Bounce Magazine - Final Draft

sarah dauphinee andrew greenute wegmanncarly spicerlauren whiteway

design tennis issue

magazine

the

graphic designers

WHATIS

DESIGNTENNIS

?

dhgrfgsyfrgsufhuhfhjskhfjkhjfkdk-fjdkf dfkdfgjdigjdigj dgkdjgdkjgdjg kdjgkjgkfgdlkfjd lgjldgjdlk jdlgjd dgklgj lfgjlg-jlgjl lg dfjgidjgdlgjdlgjdlgjdlgjdlg

dgjidjg dkjgh dkf gkdgdg ghdghk-dgd

WHOARE THEPLAYERS

?

hdfhkdfh sdfhiudsf isdufhishdf sdfiosf sdhfif ihufhsifhsidufhis hfis fhis hfsdifo sdofhsofjosjosdjfosjfosijfos sdfjosi fsofjds sdfkpsdof dsf sdfk pdsfskfodsjf sdfjoisdjf ops djfpdsf sdfsdpofj dsfjodsf jopsdfj sdfj dsfksd dsfj sdsdkf sdkosdkfdskfsdkfksdfksd


hdfhkdfh sdfhiudsf isdufhishdf sdfiosf sdhfif ihufhsifhsidufhis hfis fhis hfsdifo sdofhsofjosjosdjfosjfosijfos sdfjosi fsofjds sdfkpsdof dsf sdfk pdsfskfodsjf sdfjoisdjf ops djfpdsf sdfsdpofj dsfjodsf jop-sdfj sdfj dsfksdsdkf sdkosdkfdskfsdkfksdfksd

hdfhkdfh sdfhiudsf isdufhishdf sdfiosf sdhfif ihufhsifhsidufhis hfis fhis hfsdifo sdofhsofjosjosdjfosjfosijfos sdfjosi fsofjds sdfkpsdof dsf sdfk pdsfskfo

dsjf sdfjoisdjf ops djfpdsf sdfsdpofj dsfjodsf jopsdfj sdfj dsfksd dsfj sdsdkf sdkosdkfdskfsdkfksdfksd



1B UNCE 2B UNCE

>

>>

>

>

>

>Lauren W

hite

way

Carly Spi

cer

Ute

Weg

m

ann

And

rew G

reen

Sara

h D

auphinee

WHATIS

DESIGNTENNIS

?

dhgrfgsyfrgsufhuhfhjskhfjkhjfkdk-fjdkf dfkdfgjdigjdigj dgkdjgdkjgdjg kdjgkjgkfgdlkfjd lgjldgjdlk jdlgjd dgklgj lfgjlg-jlgjl lg dfjgidjgdlgjdlgjdlgjdlgjdlg

dgjidjg dkjgh dkf gkdgdg ghdghk-dgd

WHOARE THEPLAYERS

?



hdfhkdfh sdfhiudsf isdufhishdf sdfiosf sdhfif ihufhsifhsidufhis hfis fhis hfsdifo sdofhsofjosjosdjfosjfosijfos sdfjosi fsofjds sdfkpsdof dsf sdfk pdsfskfodsjf sdfjoisdjf ops djfpdsf sdfsdpofj dsfjodsf jop-sdfj sdfj dsfksdsdkf sdkosdkfdskfsdkfksdfksd





1B UNCE 2B UNCE

>

>>

>

>

>

>Lauren W

hite

way

Carly Spi

cer

Ute

Weg

man

n

And

rew G

reen

Sara

h D

auphinee

B UNCE3

3B UNCE4B UNCE

contents

Design Tennis Round 1



I am so bored by Sarah Dauphinee 5

Society Binge by Andrew Green 7

Not for some by Andrew Green 17

Chips with that by Andrew Green 27

Lost in Space by Ute Wegmann 9

It’s a Sin by Ute Wegmann 19

Milk Wars Ute Wegmann 29

Rule the World by Carly Spicer 11

Overwhelming by Carly Spicer 21

Brand Wars by Carly

Spicer 31

Meant to be broken by Lauren Whiteway 13

World of B

rands by Lauren W

hiteway 33

Hard to Swallow by Sarah Dauphinee 15

Wonderland by Sarah Dauphinee 25

Is it Worth it? by Lauren Whiteway 23

FIRST SERVE > > >>

3B UNCE4B UNCE

contents




I am so bored by Sarah Dauphinee 5

Society Binge by Andrew Green 7

Not for some by Andrew Green 17

Chips with that by Andrew Green 27

Lost in Space by Ute Wegmann 9

It’s a Sin by Ute Wegmann 19

Milk Wars Ute Wegmann 29

Rule the World by Carly Spicer 11

Overwhelming by Carly Spicer 21

Brand Wars by Carly

Spicer 31

Meant to be broken by Lauren Whiteway 13

World of B

rands by Lauren W

hiteway 33

Hard to Swallow by Sarah Dauphinee 15

Wonderland by Sarah Dauphinee 25

Is it Worth it? by Lauren Whiteway 23

FIRST SERVE > > >>

B UNCE5

SARAH DAUPHINEEDesign Tennis #1


B UNCE7

Andrew GreenDesign Tennis #2

The design incorpo-rates three elements of Sarah’s; header 1

Lost, header 2 The Ability To Know When To Stop (I have

changed some of the wording) and the Thought Bubble.

