BPMG Outbound Marketing Microsoft Corporation

BPMG Outbound MarketingMicrosoft Corporation

ISV Partner Opportunity (v 1.0)

Flow of Partner Opportunity for ISV Partners Table of Contents

Overview Business & IT Challenges What Customers are looking for Microsoft Provides the Complete Information

Platform SQL Denali is the Cloud-Ready Information

Platform Partner Scenarios and Opportunities

Market Trends and Partner Momentum Why SQL Server Denali for ISVs Mission Critical Confidence – Run IT Breakthrough Insight – Grow IT Dynamic Scale – Transform IT Developer

Partner Scenarios by Industry Financial Manufacturing Retail

Summary - Why SQL Server Denali Top Reasons to Bet Your Business on Denali Call-to-Action

Intended audience: Microsoft Partners - Independent

Software Vendors

Delivery: Microsoft Field – to Partners

Objective of presentation: Empower partners to deliver new and

expanded business opportunities with SQL Server Denali

Business & IT Challenges

64%

20%

16%

run = sustain existing products and services

grow = improve existing products and services

transform = introduce new products and services

Reducing Total Cost of Ownership

Increasing Return on Investment

Improving Agility

The

Busin

ess

Chall

enge

IT Portfolio Spending The IT Challenge

Source: Gartner IT Metrics: IT Spending and Staffing Report, 2010

WHILE

AND

% of Total IT Spend

IT Pros struggling with systems reuse, causing

12% less growth and 4% less

margin.

IT Pros struggling with systems reuse, causing 12% less growth

and 4% less margin.

Key Drivers: What Customers are Looking for

80% of large enterprise IT managers are at least in trial stage for cloud computing. Faster

time-to-market and improved business agility are main driving factors.

NEW PARADIGMS, NEW BUSINESS MODELS

GETTING FROM DATA TO DOLLARSBusiness

intelligence not available to

72% of knowledge workers.

Mounting application

development and

maintenance backlogs plaguing

developers.THE RIGHT PRICE FOR THE 9’S YOU NEED½ of IT systems are legacy, destined for modernization because of TCO, and ½ of those legacy systems are

mission-critical.

Price-performance ratios have improved by 10X over

the past decade to dramatically change cost

structures.

Business intelligence not

available to72% of

knowledge workers.

Mounting application

development and

maintenance backlogs plaguing

developers.½ of IT systems are legacy, destined for modernization because of TCO, and ½ of those legacy systems are

mission-critical.

Price-performance ratios have improved by 10X over

the past decade to dramatically change cost

structures.

“run”reducing Total Cost of Ownership

“transform” improving Time To Market

“grow”increasing Return on Investment

Microsoft Provides Complete Information Platform, On Your Terms

On Premises & Private Cloud Public Cloud

Extend any dataExtend anywhere

End user analytics

Common ArchitectureCommon Tools

Data Synchronization

Cloud on Your Terms

• Scale on demand• Fast time to market• Extend any data,

anywhere• Optimized productivity

SQL Server Denali is the Cloud-Ready Information PlatformBreakthrough

Insight

• Rapid data discovery• Managed self-service BI• Credible, consistent data• Complete data

warehouse solutions“Grow Business” “Transform Business”

Unlock new insights with pervasive data discovery across the organization

Create business solutions fast, on your terms across server and private or public cloud

Mission Critical Confidence

• Required 9’s & protection• Blazing-fast performance• Organizational compliance• Peace of mind

“Run Business”

Enable mission critical performance and availability environments at low TCO

ISV Partner Opportunities

Why SQL Server Denali for ISV Partners • Allow ISVs to develop higher-end solutions (Mission

Critical, Tier 1 LOB)• Reach underserved BI user segment (78%) offering

rich application experiences• Easily & quickly develop cloud-ready solutions

allowing diversified market offerings• Increase deal size and profitability by scaling up your

solutions to Tier-1 mission critical and massive DW scenarios

• Develop solutions addressing the highest levels of security, compliance and regulations across all industry segments

Expand Addressable Market(Acquire more customers)

Increase Your Revenue/Profitability(Sell more to your customer base)

Increase Productivity & Time to Market(Reduce development costs)

• Optimize your solutions to market & scale on demand across on premises, private, and public cloud

