers malware prevention powered by artificial intelligence, application and script control, memory protection, device policy enforcement, root cause analysis, and threat hunting, combating threats such as malware, ransomware, fileless malware, malicious scripts, weaponized docs, and many other attack vectors, no matter where the endpoint resides.

Augmenting Cylance’s prevention capabilities is an automated endpoint detection and response component that automatically detects and responds to hard-to-find threats across the enterprise using existing resources, reducing the workload on security analysts without increasing costs. The combination of predictive threat prevention, detection, response, and expert security services allows Cylance to protect endpoints without increasing staff workload or costs.

Cylance’s Consulting Services provide pre-attack penetration and vulnerability testing, compromise assessments, and post-attack incident response. Cylance specializes in securing critical infrastructure and key resources for education, energy, financial services, government, healthcare, heavy industry, oil, gas, retail, technology, and other industries. Visit www.cylance.com or call +1-877-973-3336 for more information.

The following are approved Cylance company descriptions of varying lengths. Feel free to copy and paste these descriptions to use in Cylance branded content or to provide to vendors:

42

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Approved Company Descriptions, Cont. Messaging

300-wordCylance® uses artificial intelligence to deliver prevention-first, predictive security solutions that changes how organizations, governments, and end-users approach endpoint security. Cylance’s security solutions combine AI driven predictive prevention with dynamic threat detection and response to deliver full spectrum threat prevention and threat visibility across the enterprise.

The next generation antivirus product, CylancePROTECT®, delivers industry leading malware prevention powered by artificial intelligence, combined with application and script control, memory protection, and device policy enforcement to prevent successful cyberattacks. Without the use of signatures or the need to stream data to the cloud, CylancePROTECT combats common threats such as malware, ransomware, fileless malware, malicious scripts, weaponized docs, and many other attack vectors, no matter where the endpoint resides. With unmatched effectiveness, ease of use, and minimal system impact, CylancePROTECT is the best way to prevent both known and unknown attacks before they can execute.

Augmenting CylancePROTECT prevention, CylanceOPTICS™ is an endpoint detection and response (EDR) component that enables easy root cause analysis, threat hunting and automated threat detection and response. Unlike other EDR products that require organizations to make significant investment in on-premises infrastructure and/or stream data to the cloud continuously, and employ highly skilled security resources, CylanceOPTICS is designed to automate the threat detection and response tasks using existing resources, reducing the workload on security analysts without increasing costs.

The combination of predictive threat prevention, detection, response, and expert services allows Cylance to protect your endpoints without increasing staff workload or costs.

Cylance’s Consulting Services provide pre-attack penetration and vulnerability testing, compromise assessments, and post-attack incident response. Cylance specializes in securing critical infrastructure and key resources for education, energy, financial services, government, healthcare, heavy industry, oil, gas, retail, technology, and other industries. Visit www.cylance.com or call +1-877-973-3336 for more information.

43

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Approved CylancePROTECT® Descriptions Messaging

30-wordCylancePROTECT® delivers industry-leading malware prevention powered by artificial intelligence, combined with application and script control, memory protection, and device policy enforcement to identify and prevent threats before they can execute.

50-wordCylancePROTECT® delivers malware prevention powered by artificial intelligence, combined with application and script control, memory protection, and device policy enforcement to prevent successful cyberattacks. With unmatched effectiveness, ease of use, and minimal system impact, CylancePROTECT protects endpoints without increasing cost or workload. Visit www.cylance.com or call +1-877-973-3336 for information.

75-wordCylancePROTECT® delivers industry-leading malware prevention powered by artificial intelligence, combined with application and script control, memory protection, and device policy enforcement to prevent successful cyberattacks. Without the use of signatures or the need to stream data to the cloud, CylancePROTECT delivers protection against common threats such as malware, ransomware, fileless malware, malicious scripts, weaponized docs, and many other attack vectors, no matter where the endpoint resides. Visit www.cylance.com or call +1-877-973-3336 for more information.