The process was challenging adapting elements of Sarah’s design and creating a

new design. I felt that it was an act of vandalism changing Sarah’s design; it was akin to walking into

a gallery and scribbling on a work of art; Sacré Bleu.The design raises the issue that many people do not know

when to stop drinking and that they may have an alcohol problem (particularly in cities on Friday & Saturday nights, where binge drinking

is ‘seen’ as the norm), not a new problem in society but a major one in how drinking is ingrained into the Australian psyche. The message is also relevant

to people who may drink in secret etc. Essentially the message being conveyed is help is available with organisations such as Alcoholics Anonymous.Society Binge


The design incorpo-rates three elements of Sarah’s; header 1

Lost, header 2 The Ability To Know When To Stop (I have

changed some of the wording) and the Thought Bubble.

The process was challenging adapting elements of Sarah’s design and creating a

new design. I felt that it was an act of vandalism changing Sarah’s design; it was akin to walking into

a gallery and scribbling on a work of art; Sacré Bleu.The design raises the issue that many people do not know

when to stop drinking and that they may have an alcohol problem (particularly in cities on Friday & Saturday nights, where binge drinking

is ‘seen’ as the norm), not a new problem in society but a major one in how drinking is ingrained into the Australian psyche. The message is also relevant

to people who may drink in secret etc. Essentially the message being conveyed is help is available with organisations such as Alcoholics Anonymous.Society Binge

B UNCE9

Being my first design piece, I tried very much to comply with one of the design ten-nis rules, which stated that we had to keep approximately one third of the previous art work. Andrew’s previous design was minimalistic so I had to come up with an idea of how to re-design a few, sim-ple elements into a new statement that presented a social or personal issue.

Apart from red wine, Andrew’s red gradient could also be associat-ed with communism, blood and destruction, which sparked the idea to draw attention to North Ko-rea’s nuclear test crises, which was originally started by its lead-er Kim Jong Il (1941–2011). After a series of missile tests, he con-ducted North Korea’s first nuclear test in 2006 and his son Kim Jon Un oversaw an underground nu-clear test as recently as in Febru-ary this year. There are specula-tions that North Korea had learned from Saddam Hussein’s mistakes and was determined that it would never face the US without nuclear weapons. I don’t think there is any justification for any country to pro-duce such devastating weapons, no matter what. North Korea has lost its plot with its nuclear mis-sile tests (= lost in space, re-using the word “lost” from Sarah’s and Andrew’s designs). Using nuclear bombs will leave behind an

North Korea has lost its plot with its nuclear missile tests

“ ”

unhabitual landscape of nothing. I re-used some of Andrew’s Alcoholics Anonymous’ phone numbers, his bottle (which I mirror-imaged) and I also turned his “think cloud” into smoke. I created a Kim Jong Il cartoon character with a thumbs up and placed the caption “Lost in space” on one side and a big zero on the other side to emphasize the ironic self-de-structive thinking of the Korean regime.

3B UNCE 3B UNCE

Being my first design piece, I tried very much to comply with one of the design ten-nis rules, which stated that we had to keep approximately one third of the previous art work. Andrew’s previous design was minimalistic so I had to come up with an idea of how to re-design a few, sim-ple elements into a new statement that presented a social or personal issue.

Apart from red wine, Andrew’s red gradient could also be associat-ed with communism, blood and destruction, which sparked the idea to draw attention to North Ko-rea’s nuclear test crises, which was originally started by its lead-er Kim Jong Il (1941–2011). After a series of missile tests, he con-ducted North Korea’s first nuclear test in 2006 and his son Kim Jon Un oversaw an underground nu-clear test as recently as in Febru-ary this year. There are specula-tions that North Korea had learned from Saddam Hussein’s mistakes and was determined that it would never face the US without nuclear weapons. I don’t think there is any justification for any country to pro-duce such devastating weapons, no matter what. North Korea has lost its plot with its nuclear mis-sile tests (= lost in space, re-using the word “lost” from Sarah’s and Andrew’s designs). Using nuclear bombs will leave behind an

North Korea has lost its plot with its nuclear missile tests

“ ”

unhabitual landscape of nothing. I re-used some of Andrew’s Alcoholics Anonymous’ phone numbers, his bottle (which I mirror-imaged) and I also turned his “think cloud” into smoke. I created a Kim Jong Il cartoon character with a thumbs up and placed the caption “Lost in space” on one side and a big zero on the other side to emphasize the ironic self-de-structive thinking of the Korean regime.

3B UNCE 3B UNCEB UNCE11

Ute WegmannDesign Tennis 3

to represent danger and the potential bloodshed.To launch a missile, on TV shows, the operator is portrayed sitting in front of a grid screen with cross hairs on the target. In this instance I have incorporated the grid in the background and have Kim’s cross hairs targeted on Uncle Sam. The foot soldiers are American civil war toy soldiers and are accompanied with the flag representing patriotism. The American components used are from the 1940’s as an American driven physical war is really an archaic concept. Kim and his rockets are of the digital age as the North Korea threat is a new world issue.

