Barbara Patterson881 Albany Post Road, #15, New Paltz, NY 12561 • 845-220-7194 • barb.patterson.2013@gmail.com

Art Director, Graphic Designer A well-rounded background in design, print, pre-press, and web. Involved in all phases of design, production, project management from concept to final product — balancing multiple projects, collaborating in team based environments, working independently when required and always striving to learn and implement new skills and strategies to increase brand standards and sales.

Produce a variety of marketing design projects including but not limited to branding/identity design, advertising collateral, catalogs, sell sheets, newspaper, magazine, trade advertisements, direct mail, brochures to textbooks, websites, web banners and other related materials

Proficient to expert mastery of all the latest design tools, platforms, and versions of applicable software programs to include    Adobe Creative Suite, Microsoft Office Suite and QuarkXpress

Skilled in Color Correction, Photo Retouching, Masking, Silhouetting, directing Photoshoots Expert level in page composition, layout, prototypes, visual mockups, style sheets, master pages, nested styles,

tagging schemes, comps, file construction, prepress functions, complex folder/file structures and information/data/asset management systems

Qualifications Design, develop and enhance print and digital materials — concept through production

visual branding for print and digital collateral through web publications and other media marketing campaigns Create and design concepts and layouts using Adobe InDesign, Photoshop, Illustrator and other desktop publishing

software for printing processes such as CMYK 4-color, Pantone PMS spot-color and spot varnishes Prioritize multiple projects in fast-paced environments to meet deadlines. Establish guidelines and print specs, time

and costs, for production and printing Create and update naming conventions, style guides, templates, master pages, nested styles, tagging schemes, and

complex math equations Produce and maintain press and web ready files, perform digital output and FTP file transfer and release to printers Review and inspect blue lines, match prints, attend press checks Proofread and validate product specs and layouts, manage last-minute revisions, troubleshoot and perform quality

control Organize and manage production and design work flows, package/collect digital files. Archive and maintain

electronic libraries Photo retouching, color correction, manipulation, scanning, editing, masking, and silhouetting Train and direct staff in various software programs to increase productivity Supervise and coordinate photo-shoots (vendors, models, stylists). Purchase stock photography. Excellent verbal and written communication skills Collaborate cross-functionally in team-based environments on multiple assignments. Communicate all adjustments

to team members and clients. Work independently when needed. Stay up-to-date with best practices and graphics software through research, development and continuing education

Achievements Implemented a new file organization and archiving strategy, making file management easier and improving

production efficiency for agency Implemented new file organization and archiving strategy, easing file management and improving production

efficiency Subject matter expert including conversion, operation and troubleshooting of ebook conversion, macro and coding

creation, and InDesign and QuarkXPress usage — trained personnel increasing productivity while decreasing production costs Subject matter expert in the conversion of manuscript into coded form— from Word to InDesign to eBooks.

Streamlined and improved efficiency of conversion processes through research and development Reduced operating costs and ensured faster performance by communicating issues and best practices to

freelancers and staff

Recommended and implemented the best solutions and course of action to liabilities existing within software network infrastructure advising owners on equipment purchases

Trained 15 employees in the use of Macros, coding, and QuarkXPress increasing productivity while decreasing production costs

Developed and documented standardized practices that expedited production times and reduced errors  Increased QuarkXpress production by creating XTags and Macros to place anchored graphics and text R & D — QuarkXPress conversion to Screen and extraction of text for SGML and XML Braille Science Textbooks Produced and updated files from concept to completion for print and online products developed for state-specific

PreK–12 educational publisher’s textbooks and ancillaries. Filled in in various rolls from management to production whenever needed

ADDY Award of Excellence for layout and design of Interpane Glass Company cover utilizing Photoshop layers Negotiated proprietary version of font development software with German creator to change data structures

accommodating design styles necessary for the composition of an in-house library to catalogue and access fonts. Negotiations were produce at no cost to the company

ExperienceMohonk Mountain House • New Paltz NY • 5/13 to Present • Administrative Assistant Dalan Adjustment Corp. • Newburgh NY • 2012 to 2014 • Personal Property Specialist (Contractor)Monkfish Book Publishing/Epigraph Publishing Service • Rhinebeck NY • 10/11 to 08/12 • Creative Director Boxology Designs • Slate Hill, NY • 09/2011 to 10/10/2011 (Freelancer)The Creative Group (Creative Staffing Agency) • Atlanta, GA • 2010 to 2011 • Contract Graphic Artist

RR Donnelly • Atlanta, GA 01/2011 to 02/10 to /2011 (Freelancer)Brown Industries • Atlanta, GA 02/2011 to 03/11 (Freelancer)Integrated Merchandising Systems, LLC • Atlanta, GA • 03/10 to 01/11 • Digital Asset Administrator

(Freelancer)Black Dot Group • Orlando, FL • 04/09 to 07/09 • Production Specialist (Freelancer)Element llc • Orlando, FL • 04/06 to 04/09 • Production Specialist | Graphic Designer | Quality Assurance TechnicianAquent (Creative Staffing Agency) • Orlando, FL • 2001 to 2006 • Contract Graphic Artist

Disney’s Yellow Shoes Design Group • Celebration, FL • 12/03 to 09/05 • Graphic Designer (Freelancer)Harcourt School Publishers • Orlando FL • 08/01 to 04/03 • Production Specialist (Freelancer)Black Dot Group • Orlando, FL • 04/01 to 07/01 • Production Specialist (Freelancer)

Dahlquist Printing & Graphics • Orlando, FL • 03/99 to 03/01 • Graphic DesignerHodges Associates • Fayetteville NC • 10/96 to 03/99 • Art DirectorTiffany & Co. • New York, NY • 10/91 to 10/96 • Graphic Designer

Software — Macintosh and PC platforms

Adobe Creative Suite — InDesign, Photoshop, Illustrator, Acrobat, InCopy, Dreamweaver, Bridge Microsoft Office Suite — Excel, Word, Powerpoint, Outlook ADACO, OPERA, UNIFOCUS, Jobvite

Education Qualifications Knowledge BA, Art, Westfield State College Certificate, Web Design / Web Development, Prodata Proficient to expert in:

Adobe Creative Suite— InDesign, Photoshop, Illustrator, Acrobat, Incopy, Bridge, Dreamweaver. Microsoft Office Suite — Word, Excel, Powerpoint, Outlook