Brand Guide - USA Gymnastics | USA Gymnastics Gymnastics Day/2014...Using these logos in accordance with the guidelines set forth in this document, the USA Gymnastics brand will, by

Brand GuideVolume 1.2: October 2013

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Your brand is your promise. Your identity is a visual and spoken vocabulary that defines you to your audience. The success of USA Gymnastics brand will ultimately depend on the people who use it. Consistency is the key. As such, we’ve created this book of guidelines to help you navigate and standardize the many uses for the various components of your identity. We think you’ll find these standards and recommendations useful in conveying the promise of the USA Gymnastics venerable brand.

The rules and recommendations outlined in the following pages should apply to each application of USA Gymnastics’s identity and any associated organizations. This includes print, television, environmental signage and web, just to name a few. In every instance, these standards will allow you to convey a consistent look and message to your audience.

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Volume 1.2: October 2013

1 USA Gymnastics Logo 4

2 Secondary Logos 11

3 USA Gymnastics Color 19

4 USA Gymnastics Typography 22

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1 USA Gymnastics Logo

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There is nothing “simple” about a brand refresh for an internationally recognized icon. It is with this in mind that every aspect of the USA Gymnastics identity has been carefully examined, including the iconography, typography and color. The recommended changes are designed to facilitate the logo’s continued evolution. The result is an identity that continues to grow in strength and stature—a subtly refined gymnast icon, a more sophisticated typography approach and a slightly bolder color palette—just like the organization itself.

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1.1 USA GYMNASTICS LOGO

A. Vertical Logo

B. Horizontal Logo

The “Vertical Logo” is the primary version and should be used whenever possible.

A

B

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1.2 USA GYMNASTICS LOGO & TAGLINE

A. Vertical Logo & Tagline

B. Horizontal Logo & Tagline

The “Vertical Logo” is the primary version and should be used whenever possible.

A

B

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1.3 COLOR

A. Red & Blue Logo

B. Grayscale Logo

C. Black Logo

D. White (reverse) Logo

The “Red & Blue Logo” is the primary version and should be used whenever possible.

A full brand color palette can be seen in Section 2 of this guide, which includes specific color formulas for all logo versions.

Additionally, tactile materials such as glass, metal and wood are acceptable color alternatives, and can be approved on a case-by-case basis.

Embossed, foil stamped or embroidered applications should adhere to the specified color versions.

All color versions apply to both the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline versions.

A

C

B

D

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.75''

1''

1''

1.25''

1.4 SPECIFICATIONS

A. The minimum size for using the Vertical Logo is .75 inches in width.

The minimum size for using the Horizontal Logo is 1 inch in width.

The minimum size for using the Vertical Logo & Tagline is 1 inch in width.

The minimum size for using the Horizontal Logo & Tagline is 1.25 inches in width.

B. There should be a minimum amount of space around all versions of the logo. This minimum space, on all sides, is equal to the size of the circle found within the logo.

A

B

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1.5 RESTRICTIONS

A. Never change the size or spatial relationship between elements of any logo version.

B. Never change the proportions of any logo version.

C. Never use any logo version in a color or color combination other than the specified uses.

D. Never rotate any logo version in a manner other than how originally designed.

E. Never crop any logo version.

A

C

E

B

D

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2 Secondary Logos

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Using the refreshed USA Gymnastics brand logo as the impetus, on the pages that follow are new secondary logos for member clubs, regions and program divisions. Using these logos in accordance with the guidelines set forth in this document, the USA Gymnastics brand will, by the sheer number of entities using them, have significantly greater reach and recall. Most importantly, the consistency of the brand will be ensured.

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2.1 MEMBER CLUB LOGO

Color variations for the Member Club Logo match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.3 (page 8).

Specifications variations for the Member Club Logo match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.4 (page 9).

Restrictions variations for the Member Club Logo match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.5 (page 10).

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2.3 PROGRAM LOGO (NATIONAL LEVEL)

Color variations for the Program Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.3 (page 8).