Carly Spicer Design Tennis 04

Heres my design tennis piece - Kim at the Rodeo (pun)

This is the news article which sparked the piece:http://www.smh.com.au/world/north-korea-threatens-us-with-nuclear-strike-20130308-2fp7l.htmlThis threat made the news on TV made me think ‘what if North Korea starts a war?’ It’s a scary thought, especially with nuclear weapons involved. So this is where my piece attempts to illustrate the idea of a potential war while also making the point that its not just North Korea who want their day, America has a firm grasp on the world and as soon as another country starts to threaten their power, they are quick to move in.Your eye is drawn from the rocket display to Kim Jong-un’s pleased expression, over to the tagline and down to the smaller elements of cross-hairs, toy soldiers and Uncle Sam. If you look at it more than just briefly, you will notice that the Australia is stuck in the middle, in the image of the world. Billows of smoke, taken from the previous design, accompany the rockets and the red to black gradient in the background has been kept

to represent danger and the potential bloodshed.To launch a missile, on TV shows, the operator is portrayed sitting in front of a grid screen with cross hairs on the target. In this instance I have incorporated the grid in the background and have Kim’s cross hairs targeted on Uncle Sam. The foot soldiers are American civil war toy soldiers and are accompanied with the flag representing patriotism. The American components used are from the 1940’s as an American driven physical war is really an archaic concept. Kim and his rockets are of the digital age as the North Korea threat is a new world issue.


Heres my design tennis piece - Kim at the Rodeo (pun)

This is the news article which sparked the piece:http://www.smh.com.au/world/north-korea-threatens-us-with-nuclear-strike-20130308-2fp7l.htmlThis threat made the news on TV made me think ‘what if North Korea starts a war?’ It’s a scary thought, especially with nuclear weapons involved. So this is where my piece attempts to illustrate the idea of a potential war while also making the point that its not just North Korea who want their day, America has a firm grasp on the world and as soon as another country starts to threaten their power, they are quick to move in.Your eye is drawn from the rocket display to Kim Jong-un’s pleased expression, over to the tagline and down to the smaller elements of cross-hairs, toy soldiers and Uncle Sam. If you look at it more than just briefly, you will notice that the Australia is stuck in the middle, in the image of the world. Billows of smoke, taken from the previous design, accompany the rockets and the red to black gradient in the background has been kept

B UNCE13

This addition to my groups design tennis reflects the rebellious nature of some people. The ability to live by the rules does not come naturally to everyone and can even have catastrophic results. Of late, I have noticed that many news programs have been reporting on gun crime both locally and internationally, and am left wondering how people can wind up performing such viscous crimes. Could it be a result of boredom? (As was the early focus of our design tennis). Is literally due just to a rebellious nature? Or could it be both?

Firstly, your eye is drawn to the angry horse, as its warm, bright colours attract the eye. Then, following the characters body up to his big head, gun, and the text, the words describe what his motive is in such an explosive situation. The smashed glass framing the tiled world represents how easy it is for one person to cause devastation and how fragile the world is. It doesn't take much, perhaps just one person. Humour is brought to the image by the crazy face that has replaced Kim Jong-Un's face and the cartoonish style of the live figures, which add a surreal layer to a subject that is very real and quite daunting.

Following through from the previous works of my team, I have used elements from theirs to create a new message. These include, the person's body, the world, the type, the target and the clouds. By changing the opacity, size and position of some elements the image has taken on a new meaning and comments on current world and personal issues.

Lauren Whiteway Design Tennis 05

Meant to be broken

This addition to my groups design tennis reflects the rebellious nature of some people. The ability to live by the rules does not come naturally to everyone and can even have catastrophic results. Of late, I have noticed that many news programs have been reporting on gun crime both locally and internationally, and am left wondering how people can wind up performing such viscous crimes. Could it be a result of boredom? (As was the early focus of our design tennis). Is literally due just to a rebellious nature? Or could it be both?

Firstly, your eye is drawn to the angry horse, as its warm, bright colours attract the eye. Then, following the characters body up to his big head, gun, and the text, the words describe what his motive is in such an explosive situation. The smashed glass framing the tiled world represents how easy it is for one person to cause devastation and how fragile the world is. It doesn't take much, perhaps just one person. Humour is brought to the image by the crazy face that has replaced Kim Jong-Un's face and the cartoonish style of the live figures, which add a surreal layer to a subject that is very real and quite daunting.

Following through from the previous works of my team, I have used elements from theirs to create a new message. These include, the person's body, the world, the type, the target and the clouds. By changing the opacity, size and position of some elements the image has taken on a new meaning and comments on current world and personal issues.