• Single database application development experience with “Juneau”

• Simplified application testing with Distributed Replay

• Streamlined upgrade and configuration & monitoring

Cloud on Your Terms

Develop Hybrid Apps

Get on Top of the Private Cloud

Extend Data Anywhere

1/3 of all data will be residing in the cloud by

2020*» » »

Great momentum to expand your portfolios to cloud with

the cloud-ready database platform

Breakthrough Insight

Expand BI to More Users & Revolutionize BI

Deploy Massive Data Warehouse

Transform Data Quality Management

Digital data will hit 1.2M ZB in 2011 and grow 44x over

the next decade*» » »

A significant growth opportunity for better

solutions to store, organize, share, and gain insight from data from disparate sources


Deliver Required 9’s at Right Price

Ensure Security & Compliance

Modernization & Migration

Enhance Developer Productivity

1/2 of IT systems are legacy and about 1/2 of those

systems are mission critical

» » »Provide big platform modernization and SQL Server upgrade

opportunities with lower TCO

SQL Server Denali Partner OpportunityIncrease revenue, expand to new business, and optimize your solutions

*Source: 2010 Digital Universe Study -“A Digital Universe Decade – Are You Ready?” , April 2010 IDC

20% of a company’s apps are mission critical and

consume 80% of the total application performance

budget*


• Market consolidation• Era of compete• Stringent security and

compliance demands

Situation

Reduce Total Cost of Ownership

• Required 9’s & protection

• Blazing-fast performance

• Organizational compliance

• Peace of mind

Customer Challenges How Denali Helps

“Run Business”

Partner Opportunity• Increase Tier 1 penetration with mission critical apps via enterprise

consulting services offerings

• Preempt modernization from older platforms and competitive

migrations• Prescribe trusted state of the art security and compliance

solutions with confidence*Source: 2010 Gartner Data Center Conference

Mission Critical Confidence Supporting Features

Multi Site Clustering and Improved Diagnostics

Server CoreInstallation

AlwaysOn

Multi Site Clustering and Improved Diagnostics

Server Core Installation

AlwaysOn

SHARED STORAGEFAILOVER

CLUSTERING

PASSIVE

ACTIVE

Flexibility Through

Choice of

Deployments

ACTIVE ACTIVE

ACTIVE

ACTIVE

ALWAYS ON AVAILABILITY GROUPS

ACTIVE PASSIVE

REMOTE NON-SHARED STORAGE

Core

Inst

alla

tion

Full

Inst

alla

tion

Hardware Abstraction Layers

Core Windows Server Components

Windows Server Full Components

Patching Surface Area

Leads to 50%-60% reduction in OS Patch Reboots

Implement Robust DR Sites and Minimize Downtime

REMOTE SITE

ACTIVESTORAGE

PRIMARY SITE

REPLICATED

STORAGE

CLIENT PC

Database Pricing With Options

● All the Top 10 TPC-E Performance and Price/Performance Benchmarks

● 4 of the Top 10 TPC-C Price/Performance Benchmarks

● #1 TPC-H 10TB Price/Performance Benchmark

SQL Server on Windows Server*

4-proc Base License (1yr support)

Management ToolsSecurity

CompressionSpatial

ReplicationMulti-core (x4)

Additional 2-3X Costs

Data Warehousing

Non-Relational

Advanced Business Intelligence

Master Data Management

Complex Event Processing

Mission Critical Confidence with Price and Performance

Additional 4-5X Costs

* Benchmark test results on SQL Server 2008 R2

Breakthrough Insight

• Data Explosion• Consumerization of IT• Fast changing business

requirements

Customer Challenges

Less than 30% of knowledge workers

currently access business intelligence

.

