Br Performance Management

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Performance Management Applications

G a i n I n s i g h t T h r o u g h o u t t h e E n t e r p r i s e


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Prepackaged Applications

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Analytic Applications

Increase Profitable Relationships

While its important to retain customers, its even

more important to retain the right customers. But

how do you know who the right customers are? The

rich functionality of BusinessObjects Customer

Intelligence makes it possible for your organization to

identify your most profitable customers, optimizesales activities around those customers, identify

successful marketing campaigns, and take action. In

addition, the application gives managers insight into

call center activity and changing customer behavior,

allowing them to take action before its too late.

Customer Intelligence also analyzes information

pertaining to customer-facing account teams. It can

answer questions such as:How does my pipeline look?

How are we closing compared to our forecast by region/by

sales person/by product? Which customers are contributing

to our profitability and which ones are not?

Industry-Leading Analytics

Performance Management Applications from

Business Objects provide guided analysis, a feature

that walks your users through each application to help

them get to the heart of their question. And because

users are often outside their comfort zone when

analyzing other areas of the organization, each

application has an embedded encyclopedia that offerstutorial elements for every analytic. These tutorials

include business descriptions, a glossary of terms,

and answers to key business questions.

Our performance management applications include:

Analytic applications that drive insight

throughout your key business segments: customers,

products and services, supply chain, human

resources, and finance

Analytic solutions that enable users to

understand and analyze key information, toanswer specific business issues within industry

verticals, and throughout compliance

environments

Industry best practices across the enterprise.


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Deliver Industry Best Practices

with Applications

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Improve Supply Chain Performance

Flexibility, responsiveness, and reliability are the

critical elements that make up a successful supply

chain in todays marketplace. BusinessObjects Supply

Chain Intelligence provides you with a comprehensive

solution that allows you to evaluate, monitor, and

improve your supply chain performance and efficiency.

With this application, you can improve supplier

management, increase manufacturing efficiency,

optimize delivery and return management, and more.

Following the proven supply chain operations

reference (SCOR) framework from the Supply Chain

Council, a leading industry trade association, Supply

Chain Intelligence provides key performance

indicator (KPI) benchmarks and best practice

methodologies to help your users analyze supply

chain cycle times, inventory holding costs, and

demand forecasts.

Optimizing product profitability requires you to make

decisions based on a variety of factors including

product mix and pricing, product promotions, sales

channel performance, and customer behavior.

BusinessObjects Product and Service Intelligence is

tailored for your organizations sales, marketing, and

operational managers, as well as brand and category

managers. It provides key insights into productbehavior that impacts brand strategy, promotional

and merchandising mix, and product lifecycle

management issues.

Product and Service Intelligence helps you answer

questions such as:How is my growth, value, and volume

for a particular product? How much impact do new and

de-listed products have on our total revenue? Are my

promotional sales higher than last year? Product and

Service Intelligence allows you to optimize product

profitability and identify cross-sell and up-sell

opportunities, while tying into the other analytics in

the suite. This ensures that sales opportunities are

profitable to the overall business, and can be sourced

through the existing constraints in your

organizations supply chain.

We chose analytics from Business Objectsbecause their solution offers analytics that help

us make fast decisions that have a positiveimpact on our business.

Olivier Paijens, Software Development Manager,

Sanoma Magazines Belgium

Supply Chain Intelligence provides visibility and actionable insight across the supply chain.

Use industry best practicesto analyze your buisiness.

Dig into the details

behind the numbers.

Highlight key variancesto take corrective action.


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Extreme Business Insight

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Maximize Employee Recruitment,

Retention, and Results

Organizations are faced with more complex employee

issues than ever beforefrom designing compensation

and incentive plans around the companys highest

performers to dealing with independent contractors,

foreign visa requirements, and a myriad of payroll

and federal reporting requirements. BusinessObjects

Human Resource Intelligence can provide insights to

your human resources (HR) managers by supplying

the answers to a variety of critical issues. Whether

they are dealing with employee retention and

turnover rates, or sales commissions and bonus

payouts, your HR team needs to have confidence inthe security, confidentiality, and accuracy of their

data. Like our other applications, Human Resource

Intelligence allows your HR managers to access the

data they need when they need it, so they can make

highly informed personnel decisions.

Measure Financial Performance

BusinessObjects Finance Intelligence provides your

finance managers with the ability to evaluate and

improve financial performance, review a wide array

of financial activities, and optimize internal

processes. The modules in Finance Intelligence will

provide your organization with a comprehensive

report card on its financial health coveringeverything from the profit and loss sheet, revenue

plan and forecast, balance sheet, and general ledger.

By managing your revenue cycle, you can make

informed cash and revenue forecasts. Plus you can

ensure that your decisions contribute to strong

business performance.

The modules of the Finance Intelligence application

enable your users to evaluate and improve financial

performance, review financial activities, and optimize

financial processes. All modules are designed to cater

to either single legal entities and full company-wide

consolidated results. Through its web-based

interface, the Finance Intelligence analytics facilitate

the distribution of information to both your internal

and external customers.

Performance management applications from Business

Objects are the next step in the evolution of business

intelligence. Readily deployable, easily learned, and

scalable across the enterprise, Performance management

applications from Business Objects are engineered to

deliver rapid return on investment (ROI) by helping

your organization drive revenue, cut costs, and build

customer loyalty.

Deploy custom dashboards and scorecards across the organizationto increase alignment.


