BRACFUTURE PLAN

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Our strategy for growing athletics

AUGUST 2014

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Future directions• Engaged athletes• Community-oriented organisation• A stronger focus on athlete experience• Clear, strong athletics offer• Sustainable grassroots growth

• Low athlete engagement• Low community awareness

• Focus on facilities management• Unclear athletics offer

• Stagnant or low-growth rate

Current directions

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WHAT IS THE BRAC FUTURE PLAN? S

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The BRAC Future Plan is a model for delivering change and growth in regional athletics over the next 10 years.

The Plan is based on a strategic approach to organising, understanding and interpreting the various factors and issues that are affecting BRAC as an organisation, and athletics as a participation sport, at the regional level.

It locates and maps out all the moving parts within BRAC’s operating environment, and repositions them into a coherent plan that BRAC can control and implement.

The Plan provides important insight into the issues that matter most to the local community of athletes and clubs, and gives the Board of Management the clarity, focus and confidence to act on change.

The Plan will lift and shift BRAC from its current direction and set it on the path to its future direction. It will do this by making sustainable, long-term changes that improve the whole organisation, and by focusing the organisation on delivering a strong, positive athletics experience.

OUR NEW VISION

OUR MISSION

Ballarat Regional Athletic Centre is to cater for families and individuals by promoting participation

and the enjoyment of athletics. The centre actively supports and encourages athletes at all levels

and ages to achieve their individual goals. The Ballarat Regional Athletic Centre will work to assist

in the promotion of athletics in Ballarat and welcomes the interest of parents and friends to help

assist the centre in its athletic and social pursuits.

Ballarat Regional Athletics Centre will become a leading community-based organisation that

provides opportunities for competition, participation and development in a safe, welcoming and

social environment.

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OUR NEW STRATEGY

To achieve this, over the next 10 years BRAC will:

• Become an outward-looking organisation that engages the wider community

• Adapt its business model and organisational structure to suit the new operating environment

• Listen and respond to the needs of athletes and their families and supporters

• Develop innovative programmes to engage existing and new athletics participants

• Form strategic partnerships that establish new pathways into the sport

• Build a coaching system and infrastructure to develop athletes of all ages and abilities

• Support, reward and recognise our team of volunteers

• Leverage the strong network of physical infrastructure across the Ballarat region

• Offer an exciting, fun and rewarding athletics experience to the whole community.

BRAC will be a leader in Ballarat’s sport and recreation sector, and will build and support its community of competitive and recreational athletes.

BRAC’S NEW FOCUS

• A strong, healthy cross country and track and field scene• Major events and meets• Healthy clubs and rivalry• Exciting programmes that engage new participants

• A system of structured coaching available to all athletes• Training and development for volunteers and coaches• Representative teams• New and enhanced training facilities at Llanberris Reserve• Athletics Development Officer to support growth and athlete performance

• An outward-looking organisation that engages the wider community• Collaborate and partner to engage new audiences• Outreach programmes that take athletics to schools, social and sporting groups • New and clearer pathways into the sport• Volunteer management that supports, rewards and recognises

BRAC will grow and change regional athletics by tightening its focus to three core areas:

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COMPETITION

PARTICIPATION

ATHLETE DEVELOPMENT

UNLOCKING CHANGEBRAC will unlock change by focusing its time, effort and resources on four key areas:

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ORGANISATION ENGAGEMENT COLLABORATION INNOVATION

UNLOCKING CHANGE THROUGH THE ORGANISATION

1. COMPETITION

2. PARTICIPATION

3. ATHLETE DEVELOPMENT

1FOCUS

1. TEAMWORK

2. ATTITUDE

3. POSITIVITY

NEW CULTURE

BOARD STRUCTURE

COACHING

LEADERSHIP

FINANCE

LEGA

LVO

LUNT

EERS

PARTNERSHIPS

MARKETING

FACILITIES

UNLOCKING CHANGE THROUGH ENGAGEMENT2

• Understand and meet athlete needs through frequent, direct engagement

• Be flexible and responsive

• Evidence-based decision-making process

• Clear information and communication

• Technology that enables dynamic, two-way conversations with new audiences, sponsors and stakeholders

UNLOCKING CHANGE THROUGH COLLABORATION3

• An outward-looking Board with skills, networks and experiences from the wider community

• Strategic partnerships and networks

• Grassroots growth through clubs, schools, recreational groups

• Co-operation between local athletics clubs

• Integrated pathways that retain junior athletes

• Delivery of social and recreational athletics programmes with community partners

UNLOCKING CHANGE THROUGH INNOVATION4

• Programming that engages and excites athletes

• Flexible scheduling to accommodate changing social patterns

• Coaching, training and development systems that are accessible to all athletes

• Events, workshops and seminars that enhance the athlete experience

• Upgrade and enhance facilities for athletes at Llanberris Reserve

• Strategic infrastructure projects to accommodate growth in the sport

3241STRATEGIC PROJECTS

ORGANISATIONATHLETE FOCUSOPERATIONAL FOCUS

ENGAGEMENT

COLLABORATION

INNOVATION

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1 clubcooperation

improvedcanteenfacilities

additionalshaded viewing

areas

new changeroom facilities at

Stuart HunterPavilion

pathways &transitions

board focus;structure& culture

communitypartnerships

socialrunning &traininggroups

eventsworkshopsseminars

feasibility studyfor new indoor

track at netball centre

new athletestraining centre at

Lanberris Reserve• gym & physio

• health services• function roomsocial

opportunitiesprogramming

athleticsdevelopment

role

Explore public access and cost

recovery options for Llanberris Reserve

athleticsoutreach

programmes

marketing&

communication

volunteermanagement

& support

2025We are adaptive to social and sporting changes. • We have transformed into a truly community- based organisation. • Athletics

participation has grown on a platform of recreation and competition. • We listen to athletes and deliver the services and

supports they want and need. • We have attracted new audiences and new sponsors. • Our scheduling and programming is

innovative and exciting. • We have a network of quality infrastructure that supports participation from beginner to elite levels.

• Our athletes and families enjoy a rich and rewarding social environment. • We offer regular learning and enhancement

opportunities for all athletics participants and volunteers. • Our local clubs are healthy, sustainable and welcoming. • Inter-club

cooperation and shared planning has helped resolve complex issues. • Local competition is strong. • We are producing

champion athletes as well as healthy people. • Our sport is thriving again.

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Strategy by URBANSCALE and here studioproduction by Three Little Words

here studio