• Increase services revenue through expansion and

empowerment of BI user base• Scale-up your offerings to Tier-1 data warehouse with complete

solutions• Extend your portfolio with new data quality tools and data

integration capabilities

Partner Opportunity

Situation

Increase Return on Investment

• Rapid data discovery• Managed self-service BI• Credible, consistent data• Complete data warehouse

solutions

How Denali Helps

“Grow Business”

Existing Data Data Warehouse

Collaborative Decision Making

Self ServiceBusiness

Intelligence Reporting Services

Analysis Services

End User

Improved Integration

Next Gen End User

Empowerment

Information As

It Happens

Breakthrough Insight: Scenario ShowcaseCrescent

BI Semantic Model

Enhanced SharePoint

integration and Alert

~ 100x faster performance with

Column Store Index

Blazing-fast Query

Performance

SQL Data Quality Services and MDS

Breakthrough Insight: Project “Crescent”

• Interactive data exploration and visual presentation experience

• Targeted at Information Workers who need access to their business data but don’t have the technical knowledge to write their own queries or specialized knowledge around reporting

• Gives the user a powerful yet simple to use experience for telling stories with their data

• Watch the video >

http://www.microsoft.com/showcase/en/us/details/a90a1be4-7125-46b6-abdb-66966d764ddd



• IT as a core business strategy• Shift to the cloud• Tyranny of choice• IT Pros struggling with

systems reuse

Customer Challenges

80% of large enterprise IT managers are at least in trial

stage for cloud computing

Situation

Improve Time To Market

• Scale on demand• Fast time to market• Extend any data,

anywhere• Optimized productivity

How Denali Helps

• Develop, deploy, and integrate hybrid applications from on-premises to public cloud

• Get on top of the private cloud opportunities by deploying

optimized end-to-end solutions• Expand your business by extending the reach of data anywhere

across server and/or cloud

Partner Opportunity

Cloud on Your Terms “Transform Business”

Cloud benefits, on your termsOnly database platform providing the choice of building cloud applications with the same set of tools and giving the chance to dynamically move on-premises applications to the cloud

On Premise Cloud

Application

Database

Dynamic Development: Scenario Showcase Databa

se Develo

per

Application Developer

Documents

Spreadsheets

Web pages

Unified App & DB

Development

Deploy On

Premises Or

In The Cloud

Leverage Unstructure

d Data

Developer Productivity

Developer Productivity: Code Name “Juneau”

New Visual Studio-Based IDE ●Standalone or integrated●Database & BI developers●Planned for SQL Server Code

Name “Denali”& Visual Studio vNext

Enhanced Experience●Integrated tools with modern

language services ●Work connected & offline with

local testing●Declarative, model-based

development●Edition & version-aware

targeting

Integrated development experience for partners building next-generation web, enterprise,

and data-aware mobile applications across on-premises and public cloud

Financial Industry: ISV Partner Opportunity

Deliver Required 9’s at Right Price1

Expand BI to More Users &Revolutionize BI 2

Deploy Massive Data Warehouse3

Ensure Security & Compliance4

Get on Top of the Private Cloud5

Provide improved scalability for tier-1 solutions

Deliver accelerated performance track record with trusted reliability

Deliver the 9’s needed – at the right price and with greater uptime

Increase Tier-1 penetration with mission critical apps via enterprise consulting service offerings

1. Required 9’s at Right Price Financial Industry

AA A

SQL Server Denali let’s you deliver the required 9’s at less than 1/3 cost


• SQL Server AlwaysOn - supreme up-time with multi-database failover and read only intent

• Windows Server Core - reduce downtime related to OS patching by 50-60%

• Partitioned tables - higher scale with up to 15K Partitions for very large databases

• Full-Text Search - offers serious performance and scale advances

• TPC-E and TPC-H performance benchmarks - Top 10 TPC-E, 4 of the Top 10 TPC-C, and #1 TPC-H 10TB*

• Column store index - significantly boost query performance by ~100x

Increase services revenue through expansion and empowerment of

BI user base

2. Expand BI to More Users & Revolutionize BI Financial Industry

Deliver BI data on any device, anywhere for executive decision makers

• OData - control multiple user experiences across the web, devices, and desktop

• Industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO)

• PowerPivot - managed self-service analytics

• Extended OLAP and cubes reporting - deliver send-to-end BI

Expand reporting capabilities to all information workers

• Crescent - rapid data exploration & visualization

• BI Semantic Model - unify existing data sources with Microsoft SharePoint and Excel

Enable innovative self-service BI offerings for business decision makers

32% of Excel users are comfortable using Excel for “advanced analysis”

3. Deploy Massive Data WarehousingFinancial Industry

Minimize risks and drive faster time to solutions with appliances (5 - 80 TB)

Deliver blazing-fast query performance for large-scale data warehousing(Any size)