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Focused Analysis for Specific

Business Issues

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Analytic Solutions for Retail

Customer Profiling and Campaign Management

Analytics enables retailers to understand their

customers, develop appropriate strategies, run relevant

campaigns to them, and monitor the success of those

campaigns.

Store Assortment Optimization Analytics enables

category managers to increase product sales revenue

and profitability through improved company-wide,

store segment and store assortment composition and

by monitoring a standardized best-practice process.

Vendor Performance Management Analytics enables

supply chain managers to improve stock levels and

customer satisfaction through improved stock

availability and the frequent and effective monitoring

and control of vendor service performance.

Analytic Solutions for Consumer

Packaged Goods (CPG)

Sales and Marketing Effectiveness Analytics enables

consumer packaged goods manufacturers to

understand their distributors, track their sales

execution, and monitor the success of the sales and

marketing process.

Brand Assortment Optimization Analytics enables

brand managers to drive sales and profitability

through improved company-wide, customer segment

and customer brand composition and through the

monitoring of a standardized best-practice process.

Analytic Solutions for Finance

Sarbanes Oxley Compliance Analytics enables the

CEO, CFO, and the finance department to improve

the integrity of both financial information and

internal controls, giving them the confidence to

approve and sign-off on financial results.

Extreme Insight into Key Areas of the

Business

Analytic solutions from Business Objects are focused

solutions which meet the needs of specific business

issues in industry verticals today, such as interactions

with customers, suppliers, and the performance of

products. With this focused and up-to-date

information, organizations can react and take actionimmediately.

Process-Aligned Analysis

The analytic solutions provide the means by which

users can follow a disciplined procedure to ensure

that key analysis is performed at each stage of the

process, providing direction to the next business

decision. Communicate issues to your colleagues,

such as the lack of adherence to internal compliance

processes, or the success of a particular type of

campaign, notify others when a task has been

completed and alert others to incomplete tasks.

Customer Profiling and Campaign Management Analytics enables retailers toprofile their customers, promote effectively, and monitor the campaign process.

Profile customers

Promote effectively

Monitor campaign

success

Special

Offer

Profile


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A Data Warehouse for the Enterprise

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Consolidate Enterprise Data

Multiple operational systems, high data volumes, and

tactical deployments of disparate BI products can

result in inconsistent and outdated information. Data

warehouses that are not optimized for analytics,

together with a proliferation of disconnected data

marts, typically result in limited value for your end

users and a high total cost of ownership (TCO).BusinessObjects Warehouse is designed from the

ground up to provide robust cross-departmental

insight. It packages best-practice data warehousing

techniques and provides organizations with

consolidated enterprise data that is optimized for

reporting and analysis. Built to support the broad, yet

modular approach of performance management

applications, BusinessObjects Warehouse provides a

single definition of entities such as time, customer,

product, and sales, to provide users with the ability to

make decisions based on a single version of the truth.

Open and Flexible Architecture for

Easy Customization

The goal of a data warehouse is to deliver analytics,

metrics, KPIs, advanced analysis, dashboards, and

scorecards efficiently to business users while also

allowing them to perform their own queries. To do

this, a data warehouse must be able to handle

complex hierarchies and cope with continuouslyevolving data sources and business user

requirements. It must also be easy to maintain and

upgrade, and it must provide integrated metadata

from source system to scorecard. BusinessObjects

Warehouse is customizable and extensible, allowing it

to fit into an already complex infrastructure.

The Best Choice on the Market Today

Business Objects has the most comprehensive

performance management offering on the market

today. With insightful analytics, an unparalleled

framework supporting customized development, and

an integrated data warehouse, Business Objects

provides your organization with the insight you need

to extend your competitive advantage. To learn more

about Business Objects products and services visit

www.businessobjects.com.

Access, integrate, and deliver data from disparate systems with BusinessObjects Warehouse.

BusinessObjects Warehouse

OLAP Other ApplicationsLegacy DataERP, CRM, SCM Local Data Web

To accelerate BI time to value, BusinessObjectsWarehouse delivers packaged data integration

and a comprehensive, flexibleanalytic data model.


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PrintedintheUnitedStatesNovem

ber2004(Author:G.

Weismantel;Contributors:C.

Claiborne,

D.Dic

ochea,J.Meegan)PT#BR337-E.

www.businessobjects.com

Americas

Business Objects Americas3030 Orchard ParkwaySan Jose, California 95134USATel: +1 408 953 6000

+1 800 877 2340

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Business Objects Asia Pacific Pte Ltd350 Orchard Road#20-04/06 Shaw House238868

SingaporeTel: +65 6887 4228

Europe, Middle East, Africa

Business Objects SA157-159 rue Anatole France92309 Levallois-Perret CedexFranceTel: +33 1 41 25 21 21

Japan

Business Objects Japan K.K.Head OfficeYebisu Garden Place Tower 28F4-20-3 Ebisu, Shibuya-ku

Tokyo 150-6028Tel: +81 3 5447 3900

For a complete listing of our sales offices, please visit our web site.

Business Objects owns the following U.S. patents, which may cover products that are offered and licensed by Business Objects: 5,555,403,

6,247,008 B1, 6,578,027 B2, 6,490,593 and 6,289,352. Business Objects and the Business Objects logo, BusinessObjects, Crystal

Reports, Crystal Enterprise, Crystal Analysis, Web Intelligence, RapidMarts and Business Query are trademarks or registered trademarks of

Business Objects SA or its affiliated companies in the United States and other countries. All other names mentioned herein may be

trademarks of their respective owners. Copyright 2004 Business Objects. All rights reserved.

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Br Performance Management