Meant to be broken

B UNCE15

When I sat down to create this new design I’d just attended my mother in laws funeral. She passed

away rather suddenly on March 9th, although she had been struggling with Alzheimer’s for 2.5 years. Far too young to have the nightmare disease, I watched as it slowly stole away her memories and ability to do nearly anything.This design is rather busy and zany, much like the disease. I kept the crazy mans face, as it reminded me of the faces of so many Alzheimer’s victims. They are often overly happy for no apparent reason or just permanently grinning. I did change the hair color to reflect an older person. I also kept the crosshairs as it is directly aimed at the old man, who you can’t help but wonder

would be better off if he was just shot dead. The onsies represent the child like state they revert back to and the coffins are the inevitable. The onsies go on an on, slowly but surely, fading into the distance. This shows how the disease removes piece by piece any existence of the person you once knew, until one day they are completely gone.Other elements I kept were the think clouds, which I darkened to form gloomy rain clouds and the words ‘hard to’ were also used. I threw in the birds to add a bit more of a crazy, zany Alice in Wonderland feel to the piece. That too, representing how completely insane you feel when you are surrounded by a room of Alzheimer’s patients.

The design utilises elements from the teams (Team Renner) previous designs, such as the thought bubbles/clouds, the

crosshairs target and the whacked out crazy Guy Smiley character. I am unsure if the reading starts top left with the clothesline and washing and ‘zips’ straight up the diagonal line (clothesline) and out to the never never or is the reading left to right from the header and onto the crosshairs. If I was to change the layout of the design I would position the header top left, discard the top diagonal line; this way the reading of the design would have a clear point of entry and focal point and the second diagonal line (clothes line) would lead the eyes down to the crazy guy character.At first, I was unsure about the

symbolism of the washing but having read Sarah’s design statement and believe she has captured the hideous effets that Alzheimer’s has on the brain and the detrimental impact it has on the patient and ultimately death.The header (Alzheimer’s) fading attribute works well, possibly having the letters decrease in size would create a stronger link to the symbolism of death in the design and create a stronger connection between the two.The tagline (Hard to Swallow) I am still unsure of; is it saying that Alzheimer’s is hard on the person with the disease or is it saying it is hard on those around them? The type used in the tagline to me needs to be heavier and stronger in order for it to have more of an impact and the desired emotive messages.


DESIG

NER

RESPO

NSE

A. G

reen

S. D

auphi

nee

When I sat down to create this new design I’d just attended my mother in laws funeral. She passed

away rather suddenly on March 9th, although she had been struggling with Alzheimer’s for 2.5 years. Far too young to have the nightmare disease, I watched as it slowly stole away her memories and ability to do nearly anything.This design is rather busy and zany, much like the disease. I kept the crazy mans face, as it reminded me of the faces of so many Alzheimer’s victims. They are often overly happy for no apparent reason or just permanently grinning. I did change the hair color to reflect an older person. I also kept the crosshairs as it is directly aimed at the old man, who you can’t help but wonder

would be better off if he was just shot dead. The onsies represent the child like state they revert back to and the coffins are the inevitable. The onsies go on an on, slowly but surely, fading into the distance. This shows how the disease removes piece by piece any existence of the person you once knew, until one day they are completely gone.Other elements I kept were the think clouds, which I darkened to form gloomy rain clouds and the words ‘hard to’ were also used. I threw in the birds to add a bit more of a crazy, zany Alice in Wonderland feel to the piece. That too, representing how completely insane you feel when you are surrounded by a room of Alzheimer’s patients.

The design utilises elements from the teams (Team Renner) previous designs, such as the thought bubbles/clouds, the

crosshairs target and the whacked out crazy Guy Smiley character. I am unsure if the reading starts top left with the clothesline and washing and ‘zips’ straight up the diagonal line (clothesline) and out to the never never or is the reading left to right from the header and onto the crosshairs. If I was to change the layout of the design I would position the header top left, discard the top diagonal line; this way the reading of the design would have a clear point of entry and focal point and the second diagonal line (clothes line) would lead the eyes down to the crazy guy character.At first, I was unsure about the

symbolism of the washing but having read Sarah’s design statement and believe she has captured the hideous effets that Alzheimer’s has on the brain and the detrimental impact it has on the patient and ultimately death.The header (Alzheimer’s) fading attribute works well, possibly having the letters decrease in size would create a stronger link to the symbolism of death in the design and create a stronger connection between the two.The tagline (Hard to Swallow) I am still unsure of; is it saying that Alzheimer’s is hard on the person with the disease or is it saying it is hard on those around them? The type used in the tagline to me needs to be heavier and stronger in order for it to have more of an impact and the desired emotive messages.


DESIG

NER

RESPO

NSE

A. G

reen

S. D

auphi

nee

B UNCE17

A Z E ML H I E R SI was unsure how to tackle this

design, Sarah’s design was very

personal and it made me feel emotional in many ways; the affects this disease has on the patient and the affects it has on the people around the patient (family, friends, nurses etc). At first, I wanted to try to make the design humorous in some way but as I thought about Alzheimer’s and the impact it has on people’s lives it made me angry. The anger I feel about this ‘ugly’ disease and the debilitating way it slowly takes someone’s identity and life. I feel angry that people suffer and angry that people are not able, by law to determine if they live or die, before Alzheimer’s takes control. The aim of the design is to build awareness about Alzheimer’s and highlight that people with this disease and others in similar situations need the right to decide about their futures. The designs message is that given the opportunity, people should be able die on their terms and with dignity.