Specifications variations for the Program Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.4 (page 9).

Restrictions variations for the Program Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.5 (page 10).

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2.3 PROGRAM LOGO (STATE LEVEL)

Color variations for the Program Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.3 (page 8).

Specifications variations for the Program Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.4 (page 9).

Restrictions variations for the Program Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.5 (page 10).

Massachusetts

Massachusetts

Massachusetts

Massachusetts

Massachusetts

Massachusetts

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2.4 REGION LOGOS

Color variations for the Region Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.3 (page 8).

Specifications variations for the Region Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.4 (page 9).

Restrictions variations for the Region Logos match those of the USA Gymnastics Logo and the USA Gymnastics Logo & Tagline as outlined in section 1.5 (page 10).

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2.5 REGION LOGOS (WOMEN’S)




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2.6 REGION LOGOS (MEN’S)




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3 USA Gymnastics Color

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Color, by its very nature, is an energetic visual tool. The USA Gymnastics brand uses color to its advantage through a palette of rich, sophisticated and patriotic hues. There’s diversity and flexibility in the usage, but also a formula for achieving the best results.

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PANTONE Solid Coated 7627 C 7692 C

PANTONE Solid Uncoated 7627 U 7692 U

PANTONE Process Coated 7627 CP C5 M94 Y88 K22 7692 CP C100 M45 Y0 K45

PANTONE Process Uncoated 7627 UP C7 M78 Y70 K12 7692 UP C100 M38 Y0 K27

WEB #b82927 R184 G41 B39 #004a7c R0 G74 B124

PANTONE Solid Coated Cool Gray 8 C Black

PANTONE Solid Uncoated Cool Gray 8 U Black

PANTONE Process Coated C0 M0 Y0 K43 C30 M30 Y30 K100

PANTONE Process Uncoated C0 M0 Y0 K43 C0 M0 Y0 K100

WEB #a1a3a6 R161 G163 B166 #00000 R0 G0 B0

USA Red

Gray

USA Blue

Black

3.1 COLOR PALETTE

“USA Red” and “USA Blue” are the core colors for the brand, and can be paired with secondary use of “Gray” and “Black” neutrals.

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4 USA Gymnastics Typography

Typography is a powerful design element, the basic building block of written communications. Even more so, type plays an essential role in helping to establish a brand’s overall visual presence. USA Gymnastics two brand typefaces, DIN and DIN Condensed, are both powerful and elegant, two qualities that perfectly reflect USA Gymnastic’s brand.

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DINABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

DIN Light DIN Light ItalicDIN Regular DIN ItalicDIN Medium DIN Medium ItalicDIN Bold DIN Bold ItalicDIN Black DIN Black Italic

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4.1 PRIMARY TYPEFACE

DIN is the brand’s primary typeface. It should be used for all headline applications, as well as for select body copy applications.

DIN CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

DIN Condensed Light DIN Condensed Regular DIN Condensed Light DIN Condensed Bold DIN Condensed Black

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4.2 SECONDARY TYPEFACE

DIN Condensed is the brand’s secondary typeface. It should be used as a complement to DIN, most often as subheads and secondary body copy styles.

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AVOID SCALING OR CHANGING

THE TYPEFACE’S PROPORTIONS.

And don’t condense or alter the typeface’s design.

Arial is an acceptable alternative for web applications.

4.3 RESTRICTIONS

Use type as a primary element, not as an afterthought. Use it with the knowledge that a written word can be an effective design element, both by itself or when paired with an image or color.

A. These typefaces communicate at their best when creativity is found from within the existing forms, not re-created.

B. In certain cases where DIN and DIN Condensed are not available or appropriate (web applications, for example), Arial is an acceptable alternative.

A

B

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Brand Guide - USA Gymnastics | USA Gymnastics Gymnastics Day/2014...Using these logos in accordance with the guidelines set forth in this document, the USA Gymnastics brand will, by