Digital Media for Elections

Election Campaigns: Digital and Mobile is the way forward.

Getting Ready for CampaignGet ready for campaign Story Emotional Connect Be Human and Empathic Attractive ContentMedia is one Timing is the Key Build emotional story around peoples feelings and emotions. It is important to have cases when the politician has shown genuine empathy with these contextsexpress humanity and empathy by updating status, telling events in your life, uploading pictures of a party or of a place that has deeply moved you. Build more than one personal story. Add flacor of local, regional, national and international issues . Transition from old to new media only requires editorial work. Hence, circulate content on social media and press. Edit content and make it more attractive, userfriendly and searchfriendly. Use #tag. Be flexible about timing in critical momentsIt is important for the politican to have seamless connect with voters. Digital media help them connnct with voters and give feedback to the voters on the issues concerned. It also help them in developing an image of trustworthy political figure

Digital Media for ElectionsDigital Media for ElectionsWebsite Blog Social Media Search Marketing Email and SMS campaigns Campaign War Room Search Engine Optimization Google and Yahoo search Direct measure of credibility

Face book, Twitter, YouTube Immediate & Viral Platform Two way communication Monitor, Engage & Influence

Candidate and Party website Visually appealing content Communicate to loyal followers

News letters & Updates Most Dependable & Efficient Link to Call to Action Communicate to loyal followers Measure reach & conversion Call to action

Campaign information flow Central Information Portal Customized information delivery

The user should be able to easily find the politicians view on topical themes and on his political fights, biography, programme, communication literature, interests, photos and videos uploaded on the social network, the voice of his supporters and of the activists of his electoral committee

Campaign Flow for Voter Engagement BroadcastTargetingSegmentingPersonalizingEmail and SMS Broadcast

Blog

Search Marketing

Website

SMS Personalization

Social Media

SMS Segmentation

We have observed that in India every voters has mobile or at least has access to mobile communication. It makes mobile based SMS campaigns an effective election campaigning tool. SMS Marketing is the key to connect voters but it does not mean we can avoid other tools.

Election Campaign IdeasComplaint Management: Let your voters reach you free of cost by giving a missed call. Give your voters an automated call back number. The number which can be used to record complaints , and suggestionsInbound Number: Give a phone number to each of your candidates and key party workers. At this number voters will have option to reach out with any queries or suggestions. You can monitor your voter conversations and know their pulse. Improved Party Coordination: Increase coordination among party workers and make sure important announcements, and messages are spread across them instantaneously . Also provide a conference bridge for party workers to discuss important mattersVoice push for voters: Make sure your voice reaches to lacs of voters across your constituency. To win the hearts of voters engage with issue based campaigns, holiday greetings. powered by a robust voice platformRecent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a complaint managemtn system, party communication and coordination, share viral messages to name a few.

Election Campaign IdeasComplaint Management: Let your voters reach you free of cost by giving a missed call. Give your voters an automated call back number. The number which can be used to record complaints , and suggestionsInbound Number: Give a phone number to each of your candidates and key party workers. At this number voters will have option to reach out with any queries or suggestions. You can monitor your voter conversations and know their pulse. Improved Party Coordination: Increase coordination among party workers and make sure important announcements, and messages are spread across them instantaneously . Also provide a conference bridge for party workers to discuss important mattersVoice push for voters: Make sure your voice reaches to lacs of voters across your constituency. To win the hearts of voters engage with issue based campaigns, holiday greetings. powered by a robust voice platformRecent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a complaint managemtn system, party communication and coordination, share viral messages to name a few.

Telephony Server

Upload Phone NosUpload Voice FileWeb Interface

Reach out to lacs of voters simultaneously

Download Logs from web interfaceUpload voice message and phone number list Outbound calls are places simultaneously

Voice Campaign Management Framework

Election Campaign IdeasComplaint Management: Let your voters reach you free of cost by giving a missed call. Give your voters an automated call back number. The number which can be used to record complaints , and suggestionsInbound Number: Give a phone number to each of your candidates and key party workers. At this number voters will have option to reach out with any queries or suggestions. You can monitor your voter conversations and know their pulse. Improved Party Coordination: Increase coordination among party workers and make sure important announcements, and messages are spread across them instantaneously . Also provide a conference bridge for party workers to discuss important mattersVoice push for voters: Make sure your voice reaches to lacs of voters across your constituency. To win the hearts of voters engage with issue based campaigns, holiday greetings. powered by a robust voice platformRecent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a complaint managemtn system, party communication and coordination, share viral messages to name a few.

9811-*******Voter

Telephony ServerComplaint RecordingVoter gives a missed call to a number if he wants to register complaint or suggestionVoter request is registered

Our system captures the requestVoter Records his complaint / suggestionAn outbound call is placed to the voter and he is asked to record his complaint / suggestion

Complaint Management Framework for voters

7Election Campaign IdeasComplaint Management: Let your voters reach you free of cost by giving a missed call. Give your voters an automated call back number. The number which can be used to record complaints , and suggestionsInbound Number: Give a phone number to each of your candidates and key party workers. At this number voters will have option to reach out with any queries or suggestions. You can monitor your voter conversations and know their pulse. Improved Party Coordination: Increase coordination among party workers and make sure important announcements, and messages are spread across them instantaneously . Also provide a conference bridge for party workers to discuss important mattersVoice push for voters: Make sure your voice reaches to lacs of voters across your constituency. To win the hearts of voters engage with issue based campaigns, holiday greetings. powered by a robust voice platformRecent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a complaint managemtn system, party communication and coordination, share viral messages to name a few.

Voter Calls the numberDials 1 for any queriesCandidate or Party workerWait for Input

Receive Notification E-mailSMS

Listen to the Call Call Recording

Voice file sent toDials 2 to record messageGreeted with a welcome message Set Welcome Message Program Extensions Access call LogsVoter Records a messageCall connected to candidate or party worker

E-mailSMSCandidate Outreach Program Framework8Election Campaign IdeasComplaint Management: Let your voters reach you free of cost by giving a missed call. Give your voters an automated call back number. The number which can be used to record complaints , and suggestionsInbound Number: Give a phone number to each of your candidates and key party workers. At this number voters will have option to reach out with any queries or suggestions. You can monitor your voter conversations and know their pulse. Improved Party Coordination: Increase coordination among party workers and make sure important announcements, and messages are spread across them instantaneously . Also provide a conference bridge for party workers to discuss important mattersVoice push for voters: Make sure your voice reaches to lacs of voters across your constituency. To win the hearts of voters engage with issue based campaigns, holiday greetings. powered by a robust voice platformRecent elections have seen how effective use of mobile marketing have changed the dimension of election campaigns and has made it more productive. Mobile marketing can be used to share messages to engage voters, setup a complaint managemtn system, party communication and coordination, share viral messages to name a few.

Chief Coordinator9811-******

Message is transmitted to all party workersCoordinator calls a number and records a message

Reach out to all Party workers simultaneously

Party Coordination FrameworkPodcast Political SatiresElection ManifestoIssues and Events Offline IntegrationCreative Videos

Elements to Managing Image & ReputationPromote candidate with human touch and emotional connect and engage and influence votersShare candidate details - life story, past accomplishments. Use this platform to share you election manifesto.Photos, Videos & Interviews showcasing accomplishments, current issues & campaign coverage.Audience classification and targeting with focused discussions amongst people on issues. share frequent updates voters on stand on current issues and back it up with events coverage having dates, times, and accomplishments.Human touch & emotional connect in everything we do. Support it with the help of testimonials & Voices from people, and followers

Managing Image and Reputation

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