Euthanasia is a contentious issue and the design aim is to generate emotion and the message (in the design) to instigate discussion. The design has a white background; this is to send a message of the shear nothing, cold and bland experience many Alzheimer’s patients face everyday and the connotations this ‘colour’ sends about death.The design reading is left to right and the clothesline, an element of Sarah’s design is used to form an ECG line/trace. The ECG sends messages of sterile environments, such as nursing homes and hospitals. The ECG element is used to represent living (the peaks) and the constant monotony of a patient’s daily life and the washing the degeneration of the brain and the flatline, representing death.I have incorporated into the ECG the word Alzheimer’s, these letters not only spell out the disease but the initials of hypothetical patients, this is a deliberate decision to convey an emotional response in the reading of the design.

The typeface is Baskerville, it is sharp and similar to the peaks of the ECG and the peoples names are Caflisch Script Pro. The proximity of these elements connect/unite and form a relationship and help with the understanding of the overall design.The pill element is centred and conveys a message that with a pill, a simple pill, an Alzheimer’s patient can die peacefully, with dignity and stir an emotive response with the reader.

not for someABCas easy as 1.2.3

Alistair Leslie Zanne Helen Eileen Imogen Martin Erin Rachel Sasha

“Imagine not recognising your family or

friends; imagine if you couldn’t remember the

alphabet”


A Z E ML H I E R SI was unsure how to tackle this

design, Sarah’s design was very

personal and it made me feel emotional in many ways; the affects this disease has on the patient and the affects it has on the people around the patient (family, friends, nurses etc). At first, I wanted to try to make the design humorous in some way but as I thought about Alzheimer’s and the impact it has on people’s lives it made me angry. The anger I feel about this ‘ugly’ disease and the debilitating way it slowly takes someone’s identity and life. I feel angry that people suffer and angry that people are not able, by law to determine if they live or die, before Alzheimer’s takes control. The aim of the design is to build awareness about Alzheimer’s and highlight that people with this disease and others in similar situations need the right to decide about their futures. The designs message is that given the opportunity, people should be able die on their terms and with dignity.

Euthanasia is a contentious issue and the design aim is to generate emotion and the message (in the design) to instigate discussion. The design has a white background; this is to send a message of the shear nothing, cold and bland experience many Alzheimer’s patients face everyday and the connotations this ‘colour’ sends about death.The design reading is left to right and the clothesline, an element of Sarah’s design is used to form an ECG line/trace. The ECG sends messages of sterile environments, such as nursing homes and hospitals. The ECG element is used to represent living (the peaks) and the constant monotony of a patient’s daily life and the washing the degeneration of the brain and the flatline, representing death.I have incorporated into the ECG the word Alzheimer’s, these letters not only spell out the disease but the initials of hypothetical patients, this is a deliberate decision to convey an emotional response in the reading of the design.

The typeface is Baskerville, it is sharp and similar to the peaks of the ECG and the peoples names are Caflisch Script Pro. The proximity of these elements connect/unite and form a relationship and help with the understanding of the overall design.The pill element is centred and conveys a message that with a pill, a simple pill, an Alzheimer’s patient can die peacefully, with dignity and stir an emotive response with the reader.

not for someABCas easy as 1.2.3

Alistair Leslie Zanne Helen Eileen Imogen Martin Erin Rachel Sasha

“Imagine not recognising your family or

friends; imagine if you couldn’t remember the

alphabet”


B UNCE19

3B UNCE

Looking at Andrew’s tablet and the onesies, I had to think about babies and The Pill! It made me wonder why the cath-olic church stills considers the contraceptive pill to be sinful.

How awfully ironic, considering how much more “sinful” it is, to sexually abuse children? The web-site Catholic Answers states: “Contraception is wrong because it’s a deliberate vi-olation of the design God built into the human race....” The pill causes a thickening of the cervical mucus, which blocks sperms into the uterus, thus avoiding pregnancies in a rath-er easy way and even when sex is not voluntarily. The world population, currently 6.5 billion, is growing by another 76 million people per year (mostly in developing countries). Accord-ing to the UN the world will add another 2.6 billion people by 2050. Rapid population growth has placed incredible stress on Earth’s resources. It is a no brainer, that everything should be done to reduce the earth’s population, especially for women who do not welcome another child born into poverty. I followed Andrew’s “clinical feel” with an anatomical drawing and us-ing a white background.TheTrajan Pro font indicates the church’s authority and tradition. For the drawing I used a more contemporary, unemotional font: Thonburi. The header “It’s a sin” and the combination of the sexual and religious context, is definitely there to provoke thought and attention. A closer look reveals my questioning of this so called sin to block sperm.

Phot

ogra

phy

by S

ebas

tiao

Salg

ado

I don’t believe The Pill is the answer to everything, nor is it without side-effects but it often seems to be the lesser of two evils (taking the pill or having un-wanted children)- and for God’s sake- how can that be a sin?

3B UNCE

Ute WeggmanDesign Tennis 8

3B UNCE

Looking at Andrew’s tablet and the onesies, I had to think about babies and The Pill! It made me wonder why the cath-olic church stills considers the contraceptive pill to be sinful.

