B r a d L a u m e y e rbradlaumeyer@gmail.com m: 651.592.4222 LinkedIn: Brad Laumeyer

SUMMARY

I’m pleased to be considered as a candidate. A summary of my skills and a detailed description of my professional experiences follows. I’d be happy to provide further detail as needed.

My signature strengths are strategic thinking and innovation. I have a history of developing multi-year strategies to grow businesses and capabilities. I have been recognized for my innovative approach to new business development. I thrive when working within a diverse team that is accountable and enabled. In my 20-year career I have worked as a consultant and an employee at five different billion-dollar companies. My broad set of experiences covers the business spectrum: I have developed strategy, delivered business unit growth, and achieved operational gains through process, data, technology and organizational enhancements. I have managed hundred-million dollar P&Ls as well as a $75 million portfolio of technology investments. I have led global change management efforts to deploy new technologies to thousands of users. I also have experience building teams, leading people, and developing team members.

PROFESSIONAL EXPERIENCE

Target Corporation, Minneapolis, MN 2003 - Present

Enterprise Strategy Execution Influence enterprise strategy and accelerate outcomes

Director (2015 – Present) Facilitates annual planning activities and accelerates outcomes in partnership with initiative leads. Enables C-Suite discussions of key strategies in the technology, data science and business insights,

and operational portfolios through monthly updates and quarterly assessments. Leads a team of 8 project managers and change leaders allocated to support critical initiatives Signature Outcomes Delivered

o Implemented a Product Management model to improve technology development across the company. The model pairs business experts and IT engineers in an agile development method.

o Accelerated execution of critical initiatives by delivering improved appropriations of tech and data resources. Implemented new resource planning functions and aligned planning cadences.

Merchandising System Delivery Leverage technology to grow world-class business capabilities

Product Manager (2012 – 2015) Developed technology solutions to grow product design, costing, sourcing, and compliance capabilities. Created a multi-year strategy factoring business strategies, emerging trends, and opportunity areas. Created business cases to rally support for new investment opportunities and secure funds. Managed team of business experts to gather requirements and partner with IT throughout development. Signature Outcomes Delivered

o Managed a $75 million investment portfolio representing over $400 million in measurable benefitso Delivered a PLM solution to over 3,000 global Target and vendor users. The system established a

co-creation platform for Target and partners and generated benefits from raw material negotiations.o Drove change management in support of the global PLM release. Strategy included overseas

classroom training, impact assessment and contingency planning, and a global “open lab” support.o Implemented a cloud-based solution to support specification and labeling capabilities in owned

brand foods. The system enabled accurate ingredients and nutrition content for product packaging.

o Developed strategy and a business case to secure $30 million for a new costing and negotiation system. Worked across teams to consolidate similar costing functions into a single source of truth.

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Product Development Operations Drive operational gains with improved process and staffing

Lead Process Manager (2009 – 2011) Drove greater efficiencies and effectiveness of Target’s 200+ product designers and engineers through

process optimization and organizational improvements. Signature Outcomes Delivered

o Created a resource management strategy to improve overall product development output by aligning resource allocations to emerging priorities on a perceptual basis.

Merchandising Manage the business and deliver profitable growth

Buyer: Video Games, Hair Care, Luggage (2003 – 2009) Direct P&L responsibility for several businesses (average $300+ million annual revenue). Responsibilities included assortment planning, pricing, promotion, product development, vendor

negotiation, and inventory management. Signature Outcomes Delivered

o First in the industry to capitalize on the emerging ‘Kids Travel’ theme with a new tailored assortment of travel products designed for kids. Kids Travel generated $20 million in its first year.

o Reversed a year-over-year sales decline in the Hair Appliances category within my first nine months. Growth derived from improved store presentation, a pricing strategy that better aligned to product features, and a new professional line of products. Sales gain of $40 million in its first year.

o New ‘giftable beauty’ strategy generated $30 million annually. Worked cross-functionally to develop compelling products and position them in productive locations throughout the store.

Accenture, Minneapolis, MN 1997 - 2003

Retail Client Group Helping clients change to be more successful

Manager / Consultant (1997 – 2003) Created and deployed a variety of demand creation strategies across several billion-dollar retailers Responsibilities included client relationship management, team leadership, value targeting, value

realization, process development, and change management Signature Outcomes Delivered

o Developed a segmented customer growth strategy. Segmentation was informed by focus group and quantitative research. A set of tailored activities was created to drive segment-specific growth

o Led a pricing optimization effort that generated over $20 million of annualized margin benefits. Created pricing analytics, targeted opportunities, and influenced buyers to execute price changes.

o Drove quality improvements in an in-home computer repair service model. Conducted technician ride-a-longs and call center visits to target specific opportunities.

o Developed promotion optimization strategies including a circular strategy that shifted resources into categories generating proven returns and a $5 million TV Media plan to gain market share growth.

EDUCATION SUMMARY

1996 Bachelor of Arts (BA), Business Management, College of Saint Scholastica, Duluth, MN2003 Pricing: Strategy and Tactics, University of Chicago Graduate School of Business2015 Portfolio Management, University of Minnesota Executive Training

VOLUNTEER ACTIVITIES

2015 Youth Soccer Coach, Woodbury Soccer Club