BPM Solutions for BPM Solutions for

TodayToday’’s Business Needss Business Needs

Microsoft Enterprise CubeMicrosoft Enterprise Cube

Today’s OSS / BSS Reality in CSPs

Business Intelligence

Collaboration & Tactics Server

Portal Server

Network Monitor

Tagging System

ETL

Search Engine 2

Search Engine

ERP

RDBMS

Security Connector

Rich Media Store

Document Management

E-mail Search

Employee RDBMS

Communicator

Enterprise Data Integration

Federated Servers

CRM

KM

Oracle

Teradata

End User

MEC: MEC: Excellence in Decision MakingExcellence in Decision Making

Existing Data Warehouse

Enterprise CubesData Mart

Data Integration

Analysis Cubes

Executive Management

Business Analysts Field Manager

Windows Workflow Foundation

Reporting ServicesCRM, Billing, etc.

Microsoft Enterprise Cube is a standards-

based business performance solution

that empowers organizations to

Value PropositionValue Proposition

Improve revenue management

Increase insights into existing processes

Collaborate with WW

offices with flexible modular solutions

Contoso Telecomunication

Why Microsoft Enterprise Cube?Why Microsoft Enterprise Cube?

•• MEC is the only packaged endMEC is the only packaged end--toto--end BI end BI

offering at Microsoftoffering at Microsoft

•• MEC framework enables modularity, MEC framework enables modularity,

quick installation and TTMquick installation and TTM

•• Leverage Microsoft BI product stack to Leverage Microsoft BI product stack to

report, analyze, trend and forecast report, analyze, trend and forecast

business data without effecting live business data without effecting live

operational systemsoperational systems

Why Move to the Microsoft BI Solution?Why Move to the Microsoft BI Solution?

1. Many customers have many BI tools, but not the solution to the problem. MEC is the pain point solution using BI

2. Does not need to displace other BI tools

3. TCO and quick ROI

4. Industry best & good practices baked right in for workflow and KPIs

5. Ready-to-go in production environment in under 16 weeks at a fixed price

6. Low learning curve using Microsoft Office best-of-breed information worker tools

WhatWhat’’s Different from My Existing Applications?s Different from My Existing Applications?

• Superior TCO, technology stack based on proof points and

third-party analysis

• Fully integrated turnkey approach

• Key is to emphasize industry-specific solution with analytics (cubes, data models, reports, KPIs, charts)

Case Study: Customer Profitability

Large telecommunication company in the US, with more than 61 million subscribers and the nation's largest digital voice and data network

Customer Business Challenge

Challenges identifying Challenges identifying current premium current premium and nonand non--profitable profitable customers customers

Process is error prone Process is error prone and consistently and consistently exceeds their 16 day exceeds their 16 day SLASLA

No inNo in--depth depth visibility/analysis on visibility/analysis on customers profitabilitycustomers profitability

Difficulties tracking Difficulties tracking customers profitability customers profitability historyhistory

Customer Results/Benefits

Potential savings of US Potential savings of US 1 million per month1 million per month

Better customer service Better customer service by reducing customer by reducing customer misclassification errorsmisclassification errors

Significant reduction on Significant reduction on manual effortmanual effort

Automate report Automate report generationgeneration

Dashboards and Dashboards and analytical drillanalytical drill--down down tools on portaltools on portal

Single Portal viewSingle Portal view

Solution

EndEnd--toto--end Customer end Customer Profitability solution Profitability solution based on Enterprise based on Enterprise Cube framework Cube framework and Microsoft SQL and Microsoft SQL Server 2005Server 2005

Near realNear real--timetime””access to customer access to customer profitability analysisprofitability analysis

Enhanced user Enhanced user experience using experience using Microsoft Office Microsoft Office 2007 suite2007 suite

Case Study: Customer Segmentation

Leading provider of mobile (3G/4G) and advanced multimedia services in South Korea

Customer Business Challenge

Marketing investments Marketing investments made without fully made without fully understanding their understanding their customer segmentscustomer segments

Simple analysis on Simple analysis on product lifecycle, product lifecycle, profitability, customer profitability, customer purchasing patters purchasing patters and personasand personas

Customer Results/Benefits

Better use of marketing Better use of marketing resources by targeting resources by targeting the right set of customersthe right set of customers

Targeted marketing Targeted marketing campaign (vs. traditional campaign (vs. traditional campaign) improvement campaign) improvement over 110%over 110%

