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BPD1100 INTEGRATED BUSINESS CHALLENGEAssessment 3B: Disney
Scoping Repot ! Pesent"
WHERE IN THE
WORLD IS
DISNEY ?ST#R$%&S ' ( $S TEH )A )EE*
Foo Pei See 4532431 (LEADER)
Genevieve Lim Bee Ai 4531879
Hoo Cha Ho! 4534"5#
$a%im A&i Ha%an 453"474
'on Chen Foon 45343"4
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INTRODUCTIONBackground of project
E+p"nsion o, Disney to " ne- g.o/"..oc"tion t"t ino.es " ig.y
const2ctieecision o, 2ge 4n"nci". "nee.opment". ecisions5
Objective of scoping report
To coose te /est .oc"tion ,o Disney6se+p"nsion 7 Ist"n/2.
To gie so.i "n".ysis "n e".2"tion o,,"ctos t"t so.e -it "
-e..7in,omeecision ,o Disney6s e+p"nsion to " ne-g.o/". co2nty5
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OVERVIEW O I!T"NBU#
Ist"n/2. "s " moeo.istic "n "goni8ing
enionment5
"n9e "s te mostpop2." t"e. estin"tion/ec"2se o, its i/"nt
city
t"t inc"n"tes /otmoen "n "ncient5
%B2siness Insie '01*
Hig economic potenti"."n go-t %Ist"n/2.
$etopo.it"n $2nicip".ity'00;*
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Hig pop2."tion 7te 4,tmost co-e city in te-o. -it 151<
mi..ionpop2."tions5 %Ist"n/2.C=B Ne-s '01*
7Hig pop2."tion is te 9eycitei"7 ",te seeing tes2ccess,2.
ee.opment inHong >ong -it ?51 mi..ionpeop.e5 %Li@1*
Ist"n/2. ."ge ."n si8e7@1< 9m' %>noem"@'011*
7Te minim2m "e" neee toconst2ct " p"9 is '00 "ces
%Li@ 1*5
OVERVIEW O I!T"NBU#
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#E$"# !%!TE&!
To conto. te peop.e /y into2cing 2stice@
e2".ity "n ,"iness5
P2nising tose -o o i..eg". "ctiities "n
poie potection to tose -o "e "ecte
/y tese i..eg". "ctiities %G"tes '00*5
I'portance of (ega(considerations
I'portance of (a) in
Business*
It poies g2i"nce "n -"y to eeyp"t o, te /2siness5
To potect te /2siness ,om ote6s
/e"io "n te popety inteests
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#E$"# !%!TE&!
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IN"NCIN$ T+E E,-"N!ION
T.e !ource of unds for t.e E/pansion B"n9 .o"n ,o te
e+p"nsion o,Disney."n
Foint ent2e ,o te
e+p"nsion o,Disney."n
Goenmentsponsosip ,o tee+p"nsion o,
Disney."n
Cost "ssociated )it. getting
capita( for t.e e/pansion in"nci". "n non7
4n"nci". costs ,o tee+p"nsion5
in"nci". "n non74n"nci". /ene4t ,o te
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IN"NCIN$ T+E E,-"N!ION
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&"R0ETIN$ T+E E,-"N!IO
I'portance of 'arketingconsideration to business
project
P."nning is " m2st ,oeey /2siness %L"m/@H"i ! $cD"nie. '01'*
$"9eting p."n "..o-scomp"ny to s2st"in inte m"9et
%[email protected]@ &"..e@'01'
Target &arket
Geog"picLoc". to2ists
oeign to2ists Demog"pic Age go2p
Uppe mi.e income .ee.
%GDP PER CAPITA*%$"g"et $i..e '01* 1'@?%Boo9ings '01'* Ist"n/2.
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