Scale-up your offerings to Tier-1 data warehouse with complete solutions

• New Column store index - significantly boosts query performance

• Partitioned tables - scale to 15,000 partitions

Significantly boosts query performance~100x for star join or similar queries

Deliver scaled-up services for high-end Tier-1 massive data warehouse (10s - 100s of TB)

• Parallel Data Warehouse (PDW) - scale to 100s of TB while maintaining high performance

• Fast Track configurations & appliances -high performance, and scale to 80TB

• Reference architectures

Provide an additional level of security for your solutions

Ensure compliance with built-in IT controls

Prescribe simplified data management and operational control

• PowerShell 2.0 Support - automates management tasks across the platform

• Default Schema for Groups - allows a default for Windows group user accounts

Prescribe trusted state-of-the-art security and compliance solutions

with confidence

• User-Defined Server Roles - easily manage permissions around data access

• Contained Database Authentication - uses self-contained access information

• Audit Resilience & Filtering - increase manageability related to auditing

• Encryption capabilities - helps protect confidential information

Fewest vulnerabilities of any enterprise database

4. Security & ComplianceFinancial Industry

Achieve faster time to solution with appliances

Deploy optimal data platform for customers on their term

Provide highly available SQL Server hosting services

• Data-tier Application (DAC) - deploy, import, and export DACs more easily

• Contained Database Authentication - use self-contained access information

Get on top of the private cloud workloads by deploying optimized end-to-end solutions

• SQL Server appliances - reduce design, tune, and test time

• Consolidation appliance - win reliability and time when consolidating data platforms

• Common architecture - deliver break free and scalable solutions

• Private & public cloud offerings - gain virtualized, on-demand capacity and self-service provisioning & usage meteringComprehensive solution for optimizing databases with

flexible deployment options

5. Get on Top of the Private CloudFinancial Industry

• Branch• Advisory Services• Claims Servicing• Online & Mobile

Financial Services• Risk Management &

Analytics• Document & Records

Compliance• Business Intelligence In

Financial Services• Core Banking• Payments & Financial

Messaging• Policy Administration• Trading Platform

Insurance Solutions

See why Industry Leaders in Financial Services choose SQL ServerPartners: Customers:Solution Areas:

http://www.finarch.com/

http://www.hyland.com/?webSyncID=a3bb3975-cbb9-c3e1-06a8-66dae180499d&sessionGUID=1927cd67-8386-3181-a3e3-78b175a89940

http://www.s1.com/default.aspx

http://www.csc.com/

Stock Exchange Chooses Windows over Linux; Reduces Latency by 83 Percent

http://www.microsoft.com/casestudies/Microsoft-Visual-C/Direct-Edge/Stock-Exchange-Chooses-Windows-over-Linux-Reduces-Latency-by-83-Percent/4000008758

• Decreases latency by 83 percent, to 340 microseconds

• Delivers 100 percent uptime to date

• Reduces time to market by 50 percent

• Saves more than U.S.$1 million in hardware cost

• With Windows Server 2008 R2, was able to use additional cores on its multiprocessor, multicore computer servers for processing network traffic.

• Enabled more application functions to be handled on a single computer vs. sent over the network to other servers for processing.

• Needed a mission-critical, high-performance platform

• Needed to support major anticipated increases in trading volumes.

• Wanted to bring order-handling time down to microseconds.

• Need fast time to market.

“When we put our stock exchange on Windows, our number one goal was to achieve latency low enough to compete against the biggest exchanges in the country. At 340 microseconds, Windows delivered.”

–Steve Bonanno, Chief Technology Officer

NSCU banks on deeper business insight with IT help from Microsoft and TEMENOS T24

“Ours is a fiercely competitive market and the combined T24 and SQL Server 2008 platform helps us to attract and retain members by providing expert financial advice.”

– Fred Cook, CIO

Business Need• Business intelligence &

reporting• Business critical• Mission criticalWanted to unify information and gain a more integrated view of its member base

• Deployed an IT platform based on Microsoft SQL Server® 2008.

• Combined with TEMENOS T24, NSCU has improved the way it manages business and customer data and forecasts trends for a competitive edge.