Better customer care of Better customer care of high premium customers high premium customers (top 1% that brings over (top 1% that brings over 43% all revenue)43% all revenue)

Clear and insightful Clear and insightful reports for business reports for business decision makersdecision makers

Solution

EndEnd--toto--end customer end customer segmentation powered segmentation powered by Enterprise Cube by Enterprise Cube analytic algorithmsanalytic algorithms

Single portal for Single portal for customer segmentation customer segmentation informationinformation

Cross/up sell Cross/up sell analytic dataanalytic data

Near real time marketing Near real time marketing campaign feedbackcampaign feedback

Revenue Management

Identify revenue Identify revenue

leakage areas and leakage areas and

concerns. Plan concerns. Plan

actions and view actions and view

trends in order to trends in order to

increase revenueincrease revenue

Based on common Based on common

MEC data schemaMEC data schema

Visibility into customer Visibility into customer

churn analysischurn analysisExplore revenue Explore revenue

predictive analytics predictive analytics

and trend reportsand trend reports

Uses familiar Uses familiar

MS Office interfacesMS Office interfaces

Customer Segmentation

Increase marketing Increase marketing

efficiencies by efficiencies by

identifying customer identifying customer

segments and segments and

expected buying expected buying

behaviorbehavior

Interactive data mining Interactive data mining

with trend reportswith trend reports

DrillDrill--down reports down reports

for discovery of for discovery of customer patternscustomer patterns

AdAd--hoc queries enable hoc queries enable

identification of new identification of new

or changing or changing

buying patternsbuying patterns

Profitability Management

Identification and Identification and

analysis of analysis of

customer accounts customer accounts

by most and least by most and least

profitable or ARPUprofitable or ARPU

Detail summary reports Detail summary reports

of top & bottom of top & bottom

accountsaccounts

DrillDrill--down reports down reports on causes of nonon causes of non--

profitable customersprofitable customers

WorkflowWorkflow--enabled to enabled to

interactive with existing interactive with existing

CRM systemsCRM systems

MECMEC Module SolutionsModule Solutions

Churn Analysis

Identify, reduce Identify, reduce

and prevent and prevent

voluntary customer voluntary customer

attrition through attrition through

proactive and proactive and

reactive measuresreactive measures

Root cause analysis Root cause analysis

of voluntary of voluntary

customer attritioncustomer attrition

Assess existing Assess existing customer churn scorecustomer churn score

Explore customer Explore customer

clustering and whatclustering and what--if if

scenarios to determine scenarios to determine

course of actioncourse of action

END USER TOOLS & PERFORMANCE MANAGEMENT APPS

ExcelExcel PerformancePoint ServerPerformancePoint Server

BI PLATFORM

SQL Server SQL Server Reporting ServicesReporting Services

SQL Server SQL Server Analysis ServicesAnalysis Services

SQL Server DBMSSQL Server DBMS

SQL Server Integration ServicesSQL Server Integration Services

SharePoint ServerSharePoint Server

DELIVERY

ReportsReports DashboardsDashboards Excel Excel WorkbooksWorkbooks

AnalyticAnalyticViewsViews ScorecardsScorecards PlansPlans

MEC - Solution Overview

Pre-defined WorkflowsProduct Integration

Domain DB Schema Planning Services

Microsoft Enterprise Cube

Additional modules available as add-on for purchase as product matures

Product Integration: Interconnect various Microsoft products together

Pre-defined Workflows: Pre-built process-centric workflows based on the industry standards

Domain DB Schema: Extendable Data Model based on industry recognized framework

Planning Services: Forms and templates for planning, budgeting, forecasting, consolidation

Analytics Foundation:

Analytics Foundation

Expose functionalities with Service Oriented Architecture

Customer Customer SegmentationSegmentation

Revenue Revenue ManagementManagement

Customer Profit Customer Profit AnalysisAnalysis

Churn Churn AnalysisAnalysis

API / SOA

Customization LayerCustomer-specific customization – Reports, KPIs, tables, configurations, etc.

Monitor and Manage BP from AnywhereMonitor and Manage BP from Anywhere

YOUR CHANCE TO WIN $100 YOUR CHANCE TO WIN $100

MYER GIFT VOUCHERMYER GIFT VOUCHER

Hand in your evaluation form at the end of Hand in your evaluation form at the end of

each session for your chance to WINeach session for your chance to WIN

Drawn at the conclusion of each trackDrawn at the conclusion of each track

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.