How awfully ironic, considering how much more “sinful” it is, to sexually abuse children? The web-site Catholic Answers states: “Contraception is wrong because it’s a deliberate vi-olation of the design God built into the human race....” The pill causes a thickening of the cervical mucus, which blocks sperms into the uterus, thus avoiding pregnancies in a rath-er easy way and even when sex is not voluntarily. The world population, currently 6.5 billion, is growing by another 76 million people per year (mostly in developing countries). Accord-ing to the UN the world will add another 2.6 billion people by 2050. Rapid population growth has placed incredible stress on Earth’s resources. It is a no brainer, that everything should be done to reduce the earth’s population, especially for women who do not welcome another child born into poverty. I followed Andrew’s “clinical feel” with an anatomical drawing and us-ing a white background.TheTrajan Pro font indicates the church’s authority and tradition. For the drawing I used a more contemporary, unemotional font: Thonburi. The header “It’s a sin” and the combination of the sexual and religious context, is definitely there to provoke thought and attention. A closer look reveals my questioning of this so called sin to block sperm.

Phot

ogra

phy

by S

ebas

tiao

Salg

ado

I don’t believe The Pill is the answer to everything, nor is it without side-effects but it often seems to be the lesser of two evils (taking the pill or having un-wanted children)- and for God’s sake- how can that be a sin?

3B UNCEB UNCE21

Ute discussed the issue of birth control and its perception within religious communities. Religion is deemed of low importance in this design with the cross up the top so small you only see it last. Were you shocked at the diagram of a women’s reproductive system? There isn’t any pretty flowers or nuns in this design, the use of imagery has a negative tone however presents a stronger message to the viewer. I didn’t see ‘the pill’ straight away as it is combined with the reproductive image and is larger than what


my mind associates as being ‘the pill’. The text ‘to block sperm’ helps send the message however I feel it is positioned too far away from ‘its a sin’, or perhaps it needs to be the same font to associate it better? Maybe the religious connection could be more clear? Overall I find this design is quite comical, it points at religions then shows them a picture of a cervix. It has given me some great ideas to put forward for the next round of design tennis.The subject of ‘the pill’ is quite current to me as about a week ago I stopped taking it because I was getting monster migraines quite frequently. I normally get a hormone headache once a month, it starts out with tightening muscles in the back of my neck and this annoying pain that lasts a couple of days. Three months ago I started taking the pill and my headaches worsened. Firstly I noticed the light sensitivity, the pain significantly stronger and feeling of fatigue. Then it started happening fortnightly. For at least two days at a time. This last bout, I was so sick I couldn’t hold down the pain killers so I had to endure the pain until it stopped at about 1am in the morning. I realised then that the pill just wasn’t for me. This design questions the use of the pill, and asks people if it is right for them? This design draws left to right this time, understanding the issue then moving onto the image of the girl to further rationalise the piece. I drew all the ‘drawn-looking’ elements then overlaid and repeated them to get this effect. The pattern on her dress is actually Ute’s cervix design, outlined and duplicated to form the pattern.

Ute discussed the issue of birth control and its perception within religious communities. Religion is deemed of low importance in this design with the cross up the top so small you only see it last. Were you shocked at the diagram of a women’s reproductive system? There isn’t any pretty flowers or nuns in this design, the use of imagery has a negative tone however presents a stronger message to the viewer. I didn’t see ‘the pill’ straight away as it is combined with the reproductive image and is larger than what


my mind associates as being ‘the pill’. The text ‘to block sperm’ helps send the message however I feel it is positioned too far away from ‘its a sin’, or perhaps it needs to be the same font to associate it better? Maybe the religious connection could be more clear? Overall I find this design is quite comical, it points at religions then shows them a picture of a cervix. It has given me some great ideas to put forward for the next round of design tennis.The subject of ‘the pill’ is quite current to me as about a week ago I stopped taking it because I was getting monster migraines quite frequently. I normally get a hormone headache once a month, it starts out with tightening muscles in the back of my neck and this annoying pain that lasts a couple of days. Three months ago I started taking the pill and my headaches worsened. Firstly I noticed the light sensitivity, the pain significantly stronger and feeling of fatigue. Then it started happening fortnightly. For at least two days at a time. This last bout, I was so sick I couldn’t hold down the pain killers so I had to endure the pain until it stopped at about 1am in the morning. I realised then that the pill just wasn’t for me. This design questions the use of the pill, and asks people if it is right for them? This design draws left to right this time, understanding the issue then moving onto the image of the girl to further rationalise the piece. I drew all the ‘drawn-looking’ elements then overlaid and repeated them to get this effect. The pattern on her dress is actually Ute’s cervix design, outlined and duplicated to form the pattern.

B UNCE23

B UNCE25



B UNCE27

Australia is no different to the majority of western societies in having an unhealthy obsession with fast food, with the biggest fast food business being McDonalds. McDonalds is so well known I have incorporated into the design a yellow ‘M’ (read Golden Arches) so readers of the design will make the fast food connection and associated connotations. The ‘M’ element is purposely made large; this is to symbolise obesity (super size anyone).Within the ‘M’, I have added a hair silhouette to represent the Australian male and female population.

The French Fries visual and copy connect with the ‘M’ element highlighting the message of the design and conveys to the reader a clear visual of the type of foods that is contributing to the obesity problem.The design is yellow and red to clearly connect with McDonalds iconic colours (most people instantly connect these colours with McDonalds). These two colours are also universally used to highlight to the consumer a bargain.