• Easier database management

• Enhanced data security

• Improved customer service

http://www.microsoft.com/casestudies/Microsoft-SQL-Server-2008-Enterprise/North-Shore-Credit-Union/NSCU-banks-on-deeper-business-insight-with-IT-help-from-Microsoft-and-TEMENOS-T24/4000006663

https://www.nscu.com/

Manufacturing Industry: ISV Partner Opportunity

Deliver Required 9’s at Right Price1



Transform Data Quality Management4

Develop Hybrid Apps5





AA A

SQL Server Denali allows you to deliver the required 9’s at less than 1/3 cost


1. Required 9’s at Right Price Manufacturing




• Full-Text Search - offers serious performance and scale advances






Significantly boosts query performance ~100x for star join or similar queries


2. Deploy Massive Data WarehousingManufacturing









Increase services revenue through expansion and

empowerment of BI user base





• BI Semantic Model - unify existing data sources with Microsoft SharePoint and Excel



3. Expand BI to More Users & Revolutionize BI Manufacturing

Ensure data confidence through data integration & management

Provide tools to help build improved data quality knowledge bases

Reduce costs for tracking data dependencies and impact analysis

• Data Lineage - Explore data dependencies in business applications

Extend your portfolio with new data quality tools and data integration capabilities

• Enhanced Master Data Services (MDS) - Create, maintain, store, & access MDS

• Improved Integration Services (SSIS) - reliably & efficiently deliver consistent data

• Data Quality Services - Improve data quality and ease data management

Built-in powerful data quality management and data integration tools

4. Transform Data Quality ManagementManufacturing

Provide your customers with break free on-demand scale and flexibility

Benefit from cost savings by developing with hybrid applications

Expand your existing solutions across private and public cloud

• “Juneau” - integrated development tools across on-premises and public cloud

• SQL Azure DataSync - provide bi-directional data synchronization

Develop, deploy, and integrate hybrid applications from on-premises to public cloud

• Common architecture - spanning traditional servers, appliances, and the cloud

• Self-service provisioning & usage metering

• Same development tools, frameworks and T-SQL based model

• SQL Server Management Studio - manage with a single console across private cloud and public cloud

Develop solutions once—deploy anywhere!

5. Develop Hybrid AppsManufacturing

See why Industry Leaders in Financial Services choose SQL ServerPartners: Customers:Solution Areas:

• Product Lifecycle Management

• Manufacturing Operations

• Supply Chain Visibility & Collaboration

• Regulatory Compliance & Controls



Siemens PLM Software Validated to Easily Support 5,000 Users with SQL Server 2008

“Certifying SQL Server 2008 was important to us because more and more of our customers want to deploy our PLM solution on the Microsoft Application Platform.”

– Christian Kelley, VP, Siemens PLM Software

• PLM Software scales to 5,000 concurrent users and gains 50 percent compression for database files.

• Nearly 4 million licensed seats of Teamcenter at 47,000 customers worldwide.

• Conducted heavy-load tests of Teamcenter running on SQL Server 2008 Enterprise and the Windows Server 2008.

• Found a number of benefits to deploying on SQL Server 2008 running on Quad-Core Intel Xeon processors.

• Faster Response Rate

• High Concurrency for Scalability

• CPU and RAM Savings

• Compression • Low TCO

http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000001487

Retail Industry: ISV Partner OpportunityDeliver Required 9’s at Right Price1



Extend Data Anywhere4

Enhance Developer Productivity5








• Full-Text Search - offers improved performance and scale advances



AA A

SQL Server Denali allows you to deliver the required 9’s at less than 1/3 cost


1. Required 9’s at Right Price Retail Industry




Significantly boosts query performance~100x for star join or similar queries


2. Deploy Massive Data WarehousingRetail Industry









Increase services revenue through expansion and

empowerment of BI user base





• BI Semantic Model - unify existing data sources with SharePoint and Excel



3. Expand BI to More Users & Revolutionize BI Retail Industry

Integrate public and private datasets to create new applications

Enable new scenarios across datacenter and cloud

Extend solutions with structured/unstructured data across heterogeneous environments

Expand your business by extending the reach of data anywhere across server and/or cloud

• Windows Azure DataMarket - publish data for purchase and consumption by other entities

• SQL Azure DataSync - provide bi-directional data synchronization

• OData - Provide a consistent and open data-feed to power multiple user experiences

11001010010100101001110101100101001

11001010010100101001110101100101001

11001010010100101001110101100101001

• Manage and extend data including XML data, Windows files, and spatial information.

