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Brand Finance Forum: 'Understanding the value of sustainability'
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The 2009 BrandFinance® Forum
‘Understanding the value of Sustainability’
Wednesday 14th October 2009The London Stock Exchange
Media Partner: Forum Partner: Associate Partners:
Our International Media Partner, BBC World News, chair two interactive panel sessions focusing on the issues of communicating and valuing sustainability.
‘Understanding the value of Sustainability’
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The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.
Since 2004, the Brand Finance Forum has been an event at which leading edge thinkers in the area of brand strategy, brand building and brand valuation come together to share their experiences and to better understand the process by which valuable brands are created.
Businesses need to address the economic, social and environmental challenges holistically. Economic growth is only sustainable if business activities are integrated with social and environmental priorities.
There are a variety of complex and often overlapping issues that need to be addressed.
Attend the Brand Finance Forum to hear from:
• Companies who have led the way in sustainable business practice;
• Companies who have made sustainability a point of marketing differentiation;
• Leading NGOs who will share their objectives for embedding the importance of sustainability in long term business strategy.
Speakers include senior representatives from:
- Peter Fisk, Managing Partner, BrandGenius Limited
9.10 – 9.40 ¦ People, Planet, Profit
- Andrew Hobday, Sustainability Leadership Team, Mars Inc.
9.40 – 10.10 ¦ Sustainability in Practice – the FSC model
-Charles Thwaites, Executive Director, Forest Stewardship Council UK Working Group
11.00 – 11.30 ¦ Negotiating the Sustainability maze
‘Understanding the value of Sustainability’Wednesday 14th October 2009: Morning
- Rick Vlemmiks, Marketing Director, British Gas plc
12.00 – 12.30 ¦ Environmental Sustainability at the heart of the business
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10.40 – 11.00 ¦ Coffee Break
8.30 – 9.00 ¦ Welcome Coffee and Registration
9.00 – 9.10 ¦ Introducing the ‘Three Pillars of Sustainability’
- David Haigh, CEO, Brand Finance plc
The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.
12.30 – 14.30 ¦ Luncheon in Stationers Hall – In cooperation with the IAA
Speaker: Bjorn Edlund, EVP Corporate Communication, Shell plc
10.10 – 10.40 ¦ Developing a credible Sustainability certification
-Rupert Howes, CEO, Marine Stewardship Council
-Gavin Laws, Head of Corporate Affairs, Standard Chartered Bank plc
11.30 – 12.00 ¦ Embedding Sustainability principles in business strategy
- Paul Kelly, External Affairs and Corporate Affairs Director, ASDA-Walmart Limited
14.30 – 15.00¦ Communicating Sustainability to consumers
‘Successfully walking the tight rope.’ The risks and rewards of Sustainability Communication - Chaired by Tanya Beckett, Presenter, World Business Report, BBC World News
15.30 – 15.45¦ PANEL SESSION – Chaired by BBC World News
‘Understanding the value of Sustainability’Wednesday 14th October 2009: Afternoon
15.00 – 15.30¦ Communicating Sustainability to a range of stakeholders
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15.45 – 16.00 ¦ Coffee Break
‘Reaping the Sustainability dividend’ . Is it a reality for business? - Chaired by Tanya Beckett, Presenter, World Business Report, BBC World News
16.00 – 16.30¦ Growing profits by applying Sustainability practices
18.00 – 18.15¦ Conclusion
-- Ian Louden, Head of Brand, Arcelor Mittal plc
16.30 – 17.00¦ Developing a valuation framework for Sustainability
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18.15 – 20.00 ¦ Cocktails – Corney & Barrow – Sponsored by Brand Finance plc
- Dr Kenny Tang CFA, CEO Oxbridge Climate Capital Limited
-Tim Ogier, Partner Strategy, PwC
17.30 – 18.00¦ PANEL SESSION – Chaired by BBC World News
- David Haigh, CEO, Brand Finance Group
17.00 – 17.30¦ How Sustainability measures drive shareholder value
- Cécile Churet, Senior Equity Analyst, SAM Indexes (Dow Jones Sustainability Index)
The Brand Finance Institute is the education and training division of Brand Finance plc. This programme is correct at time of going to print. Brand Finance reserve the right to change any aspect of the conference.
‘Understanding the value of Sustainability’Wednesday 14th October 2009
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Telephone:Please have your credit card details ready to quote.Tel: + (44) 20 8607 0300
Fax:Complete and send this registration form to:Fax: + (44) 20 8607 0301
Email:Complete and send this registration form to: Camilla [email protected]
Mail: Complete and mail this registration form together with payment to:Brand Finance Sustainability Forum8 Oak Lane Twickenham TW1 3PA United Kingdom
Payment Details:Payment must be made in advance of the event. Cheques to be made payable to Brand Finance plc
Payment can also be made via BACS direct to Barclays Bank plc, 99 Hatton Gardens, London EC1N 8DN • Sort Code: 20-32-29. • Account No.; 50092266. • BIC BARCGB22-IBAN
GB23BARC20322950092266
Brand Finance Category
Lunchonly
Forum Both Forum & Lunch
Brand Finance Clients & Associates
[ ] £80 [ ] £80 [ ] £150
Guests of Brand Finance Clients &
Associates
[ ] £90 [ ] £90 [ ] £175
Third Parties [ ] £100 [ ] £100 [ ] £200
Terms and Cancellation Conditions:Registrations without payment will not be processed. Delegates must signthe form to validate the registration. Should you be unable to attend, asubstitute delegate is always welcome at no extra charge. Unfortunately, norefunds will be made up to 4 weeks prior to the event. Confirmation of yourregistration will be sent via email. Please ensure you have provided youremail address details.
Data Protection:Please tick the box if you are not happy to receive subsequentBrand Finance news, events and reports
For further information on the forum please contact: Camilla Armstrong or Robert Haigh on: T: +44 (0)208 607 0300 ; E: [email protected] or E: [email protected]
WWW.BRANDFINANCE.COM