Would You Like Chips With That

?34 36 38 40 4442


Australia is no different to the majority of western societies in having an unhealthy obsession with fast food, with the biggest fast food business being McDonalds. McDonalds is so well known I have incorporated into the design a yellow ‘M’ (read Golden Arches) so readers of the design will make the fast food connection and associated connotations. The ‘M’ element is purposely made large; this is to symbolise obesity (super size anyone).Within the ‘M’, I have added a hair silhouette to represent the Australian male and female population.

The French Fries visual and copy connect with the ‘M’ element highlighting the message of the design and conveys to the reader a clear visual of the type of foods that is contributing to the obesity problem.The design is yellow and red to clearly connect with McDonalds iconic colours (most people instantly connect these colours with McDonalds). These two colours are also universally used to highlight to the consumer a bargain.

Would You Like Chips With That

?34 36 38 40 4442


B UNCE29

Ω

Andrew’s rounded, yellow “M” shape reminded me of an udder, which was perfect for a design about the milk price war, Cole’s supermarket started by drop-ping its homebrand milk to $1 a litre on Australia Day in 2011. This was a calculated move to lure customers away from its ri-val Woolworth. Fresh milk is a dietary staple and the average Australian drinks about 102 li-tres per year so it’s of no sur-prise that supermarkets use milk as a marketing tool to encourage shoppers to buy more in their shops while they are there and at the same time grow their own supermarket-store branded milk. It’s no accident that the milk fridges are at the back of the store so consumers have to walk past other items as well. This “war” has just ended last week, when Coles has secured a 10-year supply contract with dairy farmers for its house-brand milk - a central plank in its price war with Woolworths - shunting milk processor Lion out of the loop.

For the sub-header I used a Courier font, associated with a media statement. Of course any Star (or Milk) Wars image needs a space ship and some laser beams! By making the milk streams look like shooting laser beams, I the udder started to look like a space ship. As a background colour, a dark blue not only made the “milk shooting laser beams” stand out, but giving the design a late night/galaxy atmosphere.

In order to visualize this “cor-porate greed” scenario, I joined two copies of Andrew’s “M” and changed the perspetive and colour to create an udder with four teats for this design. I used the headline “Milk Wars” which was used all over the press. Naturally I based it on the original “Star Wars” logo, choosing a Gill Sans Ultra Bold font and manually adjusted it.

Ω

Andrew’s rounded, yellow “M” shape reminded me of an udder, which was perfect for a design about the milk price war, Cole’s supermarket started by drop-ping its homebrand milk to $1 a litre on Australia Day in 2011. This was a calculated move to lure customers away from its ri-val Woolworth. Fresh milk is a dietary staple and the average Australian drinks about 102 li-tres per year so it’s of no sur-prise that supermarkets use milk as a marketing tool to encourage shoppers to buy more in their shops while they are there and at the same time grow their own supermarket-store branded milk. It’s no accident that the milk fridges are at the back of the store so consumers have to walk past other items as well. This “war” has just ended last week, when Coles has secured a 10-year supply contract with dairy farmers for its house-brand milk - a central plank in its price war with Woolworths - shunting milk processor Lion out of the loop.

For the sub-header I used a Courier font, associated with a media statement. Of course any Star (or Milk) Wars image needs a space ship and some laser beams! By making the milk streams look like shooting laser beams, I the udder started to look like a space ship. As a background colour, a dark blue not only made the “milk shooting laser beams” stand out, but giving the design a late night/galaxy atmosphere.

In order to visualize this “cor-porate greed” scenario, I joined two copies of Andrew’s “M” and changed the perspetive and colour to create an udder with four teats for this design. I used the headline “Milk Wars” which was used all over the press. Naturally I based it on the original “Star Wars” logo, choosing a Gill Sans Ultra Bold font and manually adjusted it.

B UNCE31

Ute WeggmanDesign Tennis 13

attract more consumers. They are pulling in more profits than ever with aggressive marketing campaigns and price reductions throughout the supermarket. When Coles was running their ‘down down’ advertisements on TV, I would walk into their store and every third song played on the PA would be that annoying ‘down down’ song. It is now seared into my head and I can’t take it back. Thanks Coles. Possibly because of their latest marketing campaign and aggressive price reductions I think that Coles is always cheaper so I shop there even though I have both Coles and Woolworths within 10 meters of each other and just up the road from my house. I am conscious of my spending as we are a one income household at the moment. Coles latest advertising is really drawing in consumers who want to save money where as Woolworths advertising has been promoting fresh food and quality. Which supermarket do you shop at?To compile my piece, I found a cow photo I took while on our Uncle’s Farm in Oberon a few years ago. The cows were curious, if you crouched down and waited a minute they would come right up to you.