• FileTable for increased data storage flexibility

Comprehensive cloud solutions enable you to harness the full power of the cloud

Retail Industry 4. Extend Data Anywhere

Develop and manage efficiently at scale with a single set of tools

Provide greater interoperability and new capabilities

Achieve faster time to solution with productive testing

• ReplXEvent - enables Microsoft CSS to perform remote troubleshooting and log collection more efficiently

Leverage existing developer tools to improve time to solution & increase margins

• “Juneau” – leverage new developer tools for an integrated development experience

• SQL Server Management Studio - deploy and manage assets across platforms

• APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) - extend heterogeneous environments by connecting to SQL Server and SQL Azure applications

SQL Server Developers are 10x times more productive

Retail Industry 5. Developer Productivity

See why Industry Leaders in Financial Services choose SQL ServerPartners: Customers:Solution Areas:• Business Insight• Digital Marketing• Retail ERP/SCM• Store System• Supply Chain

Visibility & Collaboration

• Innovation Management

• Knowledge Management



Runs weekly sales reports in 3 hours instead of 14 .

Reduced monthly technology costs by U.S.$50,000.

The company also has new tools for business analysis and forecasting.

Switched from an IBM-based business intelligence system to a solution based on Microsoft SQL Server 2008 built on HP technology platform.

Business Needs:• Data Management• Business Intelligence and

Reporting

Needed faster data reporting and new analysis capabilities.

http://www.microsoft.com/casestudies/Microsoft-Office-SharePoint-Server-2007/Stein-Mart/Department-Store-Chain-Speeds-Reporting-Saves-600-000-a-Year-in-Technology-Costs/4000007013Steinmart

Siemens PLM Software Validated to Easily Support 5,000 Users with SQL Server 2008

“Certifying SQL Server 2008 was important to us because more and more of our customers want to deploy our PLM solution on the Microsoft Application Platform.”

– Christian Kelley, VP, Siemens PLM Software

Key Resources

Start your journey to a Data Platform and BI practice

Strengthen your expertise

Build interest for your Data Platform and BI solutions

Take advantage of sales tools to help you close sales faster and increase business

Help your customers implement Server & Cloud Solutions

• Take advantage of BI practice accelerator

• Engage with your Partner Account Manager (PAM) to access the Partner Solution Plan (PSP) Activation Kit

• Build the sales, readiness, and marketing plan for your:

• DW practice• BI practice• Data Platform

practice• Engage with your

PAM to access the METRO program

• Become a BI or Data Platform Sales Specialist

• Utilize BI courseware to get your team ready to:

• Deploy DW solutions

• Enable Self-Service BI

• Modernize your customers mission critical environments

• Attain the Gold Data Platform or Gold Business Intelligence Competencies

• Increase your consulting and implementation revenue with the Application Platform Optimization QuickStarts

• Advertise your BI and Data Platform solutions in Pinpoint

• Use the Partner Economic Model to find out how you can grow your business

• Engage with your PAM to take advantage of the RDP program

• Stay up to date with the latest information and get online technical support with Technical Communities and Blogs on TechNet

Plan Enable Create Demand Sell Deploy

Call-to-Action

Enable

• Download SQL Server CTP3 (www.microsoft.com/sqlserver)

• Find training opportunities on Microsoft Partner Network (MPN) to help you build your practice and solutions

• Enroll in SQL Solution Incentive Services Program

• Reduce customer acquisition costs and develop new business opportunities by becoming a SQL Server Deployment Planning Services (DPS) provider

• Drive awareness and build demand for your Data Platform and BI solutions

Plan

Enable

Create Demand

Sell

Deploy

Plan

http://www.microsoft.com/sqlserver

Appendix

The Cloud Ready Platform delivering:• Mission critical confidence• Breakthrough insight• Cloud on your terms

What’s new with SQL Server Denali

Code-named “Denali”

Serving basic database

needs with enhanced data

platform support:

Solid offering for

departmental and mid-market

IT and enhanced

enterprise data platform

Comprehensive data platform

solution for the enterprise

Comprehensive, integrated

data management and business

intelligence (BI)

