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BRAND AID2 MARKETING & SOCIAL MEDIA CONFERENCE
Showing Outcomes:The Why, The Howand THE NOW!!!!
Presented by Rick HeroldDirector, City of Grand Prairie Parks, Arts & Recreation Department
“Healthy Parks for Healthy People”NRPA Gold Medal Winner
Also presented by:The Grand Parks and Recreation Department
players, including:Kelly Eddlemon, Beverly Grogan, Brandon
Huether, Mae Smith….and numerous surprises!
Showing Outcomes:The Why, They How and THE NOW!!!!
Rick’s Rant…
Why do we not Unify???
“Repositioning our Profession”
Dr. John Crompton is showing us the way
Definition of “OUTCOME”
(n) 1. Result: The way that something turns out in the end. 2. Prospect: An expected or likely final state, achievement, or result. Synonyms: Consequence, result, product, conclusion, upshot, effect, ending, aftermath, sequel, after effect
What’s Important to You??
• Fighting Child Obesity• Creating a Healthy Community
• Cooling the Community through Planting Trees• The Economic Impact from Sports Tournaments and Special
Events• Creating a cleaner environment• Providing Playgrounds for All
• Economic Generator• Creating a more Livable Lifestyle
and the list goes on and on!
Parks and Recreation Outcomes:
THE WOW!
How do WE show outcomes?
(it’s not about Arlington or Grand Prairie…but OUR PROFESSION as an entity)
Let us give you a few examples…
Speak up, it’s aboutALL OF US!
Mayor England speechless after 20
years of office…
“Measuring the Economic Impact of Visitors to Sports Tournaments
and Special Events”---Dr. John Crompton
And, don’t forget the
WOW!Action Park Alliance
And, don’t forget the
WOW!Prairie Lights
“Measuring the Economic Impact of Parks and Recreation Services”
Dr. John Crompton
And, don’t forget the
WOW!The Summit
Creating a Healthy Tomorrow Today!Parks and Recreation STEPS Up to the Plate
And, don’t forget the
WOW!Grand Prairie PARD Marketing
As a person, we need to remember this….
As teammates, we need to remember this….
As a profession, we need to remember this…..
“THOUGH NO ONE CAN GO BACK AND MAKE A BRAND NEW START, ANYONE CAN START FROM NOW AND MAKE A BRAND NEW ENDING!” ---Carl Bard
Scottish Theologian, Writer, and Broadcaster
GO CREATE THE WOW!!!!!