Ute’s design tennis ‘milk wars’ is quite an interesting piece. She has used an iconic movie

font and laser elements to simulate the sense of war but rather than triggering an emotional sense of fear it triggers a nostalgic emotional connection. This softens the piece and makes it less abrupt than some of her other pieces however this isn’t such a bad thing. I am drawn in by the star wars text and it makes me curious enough to spend time to read the tagline and connect the images with the text. I feel this design is quite strong using complementary futuristic fonts, deep colours and iconic imagery. I enjoy the udder shape squirting out lasers, without them, the udder may not be as recognisable. It is a very centralised image, with the text the strongest element so the message is very obvious. Overall I enjoy this design, it makes me want to watch an old star wars movie again and also ties into a current issue that I also have been made aware of through media channels such as newspapers and TV. It makes me angry to hear of the farmers being squeezed just so Coles and Woolworths can compete for the cheapest milk so they can

attract more consumers. They are pulling in more profits than ever with aggressive marketing campaigns and price reductions throughout the supermarket. When Coles was running their ‘down down’ advertisements on TV, I would walk into their store and every third song played on the PA would be that annoying ‘down down’ song. It is now seared into my head and I can’t take it back. Thanks Coles. Possibly because of their latest marketing campaign and aggressive price reductions I think that Coles is always cheaper so I shop there even though I have both Coles and Woolworths within 10 meters of each other and just up the road from my house. I am conscious of my spending as we are a one income household at the moment. Coles latest advertising is really drawing in consumers who want to save money where as Woolworths advertising has been promoting fresh food and quality. Which supermarket do you shop at?To compile my piece, I found a cow photo I took while on our Uncle’s Farm in Oberon a few years ago. The cows were curious, if you crouched down and waited a minute they would come right up to you.


Ute’s design tennis ‘milk wars’ is quite an interesting piece. She has used an iconic movie

font and laser elements to simulate the sense of war but rather than triggering an emotional sense of fear it triggers a nostalgic emotional connection. This softens the piece and makes it less abrupt than some of her other pieces however this isn’t such a bad thing. I am drawn in by the star wars text and it makes me curious enough to spend time to read the tagline and connect the images with the text. I feel this design is quite strong using complementary futuristic fonts, deep colours and iconic imagery. I enjoy the udder shape squirting out lasers, without them, the udder may not be as recognisable. It is a very centralised image, with the text the strongest element so the message is very obvious. Overall I enjoy this design, it makes me want to watch an old star wars movie again and also ties into a current issue that I also have been made aware of through media channels such as newspapers and TV. It makes me angry to hear of the farmers being squeezed just so Coles and Woolworths can compete for the cheapest milk so they can

B UNCE33


A World of Brands

Brands are present in just about everything we do in our everyday lives . In order to succeed, companies not only sell their product to the customer but also their brand. In this round of design tennis, I explored this idea from both the companies perspective but also how the customer views them. Although many of us refuse to believe we need brands, their importance in our lives often goes unnoticed. The original design tennisreally opened my eyes to this and made me realise just how many brandsI recognised within such a short film clip.

Carly’s “Brand Wars” project uses the Coles and Woolworths logos ina banner at the bottom of the image which was a clever use of logo.I was considering adapting this idea into my image, although for my subject, I felt using brand logos may influence the design too muchas I wanted the idea of ‘brand’ to come from the initial stages of creation.

Beginning with the BRAND jig-saw of words, I built each layer with different fonts and size words associated with brands and their needs inorder to be successful. Next, I thought about ways in which brands are promoted. Considering the wording is quite complex, it needed to be simple. A billboard is one of the most common styles of advertising to a large audience, and as this style of advertising is aimed to be viewed in a short amount of time, their simplicity is paramount. The lights in this image shine upwards towards the sign, creating a feeling of importance for the subject, and the sky background adds to this notion of hight and importance.


A World of Brands

Brands are present in just about everything we do in our everyday lives . In order to succeed, companies not only sell their product to the customer but also their brand. In this round of design tennis, I explored this idea from both the companies perspective but also how the customer views them. Although many of us refuse to believe we need brands, their importance in our lives often goes unnoticed. The original design tennisreally opened my eyes to this and made me realise just how many brandsI recognised within such a short film clip.

Carly’s “Brand Wars” project uses the Coles and Woolworths logos ina banner at the bottom of the image which was a clever use of logo.I was considering adapting this idea into my image, although for my subject, I felt using brand logos may influence the design too muchas I wanted the idea of ‘brand’ to come from the initial stages of creation.

Beginning with the BRAND jig-saw of words, I built each layer with different fonts and size words associated with brands and their needs inorder to be successful. Next, I thought about ways in which brands are promoted. Considering the wording is quite complex, it needed to be simple. A billboard is one of the most common styles of advertising to a large audience, and as this style of advertising is aimed to be viewed in a short amount of time, their simplicity is paramount. The lights in this image shine upwards towards the sign, creating a feeling of importance for the subject, and the sky background adds to this notion of hight and importance.

B UNCE35

replay>

Sarah

Sarah

Drew

DrewUte

Ute

Carly

Carly

Carly

Lauren

Lauren

Lauren

Drew Ute

Sarah

..... .....

.....

.....

.....

.....

.....

replay>

Sarah

Sarah

Drew

DrewUte

Ute

Carly

Carly

Carly

Lauren

Lauren

Lauren

Drew Ute

Sarah

..... .....

.....

.....

.....

.....

.....

B UNCE37

Documents

Bounce Magazine - Final Draft