Enable mission critical availability and performance environments at low TCO• The 9’s you need with AlwaysOn• Blazing-fast query performance with Project

"Apollo“

Unlock new insights with pervasive data discovery across the organization• Rapid data discovery via Project "Crescent"

and PowerPivot• Credible, consistent data via BI Semantic

Model and Data Quality Services

Create and scale business solutions fast, on your terms, from server to private or public cloud• Scale on demand from devices to datacenter

to cloud• Write applications once, run most anywhere

with Project "Juneau”

SQL Server Denali Highlights

High Availability

SQL Server AlwaysOn

Security & Manageabilit

yUser-Defined Server Roles

Web & Breadth

PHP Driver

Scalability & Performance

Database ReplayApplication Centric Failover

Contained Database Authentication

Local DBRuntime

Fast FILESTEAM

UTF-16

Readable Secondaries

Fast Full Text Search

Reliable, Integrated Failover Detection

Multiple Secondaries

Audit Enhancements

Paging for result sets

Win32 Access to Database files

HA for StreamInsight

Management Pack for High AvailabilityBackup Secondaries

JDBC 4.0 driver

Support for ARM processors

SSMS Enhancements

Default Schema for Windows Group

Windows Server Core Support

Beyond Relational

FileTable

Microsoft Project “Juneau”

Online Operations

Win32 Access to Database files

Semantic Search Platform

Full Globe Spatial Support

DAC Enhancements

ODBC for Linux

Fast Spatial Performance

Hybrid Applications with SQL Azure

Up to 15K Partitions/Table

EIM

SSIS Server

Business Intelligence

Unified Semantic Model

Data Lineage

Crescent

Data QualityAlerting

Enhanced MDS

In-memory BI for corporate

Impact Analysis

Sysprep for AS

PowerPivot Enhancements

Reporting as SharePoint Shared Service

DBC & OLTP Appliances/RAs

Proven Mission Critical Database Platform GISV Partner Benchmark and Optimization

500 Collaborative (5000 concurrent) User benchmark published on SQL Server 2008 R2

Windchill PLM Benchmark shows performance better than Oracle by 10%

Benchmark completed and show Infor Baan scaled to 104,000 users on HP DL 980 G7

700 MES transactions/second benchmark completed beating previous benchmark of 150 MES/sec.

http://www.infor.com/

Security Manageability

321

49

121

98Database Security Flaws 2002-2010

Best overall manageability, which requires fewer DBAs. Based on customer feedback, SQL Server remains one of the simplest enterprise databases to install and manage

– Forrester

SQL Server DBAs manage 4X as many

DBs than Oracle DBAs

Mission Critical Confidence with Security and Manageability

Financial stress testing and risk management simulations have become increasingly important to the global banking industry

http://www.microsoft.com/Canada/casestudies/Case_Study_Detail.aspx?casestudyid=4000006202

• Performance and scalability

• Data compression • Enhanced data security • Lower total cost of

ownership

• Modeled demands representing more than 300 GB of information and 24 million transaction records.

• SQL Server 2008 Enterprise could handle the most demanding loads the company sees—easily handling 6,000 database writes per second.

Business Needs• Business Critical• Mission Critical Need for more robust &

regulated scenario planning.

Need to support the demands of its risk management solution for large financial institutions.

“After the testing, we can confidently say that SQL Server 2008 Enterprise can process the largest loads we’ve seen in any of our deployments.”

– Chuck Rowland, VP & MD, FiServ

Credit Card Company Runs its Business with 35-Terabyte Mission-Critical BI Solution

http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000000475

“Using Table Partitioning and Online Indexing, we’ve reduced the time we spend on maintenance by 80 percent, and are able to complete our maintenance without scheduling downtime.” - Ron Van Zanten, PREMIER Bankcard

Better view of the business through enhanced BI

“absolutely Mission Critical” -

Enterprise-grade scalability.

Easier database maintenance.

Enterprise BI Solution utilizing Microsoft® SQL Server™ 2008 R2, as well as Excel and MS Reporting and Analysis Services

Hosting 35TB of data across 100 instances

Enhanced Customer Service and decision making

Increase availability Manage growth of data Enhance its BI

infrastructure for its 17TB data warehouse.