100-wordCylancePROTECT® delivers industry-leading malware prevention powered by artificial intelligence, combined with application and script control, memory protection, and device policy enforcement to prevent successful cyberattacks. Without the use of signatures or the need to stream data to the cloud, CylancePROTECT delivers protection against common threats such as malware, ransomware, fileless malware, malicious scripts, weaponized docs, and many other attack vectors, no matter where the endpoint resides. With unmatched effectiveness, ease of use, and minimal system impact, CylancePROTECT is the best way to prevent both known and unknown attacks before they can execute. Visit www.cylance.com or call +1-877-973-3336 for more information.

The following are approved descriptions of varying lengths that focus specifically on our CylancePROTECT product. Feel free to copy and paste these descriptions for use in branded materials and to send to vendors requiring a description of this product:

44

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Approved CylanceOPTICS® Descriptions Messaging

30-wordCylanceOPTICS™ is an AI driven endpoint detection and response component providing consistent visibility, root cause analysis, scalable threat hunting, and automated threat detection and response. Visit www.cylance.com or call +1-877-973-3336.

50-wordCylanceOPTICS™ is an AI driven endpoint detection and response component providing consistent visibility, root cause analysis, scalable threat hunting, and automated threat detection and response. Augmenting CylancePROTECT prevention, CylanceOPTICS focuses on automatically detecting and responding to hard-to-find threats across the enterprise. Visit www.cylance.com or call +1-877-973-3336 for more information.

75-wordCylanceOPTICS™ is an AI driven endpoint detection and response component providing consistent endpoint visibility, root cause analysis, scalable threat hunting, and automated threat detection and response. Augmenting CylancePROTECT prevention, CylanceOPTICS focuses on automatically detecting and responding to hard-to-find threats across the enterprise. CylanceOPTICS is designed to automate the threat detection and response tasks using existing resources, reducing the workload on security analysts without increasing costs. Visit www.cylance.com or call +1-877-973-3336 for more information.

100-word

CylanceOPTICS™ is an AI driven endpoint detection and response (EDR) component providing consistent endpoint visibility, root cause analysis, scalable threat hunting, and automated threat detection and response. Augmenting CylancePROTECT prevention, CylanceOPTICS focuses on automatically detecting and responding to hard-to-find threats across the enterprise. Unlike other EDR products that require organizations to make significant investment in on-premises infrastructure, stream data to the cloud continuously, and employ highly skilled security resources, CylanceOPTICS is designed to automate threat detection and response tasks using existing resources, reducing the workload on security analysts without increasing costs. Visit www.cylance.com or call +1-877-973-3336 for more information.

The following are approved descriptions of varying lengths that focus specifically on our CylanceOPTICS product. Feel free to copy and paste these descriptions for use in branded materials and to send to vendors requiring a description of this product:

07 BRAND CHECKLISTA Short Check l ist for branding Success

46

CYLA

NCE

BRA

ND

GUID

ELIN

ES

Brand Checklist A Checklist for Branding Success

The following is a short checklist of the branding essentials to make sure you are using the Cylance brand correctly.

For support in the creation of design, marketing and communication materials, please reach out to those contacts listed below.

Contacts

Ryan Golden — VP of Design

rgolden@cylance.com

Drew Hoffman — Creative Director

dhoffman@cylance.com

LOGO

Are you using the correct logo?

Are you placing the dominant and support logos in the correct locations?

Are you following the clear space regulations?

Are you following the guidelines around unacceptable usage of the logo?

TYPEFACE

Are you using Titillium as the main font family?

Are you following the typeface in use rules?

COLOR PALETTE

Are Cylance’s primary colors the hero of the collateral?

PHOTOGRAPHY

Are you using photography that emphasizes the Cylance brand personality (innovative)?

Are you adding a human, real-life element to the photography?

COPY BASICS

Is the language uncomplicated? Is it simple and straightforward?

Is the language and messaging brand centric?

Are you addressing the principles and tone of Cylance?

C Y L A N C E . C O M / B R A N D I N G

20171221-2076